2. Profile
Name: Joao Dias
Gender: Male
Age: 16
Occupation:
An student at heath park academy. Father chief of potato inspection assuring the quality control of food goods to the public. This
would men that he is in a better financial situation than some student. this means that the amount of disposable income Is
frequently acquired.
Life style:
Joao’s lifestyle is confortable and is in a financially stable situation that enjoys his leisure time on his computer and surfing the
net. Joao also enjoys to have exotic holidays abroad and lounging in the sun. this is mainly aided by the financial freedom.
Favorite type of music ?:
Joao likes to listen to jazz, class, rock and and heavy metal. This is is because the of the several different songs that appeal to
Joao’s musical tastes.
Favorite film franchise ?:
‘Star wars’ ‘James Bond’ and ‘Mission impossible’
What are your hobbies ? :
Gaming, Drawing and creative writing. This is also links to his ability so spend money on these various activities.
Spending power:
The spending power of Joao is medium to high, this is because of the disposable income form parents this is also supported by
the expensive hobbies. Also Joao obviously likes to visit the movies often because of his vast array of liked movies. Following this
the as Joao has no bills or have to pay tax on anything he is able to have more income to spend than other people together with
his interests makes him one of the best audiences because of this. Also Joao has the capably to by games that cost £40 each
making him able to spend more money than older people with responsibility's financial and family. Also Joao is able to spend
money on other things like cloths. This is because of the physical appearance that younger students like to change so that they
are can socials with other students.
3. Purpose of analysis
Purpose of understanding:
The demographic of the descent is really necessary for the company Celador to understand. This is so that they can produce a
campaign for the the intended audience. This includes the social group upbringing and education, this aspect will be attract
people by the different media products such as: Humor, dialogue and narrative. One of the first things you must do is to asses
the spending power of the audience you wish to market the movie to. In Joao’s case with his disposable income and being
within the E class means that as a student he has the time and money to spend on this movie. Also his hobbies and stereo
type allows for him to come into the demographic of the movies audience. As a male that is into Action horror and gore.
Once the audience has been identified the product can be fully aimed at its audience. Also the audience will recognize brands
that they like. The descent is an horror movie that that entertains its audience, with gut gore and the strong women's
presence .These further promotes it to the female and male audience. This allows for females to associate them selves with
one of the characters and allows for a better review of the movie because of how engaging it is. The descent is also recognized
because of how it is in tow different half’s the first appeals to the adventure Gower and the second the horror geek . Just
because of its dramatic change, because this is exclusive to the descent it makes it diverse and watchable to the audience.
Furthermore the descent also draws its audience in with the narrative and story about what would happen if man never
escaped the cave interlacing different ideas form the begging. The descent also allows its audience to experience the
emotional aspect of the movie with he multiple death sense form the protagonist close friend and family. Allowing for an more
emotive Experience also engaging the target audience further. I think this is powerful because it allows a different perspective
for the audience appeals to their tastes. This has been collected before he movie to make the movie more enjoyable to the
people watching it. Finally because the descent was was well branded and after its initial release was watched by thousands
means that it was known by association for the next movie adding a change to the horror genre.
4. Analysis of Questionnaire
• The questionnaire had a vast range of answers changing gender and view on each response.
This shows how the audience of the movie is very diverse and different. Most of the
responses where aged 16 and most of the feed back was positive. Also within my
questionnaire the negative review of the descent was mainly because of the narrative and
how it was divulged being a vary slow paced movie. This was the main view form males on
the other hand females enjoyed the movie on a whole and where interested in the narrative
and how it progressed. Following this the descent movie also was shown to be quite
interesting and unique.
