The document summarizes the results of a focus group and market analysis on a potential new drama film. It shows that most focus group participants aged 15-18 enjoyed the opening sequence idea and felt it fit the chosen genre. A subsequent questionnaire found that most participants prefer action and horror films and would pay to see the new film if it was as enjoyable as similar previous films like "Kidulthood" and "Adulthood". Social media analysis revealed that most in the target market use Facebook to learn about new films.