This document provides an audience profile of Jonathon, an 18-year-old student at Solihull sixth form who studies media, English, and history. He enjoys attending concerts by his favorite artists NE-YO, Justin Timberlake, and Jay-Z. Jonathon downloads music from iTunes because it is faster and simpler than other options. His favorite genres are R&B and hip hop because that is the type of music he grew up with in his urban environment and family.