Tata AIG General Insurance Company - Insurer Innovation Award 2024
Audience table
1. Audience Theme Justification
Primary Girls / Horror/ Music Most Males are attracted by
the opposite sex as the
whole of the cast is a full
female cast and at least one
of the girls in the group they
will like. Horror is more
liked by males and has been
researched that a lot more
horror fans male than
female. The music in the
movie adds to the tension in
the movie as they play the
music when something is
about to happen in the
movie especially when a
jump scare is coming.
Secondary Drama/Relationships My secondary audience will
be interested in things like
this as a lot of Movies and
TV shows that females
watch are centered around
drama as females are
known enjoy a lot more of
those types of shows.
Additional Extreme Activities My additional target
audience are people who
are into extreme sports like
the actors in the film are
engaging inn such as the
white water rafting and
caving where most of the
film is based with a twist.
They will enjoy the jump
scares as they like having an
adrenaline rush which the
horror will allow them to do
so.