The document summarizes a meeting of Team NEO's Emerging Leaders Advisory Council. It discusses that while some see Cleveland as "dying", the region is growing in areas like industries, economy, and real estate. It outlines Team NEO's mission to attract businesses and increase investment, jobs, and regional growth through marketing, sales, and partnerships. The council will provide input to better engage businesses and attract talent to further accelerate the region's economic development.

1. Becoming a Team Member Team NEO Emerging Leaders Advisory Council Meeting Kickoff Meeting September 17, 2008

5. NEO Per Capita Income in Top Third of All Metro Areas NEO Atlanta Portland Charlotte Raleigh

6. Northeast Ohio Gross Regional Product (GRP) Increasing

7. Higher Skilled Employment Growing

8. Growth Industries

9. Team NEO: Mission, Metrics, Work

10. NEO Regional Economic Development System Funding and Leadership: Greater Cleveland Partnership,FFEF *(Other Metro Chambers in part) One Regional Brand: (Created by GCP, Positively Cleve CVB, Team NEO) Retain/Grow Largest Industry (Manufacturing): Grow Existing Businesses: Chambers of Commerce, Local Govt. Attract New Businesses : Attract Venture Capital for Emerging BioMed Industry: Launch Entrepreneurship: Incubate future technologies: Goal: Accelerate NEO Economic Growth

13. Partners/Funders: The Greater Team

14. Team NEO Metrics and Goals: 3 Year Plan Increase Business Investment Opportunities and Annual Payroll for Continuous Regional Benefit *5% will be Minority-Owned Businesses $46M 37 95 2007 Actual $70M $50M $25 M New Payroll Added 9 36 2007 Goal 100 100* New Qualified Leads 20 13 Leads to Short List 2009 Goal 2008 Goal Objectives

15. Cleveland Plus Business: Our Work

22. Generate Impressions Sales: NEO Region Economic Development System Close Deal # qualified leads # short list $Payroll Metrics Qualify Leads Qualify NEO Negotiate Deal Increasing Local Role

23. Direct Attraction Increases Leads in Growth Areas: Improves Close Potential Support Regional Effort Cleveland+ Business Tiered Marketing Strategy Increases Qualified Leads, Opportunity Highly Targeted Industry Attraction -Collateral, Web, PR -Site Visits, Events -Research, Creative Core Marketing Needs Site Consultant Targeted Marketing Full Year: -6 Mkt Visits -2 Big FAM, 6 Mini -Core SS Industry Events Key Industry/Market Infusion -Key Industry Collateral -Partner Event Support

24. Core Attraction Marketing: Support ED System Direct Marketing Collateral for Regional Use Trade Show Booth, Event Presence “ Do the Math” Video Tells Story Clevelandplusbusiness.com Designed for Site Selection

27. Site Selector Conducts On-Going Research Site Selector begins working with company Company Operates at Current Site Company Researches Potential Sites Through Site Selector Company Researches Potential Sites Internally Company Creates a Short List Company Selects a Site Site Selection Process Marketing To Site Selectors Can Influence Current As Well As Future Searches Example: Site Selection for ONE Company Company Operates at Current Site Company Researches Potential Sites Through Site Selector Company Researches Potential Sites Internally Company Creates a Short List Company Selects a Site ? Company Operates at Current Site Company Researches Potential Sites Through Site Selector Company Researches Potential Sites Internally Company Creates a Short List Company Selects a Site ? Company Operates at Current Site Company Researches Potential Sites Through Site Selector Company Researches Potential Sites Internally Company Creates a Short List Company Selects a Site ? Company Operates at Current Site Company Researches Potential Sites Through Site Selector Company Researches Potential Sites Internally Company Creates a Short List Company Selects a Site ?

30. Generate Impressions NEO Region Economic Development System Close Deal Qualify Leads Qualify NEO Negotiate Deal $46M New Annual Payroll 1500 Jobs *Goal $25M Total Regional Benefit $100 M Per Year 95 New Qualified Leads *Goal - 30 2007 Metrics # qualified leads # short list $Payroll

31. Generate Impressions NEO Region Economic Development System Close Deal Qualify Leads Qualify NEO Negotiate Deal $15.6M New Annual Payroll 249 Jobs: $63K/yr Avg. Salary 57 New Qualified Leads 2008 YTD Metrics # qualified leads # short list $Payroll

35. Cleveland Plus Business: Next Steps OBJECTIVE: Increase high quality targeted lead flow and execute effectively to increase NEO investment

39. Emerging Leaders Council Mission, Projects and Discussion

43. Thank You