Talent Attraction Strategies to Build America's Greatest Cities will coalesce economic development thought leaders, place branding experts, and talent strategists to discuss the ways cities and other places can position themselves to be talent magnets – to attract the best and brightest, the most skilled and eager, to come and live and work in their cities.

1. Talent Attraction
Strategies to Build
America’s Greatest Cities
Presenters:
Andrew Phillips, LinkedIn
Emily Brown, Fourth Economy
Lucy Bowman, Atlas Integrated
Moderator:
John Karras, Atlas Integrated

2. Rise of the Remote Workers

4. Remote workers as share of U.S. workforce
Source: US Census Bureau, American Community Survey

5. Top 10 & Bottom 10 Metros (of 100 largest): share of remote workers
Source: US Census Bureau, American Community Survey

38. Talent
marketing
that works

40. The Three A’s of Talent Attraction Marketing:
1. Understand what your audience wants
• Talk to HR reps , do the research
• Use focus groups- talk EARLY and OFTEN!
2. Inventory the assets & advantages that make your community
great
• What sets you apart?
3. Tell your story in an authentic way
• Are there success stories that will be inspirational to others?
• Can you focus on why your community is a superior place to live, work and play?

41. Understand What Your
Audience Wants
1

42. Tactical urbanism
Understanding what your audience wants…
http://www.choosecoloradosprings.com/

43. The Big City isn’t for Everyone.

44. Inventory the Assets and
Advantages that make your
Community Great
2

46. Who is Doing this Well…

47. Tell Your Story in an
Authentic, Creative Way
3

50. The Three A’s of Talent Attraction Marketing:
1. Understand what your audience wants
• Talk to HR reps , do the research
• Use focus groups- talk EARLY and OFTEN!
2. Inventory the assets & advantages that make your community
great
• What sets you apart?
3. Tell your story in an authentic way
• Are there success stories that will be inspirational to others?
• Can you focus on why your community is a superior place to live, work and play?

51. John Karras, VP, Strategic Accounts
1860 Blake Street, Suite B101
Denver, CO 80202 USA
+210-771-5881 (Cell)
+303 292-3300 (Office)
www.atlas-integrated.com
www.blog.atlas-integrated.com
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