The document discusses the house style and layout conventions of the magazines 'Q' and 'Mixmag'. For 'Q', the general structure and elements like the masthead, fonts, and color scheme remain the same in each issue. The masthead for 'Q' is a large red 'Q' that takes up the primary optical area. 'Mixmag" also has consistent house style elements, with the masthead displaying the magazine title and slogan. The mastheads are partially covered by the main image on both magazines' covers to reinforce their brands. Both magazines aim to appeal to wide demographics with their stylistic choices.
- Several magazines are mentioned as being published in the UK, including Q Music Magazine, Kerrang!, and BBC Music Magazine. Bauer Media Group publishes both Q Music Magazine and Kerrang!, and is Europe's largest privately owned publishing group.
- Kerrang!'s mission statement discusses appealing to a range of rock music fans from teenagers to fans of heritage bands, while providing variety.
- Q Magazine's layout and branding aims to be recognizable to existing readers while appealing to new audiences. Red is prominently featured on some issues' covers to make them stand out.
Unit 14- Producing a Print based Media Productsangus7
This document provides details of planning and preparation for producing a print-based music magazine. It includes mood boards, mind maps, masthead designs, and plans for interviews, photography, and layout. Specifically, it outlines plans to interview singer Paloma Faith for a double-page spread. Mockups of potential masthead fonts are presented, and the planned color scheme and consistent use of typography are described to establish the magazine's house style. Production elements like schedules and risk assessments are also referenced. The document demonstrates thorough planning for creating a print music magazine focused on eclectic genres.
The document discusses magazines published in the UK, including Q Music Magazine and Kerrang! Magazine. Q Music Magazine is published by Bauer Media Group, who also publish various car, photography, and gardening magazines. Kerrang! is also published by Bauer Media Group, the largest privately owned publishing group in Europe. The BBC publishes BBC Music Magazine as well as magazines on history, food, and cars. The document then examines mission statements and features of Q Music Magazine and Kerrang! Magazine, including layout, color schemes, images, and types of articles to appeal to various audiences.
Q Magazine is a monthly UK publication focused on alternative music. It was founded in 1986 to serve an older audience still interested in CDs and albums. The magazine includes interviews, reviews, and lists related to rock and alternative genres. Its target readership is 30-40 year old males interested in those music styles.
Q magazine is published by Bauer Media Group, a large German publishing company that operates in 15 countries. Bauer Media produces Q magazine, as well as radio and TV stations. Q magazine was first published in 1986 and focuses on music through high quality photography and printing. It has since expanded into radio and TV under the Q brand. Bauer Media uses a cross-media approach to target various age groups and audiences to increase popularity and viewership across its various music-focused television channels.
Sam Wells created a magazine called "The Throwback" aimed at fans of classic indie rock music like The Smiths and Joy Division. To appeal to this target audience, the magazine featured a black and white cover photo in a minimalist style reminiscent of magazines from the genre's origins. Throughout the magazine, Sam employed conventions like page numbers but also included elements like Polaroid photos stuck on with tape to give a nostalgic, DIY feel. All elements of the design were chosen to represent indie rock's past while showing its potential future through coverage of new young bands.
The document provides details about the layout, design and stylistic elements of the magazine Q. Some key points:
- The masthead "Q" is always positioned in the top left corner for consistency and branding. It uses a consistent color scheme of red and white.
- Cover lines and images are used to showcase the main artists or stories featured in the issue to attract potential readers and fans. Larger text and images are used for primary attractions.
- Inside pages continue the stylistic elements like consistent font styles and colors to tie the content together. Feature columns list article titles and page numbers.
- Photographs are generally large to draw the eye, while maintaining clear text that contrasts with backgrounds.
The document provides details about the design and layout of the magazine cover and interior pages. Some key points:
- The masthead "Q" is always positioned in the top left corner for consistency and branding recognition.
- Cover lines and images are used to attract attention to the main artist or article featured. Larger text, images and colors are used to draw the eye.
- Interior pages list articles in a contents column with headlines, page numbers and brief descriptions to inform readers.
- Photographs and consistent colors and fonts are employed throughout to tie the design together and maintain the magazine's style.
- Several magazines are mentioned as being published in the UK, including Q Music Magazine, Kerrang!, and BBC Music Magazine. Bauer Media Group publishes both Q Music Magazine and Kerrang!, and is Europe's largest privately owned publishing group.
- Kerrang!'s mission statement discusses appealing to a range of rock music fans from teenagers to fans of heritage bands, while providing variety.
- Q Magazine's layout and branding aims to be recognizable to existing readers while appealing to new audiences. Red is prominently featured on some issues' covers to make them stand out.
Unit 14- Producing a Print based Media Productsangus7
This document provides details of planning and preparation for producing a print-based music magazine. It includes mood boards, mind maps, masthead designs, and plans for interviews, photography, and layout. Specifically, it outlines plans to interview singer Paloma Faith for a double-page spread. Mockups of potential masthead fonts are presented, and the planned color scheme and consistent use of typography are described to establish the magazine's house style. Production elements like schedules and risk assessments are also referenced. The document demonstrates thorough planning for creating a print music magazine focused on eclectic genres.
The document discusses magazines published in the UK, including Q Music Magazine and Kerrang! Magazine. Q Music Magazine is published by Bauer Media Group, who also publish various car, photography, and gardening magazines. Kerrang! is also published by Bauer Media Group, the largest privately owned publishing group in Europe. The BBC publishes BBC Music Magazine as well as magazines on history, food, and cars. The document then examines mission statements and features of Q Music Magazine and Kerrang! Magazine, including layout, color schemes, images, and types of articles to appeal to various audiences.
Q Magazine is a monthly UK publication focused on alternative music. It was founded in 1986 to serve an older audience still interested in CDs and albums. The magazine includes interviews, reviews, and lists related to rock and alternative genres. Its target readership is 30-40 year old males interested in those music styles.
Q magazine is published by Bauer Media Group, a large German publishing company that operates in 15 countries. Bauer Media produces Q magazine, as well as radio and TV stations. Q magazine was first published in 1986 and focuses on music through high quality photography and printing. It has since expanded into radio and TV under the Q brand. Bauer Media uses a cross-media approach to target various age groups and audiences to increase popularity and viewership across its various music-focused television channels.
Sam Wells created a magazine called "The Throwback" aimed at fans of classic indie rock music like The Smiths and Joy Division. To appeal to this target audience, the magazine featured a black and white cover photo in a minimalist style reminiscent of magazines from the genre's origins. Throughout the magazine, Sam employed conventions like page numbers but also included elements like Polaroid photos stuck on with tape to give a nostalgic, DIY feel. All elements of the design were chosen to represent indie rock's past while showing its potential future through coverage of new young bands.
The document provides details about the layout, design and stylistic elements of the magazine Q. Some key points:
- The masthead "Q" is always positioned in the top left corner for consistency and branding. It uses a consistent color scheme of red and white.
- Cover lines and images are used to showcase the main artists or stories featured in the issue to attract potential readers and fans. Larger text and images are used for primary attractions.
- Inside pages continue the stylistic elements like consistent font styles and colors to tie the content together. Feature columns list article titles and page numbers.
- Photographs are generally large to draw the eye, while maintaining clear text that contrasts with backgrounds.
The document provides details about the design and layout of the magazine cover and interior pages. Some key points:
- The masthead "Q" is always positioned in the top left corner for consistency and branding recognition.
- Cover lines and images are used to attract attention to the main artist or article featured. Larger text, images and colors are used to draw the eye.
- Interior pages list articles in a contents column with headlines, page numbers and brief descriptions to inform readers.
- Photographs and consistent colors and fonts are employed throughout to tie the design together and maintain the magazine's style.
Q magazine is published by Bauer Media Group, a large German publishing company that operates in 15 countries. Q was first published in 1986 and has since expanded into radio and television. Bauer Media uses cross-media promotion across its magazines, television, and radio properties to increase popularity and profits. It promotes Q and other brands across various television channels that it owns.
This magazine represents British street youth, who are mainly young males interested in hip-hop culture from both modern times and the past as well as skate culture. The magazine focuses on hip-hop culture through its photo shoots featuring brands like Palace and Supreme that are popular with this group. It targets fashionable and skate-like teenagers who spend time socializing and potentially skateboarding on the streets. The inclusion of youth slang like "I rock my fits" and brands like Adidas and North Face worn by street youth helps represent this target social group. Additionally, including social media logos attracts young readers who have grown up with these platforms and shows the magazine's content is accessible across multiple platforms popular with this demographic
Mojo and Q magazines both provide monthly music magazine publications with wide-ranging genres and content to attract a broad audience. They publish physically and digitally, with Q circulating 44,050 copies and Mojo at 79,345 copies monthly. Both aim to inform, educate and provide diversion for readers across socio-economic classes by featuring various artists, music news, and interviews through consistent styles and prominent branding. Their websites further engagement through social media integration and additional interactive content.
The document evaluates the conventions used on the front cover and contents page of a new alternative music magazine called OVATION.
On the front cover, some conventions like free gift promotions and a strapline are followed successfully. Others, like the skyline convention, are altered by placing gifts in contrasting colored boxes instead. This reinforces the magazine's unique design while still attracting readers.
The contents page breaks conventions by using a full-page artist image instead of cramming information. This intrigues audiences with strong visual conventions and brand identity elements like font and tone, drawing readers in like the inspirational MOJO magazine's unconventional approach.
While some conventions are followed and others adjusted, the overall evaluation
The document discusses how the author addressed and attracted their target audience of youthful teenagers in their magazine design. Key elements incorporated include social media logos to connect to the audience's online interests, a bold masthead featuring the word "base" to reference hip hop music, contrasting colors to make elements stand out, models wearing clothing brands popular with hip hop artists that the audience admires, and cover lines using hip hop jargon to intrigue readers. The contents page similarly features real life rappers, diverse model poses, and social media logos to attract and engage the youthful audience. Formats like two contrasting images on a double page spread and contrasting fonts are used to make information more visually interesting.
- Q Magazine is a UK-based monthly music magazine published by Bauer Media that includes interviews, reviews, and articles on new and popular music.
- It aims to keep readers of all ages informed on music trends and appeals to a wide audience by covering various genres.
- The magazine uses consistent branding elements like its red and white logo and color scheme to create familiarity for readers across issues.
The document provides an analysis of the September/October 2008 issue of Billboard magazine. It summarizes the target audience as primarily being based in the US and focused on the music industry. It then analyzes various elements of the front cover, including the main image of singer Rihanna, cover lines, and use of colors/layout. It also summarizes the contents page, noting the charts, artist images, and easy-to-read contents listing. Finally, it analyzes a double-page spread featuring a fun image of Rihanna on stage.
The document analyzes the front cover of Q magazine. It discusses the prominent masthead logo and how the main image of Cheryl Cole interacts with cover lines. The target audience is described as 30-40 year olds, middle class, interested in detailed music coverage rather than artist gossip. Methods to attract this audience include a mature color scheme, emphasis on the main image over cover lines, and organized internal sections.
The document discusses the design and conventions used in the student's music magazine cover focusing on the grime genre. Key aspects include using blue, black, and white colors and a large central image to attract the target male audience ages 13-21. The image portrays the artist in a refined suit contradicting stereotypes of grime artists. Formal fonts are used throughout with some graffiti influence to differentiate from typical grime magazines while still appealing to older audiences.
Here are some key insights from your practical research:
- Using a 35mm film camera will help capture photos with a nostalgic, retro 90s aesthetic that fits the theme of your magazine. Film cameras were very common in the 90s before digital became mainstream.
- Shooting on film requires a different photographic approach than digital. You'll need to be more selective with your shots since you can't review images immediately. This may result in more candid, natural-looking photos versus heavily posed shots.
- Film processing adds an authentic element that enhances the 90s vibe. Readers may enjoy seeing the behind-the-scenes of developing rolls of film for the magazine.
- Some limitations of film like grain,
The page uses black and red colors which link to the magazine's style and the genre of rock music. A large main image takes up much of the page along with informal text. The headline aims to make readers curious to learn more from the article. While the layout is informal with the large image, the content and language around music suggests discussing a notable figure within the industry.
This document provides details about a print-based media product project for a music magazine. It includes information about the magazine's market position targeting men aged 45+ interested in classic rock music. It will compete with popular rock magazines like Mojo. The document describes the magazine's masthead, layout, imagery using photos of models, and includes hand drawn drafts of page designs like the double page spread. Color symbolism and meanings are analyzed for the magazine's branding. The target audience relies on the magazine for entertainment and information according to Katz's theory of uses and gratifications.
The document discusses conventions used in music magazine design and how the author has implemented and altered conventions for their new magazine called OVATION. Key points:
1) Conventions like free gifts, straplines, artist images and sell lines are used on the front cover to attract readers and define the brand identity. Some conventions like the skyline are altered for visual impact.
2) The contents page features a large artist image rather than being packed with information, taking inspiration from MOJO magazine. It still lists articles to intrigue readers in an alternative style.
3) Representing diverse artists in terms of gender, ethnicity and religion is intended to attract a broader audience than typical music magazines. Both the front
The magazine aims to appeal to an older country music audience. It has a simple, straightforward design with a plain font and dull color that does not seem vibrant. The cover star has a nostalgic expression, representing the tough lifestyle of country artists that older fans can relate to. The articles are laid out in a simple, unpretentious manner with consistent formatting and colors to match the target audience.
This document provides an analysis of the cover of a dance and clubbing magazine. It summarizes that the target audience is 18-25 year olds who are interested in festivals and artists like Groove Armada. The main image features Groove Armada laying on the floor looking happy, linking to the casual festival scene. Other elements like the bright colors, masthead in white, and cover lines about festivals reinforce that this magazine is aimed at the dance and clubbing genre. The layout follows some principles of the Gutenberg design to draw attention to key elements and signal the magazine's organization.
The document analyzes the target audience of Country Music Magazine based on its design elements. It notes that the simple font, dull colors, and straightforward title suggest it appeals to an older audience. The cover star's nostalgic expression and elaborate but outdated clothing also represent a lifestyle that may appeal more to older than younger audiences. The simple, consistent layout of the contents page and feature pages further reinforce the magazine's no-nonsense style for serious country music fans. However, the document argues a new magazine could benefit younger audiences with a more contemporary and interesting visual design while still representing country/folk/acoustic music seriously.
The document provides details for the production of two magazines - "TeensRule" aimed at teens and "RockStars" aimed at males. It includes magazine flat plans, proposed cover images, interviews, and production details like budgets, timelines, and distribution plans. Key aspects covered are the color schemes, fonts, social media strategies, and sample front covers, interviews, and double page spreads for both magazines.
As media studies – evaluation question 5asmediae15
The document summarizes how the author addressed their target audience of 17-20 year olds in a rock magazine called The A-Side. Key elements included using common rock magazine conventions like featuring an artist holding an instrument on the cover. Buzzwords and social media links were also included. Color schemes and casual clothing styles portrayed the typical rock artist and were meant to attract the target demographic. Article headlines and images throughout aimed to draw readers in with references to popular music and bands. Overall, conforming to standard rock magazine formats and aesthetics was seen as the best way to engage the intended audience.
Music magazine Market Research and Textual AnalysisOliver Midgley
The document provides information about various music magazines published in the UK, including their average circulation figures, target demographics, and publishing companies. It then examines individual magazine covers and contents pages, analyzing design elements like mastheads, splash images, cover lines, and page layouts. Common conventions across the magazines include a recognizable masthead placed at the top of the cover/pages, large splash images featuring artists, and contents pages that list articles with brief descriptions and page numbers.
Production Log & Questionnaire Research leezaahwan
This document provides an analysis of the front cover of the music magazine "Q", which features Paolo Nutini. Key details analyzed include the consistent color scheme, masthead, strap line, date, price, convergence features, high quality central image, and cover lines. The central image is identified as the unique selling point, as it is large and draws the eye to support the main headline. Body language and text are also analyzed to convey information about Nutini's persona. Consistency with other "Q" magazine covers is praised, and elements will be incorporated into the student's own magazine.
The document summarizes the key design elements of a magazine cover featuring David Bowie. The main cover line introduces Bowie as being "More Influential Than He's Ever Been". Additional cover lines provide quotes and details about the magazine's contents. The masthead "NME" is prominently displayed in the top left corner. Photography of Bowie uses bright lighting and colors to make him the clear focal point. Overall, the design aims to attract fans of Bowie and other artists featured through its unique visual style and intriguing promotional text.
This document analyzes the cover of a music magazine called NME. It summarizes that the magazine targets rock and pop music fans based on the image of David Bowie, a legendary artist in those genres. The mysterious and intriguing image of Bowie gazing off-frame is intended to draw readers in and make them want to learn more. Symbolism and colors used in the image, like a floating paper crane, help set a magical tone and relate to the target audience. The text on the cover, including the magazine's name NME which sounds like "enemy," is designed to appeal to readers in a modernized, cool way.
Q magazine is published by Bauer Media Group, a large German publishing company that operates in 15 countries. Q was first published in 1986 and has since expanded into radio and television. Bauer Media uses cross-media promotion across its magazines, television, and radio properties to increase popularity and profits. It promotes Q and other brands across various television channels that it owns.
This magazine represents British street youth, who are mainly young males interested in hip-hop culture from both modern times and the past as well as skate culture. The magazine focuses on hip-hop culture through its photo shoots featuring brands like Palace and Supreme that are popular with this group. It targets fashionable and skate-like teenagers who spend time socializing and potentially skateboarding on the streets. The inclusion of youth slang like "I rock my fits" and brands like Adidas and North Face worn by street youth helps represent this target social group. Additionally, including social media logos attracts young readers who have grown up with these platforms and shows the magazine's content is accessible across multiple platforms popular with this demographic
Mojo and Q magazines both provide monthly music magazine publications with wide-ranging genres and content to attract a broad audience. They publish physically and digitally, with Q circulating 44,050 copies and Mojo at 79,345 copies monthly. Both aim to inform, educate and provide diversion for readers across socio-economic classes by featuring various artists, music news, and interviews through consistent styles and prominent branding. Their websites further engagement through social media integration and additional interactive content.
The document evaluates the conventions used on the front cover and contents page of a new alternative music magazine called OVATION.
On the front cover, some conventions like free gift promotions and a strapline are followed successfully. Others, like the skyline convention, are altered by placing gifts in contrasting colored boxes instead. This reinforces the magazine's unique design while still attracting readers.
The contents page breaks conventions by using a full-page artist image instead of cramming information. This intrigues audiences with strong visual conventions and brand identity elements like font and tone, drawing readers in like the inspirational MOJO magazine's unconventional approach.
While some conventions are followed and others adjusted, the overall evaluation
The document discusses how the author addressed and attracted their target audience of youthful teenagers in their magazine design. Key elements incorporated include social media logos to connect to the audience's online interests, a bold masthead featuring the word "base" to reference hip hop music, contrasting colors to make elements stand out, models wearing clothing brands popular with hip hop artists that the audience admires, and cover lines using hip hop jargon to intrigue readers. The contents page similarly features real life rappers, diverse model poses, and social media logos to attract and engage the youthful audience. Formats like two contrasting images on a double page spread and contrasting fonts are used to make information more visually interesting.
- Q Magazine is a UK-based monthly music magazine published by Bauer Media that includes interviews, reviews, and articles on new and popular music.
- It aims to keep readers of all ages informed on music trends and appeals to a wide audience by covering various genres.
- The magazine uses consistent branding elements like its red and white logo and color scheme to create familiarity for readers across issues.
The document provides an analysis of the September/October 2008 issue of Billboard magazine. It summarizes the target audience as primarily being based in the US and focused on the music industry. It then analyzes various elements of the front cover, including the main image of singer Rihanna, cover lines, and use of colors/layout. It also summarizes the contents page, noting the charts, artist images, and easy-to-read contents listing. Finally, it analyzes a double-page spread featuring a fun image of Rihanna on stage.
The document analyzes the front cover of Q magazine. It discusses the prominent masthead logo and how the main image of Cheryl Cole interacts with cover lines. The target audience is described as 30-40 year olds, middle class, interested in detailed music coverage rather than artist gossip. Methods to attract this audience include a mature color scheme, emphasis on the main image over cover lines, and organized internal sections.
The document discusses the design and conventions used in the student's music magazine cover focusing on the grime genre. Key aspects include using blue, black, and white colors and a large central image to attract the target male audience ages 13-21. The image portrays the artist in a refined suit contradicting stereotypes of grime artists. Formal fonts are used throughout with some graffiti influence to differentiate from typical grime magazines while still appealing to older audiences.
Here are some key insights from your practical research:
- Using a 35mm film camera will help capture photos with a nostalgic, retro 90s aesthetic that fits the theme of your magazine. Film cameras were very common in the 90s before digital became mainstream.
- Shooting on film requires a different photographic approach than digital. You'll need to be more selective with your shots since you can't review images immediately. This may result in more candid, natural-looking photos versus heavily posed shots.
- Film processing adds an authentic element that enhances the 90s vibe. Readers may enjoy seeing the behind-the-scenes of developing rolls of film for the magazine.
- Some limitations of film like grain,
The page uses black and red colors which link to the magazine's style and the genre of rock music. A large main image takes up much of the page along with informal text. The headline aims to make readers curious to learn more from the article. While the layout is informal with the large image, the content and language around music suggests discussing a notable figure within the industry.
This document provides details about a print-based media product project for a music magazine. It includes information about the magazine's market position targeting men aged 45+ interested in classic rock music. It will compete with popular rock magazines like Mojo. The document describes the magazine's masthead, layout, imagery using photos of models, and includes hand drawn drafts of page designs like the double page spread. Color symbolism and meanings are analyzed for the magazine's branding. The target audience relies on the magazine for entertainment and information according to Katz's theory of uses and gratifications.
The document discusses conventions used in music magazine design and how the author has implemented and altered conventions for their new magazine called OVATION. Key points:
1) Conventions like free gifts, straplines, artist images and sell lines are used on the front cover to attract readers and define the brand identity. Some conventions like the skyline are altered for visual impact.
2) The contents page features a large artist image rather than being packed with information, taking inspiration from MOJO magazine. It still lists articles to intrigue readers in an alternative style.
3) Representing diverse artists in terms of gender, ethnicity and religion is intended to attract a broader audience than typical music magazines. Both the front
The magazine aims to appeal to an older country music audience. It has a simple, straightforward design with a plain font and dull color that does not seem vibrant. The cover star has a nostalgic expression, representing the tough lifestyle of country artists that older fans can relate to. The articles are laid out in a simple, unpretentious manner with consistent formatting and colors to match the target audience.
This document provides an analysis of the cover of a dance and clubbing magazine. It summarizes that the target audience is 18-25 year olds who are interested in festivals and artists like Groove Armada. The main image features Groove Armada laying on the floor looking happy, linking to the casual festival scene. Other elements like the bright colors, masthead in white, and cover lines about festivals reinforce that this magazine is aimed at the dance and clubbing genre. The layout follows some principles of the Gutenberg design to draw attention to key elements and signal the magazine's organization.
The document analyzes the target audience of Country Music Magazine based on its design elements. It notes that the simple font, dull colors, and straightforward title suggest it appeals to an older audience. The cover star's nostalgic expression and elaborate but outdated clothing also represent a lifestyle that may appeal more to older than younger audiences. The simple, consistent layout of the contents page and feature pages further reinforce the magazine's no-nonsense style for serious country music fans. However, the document argues a new magazine could benefit younger audiences with a more contemporary and interesting visual design while still representing country/folk/acoustic music seriously.
The document provides details for the production of two magazines - "TeensRule" aimed at teens and "RockStars" aimed at males. It includes magazine flat plans, proposed cover images, interviews, and production details like budgets, timelines, and distribution plans. Key aspects covered are the color schemes, fonts, social media strategies, and sample front covers, interviews, and double page spreads for both magazines.
As media studies – evaluation question 5asmediae15
The document summarizes how the author addressed their target audience of 17-20 year olds in a rock magazine called The A-Side. Key elements included using common rock magazine conventions like featuring an artist holding an instrument on the cover. Buzzwords and social media links were also included. Color schemes and casual clothing styles portrayed the typical rock artist and were meant to attract the target demographic. Article headlines and images throughout aimed to draw readers in with references to popular music and bands. Overall, conforming to standard rock magazine formats and aesthetics was seen as the best way to engage the intended audience.
Music magazine Market Research and Textual AnalysisOliver Midgley
The document provides information about various music magazines published in the UK, including their average circulation figures, target demographics, and publishing companies. It then examines individual magazine covers and contents pages, analyzing design elements like mastheads, splash images, cover lines, and page layouts. Common conventions across the magazines include a recognizable masthead placed at the top of the cover/pages, large splash images featuring artists, and contents pages that list articles with brief descriptions and page numbers.
Production Log & Questionnaire Research leezaahwan
This document provides an analysis of the front cover of the music magazine "Q", which features Paolo Nutini. Key details analyzed include the consistent color scheme, masthead, strap line, date, price, convergence features, high quality central image, and cover lines. The central image is identified as the unique selling point, as it is large and draws the eye to support the main headline. Body language and text are also analyzed to convey information about Nutini's persona. Consistency with other "Q" magazine covers is praised, and elements will be incorporated into the student's own magazine.
The document summarizes the key design elements of a magazine cover featuring David Bowie. The main cover line introduces Bowie as being "More Influential Than He's Ever Been". Additional cover lines provide quotes and details about the magazine's contents. The masthead "NME" is prominently displayed in the top left corner. Photography of Bowie uses bright lighting and colors to make him the clear focal point. Overall, the design aims to attract fans of Bowie and other artists featured through its unique visual style and intriguing promotional text.
This document analyzes the cover of a music magazine called NME. It summarizes that the magazine targets rock and pop music fans based on the image of David Bowie, a legendary artist in those genres. The mysterious and intriguing image of Bowie gazing off-frame is intended to draw readers in and make them want to learn more. Symbolism and colors used in the image, like a floating paper crane, help set a magical tone and relate to the target audience. The text on the cover, including the magazine's name NME which sounds like "enemy," is designed to appeal to readers in a modernized, cool way.
This magazine cover analysis discusses NME magazine's cover featuring David Bowie. The summary is:
1) The magazine targets rock and pop music fans as evidenced by the prominent image of David Bowie, a legend in those genres.
2) The mysterious and intriguing image of Bowie's gaze draws the audience in and appeals to fans of Bowie and the rock/pop genres.
3) Various design elements of the cover including the text style and positioning of Bowie are intended to attract the target audience and make them want to learn more about the artists and music featured in the issue.
The document provides analysis of various magazine front covers and contents pages. Some key points summarized:
- Magazine front covers use prominent images, headlines and logos to attract attention and convey the type of content. Techniques like bold fonts, lists of artists and buzzwords are used.
- Contents pages clearly layout the magazine sections and provide images with captions or brief text to preview articles. Page numbers and descriptions aid navigation.
- Double page spreads feature large central images or multiple smaller ones, along with text in columns or blocks. Formatting includes quotes, subheadings and stylistic fonts to engage readers.
Bauer is a 138-year-old publishing business that has created over 300 digital products and made around 2 billion euros in profit. They publish Q Magazine, a UK-based monthly music magazine started in 1986 that focuses on rock and pop music. Q Magazine has a simple design with a red "Q" logo and aims to educate readers about new music artists and discoveries in the industry through interviews, reviews and articles. Its target audience is mainly male readers between the ages of 18-30.
The magazine aims to engage with mod culture through its design elements that reference symbols of mod subculture like the Union Jack. These include the masthead, cover lines in red, white and blue, and a feature photo of a band member addressing the camera intensely. The double page spread continues these design elements and features a large photo of a band in black clothes against a background with graffiti, appealing to the aesthetic tastes of the target audience. The magazine targets males aged 18-45 interested in mod music, fashion, and lifestyle, especially those interested in reliving the mod revival era or passing the culture to younger generations.
The document discusses the mastheads of different music magazines and how they convey information about the magazines' target audiences and genres. It analyzes how the fonts, logos, titles and designs used in the mastheads of magazines like Rolling Stone, BBC Music Magazine, Vibe, and Q Magazine help signal the magazines' focuses on rock, classical, pop/hip-hop, and general music respectively to their audiences. The mastheads establish expectations and set tones that match the magazines' intended feels and content for their target demographics.
Connor Wood created a magazine aimed at younger classic rock fans aged 16-25. He targeted this group because typical classic rock magazines appeal to older audiences. The magazine would be distributed by Bauer Media, which also distributes similar magazines.
For the cover, Connor featured a new artist representing the magazine's target demographic. He used styles of dress and posture emulating classic rock icons to appeal to readers. Through the design process, Connor learned to use tools like Photoshop and Publisher effectively and improved conventions like bolder text and clearer formatting compared to his preliminary work.
- Q Magazine and Kerrang! are two popular music magazines published in the UK by Bauer Media Group, the largest privately owned publishing group in Europe.
- Q Magazine's mission is to provide variety and introduce readers to new music while appealing to fans of both emerging and heritage rock bands. Kerrang!'s mission focuses on ensuring content appeals to its range of younger and older readers.
- Bauer Media's mission is to lead in a changing media landscape by using their own platforms to enhance reader engagement and strengthen relationships with fans of their brands.
The document provides an analysis of a magazine called NME (New Musical Express). It discusses the magazine's history, starting in 1952 as a music newspaper and transitioning to a magazine format. It analyzes elements of the front cover like the masthead, images, and cover lines. It also analyzes the contents page, including the masthead, band index, editor's introduction, and subscription information. Finally, it summarizes a double page article spread about the artist Dizzee Rascal, covering elements like the byline, images, layout, and headline.
This front cover of Vibe magazine features R&B singer Ciara posing nude. The target audience of Vibe is between 18-34 years old and interested in urban music, culture and lifestyle. Ciara's revealing image and quote that she "won't hold back too much" intrigues the audience. Inside, a double page spread further reveals Ciara standing while nude, reflecting the cover line "Stand Up! Ciara". She discusses her new music and time away in an intimate interview layout against a light background, keeping the focus on her words.
This front cover of Vibe magazine features R&B singer Ciara posing nude. The target audience of Vibe is between 18-34 years old and interested in urban music, culture and lifestyle. Ciara's revealing image and quote that she "won't hold back too much" intrigues the audience. Inside, a double page spread further reveals Ciara standing nude while discussing her career and new music ventures, maintaining the sophisticated tone of the issue focusing on Ciara.
This document provides an analysis of the September/October 2008 cover of Vibe magazine featuring Ciara. It summarizes the target audience of Vibe as being predominantly young, urban followers of hip-hop music aged 18-34. The cover uses a minimal color palette of grey, black, white and red to portray a serious tone for its music-focused content. Ciara's seductive yet playful image is intended to appeal to both male and female readers. The main headline and pull quote hint at revealing more intimate details about Ciara and her work to draw in the target audience.
The document provides information about various music magazines published in the UK, including Q Magazine, Kerrang!, and NME. Q Magazine targets an audience of 34 years old and focuses on modern music. Kerrang! aims for a younger audience of 22 years old and covers rock music genres. NME has historically been a weekly publication but is now free, with 74% male readers. The document then analyzes the covers and contents pages of these magazines, noting design elements like images, fonts, and colors that draw attention and signal the type of content inside.
The document analyzes and compares the masthead designs of several music magazines, including Q Magazine, Billboard, Rolling Stone, Vibe, and XXL. It discusses elements like the fonts, colors, sizing, positioning, and meanings of the masthead names. Overall, the masthead designs aim to attract audiences through uniqueness, eye-catching color schemes, sizes that emphasize importance, positioning that provides context, and names that relate to the magazines' content and target demographics.
The document analyzes the target audience of Vibe magazine based on its front cover design and additional research. The target audience is identified as being predominantly male, African American, between ages 18-34, interested in hip hop and R&B music as well as fashion and technology. The front cover uses images and headlines of famous artists to attract this audience and reinforce the magazine's identity within the genre.
The speaker is tired of the same old stories with their romantic partner and wants to return to easier times. They have saved money and hidden it away for when times get harder. The speaker feels like the world is against them and they need to escape and find another open door if they leave this place. Everyone is waiting for something that doesn't seem like it will happen. The speaker wants to get away from the crowds of unhappy people waiting instead of taking control of their own lives.
The poem compares a girl to a bird with a broken leg that needs nursing back to health. There is romantic tension as the speaker wants to comfort and be close to the girl, but they are not currently together. Their relationship was damaged in the past but the speaker hopes it can be healed through simple caring gestures and intimacy. However, the speaker worries that pursuing romance too quickly could lead to regret, and is uncertain if the girl still loves him. The broken bird represents the damaged relationship that ultimately could not be mended.
The speaker uses similes to describe how they will always be there to support and care for their romantic partner. They want to provide comfort as a gentle listener, help their partner make good choices, and ensure they are never alone or in need. The speaker aims to dedicate themselves entirely to their partner by being a good memory, keeping them warm, and doing anything to make their life easier. They desire to escape from judgments by starting a new life alone with their partner where everything will change and their past holds no relevance.
The document provides a scene-by-scene analysis of a video. Key figures show ideas of lifting the viewer into the journey, the protagonist grabbing the camera to share happiness, dancing silly to represent being human, and throwing food to share contentedness. Later scenes show the individual standing out in darkness yet among people, their movement juxtaposed with rising buildings, and reflection suggesting individualism is fluid like society or an illusion. The analysis suggests recognizing individual life amid the collective.
The document describes an album advert, digipak, and music video created by the author for their media product. It summarizes how each component uses and develops conventions of real media products in the indie/electronic genre. The album advert uses minimalist design with an out-of-focus city skyline, while the digipak focuses on conceptual style over narrative. The music video sets its urban setting and costumes in Manchester to reflect the genre, and uses techniques like a focus shift and non-linear narrative to develop conventions. Overall, the media product challenges conventions in some technical aspects but aims to represent the conceptual focus and aesthetics valued in the indie genre.
Adobe Premiere allows the creator to add various effects and transitions to video and audio footage to professionally edit together a music video. Effects like reversing clips and speeding up or slowing down footage were used to match elements to the music. Transitions such as cross dissolves and fades were also employed to piece the layered sequence together over time. Through experimenting with Premiere's editing capabilities, the creator was able to achieve aesthetic goals like a time lapse transitioning from day to night and adjusting brightness and contrast to graphically match the intended mood.
This production diary details the process of creating a music video over several months. Key events include:
- Deciding to create an indie music video and choosing the song "All of the People"
- Planning shots and storyboarding ideas for the video
- Filming test footage and practice shots in various locations to capture the planned scenes
- Editing the footage together into a first cut of the music video
- Gathering feedback and making improvements by filming additional shots
- Creating a final cut of the music video and completing ancillary tasks like a digipack for evaluation
Long-exposure photography techniques capture movement through blurred trails. This document discusses using these techniques to create star trails by tracking celestial object movement with a slow shutter speed. While most photographers do this on busy roads, the author was only able to recreate light trails in a still photo with their basic camera. They discovered Adobe AfterEffects software can similarly edit video clips to distort shapes and blend speeds to generate light trails, which is what the author has tried to do for their music video by adding echo effects.
Bokeh is a Japanese photographic technique that blurs out-of-focus areas to improve aesthetic lighting quality. It can change the size and shape of the blurred areas. The document discusses creating a DIY paper bokeh filter by drawing shapes and attaching them to a camera lens with an elastic band. While this changed the shape of the blurred areas, it did not have a strong enough effect. Exchanging the camera lens for a higher quality 50mm lens with a larger aperture achieved the desired bokeh effect.
The document asks for an interpretation of a concept or narrative explored in a video, which favorite parts stood out, and whether the video is representative of the indie/electronic genre. It also asks what didn't go as well and could be improved.
This document discusses image and footage files. Images and videos are important digital assets that can be used across many platforms and devices. Proper file formats, naming conventions, and organization are key to ensuring images and footage can be easily accessed, searched, and reused.
The document discusses plans for shots in a music video. It proposes opening with a long shot of the protagonist reflecting in an urban setting, then walking away from the camera. Later shots would involve a performance by the protagonist singing happily to the camera to create a positive mood. The document considers using different weather conditions and bokeh lenses and effects to subtly convey deeper emotions beneath the surface happiness and to thrust the viewer from an uplifted state back to reality.
Eminem's music video for "Mockingbird" features old home video footage of him with his daughters and their mother. The video depicts Eminem alone, watching these old videos and lamenting not being able to be with his family as his career requires him to be away. Through personal lyrics directly addressing his daughters, the video shows Eminem's love for his family and desire to protect and support his daughters, despite being physically distant from them due to his work and their mother struggling with addiction issues. Intercutting old home videos with scenes of Eminem's success and coverage of his wife's legal troubles, the video uses nostalgia and sentimentality to provide context for the song's emotional lyrics and
1) The music video for "Love Me" by The 1975 uses cardboard cutouts and other imagery to parody celebrity culture and fandom.
2) It depicts the lead singer interacting in comedic ways with cutouts of celebrities while also objectifying women.
3) Through these techniques, the video comments on the superficiality of the music industry and modern representations of gender, but is intended as an in-joke for their fans rather than a serious critique.
Analysis of the artwork for Mika's album The Boy Who Knew Too Much as one third of the magazine adverts analysed for my advanced media portfolio A Level.
Analysis of the magazine advert featuring the release of LCD Soundsystem's new album 'This is Happening' as part of the product research of my media portfolio
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Magazine Analysis
1. House Style
In every copy of the ma ga zi ne ‘Q’, the general s tructure
remains the same. In thi s way, in every copy we expect to
see the same masthead, typefaces, contents page layout and
colour scheme. In the ca se of ‘Q’, the re is a clear House Style
of red and white with various fonts used. These are generally
seri f typefaces in black or white framing the image. It i s
usually along both the l eft and right columns but can be jus t
one depending on how the rule of thirds is followed. The use
of red, black and white creates a rather sophi s ticated look
whi ch appeals to a large percentage of the readership of ‘Q’,
i t al so reflects the sophisticated nature of the music ins ide.
Key signifier/Star marketing
Us ing the principal of thirds, a large medium shot of David Bowie ta kes up
the front cove r of this e dition of ‘Q’ ma gazine. This is star marke ti ng; the
key s ignifier of such a famous face will s ell the magazine, so the producers
don’t ne ed to worry a s much about making other cove r l i ne s s ta nd out.
Thi s also links to Dyer’s Star Theory; iconic characters like David Bowie are
used by media institutions for financial gain. Sta rs are manufactured by
the music industry to make money, each artist usual ly having thei r own
unique selling point (USP). In the case of Bowie, hi s USP i s the l ighting
s trike down one side of hi s face and hi s eccentric hai rs tyle which, in
recent times, he has become quite well known for. Part of the reputation
of ‘Q’ ma ga zine is built upon the excel lent camera qual i ty and effects
often used which are di spl ayed in the large image of David Bowie.
Masthead
The ma sthead of ‘Q’ ma gazine is the l e tte r ‘Q’ i n a l a rge re d s qua re , taking up the
primary optical area of the magazine. The white s erif Q looks very dominant on the red
background which makes it particularly s triking to someone who would see it. There i s
a large element of formality here which suits the ta rgeted demographic. Al so within
thi s dominant graphic are the phrases ‘Music magazine of the ye a r’ a nd, i n whi te on
bl a ck, ‘The world’s greatest music magazine’. In the primary optical area, the masthead
can confidently be covered as it i s already familiar with i ts audience. Original ly, the
ma ga zine wa s goi ng to be ca l l e d ‘Cue ’ a s i n the a ct of re a dyi ng a re cord to pl a y,
however the name was changed so that, when i t was fi rs t released, i t would not be
mi s taken for a snooker magazine. Another re ason for the large ‘Q’, ci ted by Q i tsel f, i s
that the s ingle letter ti tle looks more prominent on news s tands .
The Guttenberg Design Principle
The Guttenberg Design Principle splits a magazine cover into different
sections which employs the knowledge of a human’s subconscious line
of focus to decide where the most important features of the front
cover should be placed. ‘Q’ magazine uses this. For instance, the
masthead of the magazine is placed in the primary optical area (top
left corner). This is because it’s important and helps to reinforce the
brand. By human nature, we read diagonally across the page. As such,
‘Q’ magazine has placed the key signifier of David Bowie in this region.
The cover lines and sell points are positioned as flashes and badges
along the left and right columns of the magazine so that we notice
them all as our eyes follow the axis of orientation.
Furthermore, along the bottom line of the magazine, the model credit
takes up both the weak fallow area and the terminal point. Merging
these two areas provides support to the weak fallow area which is
often ignored or else not noticed by readers. This way, none of the
valuable space on the cover is wasted.
Model Credit and main cover line
The ma in cove r line on this e dition of ‘Q’ i s ‘Bowie Li ves!’ This is arguably
a reference to Christian theology in which the word was spread that Jesus
was alive after he died. Thi s reference i s supported by the fact that
Bowi e, in the main image, looks as though he is naked; the body parts of
him that we can see are denoted as bare. Furthermore, the cover l ine
underneath i t speaks of Da vi d Bowi e ’s i mpa ct on the worl d. Thi s
reference would appeal to teenagers and young adults who can see the
reference. Musical artists often reference this to various responses , as
s imilar to the attack of the press against The Beatles in 1966 when John
Le nnon famously quoted “We ’re more popul a r tha n Je s us now.” The
attempt at a historical allusion i s underscored by the exclamation mark
a fter ‘Li ves’. This kind of punctua ti on i s s e l dom us e d i n pri nt-based
media.
The typeface is smart and sophisticated which would appeal to viewers
who are older. It is superimposed over the torso of David Bowie which
l inks the model credit with the key s ignifier. We can also tell that they link
a s ‘Bowie Li ve s !’ i s the l a rge s t pi e ce of text on the cove r a s we l l a s
because of the link between the picture of David Bowie and the use of his
na me . Bowie’s s tar a ppeal i n large letters will attract a greater number of
readers than the use of a les s popular arti s t as the model credi t.
Badge/Flashes
A wide variety of badges are used to display the contents of the magazine so that
readers are aware of what they will find inside. In this case, the flashes and badges
a ppeal to fans of ‘Suede ’ a nd ‘Pa l ma Vi ol e ts ’. Ins i de the ci rcul a r re d gra phi c
feature, it a dve rtises that this copy will feature ‘124 a lbum re vi ews ’. It s ugge s ts
that the magazine has a lot of contents which will persuade someone to buy the
magazine
Barcode/date/convergent media
The barcode and date are necessary features of a magazine at the point of sale and as
general information. In this area we also find a link to the magazine’s website. This is
convergent media. Convergent media is especially important on recent magazines as print-based
media is going out of date. Providing a website means that ‘Q’ magazine can extend
their viewership. A website is important to readers as it provides a source of more
information that can be quickly updated. These days, people are less incline d to buy
magazines as they are expensive and all of the information inside them can be found quickly
and easily online. There is also a limit to how much information they can provide and how
often. With a website, usually alongside links to social media, ‘Q’ can extend the magazine
company beyond its monthly released paperback prison. Convergent media also appeals to a
younger and a more modern demographic.
Target audience and genre
The target audience of ‘Q’ is more affluent than the readership of other
popular magazines. According to a recent questionnaire, 68.3% of ‘Q’’s
readers are male and 35.5% are between ages 15-24. Despite this, a large
proportion of readers are also between the ages 25-34. To cater to this wide
demographic, the magazine retains a large degree of formality by using
smart typefaces and cover lines aimed at various age groups. Similarly, the
house style regularly uses a colour scheme of red, white and blue which,
whilst being striking and noticeable which a young readership would
appreciate, retains a very sophisticated aesthetic look. Unlike magazines
such as ‘KERRANG!’, ‘Q’ magazine does not ever use amateur photography
but sells itself by advertising its use of professional photographers. The
model credit references the large image of David Bowie, an English singer
who was popular in the 1970s. As well as this, the artist is also quite popular
among young people, especially those of whom are likely to purchase a copy
of ‘Q’ magazine. The magazine genre is an amalgam of alternative and classic
rock, thus appealing to people with interes ts in music from this genre.
2. House Style
In Mixmag, the House Style remai ns the
same in every i ssue. The masthead remains
the same and the model credi t i s in the
same pos i tion with the same typeface.
However, in some editions the colour of the
mas thead i s di fferent, depending on the
colour in the mise en scene. The people on
the cover are never the main focus and are
often anonymous , reflecting the genre of
the magazine as being dance. Similarly, the
majority of the badges and flashes are a
white font with a black background. In
general, effects are usually added, l ike the
blur a nd the ‘re fl e cti on’ or l i ke the bri ght
colours and the graphic pen l ines in these
other editions of Mixmag. There are often a
large amount of cover lines on Mixmag. This
hous e style is recognisable by people who
regularly buy the magazine. The typography
used is quite futuris tic, connecting dance,
pop, electro and club mus ic.
Masthead
The masthead for Mixmag consists of the magazine ti tle and slogan, whi ch i s ‘The worl d’s bi gge s t da nce
mus ic a nd clubbing magazine’. Here i n the s l oga n, the ma s the a d ca pture s the ge nre of mus i c tha t the
magazine covers so as to immediately catch the attention of people who are interested in dance mus ic and
clubbing. The masthead i s, conventionally, the same on every i ssue, thus creating a symbolic l ink between
the Mixmag covers and the Mixmag brand. Likewise, the masthead i s partially covered by the head of the
person in the main image which tells us that the magazine has a ve ry well established brand. The word ‘mi x’
i s insistent upon the image of DJs and turntables, thus connoting the dance genre. Mixmag uses a curved
sans-serif typeface with all lower-case l etters. This creates a simple yet sophisticated look which will appeal
to people who are in their mid-20’s. Similarly, the l ower-case letters ca pture the ma ga zi ne ’s i nforma l i ty.
Model Credit
The model cre dit on this edition of Mixmag i s ‘Sub Focus ’, the na me of
the artist featured in the key s ignifier. We can tell that they l ink becayse
thi s feature uses the second bigges t text on the cover (after the
mas thead) and covers an unimportant part of the main image. The
typeface is quite futuristic and creates a pixelated look representing the
electronic and dance genre. Thi s i s further accentuated by the black
graphic feature behind i t. There is a certain informality to the position of
the model credit which, once again, reflects the genre of the magazine.
Target audience and genre
The ta rget audience of Mixmag is a demographic of people aged 20-35
which is reflected by the information given about the contents in the
cover l ines and the photography di splayed. There i s an element of
formality to the cover such as the typefaces used and the position of the
cover l ines , yet there i s a noticeable degree of informal i ty which
suggests that i t is ta rgeted towards young adul ts . Not only that, the
informality tells us that it i s a dance and clubbing magazine. It i s mus ic
that builds up i ts popularity based on the sound, not on the lyrics . We
can see thi s genre mi rrored in the photography, mas thead and
typefaces .
The general information section of the magazine is in very small text at
the bottom right hand corner, giving the reader the website link for the
we bsite, e specially useful to Mi xmag’s young re adership.
The Guttenberg
Design Principle
The masthead of
Mixmag is
conventionally placed
to take up the
primary optical and
strong fallow area of
the magazine cover,
making it one of the
first things we notice
when we look at the
cover, reinforcing the
brand. The sell-lines
are in columns along
the left and right side
of the cover in
columns which we
read following the
axis of orientation.
Often, the House
Style of Mixmag will
involve placing a
large graphic feature
into the weak fallow
area (bottom left
corner). On this
cover, however, that
often ignored corner
presents the caption
and photograph
rights for the main
image. These details
are important to
consider when using
somebody else’s
photography but are
not significant to the
success of the
magazine, so they are
placed in that corner.
In the terminal area,
there is a flash which
contains a short list
of information
entitled ‘PLUS’ which
refers to the fact that
it is the last one you
will read. The
barcode and price are
also in this corner for
use during the
purchase and selling
transaction of the
magazine.
Key Signifier/Main image
The photograph on thi s cover i s of Sub Focus , an
electro-house musician. The photograph is very much
edited, with a blurred and sepia effect. The photo i s
s e emingly cut i n half along the mi ddl e by Sub Pop’s
model credit. This main cover line appears to cut the
image in two and creates almost a reflection/l ine of
symmetry effect as the image is flipped on the bottom
of the magazine. These Photoshop effects seem to
di s tort reality and, in this way, represent the unreal
cl ub s cene. Li ttle attention is placed upon the a rti s t’s
face or cos tume which implies that the focus is not on
who i s in the image but how it makes the reader feel .
Sub Focus is not a very famous mus ician outs ide of
s trong club fans and it seems unlikely that he is being
used to sel l the magazine. As i t i s captioned and
referenced in the weak fallow area, we can as sume
that the photograph i s appreciated and used for the
excel lent photography skills that i t displays. It captures
the genre of the magazine and appeal s wel l to an
audience of young people in thei r 20s .
Badges/Flashes
Mixmag uses a large amount of badges and flashes in almost every edition as part of i ts house s tyle. Some
e xa mples from this one include ‘Ibiza Ma dness’, ‘Inside The Swe de s ’ fi na l UK gi g’, ‘DJ Hi s tory’, ‘20% OFF
Be a tport downloads’, ‘DJ l ookal i ke s ’, a s we l l a s a ‘PLUS’ he a di ng wi th mul ti pl e more . Evi de ntl y, the
magazine is aimed at people with a background understanding and knowledge about di fferent DJs and
da nce groups. Flashes such as ‘Ibiza Madness’ a nd ‘20% OFF Be atport download’ tell us that the magazine is
aimed at people in their mid-to-late 20s. Ibiza has become famous for its association with nightlife and the
electronic music that originated on the small island. As i t is unlikely that teenagers or middle-aged people
would be interested in the nightlife in Ibiza, we can see the intended readership. In the same way, the
Beatport downloads inside would interest young adults more than other potential readers. The purpose of
tel ling people that there is ‘20% OFF’ inside provi de s a furthe r i nce nti ve for s ome one to purcha s e the
magazine. There is a great abundance of cover lines on Mixmag, however there is also a section that begins
wi th the word ‘PLUS’. This a cts as a buzz word, i t suggests that, aside from what has been mentioned, there
wi l l be a great deal more inside the magazine. It i s a marketing technique which encourages more people to
purchase a copy of the magazine under the bel ief that there i s a lot of content.
3. Masthead
The ma sthead of ‘Ke rrang!’ magazine constitutes of just the magazine’s ti tle. Its name, ‘Ke rrang!’ is a n onomatopoeic term deriven from the sound an electric gui ta r makes when the power chord i s s trummed. Thi s
connotes the genre of the music ‘Ke rrang!’ features: rock and metal. Similarly, there are lines through the letters that are supposed to symbolise broken glass. This effect may be interpreted as the smashing of glas s ,
mos t l ikely hinted to be a result of the symbolic e lectric guitar that ca used the ‘kerrang’ s ound. Without the e ffect, the typography used is the s tereotypical look of simple graffiti letters. The letters are a vibrant, s triking
red colour which, interwoven with all of the aforementioned elements, connote the rebelliousness and aggression behind rock and metal music. The masthead has been partial ly covered because of the s trength of
‘Ke rra ng!’’s ba nd i de nti ty, the y ca n cove r pa rt of the na me wi thout worryi ng tha t pe opl e wi l l not re cogni s e i t. As s uch, we c a n s e e tha t, de s pi te ‘Ke rra ng!’’s ni che a udi e nce , i t i s s ti l l ve ry pop ular.
House Style
‘Ke rra ng!’ tends to use a colour palette of re d, whi te a nd bl a ck. De s pi te
us i ng the same colours a s ‘Q’ ma ga zi ne , i t doe s not gi ve off a n a ura of
sophistication but manipulates them to connote rock mus ic, pas s ion and
da nger. ‘Ke rrang!’ is a ve ry busy magazine as ve ry often the key s ignifier will
feature bands and music groups rather than individuals . The mas thead of
‘Ke rra ng!’ is the same in every i ssue. There tends to be a s trip cover l ine
along the top and the bottom of the magazine. Likewise, the arti s ts on the
cover are often photoshoot images which include a direct mode of addres s
from al l on the cover.
The magazine i s not very formal as the ta rget demographic i s mos tly
teenagers and some young adults. It i s often very busy with lots of cover
l ines and graphic features. Most editions of ‘Ke rra ng!’ offe r a noti ce a bl e
incentive to buy the magazine, general ly in the form of free pos ters or
exclus ive, rare pictures .
General information
The barcode and webs ite are given in the weak
fal low area of the magazine. Thi s i s neces sary
information. The website also appeal s wel l to the
young reade rs of ‘Ke rra ng!’
Target audience and genre
The ta rget a udience of ‘Ke rrang!’ magazine i s teenagers and young a dul ts .
It i s published cheaply on a weekly basis so i t can be regularly purchased by
readers without a regular income. There is a great element of informal i ty
and amateur publ i shing to thi s magazine which sui t the intended
demographic. In the same way, this reflects the rock/meta l genre of the
magazine which is often denoted as informal . Rock and punk arti s ts are
often viewed as those that do not conform to social s tandards .The colour
s cheme in the magazine’s house style is re d, black, white and ye llow. These
are used to represent the danger and passion often associated with Rock
mus ic. It is a very busy magazine with a lot of content. Often, thi s content
includes features from smal l or upcoming bands and groups and
competi tions that appeal to younger readers of the magazine.
Key Signifier/Star marketing
The key s ignifier on this cove r of ‘Ke rrang!’ i s an i mage of the mus i ca l group
Paramore taken from a photoshoot. Al l members have a di rect mode of
a ddress and are n’t smiling. The girl i n the middle, Hayley Wi lliams, i s gri tti ng
her teeth. These facial expressions suggest that Paramore are quite rebellious
and noncomformist. These represent general bands that are rock, punk or
meta l. Li kewise, their costumes a l l fol l ow the col our pa l e tte of ‘Ke rra ng!’
magazine.
The full bodies of the members of Paramore are depicted in the main image.
The photoshoot has used this technique to incorporate the model credi t and
s ignature cover l ine of the magazine into the image i tsel f. The band hold a
s ign with this wri tten in ink, highlighting once more the informal i ty of the
magazine and the ta rget demographic.
The Guttenberg Design Principle
The masthead of the magazine takes up the primary optical and strong fallow
a re a of the magazine. This positioning re i nforce s the ‘Ke rra ng !’ bra nd a nd
makes i t very noticeable for readers. The cover lines are usually accompanied
by pictures and are placed in columns down the left s ide of the magazine.
Sometimes there are some on the right hand side but usually not as many. By
nature, most people l ook at s omething as if they’re reading a page of words ;
by pos i tioning them along the left side, i t is assured that everything wi l l be
seen and read (they partially follow the axis of orientation). The weak fal low
area, in this edition, contains a cover line and the general information such as
the date of the issue release, the barcode and the price. Furthermore, the
terminal point of the magazine contains a yellow graphic feature shaped l ike
an arrow encouraging the reader to open the magazine.
Badges/Flashes
Badges are used in a column down the left hand s ide of thi s i s sue of
‘Ke rra ng!’ to me rge pictures with cover l ines. This appe a l s to the younge r
demographic of the magazine brand.
Thes e badges use star marketing to inform readers as to whom they can
find inside the magazine and to persuade people to buy them. Al so, i f a
reader l ikes the look of an artis t ins ide that they may not have heard of
before, seeing what they look l ike can encourage them to explore new
content.
Another badge on the cover tells the reader that the magazine comes with a
pul l-out poster inside. This provides an incentive to buy the magazine as i t
makes i t seem l ike you get more for your money.
Model credit
The model credit on this front cover has cleverly been incorporated into the
image itself. The members of Paramore are holding up a sign with their band
na me on it a nd information a bout the contents of thi s i s s ue of ‘Ke rra ng!’
relating to them. It is made to imitate a handwritten sign but we can tell that
i t i s printed. The typeface is designed to imitate handwriting which, alongside
the words expressed in the model credit, captures the informal nature of the
magazine brand.
The model credit here is the second largest text on the front cover, after that
in the mas thead, and i s pos i tioned in the image. Main cover l ines are
generally superimposed over the key signifier so we can tell that thi s i s i t. It
a l so uses the ba nd na me ‘Pa ra more ’ wi th the ba nd fe a ture d be hind i t.
Paramore are a very popular band so attract readers as a model credi t.