This document discusses how to connect with an audience by analyzing their demographics, interests, environment, needs, and expectations. It recommends considering the audience's age, education, culture, politics, socioeconomic status, religion, why they are there, and where the presentation will take place. The document also discusses how to change the status quo by explaining why current attitudes may be inadequate and providing examples for commencement speeches and political rallies. Finally, it recommends inspiring the audience by motivating them to adopt higher goals and elaborating on the benefits of change while also mentioning potential struggles. The key is to use quotes, stories, anecdotes, unifying language, vivid words, action verbs, and positive words.

1. Know to whom you’re speaking!

2. Connecting with the Audience
Desire
Need
Concern
Abraham Maslow
 Physiological Needs
 Safety Needs
 Belongingness &
Love
 Esteem
 Self-actualization

3. Connecting with the Audience
Audience analysis categories to consider:
A nalysis - Who are they? How many will be
there?
U nderstanding - What is their
knowledge/experience of/with the subject?
D emographics - What is their age, sex,
educational, cultural, political, socio-
economic, religious (etc.) background?

4. Connecting with the Audience
I nterest - Why are they there? Who asked them to be
there?
E nvironment - Where will I stand? Can they all see & hear
me? Is it too hot/cold/noisy, crowded, etc.?
N eeds - What are their needs? What are your needs as the
speaker?
C ustomized - What specific needs do you need to address?
E xpectations - What do they expect to learn or hear from
you?

5. Changing the Status Quo
• Explaining why and how changes will
be occurring, or why listeners’
current attitudes, feelings, values,
concerns, hopes, desires, fears, and
goals may be inadequate or
counterproductive.

6. Changing the Status Quo
• Example:
In a commencement speech…
you could discuss how
students are living their
safety and security… to enter
the business world/ university
life, the way their lives will
change and the challenges
they will encounter.

7. Changing the Status Quo
• In a political rally, you could also
discuss how and why the current
political leadership came into
power, their mistakes, how these
mistakes affected the community
and the listeners themselves, and
how listeners’ complacency will
allow more mistakes to happen.

8. Inspire Them
• The last portion of Inspirational Speech
is devoted to the need for change and the
benefits it will bring to everyone.

9. Inspire Them
• You motivate the listeners to adopt
higher, nobler attitudes, feelings,
hopes, behaviors, desires and goals
and elaborate on the advantages
change will bring. Also mention the
struggles to be encountered in the
process as well as the pros and cons
of every opposing acts.

10. How You Say It
• Use quotes, stories, and anecdotes
throughout the speech.
• Use language that unites listeners
and establish a bond with them.
• Use vivid words
• Use action verbs
• Use positive words

11. THANK YOU
AND
God Bless !!!
Sources
• http://com1100kterrill.weebly.com/audience-analysis.html
• http://www.wikihow.com/Conduct-Audience-Analysis
• http://www.ljlseminars.com/audience.htm
• Competent communication
Cruz, S.