Audience Research And Target Audiences

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The document discusses audience research and targeting audiences for media texts. It describes how producers consider the intended audience when planning a text and conduct research like questionnaires and focus groups to understand consumption habits. They then aim to target a specific demographic by shaping the text to appeal to the habits and characteristics of that group, such as age, gender, income level. The document also discusses models for how audiences engage with and are influenced by media texts.

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