Atlas CEO Ben Wright, Account Manager Keeley Sullivan, and client David Toyer of Webster City, Iowa present comprehensive economic development marketing May 5, 2011 in Des Moines Iowa at the PDI/Smart Conference.
Ben Wright, Atlas Advertising's CEO, gives an overview of the latest trends in economic development marketing, including websites, GIS, Linkedin, and more. Presented at the IEDC Basic Economic Development Marketing and attraction course.
People are a community's greatest asset. They create growing, thriving, and sustainable places. People bring high caliber skills to markets and can help good communities become great communities. So what's your people strategy? Does your organization use workforce development or workforce attraction strategies to foster or find its people? This presentation defines each strategy and shows how both can be utilized for community success.
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Atlas Advertising
Understanding how destinations and economic development organizations are breaking down silos to strengthen individual industry efforts while simultaneously contributing to the success of the other
To differentiate your message and strategy is to stand apart, to be unique, to tell a story unlike any others. In economic development, it means raising your community profile, and getting noticed as a viable option for companies all over the world.
Position your place so site selectors and other target audiences don't pass your community by as they search online. Put your best 'digital' foot forward and create interest and excitement around your community's assets. Present your digital information in a way that's consumable and digestible and allows site selectors and other location decision makers to gather and compile data at the drop of a hat.
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
We believe that traditional economic development marketing and attraction is undergoing a radical change, redirection and refocus. In this upcoming webinar we wanted to take the time to address these changes and talk about how economic development organizations like those of your members can take advantage of them.
Top 5 Ways to Get More Marketing Investment in Your CommunityAtlas Integrated
The Top Five Ways to Get More Marketing Investment in Your Community will help you understand how to best position your organization (rationale for support) for financial consideration, how to validate (measure) your marketing efforts so that prospects see their worth, how to put together a proposal to solicit funds, and how to create a holistic approach (and not miss any key steps) to a funding campaign.
Ben Wright, Atlas Advertising's CEO, gives an overview of the latest trends in economic development marketing, including websites, GIS, Linkedin, and more. Presented at the IEDC Basic Economic Development Marketing and attraction course.
People are a community's greatest asset. They create growing, thriving, and sustainable places. People bring high caliber skills to markets and can help good communities become great communities. So what's your people strategy? Does your organization use workforce development or workforce attraction strategies to foster or find its people? This presentation defines each strategy and shows how both can be utilized for community success.
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Atlas Advertising
Understanding how destinations and economic development organizations are breaking down silos to strengthen individual industry efforts while simultaneously contributing to the success of the other
To differentiate your message and strategy is to stand apart, to be unique, to tell a story unlike any others. In economic development, it means raising your community profile, and getting noticed as a viable option for companies all over the world.
Position your place so site selectors and other target audiences don't pass your community by as they search online. Put your best 'digital' foot forward and create interest and excitement around your community's assets. Present your digital information in a way that's consumable and digestible and allows site selectors and other location decision makers to gather and compile data at the drop of a hat.
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
We believe that traditional economic development marketing and attraction is undergoing a radical change, redirection and refocus. In this upcoming webinar we wanted to take the time to address these changes and talk about how economic development organizations like those of your members can take advantage of them.
Top 5 Ways to Get More Marketing Investment in Your CommunityAtlas Integrated
The Top Five Ways to Get More Marketing Investment in Your Community will help you understand how to best position your organization (rationale for support) for financial consideration, how to validate (measure) your marketing efforts so that prospects see their worth, how to put together a proposal to solicit funds, and how to create a holistic approach (and not miss any key steps) to a funding campaign.
91% of B2B marketers use content marketing.
61% of EDO’s Use Content Marketing
82% of prospects say content targeted to their industry is more valuable.
Content marketing generates 1.1 billion ad impressions per year.
See How Content Marketing works for Economic Development!
Atlas White Paper Why Metrics Matter: A Guide to Measuring the Impact Economic Development Organizations Have on Their Communities is the definitive study that compares organizational metrics such as conversations with companies, jobs announced, and capital investment announced among 200+ organizations worldwide.
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
Atlas Advertising and Community Systems CEO Ben Wright presents "High Performance Economic Development is a Team Sport" to Pure Michigan Economic Development team in 2015, in Kalamazoo, Michigan
Do you have an economic development website? Is it an effective marketing tool? How do you know if your website is dying? In 'Is Your Economic Development Website Dying,' we cover the following topics: best of the best in community branding online, tips for outstanding online content, functional website navigation and usability, how to use social media effectively, best practices in website analytics.
Best Practices in Economic Development Websites Better ResultsAtlas Advertising
en Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website
EDOs have been measuring their performance for years, but with differing viewpoints, metrics have gotten muddy and misunderstood. In 2011, Atlas put together its first survey of EDO outcomes to assist EDOs in planning their marketing, business attraction, and business retention programs.
In the webinar "How to Build Great Community Brands," Atlas Advertising CEO Ben Wright shares insights gleaned from a decade of branding communities, as well as case studies from Tucson, AZ and San Francisco, CA
Design Thinking for Destinations introduces you to the concept of design thinking and how it applies to community marketing. Learn how to use design thinking to solve your biggest challenges of today: Millennial marketing, strategic initiatives and planning, community branding and marketing, collaboration, and more.
Economic development organizations have been using economic development performance metrics for years. However, with differing viewpoints, metrics have gotten muddy and misunderstood.
Lucky for the profession...
In 2011, Atlas put together its first survey of EDO outcomes, to assist EDOs in planning their marketing, business attraction, and business retention programs. In 2014, IEDC published "Making it Count," a guide on metrics for high performing EDOs.
But...
In 2016, the general public is still weary about the value of economic development and what we do in our profession.
This presentation is our take on how economic developers can leverage metrics for their day to day and how it impacts the effect that they have on thier economy.
How DMOs and EDOs Can Champion the Three-Legged Race and Be Better TogetherAtlas Integrated
DMOs are making a bigger impact on their communities now more than ever before by aligning forces with economic development organizations: It's the "1+1=3" phenomenon.
Have you ever wanted to show your board or your elected officials the value of economic development? View this ppt to find out how economic development organizations can measure/quantify the value of their promotional activities.
The Road to Economic Development Marketing ReinventionAtlas Integrated
Metrics drive outcomes, and the best outcomes for economic developers are found using digital means. In economic development, digital is the ideal methodology for the foreseeable future, and the preferred platform for business decision makers and site selectors. Much of the success we’re seeing from EDOs stems directly from digital efforts.
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...Atlas Integrated
As the most popular professional networking tool worldwide, LinkedIn is an obvious place for economic development agencies to focus their social media strategies. However, most users take advantage of only a small fraction of its business development potential. This hands-on, interactive, BYOD (Bring Your Own Device) session in the Exhibit Hall will walk you through the practical ways you can put this online tool to use for networking, lead generation and business intelligence.
What you will learn:
• How to implement strategic improvements to your personal and organizational LinkedIn profiles
• Ways to employ an organizational profile for business retention and local community engagement
• Proven strategies for introductions, referrals, recommendations, and prospecting
Internet of Things – How to design for the people in the IoTJames Bailey
In this presentation I look at how user-centred design can provide the framework needed to create value from the Internet of Things, by turning our everyday lives into design briefs for superior products and services. I recap what has been happening in the IoT this year, and provide case studies from research projects.
91% of B2B marketers use content marketing.
61% of EDO’s Use Content Marketing
82% of prospects say content targeted to their industry is more valuable.
Content marketing generates 1.1 billion ad impressions per year.
See How Content Marketing works for Economic Development!
Atlas White Paper Why Metrics Matter: A Guide to Measuring the Impact Economic Development Organizations Have on Their Communities is the definitive study that compares organizational metrics such as conversations with companies, jobs announced, and capital investment announced among 200+ organizations worldwide.
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
Atlas Advertising and Community Systems CEO Ben Wright presents "High Performance Economic Development is a Team Sport" to Pure Michigan Economic Development team in 2015, in Kalamazoo, Michigan
Do you have an economic development website? Is it an effective marketing tool? How do you know if your website is dying? In 'Is Your Economic Development Website Dying,' we cover the following topics: best of the best in community branding online, tips for outstanding online content, functional website navigation and usability, how to use social media effectively, best practices in website analytics.
Best Practices in Economic Development Websites Better ResultsAtlas Advertising
en Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website
EDOs have been measuring their performance for years, but with differing viewpoints, metrics have gotten muddy and misunderstood. In 2011, Atlas put together its first survey of EDO outcomes to assist EDOs in planning their marketing, business attraction, and business retention programs.
In the webinar "How to Build Great Community Brands," Atlas Advertising CEO Ben Wright shares insights gleaned from a decade of branding communities, as well as case studies from Tucson, AZ and San Francisco, CA
Design Thinking for Destinations introduces you to the concept of design thinking and how it applies to community marketing. Learn how to use design thinking to solve your biggest challenges of today: Millennial marketing, strategic initiatives and planning, community branding and marketing, collaboration, and more.
Economic development organizations have been using economic development performance metrics for years. However, with differing viewpoints, metrics have gotten muddy and misunderstood.
Lucky for the profession...
In 2011, Atlas put together its first survey of EDO outcomes, to assist EDOs in planning their marketing, business attraction, and business retention programs. In 2014, IEDC published "Making it Count," a guide on metrics for high performing EDOs.
But...
In 2016, the general public is still weary about the value of economic development and what we do in our profession.
This presentation is our take on how economic developers can leverage metrics for their day to day and how it impacts the effect that they have on thier economy.
How DMOs and EDOs Can Champion the Three-Legged Race and Be Better TogetherAtlas Integrated
DMOs are making a bigger impact on their communities now more than ever before by aligning forces with economic development organizations: It's the "1+1=3" phenomenon.
Have you ever wanted to show your board or your elected officials the value of economic development? View this ppt to find out how economic development organizations can measure/quantify the value of their promotional activities.
The Road to Economic Development Marketing ReinventionAtlas Integrated
Metrics drive outcomes, and the best outcomes for economic developers are found using digital means. In economic development, digital is the ideal methodology for the foreseeable future, and the preferred platform for business decision makers and site selectors. Much of the success we’re seeing from EDOs stems directly from digital efforts.
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...Atlas Integrated
As the most popular professional networking tool worldwide, LinkedIn is an obvious place for economic development agencies to focus their social media strategies. However, most users take advantage of only a small fraction of its business development potential. This hands-on, interactive, BYOD (Bring Your Own Device) session in the Exhibit Hall will walk you through the practical ways you can put this online tool to use for networking, lead generation and business intelligence.
What you will learn:
• How to implement strategic improvements to your personal and organizational LinkedIn profiles
• Ways to employ an organizational profile for business retention and local community engagement
• Proven strategies for introductions, referrals, recommendations, and prospecting
Internet of Things – How to design for the people in the IoTJames Bailey
In this presentation I look at how user-centred design can provide the framework needed to create value from the Internet of Things, by turning our everyday lives into design briefs for superior products and services. I recap what has been happening in the IoT this year, and provide case studies from research projects.
Work-life balance seems to elude most of us. Ellen Ostrow, psychologist, and Founding Principal of Lawyers Life Coach, will propose an approach to this challenge that focuses individuals on their sense of purpose. Ellen will highlight the importance of resilience and aligning your life with your values.
3Q12 Global Manpower Employment Outlook SurveyAndrea Hubbert
According to ManpowerGroup's third-quarter 2012 Manpower Employment Outlook Survey–the longest running survey designed to measure employers' intentions to increase or decrease the number of employees in their workforce during the next quarter–hiring activity is expected to slow from last year at this time in two-thirds of the countries and territories surveyed. The survey reveals few clear signs of notable traction in the labor market, and employers are evidently adopting an intermittent hiring approach in response to economic uncertainty both at home and abroad. Bucking this trend, Indian employers post one of their most optimistic forecasts on record, and U.S. job prospects continue to improve. On the other hand, the German labor market is expected to lose steam in the quarter ahead after defying the declining trend in Europe for more than a year. Research shows employers in 33 of 41 countries and territories surveyed expect varying degrees of positive hiring activity for the third quarter, with those in 32 labor markets anticipating relatively stable or improved hiring activity compared to the second quarter. However, employer hiring expectations weaken in 26 markets compared to this time last year. Please contact me for more information.
Carrie Albright of Hanapin Marketing and Susan Waldes from 3Q Digital discuss advanced remarketing techniques to add to your digital marketing repertoire for 2014.
The emergence of mobile has led marketers to spend large sums of money to reach audiences where they are. However, it's time for marketers to rethink mobile, it's more than a miniature computer, it's a communications device. Customers still want to call for insurance, and unless you're tracking those valuable inbound phone calls, you're missing a large piece of the customer journey.
Islam - Who is their God? This is a power point presentation.
Many Christians are ignorant of this topic... Study the content for yourself - get informed - then you can make up your own mind... Click on the picture to start!
Atlas and leading economic development professionals are always trying to find ways to be more targeted, more precise, and more relevant to the needs of recruitment and retention prospects. As a way to help economic developers refine their marketing and business development offerings to prospects, Atlas presents “Four Things Economic Development Prospects Want"
Ben Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, cover the latest theories, metrics and best practices to prove that economic development makes a difference for communities.
Competing in Economic Development? Use BenchmarkingAtlas Integrated
As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
IEDC Atlas Branding Your Community & Engaging TalentAtlas Integrated
Atlas CEO Ben Wright's presentation at the International Economic Development Council's Marketing & Attraction about Branding Your Community & Engaging Talent. Topics include building community brands, online, and more.
Presentation at The Decatur-Morgan County Entrepreneurial Center to teach small business owners and entrepreneurs how to use market research to define a brand, prioritize marketing efforts, and grow business.
Best Practices in Economic Development Websites for Better Results Atlas Integrated
Ben Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website.
How Your Community is (or isn't) Being Evaluated for Foreign Direct InvestmentAtlas Integrated
Atlas Advertising CEO Ben Wright and Investment Consulting Associates' Managing Director Douglas van den Berghe discuss trends and opportunities in Foreign Direct Investment (FDI) in the United States.
Atlas Webinar: How websites and social media work togetherAtlas Integrated
Ben Wright, Atlas’ CEO, discusses the relationships your website should have with Social Media, present how social platforms are moving toward becoming websites, and give seven concrete examples of how you can build high performing linkages between each medium.
In a landscape of limited resources and heightened accountability, economic development organizations must know how to measure and communicate the value of their efforts. Based on feedback provided by participating IEDC respondents, attendees in this session will have an opportunity to benchmark the economic impact of their organizations versus those in over hundreds of other communities. Featuring case studies and illustrations of successful local and regional efforts, this panel will demonstrate how your community can compete in today's crowded economic development marketplace and add value for its citizens, businesses, and local stakeholders.
What you will learn:
• How to manage the conversation regarding the effectiveness of your community's economic development efforts
• Strategies for measuring success and communicating results to important stakeholders
• How economic development organizations of varying size and scope are adding value to their communities, and how their success can be replicated
Moderator: Ben Wright, Chief Executive Officer, Atlas Advertising, Denver, CO
Speakers:
• Barry G. Broome, President & CEO, Greater Phoenix Economic Council, Phoenix, AZ
• Susan Davenport, Vice President of Economic Development, Gainesville Area Chamber of Commerce and Council for Economic Outreach, Gainesville, FL
• Kenny McDonald, CEcD, Chief Economic Officer, Columbus2020, Columbus, OH
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
Business Transformation: From a Printer to a Marketing Services ProviderinterlinkONE
This presentation was delivered by interlinkONE and Grow Socially's CEO John Foley, Jr.
During the presentation, John outlined steps that printers can take to transform their business to one that successfully offers marketing services.
John covers items such as:
- How to revamp your business and marketing plans
- How to effectively run self-promotional campaigns
- How to use social networking, SEO, and mobile marketing to increase brand awareness and demand
- How to train your sales staff to sell marketing services
- And More...
Atlas CEO Ben Wright presents "Marketing for Success" at the International Economic Development Council's 2013 Marketing and Attraction Conference on October 3, 2013 in Philadelphia PA.
Similar to Atlas Iowa Smart Conference Comprehensive Marketing (20)
How to Humanize Your Economic Development Metrics With Stories & Quirky DataAtlas Integrated
Economic development metrics are all the same. How many locations or expansions did your community see? How much capital was invested? How many jobs were created? And while these metrics are critical to measure, it's time to go beyond the basics. What if our profession started talking about the human aspect of these measurables? In other words, how does your work as an economic developer have an impact on people? Families? Future generations?
Talent Attraction Strategies to Build America's Greatest CitiesAtlas Integrated
Talent Attraction Strategies to Build America's Greatest Cities will coalesce economic development thought leaders, place branding experts, and talent strategists to discuss the ways cities and other places can position themselves to be talent magnets – to attract the best and brightest, the most skilled and eager, to come and live and work in their cities.
The 6 R's Reshaping Downtowns: Ridesharing & app-driven business models; rechargeable battery technologies; residential development in the urban core; revitalization of downtowns as 24/7 districts; really bad traffic; rise of the remote workers
What Site Selectors Really Want From Your MarketingAtlas Integrated
This webinar covers: the role of the modern day economic development marketer, how consultants really see your marketing, what tools and technology consultants use and what information communities should have available for them, how site selectors experience communities, how the site selection process has changed over the past year, and 19 irrefutable laws of site selection.
The Road to Economic Development Marketing ReinventionAtlas Integrated
The future of economic development is about focused reinvention. And that means ruthlessly evaluating your core practices, pushing the market, testing boundaries, investing in new ideas that haven't been done before, and enhancing ones that you already think are good.
Disrupting Economic Development Through Leadership, Technology, and Grit. (Presentation given by Atlas' Guillermo Mazier at IEDC's Annual Conference in Cleveland.)
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Atlas Integrated
Understand how destinations and economic development
organizations are breaking down silos to strengthen individual
industry efforts while simultaneously contributing to the success
of the other
Innovate Like Apple: Disruptive Economic Development StrategiesAtlas Integrated
In today's world of economic uncertainty, changing priorities, and constant need for redefining our role in our communities, economic developers can call on the practices and principles of this great company to drive change in their communities. Learn from Apple’s journey as their initial vision evolved through the ups and downs of founding, being fired by, and ultimately returning to Apple to make it the most valuable and creative company in the world.
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Social Media For Business Retention and ExpansionAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
The Science Behind Economic Development BrandingAtlas Integrated
The Science Behind Economic Development Branding: going beyond logos and taglines; the value of an economic development brand; why economic development branding is important; how prospects, site selectors, and visitors experience brands; and how to leverage a brand for the largest impact.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Putting the SPARK into Virtual Training.pptxCynthia Clay
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2. Agenda Bragging Rights (and some good toffee) Introductions A few formative ideas about ED marketing How research can inform your marketing decisions What the customers (Site Selectors) say How marketing should differ by organizational size and type Ohio BDC Webster City, IA What should your community be doing in 2011? Special Announcement Next Atlas Advertising webinar Q+A
3. Bragging Rights (and some really good toffee) Answer this question right: What percentage of U.S. Site Selectors use Social Media/Social Networks each week?
4. The Answer: What percentage of U.S. Site Selectors use Social Media/Social Networks each week? 86%
5. About Atlas Atlas Advertising helps economic developers reach national and international prospect and site selection audiences. We deliver branding, website development, GIS mapping, research, social media, and creative services professionally and with a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences. Atlas Advertising is led by a former economic development practitioner and has worked with 60+ different economic development clients in 35+ US states. Our approach and experience means that our campaigns generate an average of three to ten times the response of other campaigns. Featured clients: State of Ohio Indy Partnership City of San Francisco Greater Phoenix Economic Council Greater Omaha Economic Development Partnership Webster City, Iowa
13. Whether or not you market, your community and its brand already exists. It is up to you to shape, not create, the brand and story of your community. If you don’t, you will leave that up to others who may have different interests.
14. When considering your marketing efforts, set quantitative goals. If you can’t measure it, you shouldn’t buy it.
15. States are different from regions and different from individual cities and counties. The area you represent and how you are funded means you should market differently.
16. Economic developers should respond to those who are already looking before speaking to those who aren’t.
17. Businesses may do one major relocation in their management’s entire time there. Our job as economic developers is to educate, coach, and be relevant to them. If we don’t, we will be cut out.
21. How to focus your marketing at the correct “moment” for the prospect
22. Please rate the following in terms of their importance as a source of information:
23. 2011: Access to Customers, Incentives, Proximity to Univ., and Access to Workforce Lead the “Fastest Growing” Factors List
24. Top 10 pages used nationally on ED websites About Us (about the organization) Programs (that the organization offers) Data Center News Relocate and Expand Find Property Site Selection Services Workforce data and Information Database of Companies or Largest Employers Maps of the Area
25. What the Customers (Site Selectors) SayFor more, visit our website and views “How Site Selectors are Using your ED Website and how they Aren’t” http://bit.ly/fQB6hC
26. Tracey Hyatt Bosman Based in Chicago, IL Former economic developer Specializes in renewable energy and data centers Director of Grubb & Ellis Strategic Consulting Group Tracey.Bosman@Grubb-Ellis.com
32. Types of ED Organizations Geographic coverage States Large Regions (1,000,000 people plus) Small Regions (between 100,000 and 1,000,000 in population) Individual Cities/Counties under 100,000 Funding Predominantly publicly funded Public/Private funding
33. Case Study 1: State of Ohio Size: State Funding: Public
34. Ohio’s Goals Mission Develop a brand and messages to aggressively sell Ohio as a profitable location for business investment Develop the sales tools and collateral information Market the state in coordination with other state agencies and local/regional development organizations Conduct business recruitment and attraction activities Generate and coordinate lead generation and intake process for the State of Ohio; coordinate the response to these leads with appropriate state, regional and local organizations and officials Objectives Retain and expand companies already doing business in Ohio Attract new companies to Ohio Funding Predominantly publicly funded
35. Ohio’s Target Audience Targeted industries Advanced Energy & Environmental Technologies Aerospace and Aviation Agriculture and Food Processing Bioscience and Bioproducts Corporate and Professional Services Distribution and Logistics Instruments, Controls and Electronics Manufacturing Motor Vehicle and Parts Manufacturing Polymers and Advanced Materials Targeted geographies US Western Europe
36. Ohio’s Challenges Marketing multiple, diverse large regions plus rural areas Combating a rust belt, pro-union image Coordinating hundreds of state stakeholders in the lead generation, management, and submission process
37. Ohio’s Tactics Partnership with the State Department of Development Large scale media in the US to change hearts and minds Direct lead generation using multiple lead gen vendors, in various geographies A leading website that gets 30,000 visits per month A world class GIS system, integrated into their website, that manages all properties, all leads, all prospect companies and prospect submissions Distributed business development professionals throughout the state Trade shows Website: www.ohiomeansbusiness.com
38. Ohio’s Results Awarded 4 straight Governor’s Cups from 2006-2009 for most deals In 2009 alone, Ohio announced 381 expansion or relocation projects Ranked in the top 10 Pro-business states
39. Case Study 2: City of Webster City, IA Size: Individual City/County (7,500 population, 200,000 in labor shed) Funding: Public
40. Webster City’s Goals Increase awareness of the City as a destination for business To recruit/add 500 jobs from 2010-2012 Maximize the reuse of the Electrolux facilities A clearly articulated image for the City and its economic future Build a brand Establish an internal marketing program toward residents Launch communications to site selectors, allies, and targeted industries Launch targeted industry marketing Inspire a generation of local entrepreneurs to forge ahead
41. Webster City’s Target Audience External Audiences: Midwest based site selection consultants Foreign counsels in Minneapolis and Chicago Companies in targeted industries, including Commercial real estate brokers in large Iowa cities Buyers and/or suppliers to companies in and around the Webster City area. Internal Audiences: Residents of Webster City Existing employers Economic development allies at the local, regional, and state levels
42. Webster City’s Challenges Small market in a rural part of a rural state Not a well known, household name No established, centralized economic development entity
43. Webster City’s Tactics Build a clear product brand that differentiates Webster City as a business location Feature rich website, with a virtual familiarization tour Prospect communications – standard business documents including PPT, letterhead, templates for proposals etc. Limited advertising campaign, focused on Midwest site selectors Direct communications with site selectors and targeted industry list Limited Trade show participation, focused on targeted industry shows Linkedin for prospecting Website: www.buildwebstercity.com
44. Webster City’s Results Campaign launched January 2011 Quantitative results Two new prospects that have already visited and are in proposal/decision stage The City has been getting calls direct from prospects, including in response to recent press, the city's direct mail and online marketing Website traffic has grown, and time on site has increased Website is receiving more traffic from ED specific keywords Qualitative results The City’s profile and visibility for ED efforts have grown, as has their network of connections across the region/nation. The City is now receiving emails from all sorts of entities ranging from prospects to other ED groups asking “How they are doing this?”
46. Atlas Top Tactics for States States can and should play at the top of the funnel, gaining visibility using the following tactics: Familiarization tours/virtual familiarization tours Prospect trips/trade shows Outbound direct communications International outreach States should also work hard to develop a brand that is business friendly: See Ohio, Tennessee, North Carolina. States should have comprehensive websites, including detailed incentives information as well as information on key industries. States should also be delivering a robust GIS system to enable the evaluation of properties and the identification of clusters. States should actively drive traffic to their websites, using search engine marketing, email, and more. States and their Business Development teams should develop a dedicated approach to using Linkedin for prospecting.
47. Atlas Top Tactics for Regions Depending on budget, regions can also play at the top of the funnel, though less so than States. Virtual familiarization tours Outbound direct lead generation, working with States International outreach, working with states Regional brand should differentiate within the state Regions should have comprehensive websites, including detailed incentives information as well as information on key industries. Sites should also be delivering a robust GIS system to enable the evaluation of properties and the identification of clusters. Regions should actively drive traffic to their websites, using search engine marketing, email, and more. Though regions may have smaller BD teams, they should engage in Linkedin prospecting.
48. Atlas Top Tactics for Cities and Counties under 100,000 in population Small Cities and counties must rely on regions and States to generate awareness for them. Where budget allows, a City/County brand can differentiate within the region Cities and Counties can also should have comprehensive websites, including local incentives information. Sites should also be delivering a robust GIS system, often provided by the State or region, to enable the evaluation of properties Cities can use search engine optimization to drive traffic Cities should maintain a Linkedin presence so that their contact information is available.
49. Announcing Atlas InSite, the Fastest Growing GIS System for ED in the United States, now for any budget Features: Property Database Business Database Data Maps Communities Maps Demographic reports Pricing Configurations: States and Large Regions with existing websites Smart Region/Smart City Websites Small Cities and Counties Latest Feature: Incentives Deals Mapped
50. Offer to PDI and MAEDC Attendees: Get a free comprehensive marketing assessment from Atlas. This assessment will include: Review your current tactics based on this presentation Recommended metrics and benchmarks Suggestions for improvements Suggestions for adding or removing programs
51. Get the Slides, Continue the Conversation! To get this presentation or sign up for a comprehensive marketing assessment, drop your card with myself or Keeley Sullivan. To Continue the Conversation: Follow us on Twitter: www.twitter.com/AtlasAd Tweet questions using hashtag #AskAtlas Join a community of innovative economic development marketers across many continents: Next Gen Economic Development Marketers LinkedIn Group
52. Next Atlas Webinar “How site selectors are using GIS to shorten the location evaluation process to hours from months.” Date/Time: Thursday May 12, 11:00 EST Registrants from this conference will be admitted as an Atlas Guest. Sign up now
53. Contact Atlas Contact information: 2601 Blake Street, Suite 301 Denver, CO 80205 Contact: Ben Wright t: 303.292.3300 x 210 benw@Atlas-Advertising.com www.Atlas-Advertising.com LinkedIn Profile| LinkedIn Group | Twitter| Blog| Slidespace