This document contains an analysis of a soap opera genre ancillary product by a student. It discusses various codes used in soap opera posters, including taglines, images, logos, and social media synergy. The student intends to include an insightful image, clear brand identity, eye-catching tagline, and potential social media links in their own ancillary product to promote a soap opera. They aim to effectively utilize techniques analyzed from other posters.

1. Soap Opera Genre –
Ancillary Product
Analysis
Name: Chloe Haynes
Candidate Number: 1141
Center Name: St. Andrew’s Catholic School
Center Number: 64135
OCR Media Studies – A2 Level
Unit G324: Advanced Portfolio

2. Tagline-The verbal code of the tagline on this
poster ‘signifies’ that something is going to happen
and will make Walford different the letters go from
white to darky grey as it gets nearer to the black
background which connotes it is going to be a bad
change. The full stops used after the words
emphasizes the shock of what is going to happen.
Image – The non-verbal code main image within this poster looks very
mysterious and shows Lucy looking back at a shot of Walford and its
surrounding area in London this signifies to the audience that she is leaving
the square and may not be returning. The background colour of the poster is
black which symbolizes death and misery and the picture of Lucy and
Walford has a hint of red in it which connotes blood anger and danger which
are all involved with the death.
Synergy with social media - Synergy is
used to promote the program on twitter and it can also
attract a younger audience as they regularly go on social
media sites. On a poster you could also have a face book
symbol or the official Eastenders site to see the latest
news about Eastenders.
Institution Logo-the intuition logo is
beneficial for the audience because it tells
them what channel Eastenders will be aired
on and it is also beneficial for BBC one
because It can make the viewing numbers
increase.
Brand Identity-There is no
brand identity for Eastenders on this
poster however the hash tag
Eastenders lets the audience know
what the poster is actually for.

3. Image – There are males and females in the picture looking
away from the viewers which will appeal to both a male and female
audience. The way the characters are looking away connotes they
may be hiding something from someone. They have also been made
to look like fire flames so these characters could be dangerous or in
danger in the upcoming episodes .Within this image there is a lot of
emotion such as anger jealousy danger, from this the audience can
tell upcoming soaps will be very dramatic.
Institution Logo-The institution ident is very
visible on the poster because it is a white logo against
a dark fiery background. This promotes channel 4
because it is being advertised and tells the audience
what channel it can be viewed on.
Tagline
The verbal code of the tagline ‘informs’ (Katz) the audience what soap opera
this poster is advertising and the word ‘forever’ tells the audience that the
soap is going to change and wont go back to normal which makes people
want to watch it more to see what major event is going happen. The tagline
stands out a lot and is very eye-catching because in a simple font in a white
box with black writing against a contrasting coloured background so draws
your attention to look at the writing.
Date
The Date makes the audience aware of when Hollyoaks will be
on and what week so they make sure that they are watching it or
for existing viewers to count down till the day things start to
change in Hollyoaks.
Brand
Identity-
There is no
brand identity
on this poster as
it would draw
the attention
away from what
is already shown
own the poster
and the poster
would look too
busy.

4. Student Exemplar Work – Textual Analysis
Day and
Time-
The day and time
(Point of call)
captivates interested
viewers when the TV
program will be
aired to watch so
they can watch it.
Institution
Ident - The
Institution logo Makes
viewers aware on watch
channel it will be aired
on and increases
viewing numbers for
BBC Two.
Tagline-The verbal
code ‘everyone's
watching’ cleverly links
because it connotes
that everyone is
watching on the soap
which connotes mystery
but also connotes that
the audience are
watching as well. The
ellipsis leaves the
audience wanting to
know what they are
going to watch or who
is being watched.
Reviews-The 5 star
reviews give an insight to
the viewers what the
soap opera is about and
how good people think it
is so it encourages them
to watch it.
Brand Identity-
The brand identity
promotes Surrey
Downs it also stands
out because it written
in white text against a
dark background. It
also tells the audience
what this poster is
advertising.
Synergy-Synergy encourages
the audience to interact with the
soap online and people go onto
social media to find out what
happens in upcoming episodes.
It can also attract a younger
audience as they are regularly on
social media.
Image
The image has 3 pairs of peoples eyes facing directly at the audience
which feels intimidating .It also connotes that everyone is watching,
which links to the tagline. The crime scene tape across the image the
bloody knife and the black surrounding the image signifies that this
soap will be about death violence and mystery and makes people want
to watch to find out what happens.

5. Analysis
- On my own Ancillary I intend to ‘repeat’ (Steve Neale - 1980) to have a well edited image
that gives an insight to the audience of what is going to feature in upcoming episodes of my
Soap Opera.
-I also intend to ‘repeat’ (Steve Neale - 1980) Brand identity and the institution logo so
people know what soap opera the poster is actually about and what channel they can watch
it on.
-I think I will also ‘repeat’ (Steve Neale - 1980) the tagline so it draws the readers attention
and wants them to start watching my Soap opera.
-Finally I intend to ‘repeat’ (Steve Neale - 1980) social media links for synergy if there is
enough available space on my poster.