Here is a summary of your research evaluation: You conducted product research, questionnaires, and interviews to inform your audience profile and product design. The product research was very helpful to see what already exists and get ideas, but there was a limited sample size. The questionnaires provided valuable audience insights but you could have gathered more responses. The interviews gave detailed feedback. Overall the research methods provided useful information, but larger sample sizes could have provided even more insights.

1. Research
Claudia Slater

2. Existing Product
The yellow text is
easy to use and
the font isn’t to
complicated.
I could easily find
this view for my
video clips
The lighting
is effective
The time duration is
small witch keeps it
snappy, as well as the
clips and angles
switching up to create
a contrast.
The meaning
behind the video is
loving someone,
this is shown to us
through the clips
of two young
teenagers showing
affection to one
another
The words the artist has used as
shown in this image tell the
message they are trying to get
across with us to not be afraid
There clothing is
more younger suited
witch could appeal to
the younger audience
as they could wear
similar clothing
https://youtu.be/mR6RUVoj_4k

3. Existing Product
Simple yellow
text fits the
minimalistic
look.
The Hidden
Meaning is about
her sister, this
creates emotion on
the audience.
Filmed on a
film camera
to create a
vintage
look.
effect.
The target audience would
be young teenagers as they
might relate to having a
young siblings and missing
them.
Shes wearing thick
clothing as Theres a
cold scene and the
louder sound
effects of the waves
crashing enhance
this .
The gender
would be
females as
they are two
sisters.
Th scene is a
beach witch
creates
https://youtu.be/Dt37miHO9Ks

4. Existing Product
A close up shot witch
is blurred. As well as
longshots to create a
contrast.
The meaning of
the video is
silence witch
could
The target
audience would be
Young adults as its
quite a sensitive
topic witch some
younger viewers
may not
understand.
The different
lighting
through the
video creates
effect on the
watcher. It’s a
very light
bright tone.
https://youtu.be/Da5eV9VMq1M

5. Existing Product
The lighting is dark
witch creates a
dusk ambient
atmosphere
The close up
focus on the fish
and the blurred
background is an
amazing contrast
The film is short and lasts 3 mins
witch allows the watcher to keep
engaged, this is also helped by
how intense and deep the
meaning on the film is
The audience of this film is prominently
males as it’s mainly male dominated as the
character is male and is talking from a male
perspective about a female. Therefore males
may relate to this film more
The meaning of the film
is about a females mind
and how the male views
it as a “ beautiful mind”
The lighting
connects with
the poem words
as it creates a
emotional
energy.
https://youtu.be/mNx0UtWT-jY

6. Research Analysis
• What common features do the researched
products have? They are all visual poem spoken
videos
• What aspects of the research will you include
within your on work? I will include the angles I
have been researching including blurred, close
up, and long shots. I will also Include the
minimalistic text witch is simple yet effective. I
will include

7. Questionnaire
Analysis
Survey Monkey Link:

8. Audience research
• Observation: Female is the higher ratio as seen 87.50% were females and 12.50
were males. Therefore females may be my audience.
• What this says about my audience: Females are more interested in poem visual
videos than males.
• How will your product appeal to this audience: I will include relatable female
content for example including females in my video more and issues.
https://www.surveymonky.
co.uk/r/9WXQBVC

9. Audience research
• Observation: The survey shows that 50% of the majority of the age of 17-18 is
older and more mature and 50% is over 18.
• What this says about my audience: This tells me I have an older audience and
target audience.
• How will your product appeal to this audience: I can include more mature topics
with deeper meaning that may be understood by my audience than if I was
appealing to a younger audience.

10. Audience research
• Observation: They enjoy poems
• What this says about my audience: My audience
enjoy poems
• How will your product appeal to this audience:

11. Audience research
• Observation:57.14% of My audience would prefer a topic on emotional deeper
things as that was voted the most.
• What this says about my audience: My audience enjoys emotional things more.
• How will your product appeal to this audience: I will include emotional things that
are more sensitive and deeper. Things about mental health and life problems.

12. Audience research
• Observation: 75% of my audience said they prefer A lighter colour
scheme compared to a darker scheme.
• What this says about my audience: They are a lively audience and
prefer lighter more positive tones.
• How will your product appeal to this audience: I will be including
upbeat brighter tones.

13. Audience research
• Observation: A bright happy tone was voted the most
• What this says about my audience: They are happy and
like upbeat videos
• How will your product appeal to this audience:

14. Audience research
• Observation: My audience seem to prefer longer videos as a percentage of 62.5%
voted 5-10 mins however only 37.50% voted for a shorter video of 1-2 mins.
• What this says about my audience: They might prefer longer videos that grab there
attention for longer. They might have more time to watch longer videos.
• How will your product appeal to this audience: My product will appeal to this
audience as I will create a video that isn’t too long and keeps them engaged as
well as not to short.

15. Audience research
• Observation: 62.50% say they have watched a spoken poem video before however
37.5% say they haven’t.
• What this says about my audience: They are not new to the product I’m creating.
They may enjoy them as the percentage for watching one is higher than not.
• How will your product appeal to this audience: I will use my research and include
similar aspects to my product that they have seen before. They will find it
enjoyable as they have watched them before.

16. Audience research
• Observation: Out of all the choices my audience seemed to choose inspire as this was the highest
percentage of 50%.
• What this says about my audience: This says that the audience would enjoy something that is
inspirational and they enjoy things that inspire them to do things. However in second place they
voted for escapism witch tells me they light to get lost in the video.
• How will your product appeal to this audience: My product will appeal to this audience as I will
include inspirational aspects and allow them to watch it and think about it as well as take there
mind of what is happening around them.

17. Audience research
• Observation: YouTube showed to be the highest percentage of 75%
and sound-cloud the lowest wit a percentage of 0.00%
• What this says about my audience: They use YouTube the most, and
may have watched similar things on YouTube before.
• How will your product appeal to this audience: I will publish my
video to YouTube to allow a bigger audience for my product.

18. Interviews

19. Interview 1
Emily bannister (
Female) Aged 17
:

20. Interview 1
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

21. Interview 2
Charlotte slater -
( female) aged
22:

22. Interview 2
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
14-19
Gender
Female and Male
Psychographic
Social Status
I am going to include topics teenagers
and young adults may relate too. It will
be a place of comfort.
My content will include topics and themes
that both genders would be interested in,
the props and characters will be suited to
both males and females.
The product will be easy to stream and
watch, they might even already have
the screaming platform. It will allow a
sense of belonging and escapism.
Escapism and
inspiration/ be-
longer.
Middle class It will be easily accessed on a free
streaming platform.

24. Research
Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research- I found product research really helpful as I could find what
products were already out there and what kind of things they include. Without this
I would have been limited to ideas for text colours and angles. The strength of
my product research would be that I have discovered different angles
and texts to use through my project. However a negative would be
that there wasn’t to many to take inspiration from as it was quite a
limited audience.
– Questionnaires: My questionnaires took quite a while to produce, however the
responses I got where very positive and helpful for my product as I knew what my
audience may enjoy. I could of done with more than I received but I got the most I
could.
– Interviews: My interviews where really positive and I received in detail responses.
It helped me gather more information I needed. I learnt more and gathered more
detail. I was really happy with my questions as I felt they were very professional.

26. Research Evaluation
– What sort of a response did you get? I got 7 responses and they were all very
positive. My common questions where related to what the audience wanted
to see and would relate to the most.
– How did you distribute your survey? Give an advantage and a disadvantage-
– I distributed my survey through directly messaging people I knew the link. This
way I knew I could rely on there responses. I also sent it through teams and
emails. A disadvantage however would be that to receive more responses I
could of posted it on social media to get a larger group of people and different
outlooks and responses. I was pretty limited due to how I distributed it
however it gave me more than enough to work with.