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Chapter 8 Consumer Attitude Formation and Change Consumer Behavior, Eighth Edition SCHIFFMAN  & KANUK
Attitude A learned predisposition to behave in a consistently favorable or unfavorable manner with respect to a given object.
What are Attitudes? ,[object Object],[object Object],[object Object],[object Object]
Structural Models of Attitudes ,[object Object],[object Object],[object Object],[object Object]
Figure 8.2  A Simple Representation of the Tricomponent Attitude Model Conation Affect Cognition
The Tricomponent Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multiattribute Attitude Models Attitude models that examine the composition of consumer attitudes in terms of selected product attributes or beliefs.
Multiattribute Attitude Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Attitude-Toward-Behavior Model A model that proposes that a consumer’s attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome (either favorable or unfavorable).
Theory of Reasoned Action A comprehensive theory of the interrelationship among attitudes,intentions, and behavior.
Theory of Trying to Consume An attitude theory designed to account for the many cases where the action or outcome is not certain but instead reflects the consumer’s attempt to consume (or purchase).
Attitude-Toward-the-Ad Model A model that proposes that a consumer forms various feelings (affects) and judgments (cognitions) as the result of exposure to an advertisement, which, in turn, affect the consumer’s  attitude toward the ad  and  attitude toward the brand.
Issues in Attitude Formation or Barriers to changing consumer attitude ,[object Object],[object Object],[object Object]
Strategies of Attitude Change ,[object Object],[object Object],[object Object],[object Object],[object Object]
Four Basic Attitude Functions ,[object Object],[object Object],[object Object],[object Object]
Elaboration Likelihood Model (ELM) A theory that suggests that a person’s level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective.
Why Might Behavior Precede Attitude Formation? ,[object Object],[object Object],Behave (Purchase) Form Attitude Form Attitude

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Consumer Behaviour - Attitude

  • 1. Chapter 8 Consumer Attitude Formation and Change Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK
  • 2. Attitude A learned predisposition to behave in a consistently favorable or unfavorable manner with respect to a given object.
  • 3.
  • 4.
  • 5. Figure 8.2 A Simple Representation of the Tricomponent Attitude Model Conation Affect Cognition
  • 6.
  • 7. Multiattribute Attitude Models Attitude models that examine the composition of consumer attitudes in terms of selected product attributes or beliefs.
  • 8.
  • 9. Attitude-Toward-Behavior Model A model that proposes that a consumer’s attitude toward a specific behavior is a function of how strongly he or she believes that the action will lead to a specific outcome (either favorable or unfavorable).
  • 10. Theory of Reasoned Action A comprehensive theory of the interrelationship among attitudes,intentions, and behavior.
  • 11. Theory of Trying to Consume An attitude theory designed to account for the many cases where the action or outcome is not certain but instead reflects the consumer’s attempt to consume (or purchase).
  • 12. Attitude-Toward-the-Ad Model A model that proposes that a consumer forms various feelings (affects) and judgments (cognitions) as the result of exposure to an advertisement, which, in turn, affect the consumer’s attitude toward the ad and attitude toward the brand.
  • 13.
  • 14.
  • 15.
  • 16. Elaboration Likelihood Model (ELM) A theory that suggests that a person’s level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective.
  • 17.