Do you have an economic development website? Is it an effective marketing tool? How do you know if your website is dying? In 'Is Your Economic Development Website Dying,' we cover the following topics: best of the best in community branding online, tips for outstanding online content, functional website navigation and usability, how to use social media effectively, best practices in website analytics.
Position your place so site selectors and other target audiences don't pass your community by as they search online. Put your best 'digital' foot forward and create interest and excitement around your community's assets. Present your digital information in a way that's consumable and digestible and allows site selectors and other location decision makers to gather and compile data at the drop of a hat.
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...Atlas Integrated
As the most popular professional networking tool worldwide, LinkedIn is an obvious place for economic development agencies to focus their social media strategies. However, most users take advantage of only a small fraction of its business development potential. This hands-on, interactive, BYOD (Bring Your Own Device) session in the Exhibit Hall will walk you through the practical ways you can put this online tool to use for networking, lead generation and business intelligence.
What you will learn:
• How to implement strategic improvements to your personal and organizational LinkedIn profiles
• Ways to employ an organizational profile for business retention and local community engagement
• Proven strategies for introductions, referrals, recommendations, and prospecting
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Economic development organizations have been using economic development performance metrics for years. However, with differing viewpoints, metrics have gotten muddy and misunderstood.
Lucky for the profession...
In 2011, Atlas put together its first survey of EDO outcomes, to assist EDOs in planning their marketing, business attraction, and business retention programs. In 2014, IEDC published "Making it Count," a guide on metrics for high performing EDOs.
But...
In 2016, the general public is still weary about the value of economic development and what we do in our profession.
This presentation is our take on how economic developers can leverage metrics for their day to day and how it impacts the effect that they have on thier economy.
The Road to Economic Development Marketing ReinventionAtlas Integrated
The future of economic development is about focused reinvention. And that means ruthlessly evaluating your core practices, pushing the market, testing boundaries, investing in new ideas that haven't been done before, and enhancing ones that you already think are good.
Do you have an economic development website? Is it an effective marketing tool? How do you know if your website is dying? In 'Is Your Economic Development Website Dying,' we cover the following topics: best of the best in community branding online, tips for outstanding online content, functional website navigation and usability, how to use social media effectively, best practices in website analytics.
Position your place so site selectors and other target audiences don't pass your community by as they search online. Put your best 'digital' foot forward and create interest and excitement around your community's assets. Present your digital information in a way that's consumable and digestible and allows site selectors and other location decision makers to gather and compile data at the drop of a hat.
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...Atlas Integrated
As the most popular professional networking tool worldwide, LinkedIn is an obvious place for economic development agencies to focus their social media strategies. However, most users take advantage of only a small fraction of its business development potential. This hands-on, interactive, BYOD (Bring Your Own Device) session in the Exhibit Hall will walk you through the practical ways you can put this online tool to use for networking, lead generation and business intelligence.
What you will learn:
• How to implement strategic improvements to your personal and organizational LinkedIn profiles
• Ways to employ an organizational profile for business retention and local community engagement
• Proven strategies for introductions, referrals, recommendations, and prospecting
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Economic development organizations have been using economic development performance metrics for years. However, with differing viewpoints, metrics have gotten muddy and misunderstood.
Lucky for the profession...
In 2011, Atlas put together its first survey of EDO outcomes, to assist EDOs in planning their marketing, business attraction, and business retention programs. In 2014, IEDC published "Making it Count," a guide on metrics for high performing EDOs.
But...
In 2016, the general public is still weary about the value of economic development and what we do in our profession.
This presentation is our take on how economic developers can leverage metrics for their day to day and how it impacts the effect that they have on thier economy.
The Road to Economic Development Marketing ReinventionAtlas Integrated
The future of economic development is about focused reinvention. And that means ruthlessly evaluating your core practices, pushing the market, testing boundaries, investing in new ideas that haven't been done before, and enhancing ones that you already think are good.
Competing in Economic Development? Use BenchmarkingAtlas Integrated
As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
Atlas Advertising and Community Systems CEO Ben Wright presents "High Performance Economic Development is a Team Sport" to Pure Michigan Economic Development team in 2015, in Kalamazoo, Michigan
Social Media For Business Retention and ExpansionAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
Putting High Performance Economic Development into PracticeAtlas Integrated
Putting High Performance Economic Development into Practice: A Guide for Economic Development Leaders and their Boards | EDAC Performance Measurement in Economic Development Seminar
Proposal for establishing a research & innovation hub for advancing Social Business in Malaysia and the rest of ASEAN. The proposal defines Social Business, looks at what leading players are doing in the arena, discusses current research and case studies, and closes with activities for ISBI, as well as potential partners.
In a landscape of limited resources and heightened accountability, economic development organizations must know how to measure and communicate the value of their efforts. Based on feedback provided by participating IEDC respondents, attendees in this session will have an opportunity to benchmark the economic impact of their organizations versus those in over hundreds of other communities. Featuring case studies and illustrations of successful local and regional efforts, this panel will demonstrate how your community can compete in today's crowded economic development marketplace and add value for its citizens, businesses, and local stakeholders.
What you will learn:
• How to manage the conversation regarding the effectiveness of your community's economic development efforts
• Strategies for measuring success and communicating results to important stakeholders
• How economic development organizations of varying size and scope are adding value to their communities, and how their success can be replicated
Moderator: Ben Wright, Chief Executive Officer, Atlas Advertising, Denver, CO
Speakers:
• Barry G. Broome, President & CEO, Greater Phoenix Economic Council, Phoenix, AZ
• Susan Davenport, Vice President of Economic Development, Gainesville Area Chamber of Commerce and Council for Economic Outreach, Gainesville, FL
• Kenny McDonald, CEcD, Chief Economic Officer, Columbus2020, Columbus, OH
Have you ever wanted to show your board or your elected officials the value of economic development? View this ppt to find out how economic development organizations can measure/quantify the value of their promotional activities.
The Power of Social Media in a PR Campaignguest13fa457
Bill Balderaz talks about the Power of Social Media in a PR Campaign at Akron, Ohio's PRSA event in April 2009. Bill Balderaz is the founder of Webbed Marketing, www.webbedmarketing.com.
This was a 90 minute talk on the principles of innovation in the Social Economy, best symbolized by the 1.2 billion people connected worldwide. It looks at how to see around corners, looks at innovation hotspots like the renowned Building 20 at MIT and talks about ways to encourage innovation. It also briefly covered current innovative trends in education, including the "flipped classroom." There's also a plug for the Institute of Social Business Innovation, which is researching best practices for businesses in the Social Economy. Let me know your feedback at wredensignup(a)gmail.com
TN ECD Governor's Conference - Economic Development Marketing from Good to GreatAtlas Integrated
With greater emphasis on job creation by state and local officials, economic developers are continually pressured to be the drivers of positive change in their communities – often with little to no funding and in one of the most challenging economic climates the country has ever seen. Yet, the most successful economic development organizations have found ways to leverage innovative technology and partnerships, promote their communities and collaborate with one another to increase the probability of retaining business in their own communities and attracting business from outside their communities
An overview of activity in the UK archives and records management profession
Presentation by Jenny Bunn, University College London and Sarah Higgins, Aberystwyth University at the DigCurV International Conference; Framing the digital curation curriculum
6-7 May, 2013
Florence, Rome
Infusing Digital Curation Competencies into the SLIS CurriculumDigCurV
Presentation by Patricia C, Franks, School of Library & Information Science, San Jose State University at the DigCurV International Conference; Framing the digital curation curriculum
6-7 May, 2013
Florence, Rome
Competing in Economic Development? Use BenchmarkingAtlas Integrated
As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
Atlas Advertising and Community Systems CEO Ben Wright presents "High Performance Economic Development is a Team Sport" to Pure Michigan Economic Development team in 2015, in Kalamazoo, Michigan
Social Media For Business Retention and ExpansionAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
Putting High Performance Economic Development into PracticeAtlas Integrated
Putting High Performance Economic Development into Practice: A Guide for Economic Development Leaders and their Boards | EDAC Performance Measurement in Economic Development Seminar
Proposal for establishing a research & innovation hub for advancing Social Business in Malaysia and the rest of ASEAN. The proposal defines Social Business, looks at what leading players are doing in the arena, discusses current research and case studies, and closes with activities for ISBI, as well as potential partners.
In a landscape of limited resources and heightened accountability, economic development organizations must know how to measure and communicate the value of their efforts. Based on feedback provided by participating IEDC respondents, attendees in this session will have an opportunity to benchmark the economic impact of their organizations versus those in over hundreds of other communities. Featuring case studies and illustrations of successful local and regional efforts, this panel will demonstrate how your community can compete in today's crowded economic development marketplace and add value for its citizens, businesses, and local stakeholders.
What you will learn:
• How to manage the conversation regarding the effectiveness of your community's economic development efforts
• Strategies for measuring success and communicating results to important stakeholders
• How economic development organizations of varying size and scope are adding value to their communities, and how their success can be replicated
Moderator: Ben Wright, Chief Executive Officer, Atlas Advertising, Denver, CO
Speakers:
• Barry G. Broome, President & CEO, Greater Phoenix Economic Council, Phoenix, AZ
• Susan Davenport, Vice President of Economic Development, Gainesville Area Chamber of Commerce and Council for Economic Outreach, Gainesville, FL
• Kenny McDonald, CEcD, Chief Economic Officer, Columbus2020, Columbus, OH
Have you ever wanted to show your board or your elected officials the value of economic development? View this ppt to find out how economic development organizations can measure/quantify the value of their promotional activities.
The Power of Social Media in a PR Campaignguest13fa457
Bill Balderaz talks about the Power of Social Media in a PR Campaign at Akron, Ohio's PRSA event in April 2009. Bill Balderaz is the founder of Webbed Marketing, www.webbedmarketing.com.
This was a 90 minute talk on the principles of innovation in the Social Economy, best symbolized by the 1.2 billion people connected worldwide. It looks at how to see around corners, looks at innovation hotspots like the renowned Building 20 at MIT and talks about ways to encourage innovation. It also briefly covered current innovative trends in education, including the "flipped classroom." There's also a plug for the Institute of Social Business Innovation, which is researching best practices for businesses in the Social Economy. Let me know your feedback at wredensignup(a)gmail.com
TN ECD Governor's Conference - Economic Development Marketing from Good to GreatAtlas Integrated
With greater emphasis on job creation by state and local officials, economic developers are continually pressured to be the drivers of positive change in their communities – often with little to no funding and in one of the most challenging economic climates the country has ever seen. Yet, the most successful economic development organizations have found ways to leverage innovative technology and partnerships, promote their communities and collaborate with one another to increase the probability of retaining business in their own communities and attracting business from outside their communities
An overview of activity in the UK archives and records management profession
Presentation by Jenny Bunn, University College London and Sarah Higgins, Aberystwyth University at the DigCurV International Conference; Framing the digital curation curriculum
6-7 May, 2013
Florence, Rome
Infusing Digital Curation Competencies into the SLIS CurriculumDigCurV
Presentation by Patricia C, Franks, School of Library & Information Science, San Jose State University at the DigCurV International Conference; Framing the digital curation curriculum
6-7 May, 2013
Florence, Rome
Learning Hands-on and by Trial & Error with Data Curation ProfilesDigCurV
Presentation by D Scott Brandt, Purdue Libraries, USA at the DigCurV International Conference; Framing the digital curation curriculum
6-7 May, 2013
Florence, Rome
DIY’ Research Data Management Training Kit for LibrariansDigCurV
Presentation by Stuart Macdonald, EDINA & Data Library, University of Edinburgh at the DigCurV International Conference; Framing the digital curation curriculum
6-7 May, 2013
Florence, Rome
A Case Study at Wayne State University’s School of Library & Information Science
Presentation by Joan Beaudoin at the DigCurV International Conference; Framing the digital curation curriculum
6-7 May, 2013
Florence, Rome
This presentation to Economic Developers who attended TVA's 2014 Economic Developer's Forum, provides detailed instructions on how to build a great website for economic development. This was presented by Ellen Didier, president of Red Sage Communications, Inc.
In the webinar "How to Build Great Community Brands," Atlas Advertising CEO Ben Wright shares insights gleaned from a decade of branding communities, as well as case studies from Tucson, AZ and San Francisco, CA
Atlas and leading economic development professionals are always trying to find ways to be more targeted, more precise, and more relevant to the needs of recruitment and retention prospects. As a way to help economic developers refine their marketing and business development offerings to prospects, Atlas presents “Four Things Economic Development Prospects Want"
Best Practices in Economic Development Websites for Better Results Atlas Integrated
Ben Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website.
Best Practices in Economic Development Websites Better ResultsAtlas Advertising
en Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
This presentation helps small businesses develop strong brand messages, identify target markets, and develop clear strategies to deliver messages to each market effectively throughout the year. Additional advice is provided on what basic marketing materials and processes should be developed, how to set a realistic marketing budget, and how to track efforts.
Embracing the Digital Age in Economic DevelopmentBen Wright
Community Systems CEO Ben Wright presents "Embracing the Digital Age in Economic Development" at the Northeastern Economic Developers Association Conference in New Haven, CT
IEDC Atlas Branding Your Community & Engaging TalentAtlas Integrated
Atlas CEO Ben Wright's presentation at the International Economic Development Council's Marketing & Attraction about Branding Your Community & Engaging Talent. Topics include building community brands, online, and more.
NetCentered Marketing: Leveraging Your Website for ResultsCirrus ABS
Element Three and Cirrus ABS join forces to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
Learn how to expand your community\'s presence online with social media. This presentation provides a detailed overview of several social media channels while including advice for how to monitor your brand online, manage your activities, and measure results.
Red Sage was asked to provide a training session to the sisters at Sacred Heart Monastery in Cullman Alabama focused on explaining how marketing has changed over time and what opportunities and challenges exist within this new landscape. Even nuns have opportunities to use the new marketing approaches to better connect with their communities and world!
I gave this presentation on June 21, 2016 at Nonprofit U, hosted by the Community Foundation of Huntsville/Madison County, Alabama. This is very current information providing research, best practices, and case studies for understanding your audience, choosing platforms, determining what you should post, and how best to manage your social media without getting overwhelmed.
I gave this presentation on February 16, 2016, at the Decatur Morgan County Entrepreneurial Center. It covers market analysis competitive analysis, the importance of target markets, pricing strategies, and positioning in the marketplace.
Do traditional marketing methods still work? In the rush to embrace social media, online marketing, and other newer marketing methods, many companies are leaving traditional marketing methods behind. While traditional marketing efforts aren’t a great fit for everyone, many of them still have a place in modern advertising. But the success of traditional channels like radio ads, billboards, or newspapers depends heavily on two things: the message you need to convey and the audience you need to reach. Done properly, traditional marketing methods can still work.
Presentation at The Decatur-Morgan County Entrepreneurial Center to teach small business owners and entrepreneurs how to use market research to define a brand, prioritize marketing efforts, and grow business.
It is hard for many small business owners to take a step away from working AT their business to work ON their business. This streamlined strategic planning process was presented by Ellen Didier of Red Sage Communications, the SBA's 2013 Small Business Person of the Year for Alabama. From SWOT analysis, market analysis, listening to your customers and employees, and naming your top strategies to take your business to the next level, this process can take as little as an afternoon but give your business the fuel it needs to grow.
This presentation walks non-profits through the process of planning a website, developing effective content, programming options, and free or low cost apps.
Presentation by Ellen Didier of Red Sage Communications, Inc. to the Association of Fundraising Professionals - Alabama, North Chapter, at their 2013 Philanthropy Day event.
This presentation aimed at small businesses and entrepreneurs talks about how to be strategic with marketing. There are several bonus slides discussing how to use social media at the end of the presentation.
This presentation shows entrepreneurs and small business owners how to create a simple, targeted, and powerful brand that builds customer engagement and drives sales. This presentation was given at the Decatur Morgan County Entrepreneurial Center in Decatur, AL at the Motivate! Conference on November 9, 2012
Ellen Didier, president of Red Sage Communications, Inc., gave this presentation on October 19, 2012 at the Connecting Alabama: Broadband and Telehealth Summit in Prattville, AL. The presentation discussed the impact of broadband access on economic development, healthcare, and education.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
This presentation walks you through the process of planning your website, developing content, and choosing how you will program your website - regardless of if you build your own site or hire someone to do it for you. Please contact edidier@redsageonline.com if you would like a copy of this presentation.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Improving profitability for small businessBen Wann
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Marketing Your Community for Economic Development
1. Marke&ng
Your
Community
to
Drive
Economic
Development
Southeast Community Development Institute
April 25, 2013
Download this presentation at
www.slideshare.net/ellendid4
2. What We’ll Cover Today
1.
Defining
Your
Community’s
Brand
2.
Defining
Your
Audiences
and
Touchpoints
3.
Do
the
Basics
Well:
Tools
that
Reach
ALL
Audiences
4.
Adjust
Marke&ng
for
Each
Audience
3. What We’ll Cover Today
1.
Defining
Your
Community’s
Brand
2.
Defining
Your
Audiences
and
Touchpoints
3.
Do
the
Basics
Well:
Tools
that
Reach
ALL
Audiences
4.
Adjust
Marke&ng
for
Each
Audience
4. We’re
Different!
Branding Your Community
Your community brand captures both
tangible and intangible qualities that create
a community personality and make your
community truly unique
Your brand is your
reputation and your
promise of distinct value
5.
6.
7.
8. What We’ll Cover Today
1.
Defining
Your
Community’s
Brand
2.
Defining
Your
Audiences
and
Touchpoints
3.
Do
the
Basics
Well:
Tools
that
Reach
ALL
Audiences
4.
Adjust
Marke&ng
for
Each
Audience
9. Your Primary Target Audiences
- Site Selectors
- Industry Reps
- Niche Industries
- Retailers
- Developers
Stakeholders &
Partners:
City, County, Utility,
Tourism, Chamber, etc.
Existing
Industries
Related secondary audiences include residents and tourists
10. Examples of brand touchpoints
inside your community
Community websites
Local press
Social Media
Wayfinding Signage
Quality of life features for residents (parks,
road quality, education quality, etc. etc.
The scope and quality of a visitor’s
experience of a community
11. Examples of brand touchpoints
outside your community
Website
Word of Mouth
Press
Social Media
Travel/Meetings
Outside paid marketing
Marketing by local companies
12. The Importance of
Partnerships
Stakeholders &
Partners:
City, County, Utility,
Tourism, Chamber, etc.
You do not operate in a vacuum!
Your Community is your PRODUCT.
You develop parts of it, and others
develop other parts of it.
Collaboration will take your
community farther!
Related secondary markets include residents and tourists
13. What We’ll Cover Today
1.
Defining
Your
Community’s
Brand
2.
Defining
Your
Audiences
and
Touchpoints
3.
Do
the
Basics
Well:
Tools
that
Reach
ALL
Audiences
4.
Adjust
Marke&ng
for
Each
Audience
14. The Two Tools to Get Right
(because they span all audiences)
Your Website Social Media
15. ?
Why is having a strong
online presence for your
community important?
16. The vast majority of
research to narrow
down a list of potential
sites is done online.
19. Information you should
include on your website:
Maps
Demographics
Available Property
listings
Quality of life
Staff and contact
Existing Industries
Workforce Information
Taxes & Incentives
Transportation
Utilities
Business Assistance
News
Social Media links and
feeds
20. Develop Your Site Map
Plan the pages of your site
Establish a structure that is logical
Keep all content within three clicks
This also establishes your main navigation
button choices – keep consistent!
Look at how other groups have set their
sites up – look at IEDC winning sites or
www.communityresults.com
21. Site Map Example 1
Home
Business
Climate
Cost
of
Doing
Business
Tax
Incen6ves
Exis6ng
Industries
Transporta6on
U6li6es
Workforce
Demographics
Workforce
Stats
Workforce
Training
Technology
Center
Job
Seeker
Resources
Available
Sites
and
Buildings
Available
Sites
Available
Buildings
Maps
Quality
of
Life
K-‐12
Educa6on
Post-‐Secondary
Educa6on
Healthcare
Recrea6on
and
ANrac6ons
About
Us
Staff
Board
Contact
Us
22. Site Map Example 2
Home
Doing
Business
Incen6ves
Taxes
Licenses
&
Permits
Transporta6on
U6li6es
Area
Industries
Exis6ng
Industry
Resources
Workforce
Workforce
Stats
Workforce
Training
Retail
Retail
Demographics
Exis6ng
Retail
Available
Sites
and
Buildings
Available
Sites
Available
Buildings
Industrial
Parks
Community
Profile
Demographics
Maps
Educa6on
Healthcare
Recrea6on
and
ANrac6ons
About
Us
News
Contact
23. Site Map Example 3
Home
About
Us
Staff
Board
Contact
Us
News
Local
Business
Services
Workforce
Development
Incen6ves
&
Financing
Professional
Development
&
Training
Small
Business
&
Entrepreneurs
Job
Search
Resources
Site
Selec6on
Services
Available
Proper6es
Incen6ves
&
Financing
Workforce
Development
Industry
Concentra6ons
Cost
of
Doing
Business
Leading
Employers
Data
&
Demographics
Demographics
&
Trends
Transporta6on
Regulatory
&
Environmental
Workforce
Taxa6on
Government
U6li6es
Living
Here
Housing
Educa6on
Cost
of
Living
Recrea6on
Climate
Healthcare
24. Designing an
Effective Home Page
Your brand
Your location – with a map
Unique selling points
Recent news
Contact information
Graphics heavy but no flash
25.
26.
27.
28.
29. How to Write and Program
Content
Economic Development Sites are VERY data
heavy
People don’t read – avoid paragraphs and use
bullet lists, tables or charts whenever possible
Break pages up visually with sub-heads,
sections or graphics
30.
31.
32.
33.
34.
35. What to include in News
New industry announcements
Local industry news
New Hires
Awards
Job creation announcements
Report releases
Either write your own or link to local coverage
Ability to share articles on social media
37. GIS Powered Sites
More robust searching
More extensive property data fields
Radius-based demographics
Exportable reports
Still pricey for small communities but more
options available
38. Make your site Mobile friendly
Building a site with Responsive Design is now an option - or
build a separate mobile website that can detect access by
mobile phones
39. Social Media for Economic Developers
WOW!
DID
YOU
HEAR?
AWESOME!
COOL!
It is about
engagement
and
Top of mind
awareness
41. What can you talk about?
Industry announcements
New business startups/entrepreneurship
Workforce programs and education
Company profiles
Local business news
Unemployment updates and related reports
Share blogs, videos, photos
Learn from organizations featured in this
presentation
42. If nothing else, participate here
Broad reach beyond local market
This is your top business networking
tool, without having to travel to a
conference or other networking
event at a distance
Participate daily - or weekly at a
minimum
LinkedIn
43. Make sure all key employees have
profiles and actively build connections
44. Search for and actively participate in
industry groups locally, nationally,
internationally
49. Rapidly growing in importance
Young professionals
Tech Savvy participants
Broad reach beyond local market
Participate daily or multiple times
per day
Twitter
53. Using # and @
Use @ to mention an organization or individual
by name – this shows up in their feed (and is
very desirable) @RedSageAL
Use # to highlight topics to show up in searches
such as #EconDev #SiteSelection #Branding
Create your own #hashtag for an event or
campaign such as #SEDC2013 or #SageAdvice
– use to create buzz at an event
58. Engagement and relationship building
with your local market primarily
More personal, informal and friendly
Know your goals for using this:
Top of mind in local market
Sharing local business news, or building
support for a local issue
Cross sharing/SEO opportunity
Facebook
61. Terrific opportunity to give your
take on local news and trends –
plus this is the best way to:
create new personalized content to
share across web and all channels
Drive traffic to your website
Increase the odds you will show up in
search engines – awesome SEO tool
Blogging
62. Personal thoughts about current
news or situation
Keep short – 1 paragraph is fine
Best is at least once a week, but
even a well maintained once a
month blog is better than most
communities
Blogging
63. New business announcements
Career tech education locally
Expansions – and why
Entrepreneurship
Local business resources
New regulations
Top jobs locally
Etc.
Blog Topics
64.
65.
66.
67. Highly recommend starting to
incorporate video into your
efforts, if you are not already
doing this
YouTube
71. Follow industry leaders on social media and
on their blogs
Promote those already championing for you
Be an active follower by retweeting, sharing,
and commenting
Actively participate in LinkedIn Groups
Continuously find and add LinkedIn
connections
Growing your audience:
Follow to be followed
72. Choosing How to Participate
Choose how and where to participate:
What do you have time to be consistent
with? (Don’t start a blog if you aren’t
committed to keeping it going)
Give it time: You won’t see results
overnight, be patient and be consistent
73. Devote a realistic amount of time for social
media each week – half hour a day? One
hour a week?
Make it a priority and be committed to it
Scale back and focus on one thing if time
is an issue
Don’t forget to take the time to plan in
advance
Carve out time:
74. Add an agenda item to a weekly or
monthly meeting: what should we blog
about this week? What is going on that we
want to talk about in social media?
Decide what topics you’ll cover: use an
editorial calendar to keep things organized
but make sure you build in flexibility too
Build a process
75. Schedule ahead: use Hootsuite.com to post
to Facebook, Twitter, LinkedIn etc.
77. Know what is being said
Whether you use social media or not,
people will still be talking about your
organization and your community online
Monitor all social media platforms for
comments and respond to comments as
quickly as you can
78. Offered by Constant Contact
Monitors mentions and activity:
• Facebook
• Twitter
• LinkedIn
• Foursquare
Reports are emailed to you
FREE!
Easy monitoring:
NutshellMail.com
79.
80. Set up alerts for your company name,
products, and other identifying keywords
Set up alerts associated with your
competitors
Set up alerts for terms associated with
your industry
www.Google.com/Alerts
81.
82. What We’ll Cover Today
1.
Defining
Your
Community’s
Brand
2.
Defining
Your
Audiences
and
Touchpoints
3.
Do
the
Basics
Well:
Tools
that
Reach
ALL
Audiences
4.
Adjust
Marke&ng
for
Each
Audience
83. The Basic Marketing Equation
DEFINED
TARGET
AUDIENCE
TARGETED
MESSAGE
EFFECTIVENESS
& FREQUENCY
OF DELIVERY
RESULTS
84. Identify & prioritize your
target markets
They can look very different and need different marketing
approaches and messages to reach effectively.
Good marketing is not one size fits all.
86. Your Primary Target Audiences
- Site Selectors
- Industry Reps
- Niche Industries
- Retailers
- Developers
Stakeholders &
Partners:
City, County, Utility,
Tourism, Chamber, etc.
Existing
Industries
Related secondary audiences include residents and tourists
87. TARGETED MESSAGES
Why your location is the best choice
• Located in the middle of a regional industry
cluster of manufacturers and suppliers
(aerospace, automotive, etc.)
• Available high skilled labor
• Building or site ready for them immediately
• History of existing business expansions
and new industry announcements in your
community
• And any other unique selling propositions
Letters or quotes of support from key
leaders (Mayor, Governor, head of key
industry, etc.
- Site Selectors
- Industry Reps
- Niche Industries
88. QUALITY AND FREQUENCY OF
MESSAGE DELIVERY
Tradeshows, ‘Meet the Consultant’ & other
networking events
LinkedIn Groups & other social media
participation
Direct mail, emails, or sales calls to
suppliers or customers of your existing
industries
YouTube videos of buildings or land
Direct mail – spec buildings, nearby related
industries, etc.
Press releases of industry location or
expansion announcements to related print
or online sources
- Site Selectors
- Industry Reps
- Niche Industries
And
make
sure
your
process
is
smooth
and
materials
are
ready!!
89. TARGETED MESSAGES
We are here to help you succeed and
grow
We want to tell you about programs
and resources available for your
business from us, the state, and other
sources
We want to be your main contact and
advocate for any issue you are facing
that is holding you back from success
and either help you resolve it or point
you to resources that can help
Existing
Industries
90. QUALITY AND FREQUENCY OF
MESSAGE DELIVERY
Regular personal meetings, calls or
emails
Host one or more annual recognition
or social events to build relationships
E-newsletters to share news and
resources
Annual survey and report – their
perception of community, your
assistance, local resources such as
education, workforce readiness, etc.
Responsiveness!!
Existing
Industries
91. TARGETED MESSAGES
Population demographics that meet their
targets
Recent boom of development means they
should look at your community
Retail Opportunity Gap data
Outshopping information
Steady or significant increase in incomes
or population over past 5-10 years
Factors that don’t show up in
demographics such as nearby college
populations, tourism traffic/spending etc.
Retailers
Developers
92. QUALITY AND FREQUENCY OF
MESSAGE DELIVERY
Materials that convey key selling points
Networking at ICSC and other retail
events
Work through your developers
Direct mail, LinkedIn groups, social media
Ensure your process of responding to
inquiries and supporting all phases of
retail development is responsive and
smooth – this encourages developers to
keep choosing your community for
development because you are easy to
work with (assuming their other
developments are successful).
Retailers
Developers
93. TARGETED MESSAGES
What’s new, what are we working on, what
are some recent successes
We are bringing jobs, money, and new
residents to our community which helps us
all
We want to work with you to support your
initiatives however we can within our
mission
We need your help and expertise on a
specific issue to ensure this project’s
success
We appreciate your partnership with us
Stakeholders &
Partners:
City, County, Utility,
Tourism, Chamber,
Legislators etc.
94. QUALITY AND FREQUENCY OF
MESSAGE DELIVERY
Networking
E-newsletters
Annual reports
Show up in support of their key initiatives
Recognize partnerships and assistance
publicly whenever possible
Be trustworthy, responsive, and
appreciative
Regular meetings to update on your
activities and learn about other’s activities
Host one or more annual recognition or
social events to build relationships
Stakeholders &
Partners:
City, County, Utility,
Tourism, Chamber,
Legislators etc.
95. Other Marketing Initiatives
and support materials:
Site or Building Marketing: brochures,
binders, microsites, direct mail, online
listings, etc.
Industry Recruitment materials – flyers,
rack cards,
Community Print Ads – Business
Alabama, SKY Magazine, Site Selection
Magazine
96. Consider building a separate
microsite for key sites or programs
Smaller website focused on a single topic
with more in-depth data and information
Typically associated with other marketing
materials that promote the site
97.
98.
99. Download this presentation at
www.slideshare.net/ellendid4
Please connect with me!
www.RedSageOnline.com
twitter.com/ellendidier
twitter.com/RedSageAL
facebook.com/redsage linkedin.com/in/
ellendidier