Billy is a 19-year-old college student who is heavily into rap/hip-hop music. He follows artists like Kanye West on social media and attends their concerts. He drinks alcohol featured in music videos and wears similar clothing to his musical idols. Cindy is a 17-year-old high school student who also enjoys rap/hip-hop, especially Nicki Minaj. She uses social media to follow artists, attends their concerts, and listens to rap music at parties and while studying to relax.

1. Audience Profile
BY DANIEL GLEESON

2. Olly
 Billy is 19 years old and he is into rap/hip-hop music. His favourite
artist is Kanye West and he goes to all the concerts he has and he last
went to the watch the throne tour with Jay-Z. He uses social media sites
like twitter, Facebook and Instagram so he can follow and keep up to
date with his favourite artists. He goes out to parties and he drinks
drink like he sees in the music videos like ciroc. He goes to Uni and
studies music tech and media and when he is there he goes to local rap
battles to enjoy the music and take pictures for himself and for his blog.
He wears clothes from Footasylum and JD to make him match his idols
like Kanye West.

3. Cindy
 Cindy is 17 years old and she is also into rap/hip-hop music. Her
favourite artist is Nicki Minaj and she goes to all the concerts she has
because she is a massive fan. She uses social media sites like
twitter, Facebook and Instagram so she can follow and keep up to date
with her favourite artists. She goes out to parties with her friends and
drinks whilst listening to her favourite style of music. She goes to
Collage and studies media and when she is there she does her work
whilst listening to rap/hip-hop because it keeps her calm and she
enjoys it. She wears clothes from Topshop and American apparel to
make her look fashionable.