2. I'm going to analyse the film 'Attack the Block' which is directed by Joe Cornish. Attack
the Block has two genres in it one of them being a very popular genre which is urban
comedy and the other one being sci-fi. The company that made this film was Studio
Canal (presents) (as Studio Canal Features), Film4 (presents), UK Film Council
(presents), Big Talk Productions (as Big Talk Pictures). 'Attack the block was released 13
may 2011.
Attack the block is targeted for young teenagers and young adult around the age of 15-
30 because it has young teenagers playing the main roles in it, this makes it more
appealing for teenagers because they can connect to the actor as they're teenagers
whereas adults would not really be interested because it has no actors there age and it
would be hard for them to understand teenagers. Film poster is a really good way to
promote something you want because it can be put in place where people would see it
for example underground, buses, billboards and online. A lot of people travel on
underground train every day and whilst waiting for the train they would read the posts
which can make them want to go and watch it. Buses are seen every time you go out
and on the side would be a poster which would advertise either a certain movie or a
product, having the Attack the Block posted there would attract people age 15-30 or 35
and make them want to go and watch it which would raise money for the company.

3. In the poster Attack the Block there are a lot on genre signifiers. When creating a poster for films it is important to
make the genre signifiers of the film clear because audience select films to watch through the genre of it.
In Attack the Block the
asteroids coming down
shows that its sci-fi, that
something is coming out of
space.
The teenagers at the front of the poster show
the urban side of the film, this is appealing to the
audience because it shows them who's going
be in the film and also gives them an idea of
what age they might be.
The tag line 'Inner city vs outer space' is bio
repository, its two different things in the world which
makes the movie more interesting, having this tag
line makes it more appealing to the audience
because it’s something different, normal teenagers
fighting things that are outer space is something
unrealistic but looks interesting so it would make the
audience want to go and watch it.

4. The characters in the poster Attack the Block has been
constructed to appeal to the target audience which is
young teenagers. They used people liked that
because teenagers can relate to them, putting the
teenagers all together suggest to the audience that
they’re in a gang which would make it more interested
to the target audience because most teenager enjoy
films that have young thugs in them.
The two characters on the side look older than all the
ones in the middle the reason the director included
these two characters is to make the audience wider
which would make adults go watch it as well because
there is characters they can relate to as well this is an
advantage for the film because it will raise more
money for them.
As you can see in the poster they have
different ethnicity's which shows that in
London areas you would find people of
different ethnicity's in gangs etc.
The clothing of the boys also
show the urban side of the
film because it London this is
how a thug would dress. A
genre signifier in their clothing
is the baggy jeans.

5. Audience like to know where the film is set because it helps them establish the genre and also the narrative of
them film. Showing the audience where the film is set could make them want to go and watch it because if its set
in London people from London would like to go and see if they have ever been there.
Attack the Block poster
shows that it is set in London
because they have the
London gherkin at the back
of it and whenever people
see that they would know it
is set in London, they have
then covered it with smoke
so that the audience know
its not set there, but it is set
somewhere else in London.
They have used a low angle shots, this makes the block
look more menacing. This makes the film more
appealing to the audience because they know that
there going to be trouble and they would want to find
out why the block looks so threatening

6. The reason why they included this on the poster is because
‘Shaun of the Dead’ was a really popular film and made a
lot of money. Using this may have audience thinking it
could be similar to that and maybe even more interested
which would lead to them going to watch it. It could also
widen the audience.
Having a social networking site page for a film
would raise more awareness because
thousands of people use social networking sites
for example facebook they can go on the
page and like it and communicate with
people that have liked the Attack the Block
page by commenting on status or writing on
walls.