1. Question 4: Who would be the audience for your media product?
Every media product has a specific target audience. If it didn’t it would be as successful. Our
target audience is male under 35 years old. We came to the conclusion of picking this target
audience because of the evidence within the UK Film council secondary data sheets. It
showed that this target audience was most likely going to watch action films.

2. We then did some target audience research we each interviewed different people, asking
them about what films they liked, what was there favourite genre and why? My interview
was of my cousin Nick who is 34 years old married and with a child, however fitting in the
C1/AB social class, I believe that this made no difference.
The response:
Films and Genres: When I asked Nick what type of film genres does he like his first choice
was action. I then proceeded to ask him what action films does he like, he said Skyfall. The
Expendables 2,The Bourne Identity and Inception. He said he also likes Thriller and Comedy.
These two genres here a rather un-important for our research.
Action films: Seen that Nick seems to favourite Action films I wanted to know what does he
like to see in an action and what doesn't he like to see. Nick said " What I think makes an
Action film good is the actors, without the key well-known actors an action film will never be
good." Some of his favourite actors are: Bruce Willis, Silvester Stalonne, Matt Damon and
Daniel Craig. "The reason for the actors being key is because they have a personality that is
defined and is one with the character". Nick also talks about what he likes to see in an action
film: explosions,fighting that gets you on your toes, small amounts of dark humour, death and
car chases.

3. The reason why I think Nick would be interested in watching our media product is because it
contains the fighting, even though there isn’t a car chase there is a chase between two men.
However further on in the film there is high likely hood of having a car chase. Due to the
expense we could afford to have well-known actors sucha as Bruce Willis as he mensioned.
For our action film we had to use the BBFC classification, for age restrictions on our media
product. The age restriction is 15 years old which means that we had to make our film
appropriate for middle aged teenagers but also interesting and appropriate for males aged
35 under. This age rating helps establish for whom our media product is aimed at. Our
target audience is fairly mainstream and not niche. As there is a lot of under 35 males in
England.