2. • In the 1970s another artist
called Blade became known
for covering entire train
carriages with graffiti. This can
be linked to tagging that is
seen covering most train
tracks to this day.
• “Blek le Rat” came to the
scene in Paris, 1981. He is
known for using stencils to
graffiti, much similar to the
later work of Banksy. His work
often was influenced by social
problems. For example, in
2006, he created a piece of
homeless people to raise more
awareness on the issue.
• Ancient graffiti can be seen as
displaying phrases of love and
simple thoughts. However,
today it is seen as displaying
social and political messages.
• The first modern graffiti is
considered to be by
‘Cornbread’ who was a high
school student trying to get the
attention of a girl by tagging
walls in Philadelphia. This was
in 1967. After realising he
enjoyed spray painting, he
continued tagging Philadelphia
with his name. He now works
with ‘The Mural Arts Program’
which helps prevent illegal
tagging.
3. Analysis of Similar Product
• In 1983 a documentary called ‘Style Wars’ was
created. The documentary was about hip-hop
and focused on the graffiti scene. It also
focused on the idea of artists expressing
themselves and opposing views of graffiti.
4. How did my idea start
• My idea started through getting to the train in
the mornings and noticing different graffiti
tags. This gave me the idea to look at graffiti
being used for tags. At first I wanted to look at
why people created tags and used graffiti too
tag different areas.
5. What factors affected my idea
As I developed my idea I considered looking at
both aspects of graffiti art, such as graffiti
murals. This lead me to look at whether graffiti is
seen as art or vandalism.
5
6. Structure of my Documentary
Introduction to
documentary
Interview with
graffiti artist to get
their view of the
topic
Cutaways of different
art murals and tags
sped up
Narrator comes to a
conclusion from the
general opinion
Vox pops with general
public on their opinions
of graffiti
Narrator discusses
whether graffiti can be
seen as art or vandalism
Cutaways of tags
across London
Interview with
School Police Officer
Cutaways of artists’
work
7. Aim of my Documentary
• The purpose of my documentary is to show
people the different aspects related to graffiti.
• It is also to allow people to make an opinion of
what they see graffiti is once they have seen
the different sides of it.
8. Target Audience
Primary Target Audience - 15 to 25 year olds
interested in street art.
This is because they will gain further knowledge from
their starting interest in street art.
Secondary Target Audience - Anyone who enjoys art.
This is because it will give them insight on graffiti and
how some graffiti pieces have lead to street art
becoming a more accepted art form.
9. Primary Research
From my focus group I gained insight from my target audience that they think I should keep
the use of colours broad.
They also said I should go to skate parks to get a variety of visually pleasing cutaways. This
aided me in knowing more about how I could use visuals and which ones to use in my
documentary that would appeal to my audience.
They also said my documentary should be observational rather than presenter led as the
audience can create their own interpretation of the documentary and content within it. This
allowed me to get a better idea of what style my audience would like to see and how I could
film my documentary in an observational style to keep the information more interesting.
In my focus group we also discussed what background music I should use. They agreed that
any genre would work as long as it was relevant to young people and so I won’t need to use
one genre of music to appeal to my audience. They also suggested that whichever genre I
use, I should make sure it is upbeat as graffiti is quite exciting and not dull so the music
should represent that. This made me gain an idea on what sort of music would work and
appeal to my audience and allowed me to think of different music instrumentals I could use
in my documentary.
10. Channel and Distribution
I think my documentary would be best suited to BBC Three. This is because BBC Three show a lot of
documentaries based on subculture, which is what street art would be considered as. Most of BBC
Three’s similar documentaries feature niche topics that bring in a wide target audience. Therefore, I
feel that my documentary will also do this as it covers both the positive and negative aspects of
street art and will thus be commercially viable.
BBC Three’s ethos is that they want to ‘hear fresh voices directing and presenting films’. This shows
that BBC Three would be a suited to my documentary as they want new British film makers with
interesting ideas.
Sister channels that could also promote my documentary would be BBC 2 and BBC 1. Even though
BBC Three is an online format, it’s sister channels BBC 1 and BBC 2 often advertise shows across the
different channels, this would aid me in gaining a wider secondary audience.
I will advertise my documentary on
YouTube. As BBC Three is online, it is more
likely my audience would watch the
documentary if they saw an advert on
YouTube as they are considered an ‘online
generation’.
11. Commercial Viability
The total cost of my
documentary is £39,318.
These costs cover my
editing, camera and sound
equipment as well as the
people involved in creating
my documentary. I have
been able to cut costs. For
example, I would not need
an assistant producer or
director as I would take on
both roles.
I would fund my documentary
through Kickstarter. This is because
Kickstarter is a project that helps
both big and small films which I
feel would be the most relevant of
funding support to get for my
documentary.
