1. Audience Profile
Name: Brandon Daffern
Gender: Male
Age: 17 (Young)
Occupation: Student at Heath Park studying Media, Photography & Film studies
Lifestyle: Easy lifestyle, likes to play sports and video games (also enjoys watching a
variety of TV shows (any genre).
Favorite type of music: Any
Favorite type of film franchise: Fast & Furious
What are your hobbies: Playing sports, video games and going out with friends.
Spending Power: Not working gets money from parents. Games clothes and food.
2. Purpose of Analysis
Purpose of understanding the demographic of a audience
It is very important for the to be understood, so that Celador Films can understand how
their product (The Descent) will relate the customer by knowing their social group, whet
kind of lifestyles they lead and also education. Features of the the Descent would appeal to
others such as humor, dialogue ad narrative of the descent which is a horror movie which
not much people like to watch horror movies. Celador films will have to work out the
spending power by knowing how much disposable income they have or if they own their
own house. Then the lifestyle which consists with the spending power with social class. In
this case Brandon Daffern has had a educational upbringing, has a variety of different
interests social class is unknown and likes the Fast & Furious franchise.
Once a demographic is understood, the product can have more of a impact on the
audience. A audience member would use the product for a number of reasons such as
entertainment and since the The descent isn’t the biggest franchise for a movie the Descent
did make a ton of money for the first film. Certain members of the audience can relate to
the lives that the girls lead in The Descent which will be mostly females but can also relate
to males as well.
