1. ATTACK THE BLOCK
Director: Joe Cornish
Release date: 11 May 2011
Companies that help make the film were:
*StudioCanal
*UK Film Council
*Big Talk Pictures
*Film4 Productions
Distributed by: Optimum Releasing

2. Background
The background image shows
iconic buildings such as the
Gherkin and Tower 42 this
appeals to the audience as
some might want to relate
where their from in a film like
London as it’s a British film.
This also establishes the
location as London, the
audience will automatically
know that the buildings are in
London.
Here shows a low angle long shot of
a large dark big building making it
feel dangerous and intimidating the
council estate building ‘the block’
establishing the setting. The block
links with the title ‘Attack the Block’
which is the block in the
background. It stands out more and
giving a sense of separation from the
mainstream of London City from
the inner estates giving the effect of
separation from the big city to the
run down estates relating all classes
of Britain relating more to the
audiences. The audience see this as
the skyline of London is silhouetted
and faded out.
It shows night time with a bit
of mist gives it a bit of mystery
as you cant see what’s coming
giving suspense and tension of
the unknown. It gives the
effect to the audience giving
all these emotions and tells us
that all this mystery will come
up in the film and makes it
more interesting for the
audience to watch as they
would want to know what’s
coming.
Things are falling out of the sky,
it’s unusual and can be concerning
as the audience’s don’t know what
it is suggesting enigma codes. It
can be bad news if things are
falling out from the sky which
gives the audiences mystery and
suspicion to find out what it is and
make the audience want to watch
this if they are intrigued with what
they see on the poster.

3. Characters
Here shows urban youth
with casual street wear
and you can tell they are
from the block and gives
the typical look giving
the effect of stereotypes.
Here shows ethnicity and
different backgrounds
broaden the appeal to the
audience as more can relate
so this gives an effect of
relations to the audience as
there’s different ranges of
characters.
They’ve added extra characters
such as the middle aged smart
working women and the man at the
back that has a unflattering look,
this is too broaden the audience’s
so more can relate and not only be
aimed for teenagers but it includes
adults so now there’s a wider range
of ages in this film so ethnicity and
age there’s more chance for the
audience to relate to this film.
The age rating of this film is 15 so the
target audience’s range’s around 15-25
as older people do enjoy this type of
film as it’s a comedy sci-fi film. Most
people who enjoy Nick Frost and
Simon Pegg films would enjoy this
film. For example Shaun of the Dead.
Here shows a low angle long shot
showing their body postures
looking like they are watching
something or ready to attack and
shows conflict with the way they
are positioned, one of them are
carrying a weapon which
connotes a fight, this will appeal
to the audience as they would
like to see the conflict and what’s
going to happen.
What also shows
youth is the BMX
bike and the urban
street wear of the
young generation
today.

4. Giving hints to the narratives.
Inner city vs outer space- tag line.
Which is a binary opposition showing
there’s a war or fight going and they are
versus against someone giving hints to
the narratives. On the walls there is
vandalism which also suggests uncared
for area.
Requirement of age
classification only
showing people over
15.
Here shows who made
Shaun of the Dead
are the producers
telling the audience
that they’re similar
films, they would
most likely enjoy this
film because they are
produced by the same
people.
The credit blocks of all the actors,
producers, directors who made this film is
a convention that most film posters
should have to show the actors so other
people might see and like and think the
film will also be interesting to watch if the
actors they know are in the film.
Institutional logo’s who
produced and distributed
to the film such as
companies like StudioCanal
and UK Film Council to
show some credit.
There’s even social networking sites
such as Facebook and Twitter which
is a good way to socialise with other
people who also enjoyed the film and
to see if there are extra bits and
features which people will only find
out on Facebook from the makers of
the film or fan pages. Social media
also could increase viewing figures
because it’s another source of
advertisement and people share it
with their friends.
Attack the block the font is
dirty with marks to
reinforce that’s the block of
the un-cared area
representing the block of
the council estate.
Attack the block is in BOLD big
writing showing that the block
and linking to the film and the
council block itself.