1. Northland Connection Website Review and Agency Capabilities

2. About Atlas Advertising Atlas Advertising helps economic developers reach national and international prospect and site selection audiences. We deliver branding, website development, GIS mapping, research, and creative services professionally and with a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences. Atlas Advertising is led by a former economic development practitioner and has worked with 48+ different economic development clients in 26 states. Our approach and experience means that our campaigns generate an average of three to ten times the response of other campaigns. Featured clients: State of Ohio Indy Partnership City of San Francisco Greater Phoenix Economic Council Greater Omaha Economic Development Partnership

3. Outline Why Social Media is important Overview of Social Media tools Social Media and Economic Development Social Media and Business Recruitment Self Directed Training: Using LinkedIn for Business Recruitment Building profiles Building your network Working your network Self directed assignment Wrap up

4. What is Social Media?

5. Social Media Definition, provided by social media At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Source: Wikipedia

7. We don’t trust the media like we used to. Instead, we trust people who we perceive not to have an agenda.

8. We are all voyeurs at heart

10. Why Social Media is important

11. Growth of Social Media (Pew Internet & American Life)

12. Interactive Advertising Predictions (Forrester)

13. Overview of Social Media Tools

15. Email

16. Websites

17. Blogs

18. Direct mail

19. You Tube

20. Podcasts

21. “Pull”

22. RSS

23. I-Tunes

24. “Connect”

25. Facebook

26. LinkedIn

28. Execs in of the Fortune 500

29. 60% of incomes over $93,000

30. Segments:

31. Executives: 28%

32. Networkers/Consultants: 30%

33. Late Adopters: 22%

34. Exploring options: 20%

36. Your Contacts

37. Your Connections

38. Status updates

39. Groups

40. InMail Feature

41. Applications

42. Advertising

45. More than 200 million active users, 100 million once a day

46. More than two-thirds of Facebook users are outside of college

47. Average user has 120 friends on the site

48. More than 900 million photos uploaded to the site each month

49. More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week

51. Your Friends

52. Status Updates

53. Inbox

54. Applications

55. Advertising

58. Who you follow

59. Who follows you

60. Mobile accesshttp://twitter.com

61. Social Media and Economic Development

62. Social Media tactics for recruitment Build each BDR’s LinkedIn network of past deals, site selectors and local brokers, and prospects Build industry-specific networks of prospects and past deals according to each BDR’s industry focus Seed those relationships with the following content regularly Slide share presentations of new data Virtual familiarization tours Other events

63. Social Media tactics for retention and investor relations Same LinkedIn tactics as for recruitment Add a Twitter feed and consider industry-specific Twitter feeds, as well as organizational updates, that can augment monthly or quarterly email Focus on posting current, relevant information along with a link to a story or download Designate a marketing representative to post 2-3 times daily Set an edgy, “insider” tone with your posts.

64. Social Media tactics for workforce recruitment Use Facebook as the primary tool, supported by a blog Remove the GPEC brand in favor of a Phoenix wide community persona Post about: Networking opportunities YP events Job opportunities Hot spots around town New developments Stay away from: Latest economic data Organizational announcements about GPEC

65. Social Media for Business Recruitment

66. Who is the audience, and what are they looking for? Site selection professionals Corporate real estate execs CEO’s Media Other

67. What Industries are Most Actively Expanding or Relocating Today?

68. What Events are Spurring Expansion or Relocation Today?

69. What are the Top Five Decision Making Criteria for your Clients in Selecting a Location Today?

70. What Was the Most Important Thing an Economic Development Organization Did For You in 2008?

71. What Advice Can You Give EDO’s today? Stick To The Basics ED is about Networking, Get Out Of Your Office Do Something Outrageous Be prepared with all the facts Focus On Retention Be experts in your targeted industries

72. How Important are each of the Following as Sources of Information when Learning about a Community? Scored on a 5 point scale.

73. When in the relationship building cycle should you use Social Media? Stay in front of businesses with slide share, Twitter feeds Being in their network, having a blog Maintaining a blog, website, wikis of business info Coordination with local partners through Twitter Giving others in the company the ability to learn about the community through blogs, groups, etc

74. Self Directed Training: Using LinkedIn for Business Recruitment

75. Building profiles Education and expertise Clients you have worked with Full contact information Link/address to Twitter page Link to GPEC website Slideshare “Slidespace” Membership groups (groups joined) Upcoming and past events Upcoming sales trips (as events)

76. Building your contact list and your connections Inventory contacts associated with past deals Inventory industry specific contacts As a team, set territories Import lists into Outlook Import contacts from Outlook into Linked In Write a personalized invitation – keep it simple. Send invitations to those you know well en masse Work your 1st degree connections to gain introductions to others on your list

77. Working your network Status updates Joining Groups Slide share of new content Posting news in Groups Hosting and joining events

78. Self Directed Assignment Set a goal for network size and coverage Inventory and categorize your contacts Import into outlook, then LinkedIn Set a goal for growing your network Send out one mass invitation Work key connections to grow your network. Next: Working the network

79. Wrap up Social media extends the reach and influence of you and your organization. Because social media is evolving, you can use it now and get great results. It will not be this way for long. By cutting through the confusion on focusing on the right tactics, you can save time. Unlike traditional marketing, your agency or marketing staff can’t do this for you.

80. Contact information: 2601 Blake Street, Suite 301 Denver, CO 80205 Contact: Ben Wright t: 303.292.3300 x 210 benw@Atlas-Advertising.com www.Atlas-Advertising.com