Cultural Studies

1. Paper-8CulturalStudies
Pop Culture & Mass Media
Prepared by: Vishva Gajjar
Roll No.: 33
Email: vishvagajjar27@gmail.com
Smt. S.B. Gardi English Department
Bhavnagar University

2. Pop Culture:
• The values, ideas, arts,
entertainment, beliefs, customs and
social behavior shared by large
segment of society.
• Pop culture is a unit of cultural ideas,
symbols or practices, which can be
transmitted from one mind to another
through phenomena.
• This culture is produced for mass
consumption.
• It is considered the opposite of “high
culture” for the elite.

3. Origin:
• In the 1950s and 1960s a change in focus came about in
cultural analysis. Scholars started taking popular culture
seriously.
• In 1969 the Department of Popular Culture at Bowling Green
University (USA) launched the Journal of Popular Culture.
• The journal carried essays on Spiderman comics, rock music,
amusement parks, the detective films and other such forms of
popular culture.
• It is in popular culture studies that culture studies finds its
first moments.

4. What does it include?
• Toys and games
• Fashion fads
• Trends in magazine
• Gossip about famous people
• Television shows
• Movies
• Video games
• Posters of celebrities etc

5. Why it is important to take care of Pop
Culture?
• It has strong connections to education, mass
communication and society’s ability to access
knowledge.
• It has great influence and impacts everything
from fashion to food packaging.
• Pop culture seems to simultaneously encompass
everything we love most about mass media and
everything we fear.

6. Mass Culture and Mass Media:
• Mass culture refers to how culture gets
produced, whereas popular culture refers
to how culture gets consumed.
• Mass culture is culture which is mass
produced, distributed and marketed.
• Mass culture is a set of cultural values
and ideas that arises from common
exposure of a population to the same
cultural activities, communications
media, music and art etc.
• Mass culture tends to reproduce the
liberal value of individualism and to
foster a view of the citizen as consumer.

7. Examples of Mass/Global Culture:

8. Thank You