The document contains a mission statement and mood board for a new music magazine. The mission statement indicates that the magazine will focus on pop music, target 15-25 year olds with 70% female readership, and provide information on up-and-coming bands, concert listings, and reviews. The magazine will have a glossy finish and cost £1, be sold in music and retail stores, and have a companion website. The mood board shows that the target audience listens to music regularly and enjoys fashion and downloading music to phones/devices.