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1. Informative
2. Persuasive
• -a speech designed to convey
knowledge and understanding
1. Speeches about objects
2. Speeches about processes
3. Speeches about events

4. Speeches about concepts
Specific Purpose:
To inform my audience about four major
elements of Japanese garden

Central Idea:
The four major element...
Main Points:

I. The first element of a Japanese garden is stones which
symbolize mountains and islands.
II. The second el...
1. Limit your speech between two to five
main points
2. Keep main points separated
3. Use the same pattern of wording for ...
4. Balance the amount of time allotted to
each main point
5. Don’t overestimate what the audience
knows
6. Relate subject ...
7. Don’t be too technical
8. Avoid abstractions
Descriptions
Comparisons
Contrast

9. Personalize your ideas
-a speech that creates, reinforces,
changes people’s beliefs or actions,
make people to do action
• “The more you know about
persuasion, the more effective you
can be in using your powers of
critical thinking to assess t...
Objectives of Persuasive
Speeches
a. to get listeners to agree with you, and/
or act on that belief
b. to defend an idea/ ...
Objectives of Persuasive
Speeches
c. to sell a program/ something
d. to inspire people to action
While delivering a persuasive speech, your
listeners are assessing your:

a. Credibility
b. Delivery
c. Supporting details
While delivering a persuasive speech, your
listeners are assessing your:

d. Language
e. Reasoning
f. Emotional Appeals
A. Questions of Facts
B. Questions of Value
C. Questions of Policy
-a question about the truth or the falsity of
an assertion
-similar to an informative speech, but you
take sides
-speaker ...
Specific Purpose:
To persuade my audience that an earthquake
9.0 or above on the Ritcher scale will hit
California in the ...
Main Points:
I. California is long overdue for a major
earthquake.

II. Many geological signs indicate that a major
earthq...
-questions about the worth, rightness,
morality of an idea or action
-involves value judgments
-based on a person’s beliefs about what is
right from wrong, good or bad, moral or
immoral, fair or unfair
Specific Purpose:
To persuade my audience that capital
punishment is morally and legally wrong

Central Idea:
Capital puni...
Main Points:
I. Capital punishment violates the biblical
commandment “Thou shall not kill.”
II. Capital Punishment violate...
-questions whether a specific course of
action should be taken or not
-goes beyond questions of fact and value:
to decide ...
A. To gain Passive Agreement
-get your audience to agree with your
idea
-does not urge them to take action
B. To gain Immediate Action
-you want your audience to do something
-make your recommendation as specific
as possible
-tel...
1. Need: Convince readers that there is a
serious problem with things as they are.
2. Plan: Explain your plan for solving ...
A. Problem-Cause-Solution Order
1. Identify the problem
2. Analyze the causes of the problem

3. Presenting a solution to ...
B. Comparative Advantages Order
1. Convince your audience that the
problem exist
2. Compare the advantages and
disadvantag...
C. Monroe’s Motivated Sequence
1. Attention

: relating to the audience, showing
the importance of the topic, making a
surprising statement, arousing cur...
2. Need
:make the audience feel a need for a
change; show there is a serious problem
with the existing situation
3. Satisfaction
:provide a solution to the problem

:present a plan on how will it work
`
4. Visualization
:visualize the benefits of the plan/ solution
:show listeners how will they benefit from
your policy
:use...
5. Action
: say exactly what your audience has
to do and how to do it
:state your final appeal that reinforces
their commi...
• Lucas, S. E. (2009). The Art of Public
Speaking. 10th ed. New York: McGrawHill Companies, Inc.
Informative and Persuasive Speech
Informative and Persuasive Speech
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Informative and Persuasive Speech

  1. 1. 1. Informative 2. Persuasive
  2. 2. • -a speech designed to convey knowledge and understanding
  3. 3. 1. Speeches about objects 2. Speeches about processes 3. Speeches about events 4. Speeches about concepts
  4. 4. Specific Purpose: To inform my audience about four major elements of Japanese garden Central Idea: The four major elements of a Japanese garden are stones, sand, water, and plants.
  5. 5. Main Points: I. The first element of a Japanese garden is stones which symbolize mountains and islands. II. The second element of Japanese garden is sand which symbolizes the sea or other vast areas. III. The third element of a Japanese garden is water which symbolizes the purity and life.
  6. 6. 1. Limit your speech between two to five main points 2. Keep main points separated 3. Use the same pattern of wording for all main points
  7. 7. 4. Balance the amount of time allotted to each main point 5. Don’t overestimate what the audience knows 6. Relate subject directly to the audience
  8. 8. 7. Don’t be too technical 8. Avoid abstractions Descriptions Comparisons Contrast 9. Personalize your ideas
  9. 9. -a speech that creates, reinforces, changes people’s beliefs or actions, make people to do action
  10. 10. • “The more you know about persuasion, the more effective you can be in using your powers of critical thinking to assess the barge of persuasive messages you are exposed to everyday.”
  11. 11. Objectives of Persuasive Speeches a. to get listeners to agree with you, and/ or act on that belief b. to defend an idea/ to disprove an opponent
  12. 12. Objectives of Persuasive Speeches c. to sell a program/ something d. to inspire people to action
  13. 13. While delivering a persuasive speech, your listeners are assessing your: a. Credibility b. Delivery c. Supporting details
  14. 14. While delivering a persuasive speech, your listeners are assessing your: d. Language e. Reasoning f. Emotional Appeals
  15. 15. A. Questions of Facts B. Questions of Value C. Questions of Policy
  16. 16. -a question about the truth or the falsity of an assertion -similar to an informative speech, but you take sides -speaker acts as an advocate
  17. 17. Specific Purpose: To persuade my audience that an earthquake 9.0 or above on the Ritcher scale will hit California in the next ten years Central Idea: There are good reasons to believe that an earthquake of 9.0 or above on the Ritcher scale will hit California in the next ten years.
  18. 18. Main Points: I. California is long overdue for a major earthquake. II. Many geological signs indicate that a major earthquake may happen soon. III. Experts agree that an earthquake of 9.0 or above could strike California any day
  19. 19. -questions about the worth, rightness, morality of an idea or action -involves value judgments
  20. 20. -based on a person’s beliefs about what is right from wrong, good or bad, moral or immoral, fair or unfair
  21. 21. Specific Purpose: To persuade my audience that capital punishment is morally and legally wrong Central Idea: Capital punishment violates both the Bible and US Constitution
  22. 22. Main Points: I. Capital punishment violates the biblical commandment “Thou shall not kill.” II. Capital Punishment violates the constitutional ban on “cruel and unusual punishment.”
  23. 23. -questions whether a specific course of action should be taken or not -goes beyond questions of fact and value: to decide on the action
  24. 24. A. To gain Passive Agreement -get your audience to agree with your idea -does not urge them to take action
  25. 25. B. To gain Immediate Action -you want your audience to do something -make your recommendation as specific as possible -tell your audience what to do and how to do it
  26. 26. 1. Need: Convince readers that there is a serious problem with things as they are. 2. Plan: Explain your plan for solving it. 3. Practicality: Explain how your plan will work.
  27. 27. A. Problem-Cause-Solution Order 1. Identify the problem 2. Analyze the causes of the problem 3. Presenting a solution to the problem
  28. 28. B. Comparative Advantages Order 1. Convince your audience that the problem exist 2. Compare the advantages and disadvantages of competing solutions
  29. 29. C. Monroe’s Motivated Sequence
  30. 30. 1. Attention : relating to the audience, showing the importance of the topic, making a surprising statement, arousing curiosity, posing a question, telling a dramatic story
  31. 31. 2. Need :make the audience feel a need for a change; show there is a serious problem with the existing situation
  32. 32. 3. Satisfaction :provide a solution to the problem :present a plan on how will it work `
  33. 33. 4. Visualization :visualize the benefits of the plan/ solution :show listeners how will they benefit from your policy :use vivid imagery
  34. 34. 5. Action : say exactly what your audience has to do and how to do it :state your final appeal that reinforces their commitment to act
  35. 35. • Lucas, S. E. (2009). The Art of Public Speaking. 10th ed. New York: McGrawHill Companies, Inc.
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