1) The document discusses the changing trends in cosmetics usage in India due to increasing disposable income and changing lifestyles. Retailing cosmetics has become challenging due to competition from other product segments. 2) It provides an overview of the Indian cosmetics industry and market segmentation. Major players include Lakme, Revlon, and L'Oreal. 3) Word-of-mouth and beauty consultants influence purchases more than advertising. Quality, price, and variety are most important factors for Indian consumers. Brand loyalty and satisfaction are key areas for marketers.