The document summarizes the results of a survey conducted to help design a hip hop magazine. Key findings include: - The target audience is teenagers and young adults who listen to hip hop and R&B. - Readers prefer spending under an hour reading and want content in bullet points. Images and interviews are most important. - Popular artists like Drake, Beyoncé, and Jay-Z should be featured. - A black and gold color scheme and front cover focused on the artist are preferred. - Readers would pay up to £3.50 and want the magazine released monthly.

1. Primary Research
Reflections
Name: Phoebe Regnault
Candidate Number: 1212
Center Name: St. Andrew’s Catholic School
Center Number: 64135

2. Questionnaire

3. I asked mainly 13-19 teen year olds because they are the age group I have most access
to. They are very involved with current hip hop music and have strong preferences to
what they want to see. However I also asked other ages to have a range and variety of
answers.
80%
10%
10%
How old are you?
Under 12 13-19 20-30
31-40 41-50 51 and older

4. 20%
50%
20%
10%
How Much time per week do you spend
reading magazines?
I don’t read under an hour 1 hour
2 hours 3 hours 4 hours
These results show that people spend very little time reading, from this I cant take
that my magazine needs to be to the point and easy to flick through. Due to the
50% not intending to read over an hour I could present my factual content in
bullet points.

5. 33%
45%
11%
11%
What is your preferred genre of
magazine?
Hip Hop Rock Classical RnB Pop Other
45% of people asked prefer RnB music and 33% prefer reading Hip Hop magazines.
This means my magazine has a large target audience as it includes both genres
included. From these results I can see I have my the right decision to not do a
classical or rock magazine. Additionally as most of the people I asked to fill in my
questionnaire choose hip hop or RnB means all my answers will be valid and reliable.

6. 15%
30%
15%
30%
10%
What Is most important in a magazine?
The artist featuring content
Main Interview Images
Reviews
This response highlights to me that the content and Images are the
most important to the reader. From this I will make sure I included lots
of images of artists as 15% said the artist was most important.
Furthermore 15% the main interview was the most important, this
means my double page spread will be n the middle of the magazine. I
have selected the middle because if a magazine is opened that is where
it naturally opens.

7. 14%
14%
3%
3%7%
14%
7%
3%
10%
3%
7%
3%
3%
3% 3%
Top Favourite Artists
Nicki Minaj Beyonce Rhianna
Stormzy JME Drake
The Weekend Iggy Azalea Jay Z
Krept and Konan Kanye West Justin Bieber
Ellie Golding Macklemore Ariana Grande
Looking at these results I
have decide to definitely
feature Beyonce (14%),
Nicki Minaj ( 14%) and
Drake (14%). Other artist I
would consider are Kanye
west (7%) and Jay z (10%).

8. 50%
20%
30%
How much would you be willing to pay for
a hip hop magazine?
under £1 £1.50 £2.50 £3.50 £4.50 £5.50
From these results I have gathered It is clear that £1.50 is the favourite
price for a magazine. However 50% would be willing to pay more, and
30% of that would pay up to £3.50. If I set my price at £3.50 that would
mean that my budget would be higher and more money could be spent
on the makings of the magazine. Which overall would improve the
magazine making it better quality and worth the premium price.

9. 50%
30%
10%
10%
Out of 10, 1 being the worst, how
important is the star on the front cover?
1 2 3 4 5 6 7 8 9 10
50% of the people asked said that they would rate the front cover 7/10 when referring
to importance. This is very high and means a lot of time and planning is needed for the
front cover. Due to its high importance I need to include many aspects such as star
appeal for the main image and high levels of branding ( what the model is wearing)

10. 50%
30%
20%
What would capture your eye most when
looking at the front cover of a magazine?
Main Image Arist featuring
Stories within Pull quotes
Name of magazine
Due to the results before stating the front cover is highly important I
can see from these results that my image needs to be the main
aspect, as 50% say it will most likely to capture your eye. Additionally
from these results I can see I need to mention which artists and what
stories are featuring.

11. 19%
49%
20%
12%
What would be your prefered colour
scheme?
Grey, White& Khaki Black&Gold
Red&White Other
These are mixed responses however the clear winner is a colour scheme
of Black and Gold.

12. List 3 aspects which should be
included within a double page spread
interview with a artist
• Images
• Reviews
• Comedy
• New songs
• How they got into music
• Unknown facts
• Artist history
• Reviews
• Quotes
• Personal questions
• Break ups and relationships

13. Survey Monkey

15. I mainly asked teenagers and young adults because XXL, a similar
magazine to mine that targets a young audience

17. This demonstrates that within my magazine I should include artists, adverts
of items of interest, and interviews with artists.

19. The most people would pay is £3.50. I think it would be a good idea because the
magazine will still sell but make maximum profit. This is could be spent on more
exclusive artist.

21. Most people, 60%, asked are influenced by the artist on the front cover, this means
my magazine will need to include popular well known artists and the artist image
needs to stand out compared to the rest of the page.

23. Like in my questionnaire, most people, 50%, favour the black and gold colour
scheme

25. This connotes once again how important the front cover and artist on it is. The
artist on the front will also be in the interview, which I can see if important to the
consumers.

27. Drake, Jay-Z and Beyoncé featured frequently in the survey response, this
highlights to be that they should be mentioned or included in my magazine.

29. The results indicate that what the artist plans to do next is vital in an interview. I
can also see that new songs and the artist family/personal life is important.

31. 100% of people asked agreed that the main image of the artist is the most
important aspect on the front cover. This confirms to me that the image should
cover a large majority of the page.

33. 90% asked think the magazine should be released monthly.
Therefore the frequency of the magazine would be monthly