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Audience analysis survey
- 1. I wenton toaskmy audience whatgenre of music theyenjoyedlisteningtoona dailybasis.Ichose to have a ‘select1+’ settingasI wantedto include several differentmusicgenresinmymagazine, howeverIwantedtoknowwhichwasmost popular, hence whyI chose to include an‘Other’optiontooso if I hadn’tincludedacertainmusicgenre, thenthey couldspecifywhichtheywantedandIwouldlook intoincludingitinmymagazine. Audience Analysis Survey The firstquestiontomy surveyisa simple ‘Whatisyour gender?’IaddedthisquestionsoIknewwhomytarget audience wasgoingtobe.I neededtoknowwhoI will be writingforand whatstyle the magazine shouldbe in. Lookingat my results,75%of people interestedinmy magazine are female,there forIwill mostlikelyuse brightercoloursandinclude more articlesthatgirlscan read.I will alsoinclude itemsforboys,sothatI can widenmyaudience gendersothere isn’tsucha huge gap betweengenderdifferences. I askedwhatmy audiencesage wasas I wantedthe know whatstyle of writingIshouldbe using,whetherit wouldbe appropriate touse currentslangwordsto connectbetterwithmyaudience.Because eachperson selectedtheywere betweenthe agesof 17-20 I know that more youngpeople are likelytoreadmymagazine. I will obviouslychoose towrite inamature manneras I wouldlike tobroadenthe age of my audience to hopefullymake the oldergenerationlike ittoo.
- 2. I includedthe question‘HowOftenDoYouListentoMusic?’ because Iwantedto know whetherornotto include afree CD or not. Most people answeredtosaythat theylistened to musicdaily,there forIknow that if I include afree CD in my magazine,my audience are likelytolistentoitas they enjoylisteningtomusicall the time.There is25% of my resultsthatsay theyonlylistentomusicwhentheycan,but I can still include the free CDaswhentheydolistento music,theycouldlistentosomethingdifferenteachtime. I wantedtoknowwhethertoinclude agig reviewinmymagazine ornot,therefore I included‘HowOftenDoYouGo To GigsIn A Year?’question.Iwantedtoknowhowoften my audience wouldbe willingtogoto a concert or festival soIknewwhethertoinclude upand cominggigsor bands formy audience tomaybe listentoanddecide themselvesif theywantto buyconcert tickets. The majorityof people answeredwith‘Often’therefore theygotogigs a lot whichmeansIcouldinclude upand coming concert datessopeople have several optionsto go see an artiston tour. In mysurvey,I includedthe question‘whatbrandof musicmagazine wouldyoubuy/have bought?’ 75%of my responsesall selected‘Q’.Ichose to have thisas a multiple choice questionsoIcouldsee whatstyle of musicmagazine myaudience liked.The mainresult came throughas ‘Q’and ‘NME’ beingthe mostpopular. The mastheadsforboth publicationsare bigandbold, hence whypeople are drawntothat style of magazine, therefore Iwill trytocreate my mastheadtobe similar as that iswhat my targetaudience isattractedto via choosinga magazine.
- 3. I includedthe question‘howoftendoyoubuy musicmagazine?’becauseIwantedtoknowhow oftenIshouldpublishmymagazine,andhow oftenpeople wouldbuyit.Asthe majorityof my resultsis‘almostnever’itisdifficulttoexamine whenandhow oftentopublishmymagazine. Withthe articlesIam hopingtoinclude withinmy publication,Iammostlike goingtopublishmy magazine weekly,ratherthanmonthlyinorderto broadenmyaudience byincludingdifferentmusic genreseachweek. I askedhow much myaudience were able toafford withinmymagazine,asIwantedto know howmuch people are willingtospendandhow muchtheyare able to afford.Asmymagazine isa weekly publication,itshouldn’tbe anymore than£2 I personallyfeel asthatisa fairenoughprice for exclusiveandnew content. I askedmyaudience whatcontenttheywouldlike to see inmy magazine,havingthisasa multiplechoice question also. The majorityof peopleansweredwith ‘Interviewswiththe artist’and‘newalbumreleases’. As all categorieswere selectedhighly,Iwill mostlikely include themall withinmymagazine,having interviewsandnewalbumsconsistentlythroughout.
- 4. I askedmyaudience whatlayouttheywould prefermymagazinetobe like,mostpeople sayingtheywouldpreferanevenbalance of textand images.Some selectedlittletextand more images, soI will compromise withbothof these optionsandputevenamountsof images than textboxes,howeverthere willbe slightly more imagesthantext.Advertswill be used throughoutthe magazine also.