2. Ownership
The was founded by Paul Smith CBE and Jasper Carrott to make
TV shows called the Detective. Made Who wants to be a
millionaire.
The current owners are now Complete Communications who
brought the company from the founders.
Celador was set up in 1983 as a independent production
company.
3. Operating Model
• Celador collaborates with Warner Bros, Film4 and Pathe
Pictures International make movies such as Slumdog
Millionaire.
• Celador would use product capitalisation and also private
funding to produce the films that need high funds. Private
funding is good because people are more willing source of
start-up funds.
• Celador uses Public funding to focus on significant groups in
the society which generates a large amount of funding.
4. Products
TV:
• The Detectives
• All About Me
• Canned Carrott
• Who wants to be a Millionaire
• The hypnotic world of Paul McKenna
Movies
• Dirty Pretty Things (2002)
• Separate Lies (2005)
• The Decent (2006)
• The Decent 2 (2009)
Radio:
Breeze Radio which
has stations located in
a lot of places in
England.
5. Products - TV
All About Me – BBC
The Detectives – BBC
Canned Carrott
You Are What You Eat – Channel 4
The Hypnotic World of Paul McKenna
National Lottery
Commercial Breakdown
Talking Telephone Number
Winning Lines
6. Products - Movies
Dirty Pretty Things (2002)
Separate Lies (2005)
The Decent (2006)
Slumdog Millionaire (2009)
The Descent Part 2 (2009)
The Scouting Book Of Boys (2010)
Centurion (2010)
7. Products - Radio
The Breeze Network
Andover, Bristol, North Hampton and many other
places in England.
Sam FM Stations
Bristol, South Coast, Swindon
Fire Radio
Bournemouth and Poole
8. Market Position
The Decent
Box office $57,051,053
Budget £3.5 million
Profit £53,155,105
Sony - Spiderman 2
Budget $200 million
Box Office $783.8 million
Profit $583,800,000
DNA – The Last King of Scotland
Budget $6 million
Box office $48,363,516
Profit $42,363,516
Working Title – Nanny McPhee
Budget $25 million
Box Office $122,489,822
Profit $97,489,822
This shows that he position of Celador around 2006
which is good for a business for that size as that was one of
the first movies that Celador has made and also they didn’t
put ridiculous amounts of money into the movie to make a
big profit in the box office.
9. Competitors
Celador Films has many competitors over a wide range of areas
such as radio movies and also theatres.
Sony Pictures Entertainment
Celador isn’t as successful as Sony Pictures Entertainment because they are a one of
the largest production companies in the world.
Film4 Productions
Film 4 has been a great production business for a long time and has had its great highs
such as Full Monty which made a £157 million profit but Celador has not made a
movie that has made great profit but can be leading towards it.
Working Title
Working Title is a great Movie production company which makes a lot of the present
day blockbusters and makes huge profit on films what they have made, Celador not as
successful from because Working Title has more popularity than Celador.
Disney
Disney is one of the biggest production companies in the world so they will be more
successful to Celador as they are widely know between any different ages from the old
to the young Disney is the production company that will be named first.
10. Competitors
Celador compared to their competitors are in a
really good position as they have had some
really good films that have done well in the Box
Office and even won Awards.