The document discusses how to attract and address a target audience for a media product. To attract an audience, elements like the masthead, photographs, colors, layout, and price should be carefully designed to appeal to them. These elements can then be manipulated specifically for the intended audience. Once the audience is attracted, they must be addressed through both written and visual language. The writing style, words, images, and tone should all be tailored to directly engage the target audience at an appropriate level of formality. Specific examples from the media product need to be shown to fully explain how it works to attract and address its audience.

1. Attracting and Addressing your
Audience
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2. How
Title did you attract/address your audience?
You carefully considered every element of your magazine to make sure it
would appeal to its audience.
You need to explain the methods you used to attract your audience.
You then need to explain the methods you used to address your
audience.
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3. How
Title did you attract your audience?
Attracting:
Attracting your audience is all about making your audience want to
engage with your media product and invest time and (usually)
money with it.
You used many different ways to attract your audience
How many can you think of?
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4. How
Title did you attract your audience?
Attracting:
Masthead
Photograph(s)
Colours
Free stuff
Posters
Layout
Cover lines
Price
Most of you will have used most of these
methods to attract your audience.
These elements will have then been
manipulated to appeal to your specific
audience
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5. How
Title did you attract your audience?
Presenting your work:
You should show us as well as tell us how you attracted your audience.
Use lots of images and use close-ups of specific elements of your magazine
Explain why these elements would attract your audience
Think back your research and
how the products you looked at
attracted their audience
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6. How
Title did you address your audience?
Once you had attracted your audience you addressed them.
You can address an audience in terms of both written and visual
language
You could have chosen to use formal or informal language
mode of address
Definition
the way that a media product ‘speaks’ to its audience
www.mediadictionary.com
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7. How
Title did you address your audience?
When you did your initial research you looked at the writing style of the magazines you
research.
You should have identified the way that the magazines addressed their audience.
The writing style and the use of certain words or phrases are ways magazines address
their audience in terms of a written language.
Images are an important part of the way you addressed your audience.
The mise en scene you chose speaks to the audience and gives them information.
The ratio of text to pictures is another way of addressing your audience.
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8. How
Title did you address your audience?
What writing style did you use?
Did you ‘speak’ to your audience in a formal or informal way
What words or phrases did you use that are specifically for your audience?
Think about the lexis (words) that you used. Did you say song or did you say tune, record,
beat, single, mix, hit, track, piece etc? Did you say the album was great or awesome or
savage? Were your group playing gigs or shows or concerts or performances?
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9. How
Title did you address your audience?
Think about your images and what they say to your audience.
Where did you take your pictures?
Does your location say anything to your audience? Think about the connotations of an
images taken in a bright, expensive studio compared to those taken in a rundown area of
town.
What style of pictures did you take?
Did you take formal portraits with the performers posing for the camera or were the
images more candid and relaxed? Does this help you communicate ideas about your artist
with your audience?
What are your group wearing?
What are your group wearing and what props did you use? How does this speak to your
audience? What are you communicating through these images? Are they showing fantasy
or reality? Are the images something for the audience to aspire to or something they can
relate to?
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10. How
Title did you address your audience?
When presenting this you should gives lots of specific examples.
Show us where you used the words and phrases. This could be
through images or you could write out the specific pieces
Show us the photographs you are talking about so we can see what
you are talking about.
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