Guillermo Mazier, director of strategic accounts at Atlas Advertising, presented on re-thinking economic development marketing. He discussed trends showing the importance of content, mobile, and conversations. Mazier outlined 6 rules for economic development marketing: making yourself known through various new tactics; taking competition seriously; being honest and different; developing a clear marketing purpose; getting mobile or falling behind; and spending money on activities that drive company conversations. He concluded by announcing the winner of the 2014 Economic Development 101 award.
In a landscape of limited resources and heightened accountability, economic development organizations must know how to measure and communicate the value of their efforts. Based on feedback provided by participating IEDC respondents, attendees in this session will have an opportunity to benchmark the economic impact of their organizations versus those in over hundreds of other communities. Featuring case studies and illustrations of successful local and regional efforts, this panel will demonstrate how your community can compete in today's crowded economic development marketplace and add value for its citizens, businesses, and local stakeholders.
What you will learn:
• How to manage the conversation regarding the effectiveness of your community's economic development efforts
• Strategies for measuring success and communicating results to important stakeholders
• How economic development organizations of varying size and scope are adding value to their communities, and how their success can be replicated
Moderator: Ben Wright, Chief Executive Officer, Atlas Advertising, Denver, CO
Speakers:
• Barry G. Broome, President & CEO, Greater Phoenix Economic Council, Phoenix, AZ
• Susan Davenport, Vice President of Economic Development, Gainesville Area Chamber of Commerce and Council for Economic Outreach, Gainesville, FL
• Kenny McDonald, CEcD, Chief Economic Officer, Columbus2020, Columbus, OH
Social Media For Business Retention and ExpansionAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
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Putting High Performance Economic Development into Practice: A Guide for Economic Development Leaders and their Boards | EDAC Performance Measurement in Economic Development Seminar
91% of B2B marketers use content marketing.
61% of EDO’s Use Content Marketing
82% of prospects say content targeted to their industry is more valuable.
Content marketing generates 1.1 billion ad impressions per year.
See How Content Marketing works for Economic Development!
Best Practices in Economic Development Websites Better ResultsAtlas Advertising
en Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website
In a landscape of limited resources and heightened accountability, economic development organizations must know how to measure and communicate the value of their efforts. Based on feedback provided by participating IEDC respondents, attendees in this session will have an opportunity to benchmark the economic impact of their organizations versus those in over hundreds of other communities. Featuring case studies and illustrations of successful local and regional efforts, this panel will demonstrate how your community can compete in today's crowded economic development marketplace and add value for its citizens, businesses, and local stakeholders.
What you will learn:
• How to manage the conversation regarding the effectiveness of your community's economic development efforts
• Strategies for measuring success and communicating results to important stakeholders
• How economic development organizations of varying size and scope are adding value to their communities, and how their success can be replicated
Moderator: Ben Wright, Chief Executive Officer, Atlas Advertising, Denver, CO
Speakers:
• Barry G. Broome, President & CEO, Greater Phoenix Economic Council, Phoenix, AZ
• Susan Davenport, Vice President of Economic Development, Gainesville Area Chamber of Commerce and Council for Economic Outreach, Gainesville, FL
• Kenny McDonald, CEcD, Chief Economic Officer, Columbus2020, Columbus, OH
Social Media For Business Retention and ExpansionAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
Putting High Performance Economic Development into PracticeAtlas Integrated
Putting High Performance Economic Development into Practice: A Guide for Economic Development Leaders and their Boards | EDAC Performance Measurement in Economic Development Seminar
91% of B2B marketers use content marketing.
61% of EDO’s Use Content Marketing
82% of prospects say content targeted to their industry is more valuable.
Content marketing generates 1.1 billion ad impressions per year.
See How Content Marketing works for Economic Development!
Best Practices in Economic Development Websites Better ResultsAtlas Advertising
en Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website
Economic development organizations have been using economic development performance metrics for years. However, with differing viewpoints, metrics have gotten muddy and misunderstood.
Lucky for the profession...
In 2011, Atlas put together its first survey of EDO outcomes, to assist EDOs in planning their marketing, business attraction, and business retention programs. In 2014, IEDC published "Making it Count," a guide on metrics for high performing EDOs.
But...
In 2016, the general public is still weary about the value of economic development and what we do in our profession.
This presentation is our take on how economic developers can leverage metrics for their day to day and how it impacts the effect that they have on thier economy.
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
Atlas Advertising and Community Systems CEO Ben Wright presents "High Performance Economic Development is a Team Sport" to Pure Michigan Economic Development team in 2015, in Kalamazoo, Michigan
Competing in Economic Development? Use BenchmarkingAtlas Integrated
As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
The Science Behind Economic Development BrandingAtlas Integrated
The Science Behind Economic Development Branding: going beyond logos and taglines; the value of an economic development brand; why economic development branding is important; how prospects, site selectors, and visitors experience brands; and how to leverage a brand for the largest impact.
Have you ever wanted to show your board or your elected officials the value of economic development? View this ppt to find out how economic development organizations can measure/quantify the value of their promotional activities.
Atlas High Performance Economic Development White PaperAtlas Integrated
Atlas Advertising's White Paper, "High Performance Economic Development, How Technology and Outcome-Based Metrics Will Save Economic Development Investment and Promotion as we Know It," details how economic development professionals can use industry benchmarks and proven marketing processes to better generate conversations with business and have a positive impact on their communities. Written by Atlas CEO Ben Wright.
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EDOs have been measuring their performance for years, but with differing viewpoints, metrics have gotten muddy and misunderstood. In 2011, Atlas put together its first survey of EDO outcomes to assist EDOs in planning their marketing, business attraction, and business retention programs.
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...Atlas Integrated
As the most popular professional networking tool worldwide, LinkedIn is an obvious place for economic development agencies to focus their social media strategies. However, most users take advantage of only a small fraction of its business development potential. This hands-on, interactive, BYOD (Bring Your Own Device) session in the Exhibit Hall will walk you through the practical ways you can put this online tool to use for networking, lead generation and business intelligence.
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People are a community's greatest asset. They create growing, thriving, and sustainable places. People bring high caliber skills to markets and can help good communities become great communities. So what's your people strategy? Does your organization use workforce development or workforce attraction strategies to foster or find its people? This presentation defines each strategy and shows how both can be utilized for community success.
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Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
The Road to Economic Development Marketing ReinventionAtlas Integrated
Metrics drive outcomes, and the best outcomes for economic developers are found using digital means. In economic development, digital is the ideal methodology for the foreseeable future, and the preferred platform for business decision makers and site selectors. Much of the success we’re seeing from EDOs stems directly from digital efforts.
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The Top Five Ways to Get More Marketing Investment in Your Community will help you understand how to best position your organization (rationale for support) for financial consideration, how to validate (measure) your marketing efforts so that prospects see their worth, how to put together a proposal to solicit funds, and how to create a holistic approach (and not miss any key steps) to a funding campaign.
Position your place so site selectors and other target audiences don't pass your community by as they search online. Put your best 'digital' foot forward and create interest and excitement around your community's assets. Present your digital information in a way that's consumable and digestible and allows site selectors and other location decision makers to gather and compile data at the drop of a hat.
The Road to Economic Development Marketing ReinventionAtlas Integrated
The future of economic development is about focused reinvention. And that means ruthlessly evaluating your core practices, pushing the market, testing boundaries, investing in new ideas that haven't been done before, and enhancing ones that you already think are good.
Innovate Like Apple: Disruptive Economic Development StrategiesAtlas Integrated
In today's world of economic uncertainty, changing priorities, and constant need for redefining our role in our communities, economic developers can call on the practices and principles of this great company to drive change in their communities. Learn from Apple’s journey as their initial vision evolved through the ups and downs of founding, being fired by, and ultimately returning to Apple to make it the most valuable and creative company in the world.
Supercharging Business Retention and Expansion Through Social MediaAtlas Integrated
Join PPL this fall to gain a stronger understanding of what the social media platforms offer and learn how to develop a powerful strategy that draws global attention to your community.
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Super Charging Business Retention and Expansion with Social Media
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
Economic development organizations have been using economic development performance metrics for years. However, with differing viewpoints, metrics have gotten muddy and misunderstood.
Lucky for the profession...
In 2011, Atlas put together its first survey of EDO outcomes, to assist EDOs in planning their marketing, business attraction, and business retention programs. In 2014, IEDC published "Making it Count," a guide on metrics for high performing EDOs.
But...
In 2016, the general public is still weary about the value of economic development and what we do in our profession.
This presentation is our take on how economic developers can leverage metrics for their day to day and how it impacts the effect that they have on thier economy.
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
Atlas Advertising and Community Systems CEO Ben Wright presents "High Performance Economic Development is a Team Sport" to Pure Michigan Economic Development team in 2015, in Kalamazoo, Michigan
Competing in Economic Development? Use BenchmarkingAtlas Integrated
As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
The Science Behind Economic Development BrandingAtlas Integrated
The Science Behind Economic Development Branding: going beyond logos and taglines; the value of an economic development brand; why economic development branding is important; how prospects, site selectors, and visitors experience brands; and how to leverage a brand for the largest impact.
Have you ever wanted to show your board or your elected officials the value of economic development? View this ppt to find out how economic development organizations can measure/quantify the value of their promotional activities.
Atlas High Performance Economic Development White PaperAtlas Integrated
Atlas Advertising's White Paper, "High Performance Economic Development, How Technology and Outcome-Based Metrics Will Save Economic Development Investment and Promotion as we Know It," details how economic development professionals can use industry benchmarks and proven marketing processes to better generate conversations with business and have a positive impact on their communities. Written by Atlas CEO Ben Wright.
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Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
EDOs have been measuring their performance for years, but with differing viewpoints, metrics have gotten muddy and misunderstood. In 2011, Atlas put together its first survey of EDO outcomes to assist EDOs in planning their marketing, business attraction, and business retention programs.
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As the most popular professional networking tool worldwide, LinkedIn is an obvious place for economic development agencies to focus their social media strategies. However, most users take advantage of only a small fraction of its business development potential. This hands-on, interactive, BYOD (Bring Your Own Device) session in the Exhibit Hall will walk you through the practical ways you can put this online tool to use for networking, lead generation and business intelligence.
What you will learn:
• How to implement strategic improvements to your personal and organizational LinkedIn profiles
• Ways to employ an organizational profile for business retention and local community engagement
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People are a community's greatest asset. They create growing, thriving, and sustainable places. People bring high caliber skills to markets and can help good communities become great communities. So what's your people strategy? Does your organization use workforce development or workforce attraction strategies to foster or find its people? This presentation defines each strategy and shows how both can be utilized for community success.
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
The Road to Economic Development Marketing ReinventionAtlas Integrated
Metrics drive outcomes, and the best outcomes for economic developers are found using digital means. In economic development, digital is the ideal methodology for the foreseeable future, and the preferred platform for business decision makers and site selectors. Much of the success we’re seeing from EDOs stems directly from digital efforts.
Top 5 Ways to Get More Marketing Investment in Your CommunityAtlas Integrated
The Top Five Ways to Get More Marketing Investment in Your Community will help you understand how to best position your organization (rationale for support) for financial consideration, how to validate (measure) your marketing efforts so that prospects see their worth, how to put together a proposal to solicit funds, and how to create a holistic approach (and not miss any key steps) to a funding campaign.
Position your place so site selectors and other target audiences don't pass your community by as they search online. Put your best 'digital' foot forward and create interest and excitement around your community's assets. Present your digital information in a way that's consumable and digestible and allows site selectors and other location decision makers to gather and compile data at the drop of a hat.
The Road to Economic Development Marketing ReinventionAtlas Integrated
The future of economic development is about focused reinvention. And that means ruthlessly evaluating your core practices, pushing the market, testing boundaries, investing in new ideas that haven't been done before, and enhancing ones that you already think are good.
Innovate Like Apple: Disruptive Economic Development StrategiesAtlas Integrated
In today's world of economic uncertainty, changing priorities, and constant need for redefining our role in our communities, economic developers can call on the practices and principles of this great company to drive change in their communities. Learn from Apple’s journey as their initial vision evolved through the ups and downs of founding, being fired by, and ultimately returning to Apple to make it the most valuable and creative company in the world.
Supercharging Business Retention and Expansion Through Social MediaAtlas Integrated
Join PPL this fall to gain a stronger understanding of what the social media platforms offer and learn how to develop a powerful strategy that draws global attention to your community.
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10 Key Trends for Economic Development Websites in 2016-2017GIS Planning
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* Microsites
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* Visualizing data
*Tracking website visitors
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Atlas CEO Ben Wright and Cushman & Wakefield Consulting Manager Keith Gendreau discuss trends in Geographic Information Systems, Economic Development, Technology, Marketing, and more.
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Atlas CEO Ben Wright presents "Using Digital Tools to Start Conversations" at the International Economic Development Council's Marketing and Attraction Conference in Baltimore, Maryland in June 2014
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This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
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Are you looking to enhance your digital marketing efforts and establish a strong online presence for your brand? Look no further than Brand Diaries Digital Marketing Services in Gurugram.
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Our team of experienced digital marketers specializes in search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, content marketing, and more. We work closely with our clients to understand their business objectives and develop customized strategies to help them achieve their goals.
Our SEO services focus on improving your website's search engine rankings, driving organic traffic, and increasing your online visibility. Our SMM services help you engage with your target audience on social media platforms and build brand awareness. Our PPC advertising services help you reach potential customers through targeted advertising campaigns. Our email marketing services help you connect with your audience and keep them engaged with your brand.
At Brand Diaries, we believe in delivering measurable results and providing our clients with regular reports to track the success of their digital marketing campaigns. Our team stays up-to-date with the latest industry trends and best practices to ensure that our clients always receive the most effective and efficient digital marketing services.
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5 Tips to Create Successful Content in the COVID-19 | GMA WebinarsGraceChong37
The 1st in Asia | Growth Marketing Academy
🙌🏻Register for FREE and watch the recording whenever you’re FREE!🙌🏻
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【5 Tips to Create Successful Content in the COVID-19 Era Like The Economist】
✍🏻What will I learn…
1.How to optimize your content marketing efforts in the harsh period
2.How to communicate effectively with customers and find the right balance between “tone-deaf” and “COVID-fatigue”
3.How businesses can stay relevant, emerging at the end of this crisis as winners
4.Current examples from The Economist to showcase these skills
👨🏻💼Meet Our Speaker - Alice
Alice is the Head of marketing in APAC, Content Solutions, at The Economist. She oversees the strategy and amplifications for content marketing campaigns in the region. She is in charge of social media, email marketing, and PR of sponsored campaigns, and she works closely with the advertising and events team on integrated projects. She has led amplification efforts for successful integrated programmes such as the Safe Cities Index.
🐾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
👉🏻 learn more: https://www.growthmarketer.academy/
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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2. Your Host
Guillermo Mazier
Director,
– Former economic developer and tourism marketer
for the Costa Rican Investment and Trade
Development Board
– Managed economic development and tourism
campaign for Tortugero, CR
– Industry speaker, content strategy and digital
marketing specialist
Strategic Accounts, Atlas Advertising
guillermom@atlas-advertising.com
www.twitter.com/atlasad
@GuillermoMazier
#AskAtlas
4. About Atlas
1. Led more economic development marketing assignments than any other firm in the
country in the last 10 years.
2. The ONLY full service agency that specializes in economic development marketing, brands
and websites.
3. Has developed High Performance Economic Development Marketing, national
marketing metrics that can prove ROI for marketing, branding and website efforts within
economic development space.
5. View the slides, continue the dialogue
• Continue the Conversation:
– Follow us on Twitter: www.twitter.com/AtlasAd
– Tweet questions using hashtag #ASKATLAS
– Join High Performance Economic Development LinkedIn Group
• View and share the slides with your colleagues (available now):
www.slideshare.com/wright0405
6. Outline
1. Introductions
2. Re-Thinking Economic Development Marketing Context and Trends
3. The Challenge of Economic Development Marketing
4. 6 Simple Rules of Economic Development Marketing
5. Announcing ED 101 Winner
6. Wrap up/Questions
7. If you wait
until there is another case
study in your industry,
you will be
too late.
Seth Godin
Keynote Speaker
Author of Permission Marketing
“
”
8. Re-Thinking Economic
Development Marketing
2001 – The more you put on your website
the more conversations you have
2008 – Content is an
everyday action
2010 – Mobile is more important than
we ever thought
2011 – Conversations are king. High
touch, High tech.
2013 – We realized that we are missing
more deals that are out there
2012 – Marketing Properties
drives 50% of conversations
9. No standardized reporting
system
The Challenges of Economic
Development Marketing
Pressure to show
big wins
Our board wants more
credit
Can we really convert
‘Marketing’ to ROI
No real time marketing
dashboards
Lack of accurate marketing data
10. 6 Simple Rules (or reminders)
of Economic Development
Marketing
11. Rule #1: Making Yourself Known
ü I don’t know who you are
ü I don’t know your community
ü I don’t know your community's product
ü I don’t know your EDO’s services
ü I don’t know what your community stands for
ü I don’t know the reputation of your organization
ü I don’t know your sites
ü I don’t know your buildings
ü I don’t know your incentives
ü I don’t know the total value you can#
add for my company
12. How to Make Yourself Known
Old ED Marketing (Tactics)
New ED Marketing (Tactics)
Direct Mail
E-mail
Seminars
Webinars
Trade Shows
Virtual Tours
Print Ads
Display & Banner Ads
In-Person Networking Events
Social Networking
Business Response Cards
Landing Pages
TV Commercials
YouTube Videos
Radio Ads
Podcasts
Collateral
Dynamic Content
13. Making Yourself Known is Changing
Old ED Marketing (Mentality)
New ED Marketing (Mentality)
Mass Marketing
Individualized Marketing
Interruptions
Interactions
Creative
Creative and Accountable
Individual
Collaborative
Impact Driven
Results Driven
14. Rule #2: Take the Competition Seriously
It’s tempting for a community to believe that their product or service is the best in the
world. The reality of the situation is that companies have many different options for the
same product.
Companies and talent have the option to go wherever they want, and as a marketer,
you must know your products inside and out. Similar community products have to be
taken seriously, and your marketing is what helps you stand out.
20,000 EDO’s
750,000 Company Moves/Year
17. Rule #3: Be Honest and
Different With Your Marketing
As economic developers, we should start to think differently about marketing because we need
our skills and vision to create prospect experiences that tell the story of our community’s true
strengths. Being bold with our marketing is about getting deep into the minds of our prospects,
key industries and workforce. And providing the strategy and the tactics to deliver on our
marketing promise.
How to be bold in Economic Development Marketing
1. Try a new approach, test it and measure it
2. Leverage your industry’s differentiators
3. Tell your story in a way it hasn’t been told before
4. Maximize your marketing efficacy through technology (CMS, GIS, CRM)
5. Be transparent
22. Rule #4: Develop a Purpose for
Your Marketing
• This definition by Peter Drucker is a simple sentence but profound in
being the guiding purpose on the role of marketing. There are three
major points, which serve as a compass for your EDO:
Understand your customer so well the product or
service fits and sells itself.
– Understand your customer so well: To gain a “so well” understanding of
customers means the role of marketing is to research and gain deep – as well as profound –
insights into buyers and customers.
– The product or service fits: A guiding purpose of marketing is to identify the specific
goals and needs of customers and to guide the creation of products or services to fulfill them.
– And sells itself: Marketing must be able to communicate, as well as provide information,
which enables buyers or customers to make informed decisions in such a way – it is self-evident.
23. Rule #4: Develop a Purpose for
Your Marketing
Is your purpose jobs?
Is your purpose capital investment?
Is your purpose awareness?
Is your purpose board satisfaction?
Is your purpose community engagement?
Is your purpose company education?
Is your purpose to win an IEDC Award?
24. Rule #5: Get Mobile or Fall Behind
The industry’s best marketers are putting mobile at the center of their company
attraction and retention efforts. Branded content--from emails to white papers to
videos to annual reports to infographics--should all be optimized for consumption on
a mobile device, as there’s nearly a 50/50 chance that that’s just where they’ll be
consumed.
Analytics from Atlas client website traffic July 2014
25. Smartphones
are reinventing the
connection between
companies and their customers.
Rich Miner
Partner, Google Ventures
Co-Founder, Android
“
”
26. Rule #6: Spend money on things that
drive conversations with companies.
Numbers estimated from Atlas campaigns
27. Re-Thinking Economic
Development Marketing
2001 – The more you put on your website,
the more conversations you have
2008 – Content is an
everyday action
2010 – Mobile is more important than
we ever thought
2011 – Conversations are king. High
touch, High tech.
2013 – We realized that we are missing
more deals that are out there
2012 – Marketing Properties
drives 50% of conversations
28. Economic Development 101 – 2014 Winner
1. How to use metrics to lead and educate
others in your community
2. How to use modern communications to
engage stakeholders and prospects
30. Take the Atlas Benchmarking Challenge
1) Take the survey to participate http://www.atlas-advertising.com/Economic-Development/HPED-Consulting/HPED-Consulting.aspx
2) Get the report: http://www.slideshare.net/wright0405/atlas-why-metrics-matter-2013
• Only 10 questions
• Benchmark against your peers
• Enter your organization for distinguished honors at IEDC’s 2014 conference
• Over 350 EDO participants from around the country
31. You can’t just ask
customers what they want
and then try to give that to them.
By the time you get it built, they’ll
want something new.
Steve Jobs
CEO, Apple
“
”
32. Either
write something worth reading or
do something worth writing about.
Benjamin Franklin
“
”