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Social media and content strategy


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Social media and content strategy

  1. 1. Using Content To Create Personality<br />Social Media & Content Strategy<br />
  2. 2. Social media is rad…I want it!<br />
  3. 3. Why you need content strategy<br />Content<br />
  4. 4. Content strategy needs to answer<br />What types of content do we need?<br />What’s the tone?<br /> When do we need it and how often?<br /> How do we get it and who creates it?<br />
  5. 5. Start with some background<br />
  6. 6. Who are you?<br />
  7. 7. Who’s your audience?<br />
  8. 8. Where do you fall on the spectrum?<br />Social media is a dress-down event – wherever your brand is currently, take it one step down the scale.<br />
  9. 9. What are you like?<br />
  10. 10. Make a plan<br />
  11. 11. Types of content<br />The type of content you create can say something about your brand’s personality. A tendency towards quick videos is totally different than long text heavy blog posts.<br />
  12. 12. Tone within content<br />
  13. 13. Tone within content<br />Style Guide<br />Doesn’t have to be AP style necessarily. Fit into your personality<br />Use “lingo” of your audience<br />It’s a balancing act<br />You want to fit into the demographic of your audience without sounding like a caricature or mocking<br />You want to speak on the audience’s level without coming off as speaking down to them or dumbing yourself down <br />
  14. 14. Execute<br />
  15. 15. Timing<br />When will your audience be active and interested in consuming your content? When will you be able to respond and interact as well?<br />
  16. 16. Frequency<br />How much do you have to say? How much does your audience want to hear? Adopt a rate of updates that you can realistically support<br />
  17. 17. Sources<br />Pros: <br /><ul><li> Control Message
  18. 18. Reliable</li></ul>Cons: <br /><ul><li> Lack Inspiration
  19. 19. Lack Resources</li></ul>Pros: <br /><ul><li>Get interaction
  20. 20. Insight</li></ul>Cons: <br /><ul><li>Incentivize
  21. 21. Management</li></li></ul><li>Thank you!<br />Questions? Comments?<br />Find me online<br />@ktvan<br /><br /><br />@offmadisonave<br /><br />