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Marketing Success Plan
ALLEGI
Get lots of people super excited
and pumped up to work with Allegi plan!
“Luck is what happens
when preparation meets
opportunity.”
Seneca, Roman Philosopher
Gain 1,000
distributors
•People need to know who ALLEGI is
•Want to become part of it
Marketing
LONGTERM STRATEY that involves the creation of content for the purpose of:
1.Building an audience
2.Creating trust with that audience
3.Monetizing that audience
100
1100
2100
3100
4100
5100
1970 1980 1990 2000 2010
Exposure to product or service
Don’t sell-Educate
People don’t care about our
Products or services.
They care about their problems
-Pain Points-
•Products and their benefits
1. Gain customers
•Unique method of creating income
1. Gain Distributors
Content that promotes Allegi’s:
• How to contact people
• Establishing relationships
• Overcoming fear
• How and where to find people
• How to communicate effectively
Content that helps distributors gain
customers/downline
Tools for getting downline:
• Sales pipeline
• Taxes
• Running business
• Accounting
• Company creation
• Online/OfflineTraining
Tools to run and promote business:
• Social media
• Newsletter
• Blogs
• Website
• Promos
Content that helps distributors gain
customers/downline
Content type:
• Books
• Videos
Communication tools:
• Tv/Radio/Print
• Webinar
• Infographics
• Videos
• Guides
Get started…
1.Where are we?
Goals..
• Current assets
• Current content
2.Target
Audience
• Who is our audience
• Buyer persona
3. Sales funnel
• Attract
• Engage
• Do Something
4. Customize content
• Where in sales funnel?
• Purpose
5. Editorial Calendar
• What to post
• Where to post it
• When to post it
6. Measure Result
• Engagement/capture
• Moving through Funnel
• Conversions
LONG TERM
PLAN.
6-9 MONTHS
7.Refine
and perfect
• What works
• What doesn’t

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Marketing plan

  • 1. Marketing Success Plan ALLEGI Get lots of people super excited and pumped up to work with Allegi plan!
  • 2. “Luck is what happens when preparation meets opportunity.” Seneca, Roman Philosopher
  • 3. Gain 1,000 distributors •People need to know who ALLEGI is •Want to become part of it
  • 4. Marketing LONGTERM STRATEY that involves the creation of content for the purpose of: 1.Building an audience 2.Creating trust with that audience 3.Monetizing that audience
  • 5.
  • 6. 100 1100 2100 3100 4100 5100 1970 1980 1990 2000 2010 Exposure to product or service
  • 7. Don’t sell-Educate People don’t care about our Products or services. They care about their problems -Pain Points-
  • 8.
  • 9.
  • 10. •Products and their benefits 1. Gain customers •Unique method of creating income 1. Gain Distributors Content that promotes Allegi’s:
  • 11. • How to contact people • Establishing relationships • Overcoming fear • How and where to find people • How to communicate effectively Content that helps distributors gain customers/downline Tools for getting downline: • Sales pipeline • Taxes • Running business • Accounting • Company creation • Online/OfflineTraining Tools to run and promote business:
  • 12. • Social media • Newsletter • Blogs • Website • Promos Content that helps distributors gain customers/downline Content type: • Books • Videos Communication tools: • Tv/Radio/Print • Webinar • Infographics • Videos • Guides
  • 13. Get started… 1.Where are we? Goals.. • Current assets • Current content 2.Target Audience • Who is our audience • Buyer persona 3. Sales funnel • Attract • Engage • Do Something 4. Customize content • Where in sales funnel? • Purpose 5. Editorial Calendar • What to post • Where to post it • When to post it 6. Measure Result • Engagement/capture • Moving through Funnel • Conversions
  • 14. LONG TERM PLAN. 6-9 MONTHS 7.Refine and perfect • What works • What doesn’t

Editor's Notes

  1. People are selective on what they see. DVR
  2. Don’t sell. At least at first.
  3. Lady at meeting that used products but was not distributor