In a radio spot, a drill sergeant questions a private about why troops are sneaking off base to attend the Beloit Riverfest. The private explains it is for the great music from headliners like Ted Nugent, KC and the Sunshine Band, Blue Oyster Cult and Diamond Rio, as well as the delicious food and activities at the four music stages. The sergeant decides they should all sneak off base to enjoy the Beloit Riverfest happening from July 11th to 14th in Beloit, Wisconsin.