1) The document discusses how the media product, a horror film called Obsidian, uses and develops conventions of the horror genre from real media products. 2) Some conventions it follows include having the killer wear dark dull-colored clothing, themes of death and paranoia, using stereotypical vulnerable female characters where one dies first, an isolated dark setting at night, visual techniques like low lighting and POV shots, and building tension with creepy music. 3) However, it also challenges some conventions by not building up tension in the expected places with the music composition.