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Nicholas Abercrombie – Theory of Exploitation
 “Television producerssetout to exploit genre conventions…it
makes economicsense”.
 This idea linksinto audience.
Limitations of Genres
 Genrehas become to refer to an inferior kind of text –
something is ‘generic’ therefore is repetitive and cliché .
 Attacks on genre derivesfrom the notion of ‘high art’ and
‘creative individual’– a ‘canon’for what is best in culture.
 Consider – to what extent is this text unique?

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Nicholas abercrombie and Limitation of genre theory

  • 1. Nicholas Abercrombie – Theory of Exploitation  “Television producerssetout to exploit genre conventions…it makes economicsense”.  This idea linksinto audience. Limitations of Genres  Genrehas become to refer to an inferior kind of text – something is ‘generic’ therefore is repetitive and cliché .  Attacks on genre derivesfrom the notion of ‘high art’ and ‘creative individual’– a ‘canon’for what is best in culture.  Consider – to what extent is this text unique?