In this presentation, Atlas Advertising CEO Ben Wright gives detailed information about the eight components of world class websites, including online brands, website navigation, search engine marketing, gis systems, and more. This webinar can help you enhance your website in very specific and valuable ways.
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...Atlas Integrated
As the most popular professional networking tool worldwide, LinkedIn is an obvious place for economic development agencies to focus their social media strategies. However, most users take advantage of only a small fraction of its business development potential. This hands-on, interactive, BYOD (Bring Your Own Device) session in the Exhibit Hall will walk you through the practical ways you can put this online tool to use for networking, lead generation and business intelligence.
What you will learn:
• How to implement strategic improvements to your personal and organizational LinkedIn profiles
• Ways to employ an organizational profile for business retention and local community engagement
• Proven strategies for introductions, referrals, recommendations, and prospecting
Using LinkedIn to Drive Prospect and Stakeholder EngagementBen Wright
Included: an overview of LinkedIn, creating a profile that gets viewed, creating LinkedIn company pages, using LinkedIn for prospecting, using LinkedIn for targeted advertising
In this presentation, Atlas Advertising CEO Ben Wright gives detailed information about the eight components of world class websites, including online brands, website navigation, search engine marketing, gis systems, and more. This webinar can help you enhance your website in very specific and valuable ways.
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...Atlas Integrated
As the most popular professional networking tool worldwide, LinkedIn is an obvious place for economic development agencies to focus their social media strategies. However, most users take advantage of only a small fraction of its business development potential. This hands-on, interactive, BYOD (Bring Your Own Device) session in the Exhibit Hall will walk you through the practical ways you can put this online tool to use for networking, lead generation and business intelligence.
What you will learn:
• How to implement strategic improvements to your personal and organizational LinkedIn profiles
• Ways to employ an organizational profile for business retention and local community engagement
• Proven strategies for introductions, referrals, recommendations, and prospecting
Using LinkedIn to Drive Prospect and Stakeholder EngagementBen Wright
Included: an overview of LinkedIn, creating a profile that gets viewed, creating LinkedIn company pages, using LinkedIn for prospecting, using LinkedIn for targeted advertising
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...Dream Local Digital
Shannon Kinney joins Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago.
She will be presenting in two sessions, covering what's next with mobile marketing and social marketing 2.0.
Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/
Jskipper using social media for recruitment 201004Jeff Skipper
Many companies are looking at how social media can be applied in their organization for use other than traditional marketing and
communications, including how to use social media for recruitment purposes. I was asked to look into this area and provide an update on what is happening. Absolutely fascinating! The recruiting methods have been revolutionized opening both new opportunities and major risks. Let me know if you are interested in having me present to your team!
Digital Activism 101: A Guide to Showing Up, Speaking Out, and Connecting on ...Meredith Gould
Digital Activism 101 zooms in on two essential tools--Twitter and Facebook. Each section provides questions to help longtime activists and relative newcomers decide where, when, and how to focus their digital activism efforts plus ProTips to enhance effectiveness without doing damage to body, mind, and spirit. Guide created by Meredith Gould (@meredithgould): sociologist, digital communications consultant, online community manager.
Learn to Find Your Dream Job with Your Dream Employer with DreamPath pdx MindShare
DreamPath founders presented at pdxMindShare for our June event and talked about the software they developed to help people identify their dream employers. They were both unhappy with their jobs at one point, and their answer was to help people learn how to find companies they would enjoy working for. The event was held at Trader Vic's in downtown Portland and the workshop was followed by networking where attendees got to interact with dozens of Portland professionals.
A visual story of how LinkedIn is transforming how companies hire, market and sell. Learn more below -
Talent Solutions: http://business.linkedin.com/talent-solutions
Marketing Solutions: http://marketing.linkedin.com/
Sales Solutions: http://sales.linkedin.com/
Download the LinkedIn for Business Playbook: http://lnkd.in/LinkedInForBusinessPlaybook
Designed by Brett Wallace of Why is LinkedIn So Cool? fame: http://www.slideshare.net/brettalexwallace/why-is-linkedin-so-cool-16101604
The internet is one great big recruiting machine. From company websites to blogs to social networking sites, companies are finding better ways to connect and collaborate with their future employees. This presentation focuses on how to harness the power of Social Networking sites to find great talent.
• Overview of Social Media
• Social Networking in Business
• Why Social Recruiting
• Building a Strategy
• Tools To Use
• Creating a Business Case
• World Class Examples
Designed especially for marketing leaders, this event will provide an overview of marketing in the digital landscape and actionable information about how LinkedIn Marketing Solutions can be a critical part of your company's marketing mix.
Gain unique insights from LinkedIn's experts that will help you understand how to leverage LinkedIn Marketing Solutions and seamlessly integrate them into your business.
Network with other marketing leaders to share insights and expertise.
Presented to Florida Realtors CCIM and added to webinar series for commercial brokers.
Social Media, What, Why, and how to Get the Face to Face Meetings and the importance of personal and professional relationships.
Using LinkedIn to Market your businessRhys Downard
We gave this presentation at an Elite Entrepreneurs talk on using LinkedIn to market your business. It highlights the basics of using LinkedIn as a sales, Branding and Marketing tool
Building Human Connection with Last-Mile Content | presentation from Hearsa...Clara Shih
At its best, digital allows us to amplify and scale the human touch. Authentic content marketing (Message) sent from the right person (Messenger) on the right channel (Medium) is what allows advisors and agents to convey compassion and build human connection on social media and text messaging.
Here's the latest analysis from Hearsay's data team as well as learnings from Facebook's financial services leader Brad Auerbach on what content mix and strategy results in the greatest reach, engagement, and conversion, across brand and local, campaign-optimized vs original, and journey topics vs personal interests.
You ARE your brand! Words of wisdom from LinkedIn’s Paul LovieBassem Ghali
Keynote Paul Lovie of LinkedIn brought 20 tips to the table in his session for online marketers looking to amplify their brand on LinkedIn. Presenting to a packed auditorium at the Ted Rogers School of Business Management, Lovie talked about the thinning line between personal and business brands and how your company’s brand is YOUR brand.
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...Dream Local Digital
Shannon Kinney joins Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago.
She will be presenting in two sessions, covering what's next with mobile marketing and social marketing 2.0.
Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/
Jskipper using social media for recruitment 201004Jeff Skipper
Many companies are looking at how social media can be applied in their organization for use other than traditional marketing and
communications, including how to use social media for recruitment purposes. I was asked to look into this area and provide an update on what is happening. Absolutely fascinating! The recruiting methods have been revolutionized opening both new opportunities and major risks. Let me know if you are interested in having me present to your team!
Digital Activism 101: A Guide to Showing Up, Speaking Out, and Connecting on ...Meredith Gould
Digital Activism 101 zooms in on two essential tools--Twitter and Facebook. Each section provides questions to help longtime activists and relative newcomers decide where, when, and how to focus their digital activism efforts plus ProTips to enhance effectiveness without doing damage to body, mind, and spirit. Guide created by Meredith Gould (@meredithgould): sociologist, digital communications consultant, online community manager.
Learn to Find Your Dream Job with Your Dream Employer with DreamPath pdx MindShare
DreamPath founders presented at pdxMindShare for our June event and talked about the software they developed to help people identify their dream employers. They were both unhappy with their jobs at one point, and their answer was to help people learn how to find companies they would enjoy working for. The event was held at Trader Vic's in downtown Portland and the workshop was followed by networking where attendees got to interact with dozens of Portland professionals.
A visual story of how LinkedIn is transforming how companies hire, market and sell. Learn more below -
Talent Solutions: http://business.linkedin.com/talent-solutions
Marketing Solutions: http://marketing.linkedin.com/
Sales Solutions: http://sales.linkedin.com/
Download the LinkedIn for Business Playbook: http://lnkd.in/LinkedInForBusinessPlaybook
Designed by Brett Wallace of Why is LinkedIn So Cool? fame: http://www.slideshare.net/brettalexwallace/why-is-linkedin-so-cool-16101604
The internet is one great big recruiting machine. From company websites to blogs to social networking sites, companies are finding better ways to connect and collaborate with their future employees. This presentation focuses on how to harness the power of Social Networking sites to find great talent.
• Overview of Social Media
• Social Networking in Business
• Why Social Recruiting
• Building a Strategy
• Tools To Use
• Creating a Business Case
• World Class Examples
Designed especially for marketing leaders, this event will provide an overview of marketing in the digital landscape and actionable information about how LinkedIn Marketing Solutions can be a critical part of your company's marketing mix.
Gain unique insights from LinkedIn's experts that will help you understand how to leverage LinkedIn Marketing Solutions and seamlessly integrate them into your business.
Network with other marketing leaders to share insights and expertise.
Presented to Florida Realtors CCIM and added to webinar series for commercial brokers.
Social Media, What, Why, and how to Get the Face to Face Meetings and the importance of personal and professional relationships.
Using LinkedIn to Market your businessRhys Downard
We gave this presentation at an Elite Entrepreneurs talk on using LinkedIn to market your business. It highlights the basics of using LinkedIn as a sales, Branding and Marketing tool
Building Human Connection with Last-Mile Content | presentation from Hearsa...Clara Shih
At its best, digital allows us to amplify and scale the human touch. Authentic content marketing (Message) sent from the right person (Messenger) on the right channel (Medium) is what allows advisors and agents to convey compassion and build human connection on social media and text messaging.
Here's the latest analysis from Hearsay's data team as well as learnings from Facebook's financial services leader Brad Auerbach on what content mix and strategy results in the greatest reach, engagement, and conversion, across brand and local, campaign-optimized vs original, and journey topics vs personal interests.
You ARE your brand! Words of wisdom from LinkedIn’s Paul LovieBassem Ghali
Keynote Paul Lovie of LinkedIn brought 20 tips to the table in his session for online marketers looking to amplify their brand on LinkedIn. Presenting to a packed auditorium at the Ted Rogers School of Business Management, Lovie talked about the thinning line between personal and business brands and how your company’s brand is YOUR brand.
Review this presentation to learn how Atlas Advertising and the Indy Partnership (Indianapolis\' Regional Marketing Organization) teamed to create the best economic development website in 2009 for communities over 200,000 in population.
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
PowerPoint Presentation that will help you know all about LinkedIn, How it works? what are the metrics to be successful and best time to post content, estimated cost.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
Best Practices in Economic Development Websites for Better Results Atlas Integrated
Ben Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website.
Best Practices in Economic Development Websites Better ResultsAtlas Advertising
en Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
If you really want to be a business success online, then you need to attract hungry markets targeted to your niche. During the early years of the internet, there were only a few ways to build your business using simple traffic methods such Pay Per Click and Search Engine Optimization.
But now with the power of social media marketing the game has changed and there are now even more ways to build your online business without the hassle of SEO or paying a small fortune for PPC. Yes that's right, the playing field has well and truly been leveled to accommodate anyone seeking to make their online fortune.
Similar to Atlas Webinar: How websites and social media can work together (20)
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. Outline Introduction The research: How our prospects and site selectors are using social media, and how they aren’t How our organizations and interactions should evolve in an era of social media Seven ways our websites and social media can work together Wrap up
3. Your Hosts Ben Wright CEO, Atlas Advertising benw@atlas-advertising.com www.twitter.com/atlasad Guillermo Mazier Business Development, Atlas Advertising guillermom@atlas-advertising.com
4. About Atlas Atlas Advertising helps economic developers reach national and international prospect and site selection audiences. We deliver branding, website development, GIS mapping, research, social media, and creative services professionally and with a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences. Atlas Advertising is led by a former economic development practitioner and has worked with 50+ different economic development clients in 30 states. Our approach and experience means that our campaigns generate an average of three to ten times the response of other campaigns. Featured clients: State of Ohio Indy Partnership City of San Francisco Greater Phoenix Economic Council Greater Omaha Economic Development Partnership
18. To view this presentation: Visit our slide share site:www.slideshare.net/wright0405: And, join our LinkedIn Group: Next Gen Economic Development Marketers (Once you sign up, you will need to be approved) We look forward to having you!
19. The research: How our prospects and site selectors are using Social Media, and how they aren’t
28. What is the typical size of your location deals in number of employees? 63% typically represent deals between 50 and 499 employees
29. What new media advancements have you seen that you think are valuable to your profession? Though respondents mentioned many advancements, online meetings and LinkedIn topped the list.
30. What social networks or tools, if any, do you use? 71 % use LinkedIn, and just over 50% use facebook.
31. How frequently do you use each? 72 % use some form of Social Media at least weekly.
32. What is the applicability of LinkedIn to your profession? 52.6% say LinkedIn has good application to the site selection profession.
33. What is the applicability of LinkedIn to your profession? “I have used it along with Hoovers to check who is LinkedIn and contact people for business meetings.” “I think it has good application. I have gotten proposals through this tool.” “Pretty low rated.” “It’s okay.” “I already have the contacts I need in my email – how is this different?” “Not much” “Good for seeking independent information.” “Good for finding contacts, and to keep in touch with peers.” “More of a business site” Useful networking tool Don’t know yet.
34. The future, according to one site selector “Young companies are all about social media. Their whole concept is open source everything. They rely on an online community. They’re building enthusiasts for their product online. I have a current client in the auto manufacturing space that loves social media. These guys are choosing their locations based on what their online community says they want. “If you can find companies on social media, you can reach them. Big corporations not using it this way, but small guys are for sure. “As people who live in the community find these great companies, they could connect ED with companies. Blog with your citizens about what they like and what they know about. Tips are good. Fear is how do you know you have the good information in these channels? I am just learning myself.” -A Site Selector, early October 2009
35. How to sum this up? Think of your website and social media tools as one platform. A platform you use to publish, communicate, organize, and serve your many varied customers and prospects. Today, there is very little in economic development that can’t be facilitated or made more efficient by treating your website and social media tools as a single platform.
37. A quick quiz: How many phone calls from investors, customers, prospects, or other community members does your organization get per day? 10, 20, 30? How many emails to you get from the same groups as above per day? 10, 20, 30? Add that number together and multiply by 20 (to get to a monthly total) If 20 of each, organization wide, that would be 40x20, or 800 per month. For small communities, website traffic averages 1000 unique visits per month. For large communities, website traffic can average over 20,000 unique visits per month.
38. How roles at each level can change in today’s world: CEO
39. How roles at each level can change in today’s world: Business Development
40. How roles at each level can change in today’s world: Marketing
41. How roles at each level can change in today’s world: Research
42. Trends in ED websites Content is becoming ever more important Content types are also diversifying, including: Pages Property data Demographic data Business data Downloads Social media posts Video Social media is making all of what we do more transparent The conversation is moving from back rooms and private meetings to be online As a result, everyone in the organization who is involved in working with customers should be contributing to online content.
45. Seven Ways Social Media and Your Website can work together. Treat content development as an organization – wide imperative. Assign members across the organization to post, track, and comment on what you post. Recruit Site Selectors and prospects to online fam tours and meetings using your website and LinkedIn. Develop Links between your website and your LinkedIn company profile page and your staff profiles. Develop a LinkedIn Group for your organization, its investors, and site selectors. Break news on facebook and Twitter, driving readership back to your website. Integrate content sharing into your website, so that your content is more widely distributed. What’s coming: Integrating place based social media like foursquare into your website’s GIS systems.
46. Treat content development as an organization – wide imperative. Your CEO should be out in front – your visionary and leader. His or her commentary and opinion should be visible on the website/blog. Your business development team should all have Linked In profiles, be updating status, and prospecting. Your marketing staff should be the quarterback – making assignments, training, motivating, and filling in gaps. Your researcher should be active publishers of data, news, and opinion about the economy.
47. Recruiting site selectors and prospects to online meetings Fam tours consistently rank as the best communication tool you have. Using standard tools such as GoTo Meeting, which is that are free or <$50 per month, you can have 5-10 prospects with you virtually. Conduct one per month, and set a content schedule Recruit using email and Linked In Make the content “inside” information Offer an incentive for Site Selectors to attend. Post your content on your website
48. Develop linkages between your website and your profile Put links from your customer facing staffs to their profiles Put links from your website to your LinkedIn company profile Keeping an active Twitter account If blogging, link to personal blog If Tweeting, link to follow on Twitter
49. Develop a Linked In group to collaborate with stakeholders You as the curator of the group Forum to make announcements and discuss issues of community importance Place for you to connect your stakeholders to you and one another Use the group membership as a way to add to your, and your business development team’s connections
50.
51. It, as well as a facebook fan page, are outstanding tools for breaking news, and your community partners, investors, and other stakeholders will follow you.
58. Integrate Social Media and sharing into your website Update the content on your website or blog more than weekly Integrate “Add this” or “ShareIt” features into your site Introduce LinkedIn, Facebook, and Twitter icons on your site http://www.gallup.com/Home.aspx
59. What’s coming: Integrating place based social media Simple description: “Life as a game.” Foursquare launched a year ago SXSW, and now has half a million users It is a mobile social network that ties social networks to place. Users “Check in” at places around the community and get the following benefits: Earn badges, become “mayor” Get tips from others who have left tips in places Distribute your location through Twitter or facebook networks In the future, will be used by locations to reward loyalty with discounts Generates a tremendous amount of geotargeted data In the future, can be used by economic developers to serve content attached to place to prospects.
60. Seven Ways Social Media and Your Website can work together Treat content development as an organization – wide imperative. Assign members across the organization to post, track, and comment on what you post. Recruit Site Selectors and prospects to online fam tours and meetings using your website and LinkedIn. Develop Links between your website and your LinkedIn company profile page and your staff profiles. Develop a LinkedIn Group for your organization, its investors, and site selectors. Break news on facebook and Twitter, driving readership back to your website. Integrate content sharing into your website, so that your content is more widely distributed. What’s coming: Integrating place based social media like foursquare into your website’s GIS systems.
62. Looking for a jumpstart to your social media efforts? Try our social media services. Initial Review Strategy Development Training Sessions Atlas Assistance in Implementation
63. Contact Atlas Contact information: 2601 Blake Street, Suite 301 Denver, CO 80205 Contact: Ben Wright t: 303.292.3300 x 210 benw@Atlas-Advertising.com www.Atlas-Advertising.com LinkedIn Profile| LinkedIn Group | Twitter| Blog| Slidespace