SlideShare a Scribd company logo
I wenton toask my audience whatgenre of music
theyenjoyedlisteningtoona dailybasis.Ichose to
have a ‘select1+’ settingasI wantedto include
several differentmusicgenresinmymagazine,
howeverIwantedtoknowwhichwasmost popular,
hence whyI chose to include an‘Other’optiontooso
if I hadn’tincludedacertainmusicgenre, thenthey
couldspecifywhichtheywantedandIwouldlook
intoincludingitinmymagazine.
Audience Analysis Survey
The firstquestiontomy surveyisa simple ‘Whatisyour
gender?’IaddedthisquestionsoIknewwhomytarget
audience wasgoingtobe.I neededtoknowwhoI will
be writingforand whatstyle the magazine shouldbe in.
Lookingat my results,75%of people interestedinmy
magazine are female,there forIwill mostlikelyuse
brightercoloursandinclude more articlesthatgirlscan
read.I will alsoinclude itemsforboys,sothatI can
widenmyaudience gendersothere isn’tsucha huge
gap betweengenderdifferences.
I askedwhatmy audiencesage wasas I wantedthe
know whatstyle of writingIshouldbe using,whetherit
wouldbe appropriate touse currentslangwordsto
connectbetterwithmyaudience.Because eachperson
selectedtheywere betweenthe agesof 17-20 I know
that more youngpeople are likelytoreadmymagazine.
I will obviouslychoose towrite inamature manneras I
wouldlike tobroadenthe age of my audience to
hopefullymake the oldergenerationlike ittoo.
I includedthe question‘How OftenDoYouListentoMusic?’
because Iwantedto know whetherornotto include afree
CD or not. Most people answeredtosaythat theylistened
to musicdaily,there forIknow that if I include afree CD in
my magazine,my audience are likelytolistentoitas they
enjoylisteningtomusicall the time.There is25% of my
resultsthatsay theyonlylistentomusicwhentheycan,but
I can still include the free CDaswhentheydolistento
music,theycouldlistentosomethingdifferenteachtime.
I wantedtoknowwhethertoinclude agig
reviewinmymagazine ornot,therefore I
included‘HowOftenDoYouGo To GigsIn A
Year?’question.Iwantedtoknowhowoften
my audience wouldbe willingtogoto a concert
or festival soIknewwhethertoinclude upand
cominggigsor bands formy audience tomaybe
listentoanddecide themselvesif theywantto
buyconcert tickets. The majorityof people
answeredwith‘Often’therefore theygotogigs
a lot whichmeansIcouldinclude upand coming
concert datessopeople have several optionsto
go see an artiston tour.
In mysurvey,I includedthe question‘whatbrandof
musicmagazine wouldyoubuy/have bought?’ 75%of
my responsesall selected‘Q’.Ichose to have thisas a
multiple choice questionsoIcouldsee whatstyle of
musicmagazine myaudience liked.The mainresult
came throughas ‘Q’and ‘NME’ beingthe mostpopular.
The mastheadsforboth publicationsare bigandbold,
hence whypeople are drawntothat style of magazine,
therefore Iwill trytocreate my mastheadtobe similar
as that iswhat my targetaudience isattractedto via
choosinga magazine.
I includedthe question‘howoftendoyoubuy
musicmagazine?’because Iwantedtoknowhow
oftenIshouldpublishmymagazine,andhow
oftenpeople wouldbuyit.Asthe majorityof my
resultsis‘almostnever’itisdifficulttoexamine
whenandhow oftentopublishmymagazine.
Withthe articlesIam hopingtoinclude withinmy
publication,Iammostlike goingtopublishmy
magazine weekly,ratherthanmonthlyinorderto
broadenmyaudience byincludingdifferentmusic
genreseachweek.
I askedhow much myaudience were able toafford
withinmymagazine,asIwantedto know howmuch
people are willingtospendandhow muchtheyare
able to afford.Asmymagazine isa weekly
publication,itshouldn’tbe anymore than£2 I
personallyfeel asthatisa fairenoughprice for
exclusiveandnew content.
I askedmyaudience whatcontenttheywouldlike to
see inmy magazine,havingthisasa multiplechoice
question also. The majorityof peopleansweredwith
‘Interviewswiththe artist’and‘newalbumreleases’.
As all categorieswere selectedhighly,Iwill mostlikely
include themall withinmymagazine,having
interviewsandnewalbumsconsistentlythroughout.
I askedmyaudience whatlayouttheywould
prefermymagazine tobe like,mostpeople
sayingtheywouldpreferanevenbalance of
textand images.Some selectedlittletextand
more images, soI will compromise withbothof
these optionsandputevenamountsof images
than textboxes,howeverthere willbe slightly
more imagesthantext.Advertswill be used
throughoutthe magazine also.

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Audience analysis survey

  • 1. I wenton toask my audience whatgenre of music theyenjoyedlisteningtoona dailybasis.Ichose to have a ‘select1+’ settingasI wantedto include several differentmusicgenresinmymagazine, howeverIwantedtoknowwhichwasmost popular, hence whyI chose to include an‘Other’optiontooso if I hadn’tincludedacertainmusicgenre, thenthey couldspecifywhichtheywantedandIwouldlook intoincludingitinmymagazine. Audience Analysis Survey The firstquestiontomy surveyisa simple ‘Whatisyour gender?’IaddedthisquestionsoIknewwhomytarget audience wasgoingtobe.I neededtoknowwhoI will be writingforand whatstyle the magazine shouldbe in. Lookingat my results,75%of people interestedinmy magazine are female,there forIwill mostlikelyuse brightercoloursandinclude more articlesthatgirlscan read.I will alsoinclude itemsforboys,sothatI can widenmyaudience gendersothere isn’tsucha huge gap betweengenderdifferences. I askedwhatmy audiencesage wasas I wantedthe know whatstyle of writingIshouldbe using,whetherit wouldbe appropriate touse currentslangwordsto connectbetterwithmyaudience.Because eachperson selectedtheywere betweenthe agesof 17-20 I know that more youngpeople are likelytoreadmymagazine. I will obviouslychoose towrite inamature manneras I wouldlike tobroadenthe age of my audience to hopefullymake the oldergenerationlike ittoo.
  • 2. I includedthe question‘How OftenDoYouListentoMusic?’ because Iwantedto know whetherornotto include afree CD or not. Most people answeredtosaythat theylistened to musicdaily,there forIknow that if I include afree CD in my magazine,my audience are likelytolistentoitas they enjoylisteningtomusicall the time.There is25% of my resultsthatsay theyonlylistentomusicwhentheycan,but I can still include the free CDaswhentheydolistento music,theycouldlistentosomethingdifferenteachtime. I wantedtoknowwhethertoinclude agig reviewinmymagazine ornot,therefore I included‘HowOftenDoYouGo To GigsIn A Year?’question.Iwantedtoknowhowoften my audience wouldbe willingtogoto a concert or festival soIknewwhethertoinclude upand cominggigsor bands formy audience tomaybe listentoanddecide themselvesif theywantto buyconcert tickets. The majorityof people answeredwith‘Often’therefore theygotogigs a lot whichmeansIcouldinclude upand coming concert datessopeople have several optionsto go see an artiston tour. In mysurvey,I includedthe question‘whatbrandof musicmagazine wouldyoubuy/have bought?’ 75%of my responsesall selected‘Q’.Ichose to have thisas a multiple choice questionsoIcouldsee whatstyle of musicmagazine myaudience liked.The mainresult came throughas ‘Q’and ‘NME’ beingthe mostpopular. The mastheadsforboth publicationsare bigandbold, hence whypeople are drawntothat style of magazine, therefore Iwill trytocreate my mastheadtobe similar as that iswhat my targetaudience isattractedto via choosinga magazine.
  • 3. I includedthe question‘howoftendoyoubuy musicmagazine?’because Iwantedtoknowhow oftenIshouldpublishmymagazine,andhow oftenpeople wouldbuyit.Asthe majorityof my resultsis‘almostnever’itisdifficulttoexamine whenandhow oftentopublishmymagazine. Withthe articlesIam hopingtoinclude withinmy publication,Iammostlike goingtopublishmy magazine weekly,ratherthanmonthlyinorderto broadenmyaudience byincludingdifferentmusic genreseachweek. I askedhow much myaudience were able toafford withinmymagazine,asIwantedto know howmuch people are willingtospendandhow muchtheyare able to afford.Asmymagazine isa weekly publication,itshouldn’tbe anymore than£2 I personallyfeel asthatisa fairenoughprice for exclusiveandnew content. I askedmyaudience whatcontenttheywouldlike to see inmy magazine,havingthisasa multiplechoice question also. The majorityof peopleansweredwith ‘Interviewswiththe artist’and‘newalbumreleases’. As all categorieswere selectedhighly,Iwill mostlikely include themall withinmymagazine,having interviewsandnewalbumsconsistentlythroughout.
  • 4. I askedmyaudience whatlayouttheywould prefermymagazine tobe like,mostpeople sayingtheywouldpreferanevenbalance of textand images.Some selectedlittletextand more images, soI will compromise withbothof these optionsandputevenamountsof images than textboxes,howeverthere willbe slightly more imagesthantext.Advertswill be used throughoutthe magazine also.