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Media Focus Group & Market
Analysis
Focus Group
• In our focus group we decided that we would have a selection
      of 15 students ranging from the age of 15-18. Within the
  focus group, we explained the idea of our video to them. This
         gave them an idea of what to expect for our opening
       sequence. All of the participants were asked what they
   thought of it, they said that they quite enjoyed the idea that
     we came up with. They also said that it was good and that
   after hearing about it, were looking forward to the release of
     the film. They said that the opening sequence seems like it
   will fit in well with the genre that we have chosen to do. We
   then got the focus group to fill out our questionnaires on the
       film. The results of this questionnaire was used as final
    feedback on our opening sequence and what we needed to
                           do to complete it.
Age

How old are you?

          7%

20%




                   27%




  46%
How many movies were watched in the
         previous month?
   How many movies have you watched in the past
                    month?
                       1 to 2   3 to 5   6 to 10   11+



                                7%
                       7%




                                                         53%
                 33%
What is the preferable film genre?
         What film genre do you prefer?
           Romance    Horror    Action   Adventure   Other




                           7%


                13%                           27%




                33%                           20%
Which films were voted most
          enjoyable?
Of the following drama films, whcih would you onsider
                 to be most enjoyable?
             Kidulthood   Adulthood   Bulletboy    GunRush

                                 0%

                          13%




                                                  40%




                   47%
Social networking site often used
     What social networking site do you often use?
         Facebook    Twitter   MySpace    Bebo   Google+   Tumblr   Other


                                         0%


                               13%
                     0%
                                                     27%
                      7%
                0%




                                 53%
What makes a good drama based film?
        After collecting various answers from the
  questionnaire the most popular answer was if when
 the story of the film is ongoing and there are no gaps
  that leave the viewers bored and confused. A lot of
    audiences like a lot of suspense and tension and
   movies and feel that it is enjoyable if this is carried
                        throughout
Do you like the idea of our film and would
   you pay to watch it in the cinemas?
The proposed idea was promising and a lot of
people who filled out the questionnaire were
impressed by the idea and ticked ‘yes’. Most also
added that if it lived up to the expectations of
‘Kidulthood’ and ‘Adulthood’ then they they’ll pay
to see the film.

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Media focus group & market analysis

  • 1. Media Focus Group & Market Analysis
  • 2. Focus Group • In our focus group we decided that we would have a selection of 15 students ranging from the age of 15-18. Within the focus group, we explained the idea of our video to them. This gave them an idea of what to expect for our opening sequence. All of the participants were asked what they thought of it, they said that they quite enjoyed the idea that we came up with. They also said that it was good and that after hearing about it, were looking forward to the release of the film. They said that the opening sequence seems like it will fit in well with the genre that we have chosen to do. We then got the focus group to fill out our questionnaires on the film. The results of this questionnaire was used as final feedback on our opening sequence and what we needed to do to complete it.
  • 3. Age How old are you? 7% 20% 27% 46%
  • 4. How many movies were watched in the previous month? How many movies have you watched in the past month? 1 to 2 3 to 5 6 to 10 11+ 7% 7% 53% 33%
  • 5. What is the preferable film genre? What film genre do you prefer? Romance Horror Action Adventure Other 7% 13% 27% 33% 20%
  • 6. Which films were voted most enjoyable? Of the following drama films, whcih would you onsider to be most enjoyable? Kidulthood Adulthood Bulletboy GunRush 0% 13% 40% 47%
  • 7. Social networking site often used What social networking site do you often use? Facebook Twitter MySpace Bebo Google+ Tumblr Other 0% 13% 0% 27% 7% 0% 53%
  • 8. What makes a good drama based film? After collecting various answers from the questionnaire the most popular answer was if when the story of the film is ongoing and there are no gaps that leave the viewers bored and confused. A lot of audiences like a lot of suspense and tension and movies and feel that it is enjoyable if this is carried throughout
  • 9. Do you like the idea of our film and would you pay to watch it in the cinemas? The proposed idea was promising and a lot of people who filled out the questionnaire were impressed by the idea and ticked ‘yes’. Most also added that if it lived up to the expectations of ‘Kidulthood’ and ‘Adulthood’ then they they’ll pay to see the film.