Media Foundation Production

1. By: Matthew Olsen

2. My target audience is both the established and technical middle class:
Established middle class:
 This is the most gregarious and the second wealthiest of all the class
groups:
◦ People in this group enjoy a diverse range of cultural activities
◦ They socialise with a broad range of people
◦ Many work in management or the traditional professions
◦ Most come from middle class backgrounds
◦ They often live outside urban areas
Technical middle class:
 This is a small, distinctive and prosperous new class group:
◦ People in this group tend to mix socially with people similar to themselves
◦ They prefer emerging culture, such as using social media, to highbrow
culture such as listening to classical music
◦ They tend to live in suburban locations, often in the south east of England
◦ Many people in this group work in research, science and technical
occupations
◦ They come from largely middle class backgrounds

3. My target audience would have jobs such as a chief executive,
scientist, software designer or university lecturer. Generally
more desirable jobs, which require a higher education and
include a higher salary. These are mostly office based.
The middle/upper class culture that my target demographics are
in would mean they spend more time in managerial roles, more
likely to be higher up in a business.

4.  I believe my audience would spend their spare time doing
more sophisticated activities which can require more money
to do such as wine tasting sessions, watching operas, visits to
theatre and sporting hobbies like gym and golf.
 My audience would be interested in cross genres of music,
with a taste for most music. Country would be of a particular
appeal as it is a less mainstream and very unique/artistic
genre of music.
 My target audience is very secure financially and have a larger
amount of disposable income available for a variety of
activates. This means they are able to afford luxuries such as
expensive/designer clothes, cars and property.

5.  My target audiences future aspirations would be to
remain in their class and keep their level of wealth so
they are able to continue living their adopted lifestyle,
of highbrow cultural activities. Level of disposable
income would need to remain the same in order to
achieve this.