The document summarizes the results of a questionnaire given to 20 participants about their viewing habits and preferences related to thriller films. It finds that 60% of participants were male, most were aged 16-25, and the top three ethnicities were African Caribbean, Caucasian, and Asian. The majority (40%) watch films via internet streaming sites. Crime and horror thrillers were the most preferred genres. Suspense was overwhelmingly the most enjoyed aspect of thrillers and was also deemed the most important element for a good thriller film, along with a good storyline. Participants primarily find out about new films online and through movie trailers.

1. Data From
Audience Research
Questionnaire

2. 1. Gender
40%
60%
Gender
female
male
0
2
4
6
8
10
12
female male
Gender
Gender
My first question was asking the gender of the participant, the results made
me aware that I had a sample that was 60% male and 40% female which
meant that my sample was not equal but rather slightly unbalanced. I had 20
participants and so 12 of my participants were male and 8 were female.
However, the uk and world population is not balanced in terms of gender
anyway and so my research is actually representative of the population.

3. 2. Age
I have noticed from my analysis of that thriller films tend to be rated 15 as a checked a large
amount on the bbfc website.
My participant sample consisted of:
• 29% of 19-25 yrs olds
• 29% of 16-18yrs olds
• 21% of 12-15yr olds
Which means I had a good amount of participants who are within the age criteria to watch
thrillers.
Also, having a large amount of 19-25yr olds was good for my data, since people within this age
are sociable and are also highly likely to have their own income and very little or no
responsibilities and are therefore most likely to watch or purchase films to watch either with
family, friends or even alone to discuss with friends after.
Similarly 16-18yr olds have a lot of free time and few responsibilities
21%
29%29%
14%
7%
age
12-15yrs
16-18yrs
19-25yrs
26-40yrs
41+ yrs
0
1
2
3
4
5
6
7
8
12-15yrs 16-18yrs 19-25yrs 26-40yrs 41+ yrs
age
age

4. 3. Ethnicity
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Ethnicity
20%
25%
15%
20%
5% 15%
Ethnicity
Caucasian
Black Carribean
Black African
Asian
Arab
Mixed/ Other
The largest proportion of my participants was African Caribbean being
25% and the second largest was Caucasian and Asian. (Check the
percentage of the population)
These are also the three main ethnicities that make up the population
in England
This was useful to me since it helped me to decide on the ethnicities
of the main characters in my film trailer to so that my audience would
be able to identify with the characters.

5. 4. How often do you visit the
cinema?
5%
10%
20%
60%
5%
How often do you visit the cinema?
Very Often
Often
Sometimes
Hardly
Never
Most people visit the cinema often (which in the case of
this questionnaire is 2-3 times a month ) however, from
my next question you can see that a high percentage of
people watch their films on Internet streaming sites so
this is not the only dominant platform to watch films
amongst my participants . The number of platforms
available to watch them on is increasing.
0
2
4
6
8
10
12
How often do you visit the cinema?
How often do you visit the
cinema?

6. 5. On what media platform do you
tend to watch films the most?
0
1
2
3
4
5
6
7
8
On what media
platform do you
tend to watch
fims the most?
20%
30%
40%
10%
On what media platform do you tend
to watch fims the most?
Cinema
DVD
Internet Streaming
TV
The majority of participants (40%) watch their films via internet streaming, this
makes sense as, most households which have teenagers or young adults in them
tend to have at least one of the following: a games console, laptop, smart device
such as an ipad or tablet and the internet. Making it very easy to access films
online through services such as LoveFilm and Netflix.
This is better than if the majority of participants said they watched films on DVD
because, when streaming, viewers still watch trailers when deciding what to
watch and so trailers are just as important as in the cinema.

7. 6. What type of Thrillers do you
prefer?
0
1
2
3
4
5
6
What type of
Thrillers do you
prefer?
30%
30%
20%
20%
What type of Thrillers do you prefer?
Thriller/ Crime
Thriller/ Horror
Thriller/ Action
Pychological Thriller
Joint first place was crime-thrillers and horror-
thrillers, which enabled me to narrow down to
a specific type of thriller depending on what
would be more successful with an audience.

8. 8. What do you enjoy most about
thrillers?
0
2
4
6
8
10
12
What do you enjoy
most about
thrillers?
10%
60%
20%
10%
What do you enjoy most about
thrillers?
Fast-Paced
Suspence
Adrenaline
Tension
By far, the main element of thrillers that my
participants enjoyed was the suspense .
This means that I will have to ensure a good amount
of suspense is built when creating my trailer in order
for it to be successful with my target audience.

9. 9. What would you say a good
thriller film must include?
0
1
2
3
4
5
6
7
8
9
10
good
storyline
good actors suspence
What would
you say a good
thriller film
must include?
30%
20%
50%
What would you say a good thriller
film must include?
good storyline
good actors
suspence
Once again, we can see that suspense is extremely important to the
audience also, from this I have gathered that having well known actors is not
really important when it comes to this genre of film, so I will not need to
make it known what other films the actors have been in or what their names
are, as this does not really interest the viewers as much as the storyline and
suspense. Therefore, I will focus on these two aspects most.

10. 10. How do you find out about new
films?
0
2
4
6
8
10
12
How do you
find out
about new
films?
11%
22%
67%
0%
How do you find out about new
films?
Posters
Trailers
Online
Magazines
The most common way for my participants to find out about
films was Online; this could be on cinema
websites, YouTube, streaming sites.
The second most common way was cinema trailers which
suggests that film trailers are still extremely important for
promoting films and feeding viewers the vital information
needed such as genre, storyline and release date.