The document summarizes a presentation about two surveys conducted by Peanut Labs to test different question styles. The traditional survey used straightforward questions while the humanized survey employed more conversational language and humor. Results showed the humanized survey had higher completion rates and more positive feedback from respondents. The presentation demonstrates how survey design can influence data quality and participant experience.
Surveys have a lot of tradition and norms behind them. And a lot of templates. Many of these templates were written many years ago when formal language made a lot more sense. Today, people expect casual and friendly language everywhere including from brands and companies. This presentation shows what happens to data quality and survey results when real language, not Charles Dickens language, is used.
For the most part, people who answer marketing research surveys want and try to do a good job. However, sometimes respondents want to get through a survey as quick as possible in order to earn the incentive and move to the next task.
- Learn the various types of data quality questions you can use, beyond speeding and straightlining.
- How to fit them into your questionnaire with minimal impact on responders.
- And most importantly, how to use the data quality questions effectively so that you don't accidentally exclude data from honest respondents.
For our A2 media project we have took research from our questionnaires to ask the public what they think about the film industry, our film proposal and more.
Surveys have a lot of tradition and norms behind them. And a lot of templates. Many of these templates were written many years ago when formal language made a lot more sense. Today, people expect casual and friendly language everywhere including from brands and companies. This presentation shows what happens to data quality and survey results when real language, not Charles Dickens language, is used.
For the most part, people who answer marketing research surveys want and try to do a good job. However, sometimes respondents want to get through a survey as quick as possible in order to earn the incentive and move to the next task.
- Learn the various types of data quality questions you can use, beyond speeding and straightlining.
- How to fit them into your questionnaire with minimal impact on responders.
- And most importantly, how to use the data quality questions effectively so that you don't accidentally exclude data from honest respondents.
For our A2 media project we have took research from our questionnaires to ask the public what they think about the film industry, our film proposal and more.
Conversation 'Wheel'
The Conversation 'Wheel of Fortune' includes 9 categories behind a stunning powerpoint presentation. Adapt the questions or the topics to your own needs, or just follow the presentation through. Students will have great conversations with topics they are familiar with, and enjoy the fun element as well.
Download from www.englishcircles.com
Conversation 'Wheel'
The Conversation 'Wheel of Fortune' includes 9 categories behind a stunning powerpoint presentation. Adapt the questions or the topics to your own needs, or just follow the presentation through. Students will have great conversations with topics they are familiar with, and enjoy the fun element as well.
Download from www.englishcircles.com
We created a “traditional” survey and a new and improved “fun” survey to collect data from nearly 1000 people about gaming opinions and behaviours. The questions and answer options were the same, but the grammar and word choice was different.
Men are from mars - Word choices in social media - Peanut LabsMerlien Institute
at Qualitative360 North America 2014
1-3 April 2014, Toronto, Canada
This event is proudly organised by Merlien Live
Check out our upcoming events by visiting http://qual360.com/
Many experts are calling the 2016 presidential the most important election of our lifetime. The future of the Supreme Court, the Affordable Care Act, foreign policy, the environment and inequality reform are a few important issues that will be directly impacted by the outcome of this election.
The upcoming election also sets the stage for history as only 9% of America chose Trump and Clinton as the nominees (*www.nytimes.com). Furthermore, a
Washington Post – ABC News poll shows that both Trump and Clinton are the most disliked candidates to make it to the top of a major party ticket in the past 10 presidential cycles (* www.fivethirtyeight.com)
Here at Peanut Labs, we wanted to see if the low favorability of both nominees would change the voting habits of Americans.
The 2016 Rio Summer Olympics are behind us. Peanut Labs conducted a survey of over 2000 consumers worldwide. Here are 5 consumer insights that you may or may not know about American viewers: http://bit.ly/pl-olympics-2016
Take the complexity out of research, not the science. Using dozens of customizable survey templates written by MRA-awarded researchers, get the insights you can trust. Try Samplify, our self-serve survey and sampling solution today.
From August 5th to 21st, the world will come together for the Summer Olympics 2016. An incredible spike in the sheer volume of big data is expected to be generated.
In Peanut Labs we value data. And we wanted to list some facts about the Olympics to this day.
At Peanut Labs, we take great pride in being an innovator in the market research industry. Our unique methodology and strategic relationships with over 400 website publishers, social media communities and global partners, bridges the gap between online consumers who want to share their opinions and market researchers who want to hear their opinions.
Our platform gives researchers on-demand access to millions of opted-in,
profiled and ready-to-survey respondents from 22 different countries. Peanut
Labs offers robust profiling and allows you to target consumers based on over
20 demographic, geographic and psychographic criteria*, as well as employing strict quality control measures to ensure the highest levels of data integrity. Using our extensive online reach and our proprietary tools, we have assisted thousands of brands, agencies and organizations to obtain the research data they require to generate consumer insights. Our clients come from a variety of industries including retail, electronics, finance, hospitality, and many more.
The Peanut Labs team is looking forward to show gaming publishers how we monetize users in an opt-in, fun and interactive way. Schedule a meeting with us to discuss ways we can help your game make additional revenue in 2016 by emailing publishers@peanutlabs.com.
How Non-native English Speakers Respond to English SurveysPeanut Labs
We like to think that everyone answering our surveys is perfectly fluent in English but let's be realistic. About 10% of Americans have difficulty reading/writing in English because it is not their native language. And when we apply standard techniques to identify which survey takers provide good data and which are simply giving random answers, we are often making the mistake of applying measurements that all require high level language skills.
At Peanut Labs, we take great pride in being an innovator in the market research industry. Our unique methodology and strategic relationships with over 400 website publishers, social media communities and global partners, bridges the gap between online consumers who want to share their opinions and market researchers who want to hear their opinions.
Our platform gives researchers on-demand access to millions of opted-in,
profiled and ready-to-survey respondents from 11 different countries with more to be added this year. Peanut Labs offers robust profiling and allows you to target consumers based on over 20 demographic, geographic and psychographic criteria*, as well as employing strict quality control measures to ensure the highest levels of data integrity. Using our extensive online reach and our proprietary tools, we have assisted thousands of brands, agencies and organizations to obtain the research data they require to generate consumer insights. Our clients come from a variety of industries including retail, electronics, finance, hospitality, and many more.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
1. #CRC2014 @LoveStats
A Tale of Two Surveys
Presented by
Annie Pettit, Chief Research Officer
annie@peanutlabs.com
Peanut Labs is a
company
2. #CRC2014 @LoveStats
It was the best of times, it was the
worst of times, it was the age of
wisdom, it was the age of foolishness,
it was the epoch of belief, it was the
epoch of incredulity, it was the season
of light, it was the season of darkness,
it was the spring of hope, it was the
winter of despair, we had everything
before us, we had nothing before us,
we were all going direct to heaven, we
were all going direct the other way—in
short, the period was so far like the
present period, that some of its
noisiest authorities insisted on its
being received, for good or for evil, in
the superlative degree of comparison
only.
3. #CRC2014 @LoveStats
Based on any advertising, such as TV
commercials, roadside billboards, banners
on internet websites, or other similar forms
of advertising, please list in the textbox
below the products or types of products
that have you yourself have seen publicly
advertised between January 1, 2013 and
December 31, 2013. (Please type your
answer in the box below.)
4. #CRC2014 @LoveStats
Based on any advertising, such as TV
commercials, roadside billboards,
banners on internet websites, or other
similar forms of advertising, please list
in the textbox below the products or
types of products that have you
yourself have seen publicly advertised
between January 1, 2013 and
December 31, 2013. (Please type your
answer in the box below.)
What products did you
see advertised last
year?
What products did you
see advertised last
week?
5. #CRC2014 @LoveStats
Survey method
• Test n=530
• Control n=530
• US Census Rep
• Non-branded computer and
video gaming survey
• 20 minute survey
6. #CRC2014 @LoveStats
Traditional Humanized
What is your favorite video/computer
game?
If you could only play one video game
for the rest of your life, what game
would you choose?
Have you ever lined up at a store so you
could be among the first to purchase a
new video/computer game?
Are you one of those people who lines
up at stores to be the first to buy a new
game?
How much do you agree or disagree
with these statements about gaming?
Love 'em or hate 'em, what do you think
about video games?
What is your opinion about each of the
following television shows?
Awesome or terrible, how do you rate
these TV shows?
Is there any other information you
would like to share with us regarding
your opinions and use of
video/computer games?
Sharing is caring! Is there anything else
you'd like to share about gaming?
13. #CRC2014 @LoveStats
Responder Opinions
Traditional Survey Humanized Survey
It was short and nice:) nice short survey not enough points though
I found this to be an interesting
survey. Thank you.
I love surveys and quizzes, and this one was very
interesting, because i like sharing things about myself.
the survey should be worth more
points considering how long the
survey was
very original method of conducting a survey!
NA This was one of the Best surveys I have done!!!
No loved it.. funny and quick
Good
"May the survey FORCE be with you." Was a nice
hilariously awesome thing to see. I laughed a lot. o3o
This survey was enjoyable.
this is an awesome survey. I thoroughly enjoyed myself
while taking it.
i dont know. good job, sir! If i had a fedora, i'd tip it in your direction.
It was good survey
I laughed out loud the way some questions were
phrased, I wanted to say this is the most refreshing
survey ive taken I had a lot of fun
19. #CRC2014 @LoveStats
There is no perfect question
Are you the primary
grocery shopper in
your household?
Which of the
following statements
best describes your
role in
buying groceries for
your household?
Are you responsible
for most of
the grocery
shopping for your
household?
Do you normally do
most of the grocery
shopping for your
household?
20. #CRC2014 @LoveStats
• Agree Strongly
• Agree Somewhat
• Neutral
• Disagree Somewhat
• Disagree Strongly
• Love
• Like
• Neutral
• Dislike
• Hate
Ask for simpler wording
21. #CRC2014 @LoveStats
Which of the
following do
you enjoy?
•Biking
•Cooking
•Hiking
•Reading
Which of the following
do you enjoy?
•Bike
•Cook
•Hiking
•Read
Don’t compromise on grammar
Let’s eat Grandma.
Let’s eat, Grandma.
Punctuation saves
lives.
22. #CRC2014 @LoveStats
For each of the following
descriptions of shopping
behaviors, please indicate
whether the description is
highly characteristic,
somewhat characteristic,
slightly characteristic, or
not characteristic at all of
you when you visit a
membership-only
warehouse club store.
How descriptive
are these
characteristics
when you visit a
membership-only
warehouse club
store.
Ask for shorter questions
23. #CRC2014 @LoveStats
Ask for a bit of humour
Religion
Politics Sex
Violence Race
Pets Movies
Neutral jokes
Common slang
24. #CRC2014 @LoveStats
Answer options can be fun too
What we usually say: What you can say:
Every day Every day. I think I'm
addicted!
More than 10 hours More than 10 hours. You
can't make me stop!
No one, you normally
play by yourself
Me, myself, and I
Never Never. I have better
things to do!
Zero Zero, zilch, nada!
26. #CRC2014 @LoveStats
Let the people speak
What we usually say: What you can say:
Please describe 3 reasons why that
is your favorite video/computer
game.
Give me 3 good reasons why!
Is there any other information you
would like to share with us regarding
your opinions and use of
video/computer games? (Optional)
Sharing is caring! Is there anything
else you'd like to share about
gaming? (Answer if you wish)
Compared to other surveys you have
taken, what is your opinion about
this survey? (Please select one in
each row)
What did you think of this survey?
(Please select one in each row)
This is the last page of questions. Is
there any other information you
would like to share about this
survey? (Optional)
This is the end, my friend. Is there
anything about this survey you'd care
to share? (Answer if you wish)
27. #CRC2014 @LoveStats
How To
Contact Us
Annie Pettit
Chief Research Officer
Peanut Labs
annie@peanutlabs.com
twitter.com/LoveStats
ca.linkedin.com/in/anniepettit/
Questions about our Sample Services?
Jonathan Cheriff
Director of Sales & Marketing
jonathan.cheriff@peanutlabs.com
twitter.com/paperbackdad
www.linkedin.com/in/jonathancheriff