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Cole is a male 19 year old. He usually has
a casual attire (jeans and a t-shirt). His
parents’ (and therefore his) social status
would be C1-C2, the mother has a
supervisory occupation and father has a
professional. On the 4cs’ scale, Cole fits in
the Explorer category.
He prefers music that isn’t mainstream but
still well known, so artists and bands like:
the 1975, Radiohead, echo and the
bunnymen, Arctic Monkeys, etc.
His film tastes are action or horror and his
favourite hobbies include going on road
trips with his friends, videogames and
playing guitar.
From the bands music genre, indie rock,
he would like to find songs that he can
play while relaxed at home or on the
move, so uplifting and catchy. He’d enjoy
the bands quirky music style and their
carefree lyrics, with no deep meaning, but
wouldn’t care about their fashion
style/appearance. He can relate to the
style of music as he plays similar styles on
his guitar.
Zara is a female 17 year old. Her style is
mainly vintage hipster (colourful or unique
shirt with vintage bottoms). Her father’s
social status falls under B while her mother
would be C2, making her fall somewhere
between. On the 4cs’ scale, Zara fits under
the Reformer category.
She detests mainstream music but loves
indie or old school artists like: Arctic
Monkeys, Van Morrison, Meatloaf, Foster
the People, The Lumineers, etc.
Her film tastes range from Bollywood to
thriller to comedy. Her favourite hobbies
include sketching and painting, giving old
furniture makeovers and reading.
She would be looking for a unique music/
band style, as she hates mainstream music.
The bands modern yet quirky fashion style is
something she’d like. She would want their
music to have a carefree or hype vibe, music
that can be listened to no matter her mood.
She can relate to the quirky style of the band
as she dresses similarly, as well as the
carefree vibes.
AVATARS

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Avatar finished version

  • 1. Cole is a male 19 year old. He usually has a casual attire (jeans and a t-shirt). His parents’ (and therefore his) social status would be C1-C2, the mother has a supervisory occupation and father has a professional. On the 4cs’ scale, Cole fits in the Explorer category. He prefers music that isn’t mainstream but still well known, so artists and bands like: the 1975, Radiohead, echo and the bunnymen, Arctic Monkeys, etc. His film tastes are action or horror and his favourite hobbies include going on road trips with his friends, videogames and playing guitar. From the bands music genre, indie rock, he would like to find songs that he can play while relaxed at home or on the move, so uplifting and catchy. He’d enjoy the bands quirky music style and their carefree lyrics, with no deep meaning, but wouldn’t care about their fashion style/appearance. He can relate to the style of music as he plays similar styles on his guitar. Zara is a female 17 year old. Her style is mainly vintage hipster (colourful or unique shirt with vintage bottoms). Her father’s social status falls under B while her mother would be C2, making her fall somewhere between. On the 4cs’ scale, Zara fits under the Reformer category. She detests mainstream music but loves indie or old school artists like: Arctic Monkeys, Van Morrison, Meatloaf, Foster the People, The Lumineers, etc. Her film tastes range from Bollywood to thriller to comedy. Her favourite hobbies include sketching and painting, giving old furniture makeovers and reading. She would be looking for a unique music/ band style, as she hates mainstream music. The bands modern yet quirky fashion style is something she’d like. She would want their music to have a carefree or hype vibe, music that can be listened to no matter her mood. She can relate to the quirky style of the band as she dresses similarly, as well as the carefree vibes. AVATARS