The document discusses using "easter eggs" or hidden cartoon images of icons from magazines and platforms as a way to engage audiences and drive traffic across websites and issues. Specifically, a cartoon of Madonna was used as a clickable icon to offer a discount on an advertised clothing line. Similarly, a cartoon of Bowie was included to allow pre-ordering a limited cover issue as a tribute. These easter eggs aim to regularly use famous people as icons to link exclusive content between convergent digital platforms.