Ben Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, cover the latest theories, metrics and best practices to prove that economic development makes a difference for communities.
Economic development organizations have been using economic development performance metrics for years. However, with differing viewpoints, metrics have gotten muddy and misunderstood.
Lucky for the profession...
In 2011, Atlas put together its first survey of EDO outcomes, to assist EDOs in planning their marketing, business attraction, and business retention programs. In 2014, IEDC published "Making it Count," a guide on metrics for high performing EDOs.
But...
In 2016, the general public is still weary about the value of economic development and what we do in our profession.
This presentation is our take on how economic developers can leverage metrics for their day to day and how it impacts the effect that they have on thier economy.
Social Media For Business Retention and ExpansionAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
In a landscape of limited resources and heightened accountability, economic development organizations must know how to measure and communicate the value of their efforts. Based on feedback provided by participating IEDC respondents, attendees in this session will have an opportunity to benchmark the economic impact of their organizations versus those in over hundreds of other communities. Featuring case studies and illustrations of successful local and regional efforts, this panel will demonstrate how your community can compete in today's crowded economic development marketplace and add value for its citizens, businesses, and local stakeholders.
What you will learn:
• How to manage the conversation regarding the effectiveness of your community's economic development efforts
• Strategies for measuring success and communicating results to important stakeholders
• How economic development organizations of varying size and scope are adding value to their communities, and how their success can be replicated
Moderator: Ben Wright, Chief Executive Officer, Atlas Advertising, Denver, CO
Speakers:
• Barry G. Broome, President & CEO, Greater Phoenix Economic Council, Phoenix, AZ
• Susan Davenport, Vice President of Economic Development, Gainesville Area Chamber of Commerce and Council for Economic Outreach, Gainesville, FL
• Kenny McDonald, CEcD, Chief Economic Officer, Columbus2020, Columbus, OH
EDOs have been measuring their performance for years, but with differing viewpoints, metrics have gotten muddy and misunderstood. In 2011, Atlas put together its first survey of EDO outcomes to assist EDOs in planning their marketing, business attraction, and business retention programs.
Putting High Performance Economic Development into PracticeAtlas Integrated
Putting High Performance Economic Development into Practice: A Guide for Economic Development Leaders and their Boards | EDAC Performance Measurement in Economic Development Seminar
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...Atlas Integrated
As the most popular professional networking tool worldwide, LinkedIn is an obvious place for economic development agencies to focus their social media strategies. However, most users take advantage of only a small fraction of its business development potential. This hands-on, interactive, BYOD (Bring Your Own Device) session in the Exhibit Hall will walk you through the practical ways you can put this online tool to use for networking, lead generation and business intelligence.
What you will learn:
• How to implement strategic improvements to your personal and organizational LinkedIn profiles
• Ways to employ an organizational profile for business retention and local community engagement
• Proven strategies for introductions, referrals, recommendations, and prospecting
Economic development organizations have been using economic development performance metrics for years. However, with differing viewpoints, metrics have gotten muddy and misunderstood.
Lucky for the profession...
In 2011, Atlas put together its first survey of EDO outcomes, to assist EDOs in planning their marketing, business attraction, and business retention programs. In 2014, IEDC published "Making it Count," a guide on metrics for high performing EDOs.
But...
In 2016, the general public is still weary about the value of economic development and what we do in our profession.
This presentation is our take on how economic developers can leverage metrics for their day to day and how it impacts the effect that they have on thier economy.
Social Media For Business Retention and ExpansionAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
In a landscape of limited resources and heightened accountability, economic development organizations must know how to measure and communicate the value of their efforts. Based on feedback provided by participating IEDC respondents, attendees in this session will have an opportunity to benchmark the economic impact of their organizations versus those in over hundreds of other communities. Featuring case studies and illustrations of successful local and regional efforts, this panel will demonstrate how your community can compete in today's crowded economic development marketplace and add value for its citizens, businesses, and local stakeholders.
What you will learn:
• How to manage the conversation regarding the effectiveness of your community's economic development efforts
• Strategies for measuring success and communicating results to important stakeholders
• How economic development organizations of varying size and scope are adding value to their communities, and how their success can be replicated
Moderator: Ben Wright, Chief Executive Officer, Atlas Advertising, Denver, CO
Speakers:
• Barry G. Broome, President & CEO, Greater Phoenix Economic Council, Phoenix, AZ
• Susan Davenport, Vice President of Economic Development, Gainesville Area Chamber of Commerce and Council for Economic Outreach, Gainesville, FL
• Kenny McDonald, CEcD, Chief Economic Officer, Columbus2020, Columbus, OH
EDOs have been measuring their performance for years, but with differing viewpoints, metrics have gotten muddy and misunderstood. In 2011, Atlas put together its first survey of EDO outcomes to assist EDOs in planning their marketing, business attraction, and business retention programs.
Putting High Performance Economic Development into PracticeAtlas Integrated
Putting High Performance Economic Development into Practice: A Guide for Economic Development Leaders and their Boards | EDAC Performance Measurement in Economic Development Seminar
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...Atlas Integrated
As the most popular professional networking tool worldwide, LinkedIn is an obvious place for economic development agencies to focus their social media strategies. However, most users take advantage of only a small fraction of its business development potential. This hands-on, interactive, BYOD (Bring Your Own Device) session in the Exhibit Hall will walk you through the practical ways you can put this online tool to use for networking, lead generation and business intelligence.
What you will learn:
• How to implement strategic improvements to your personal and organizational LinkedIn profiles
• Ways to employ an organizational profile for business retention and local community engagement
• Proven strategies for introductions, referrals, recommendations, and prospecting
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
91% of B2B marketers use content marketing.
61% of EDO’s Use Content Marketing
82% of prospects say content targeted to their industry is more valuable.
Content marketing generates 1.1 billion ad impressions per year.
See How Content Marketing works for Economic Development!
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
Atlas Advertising and Community Systems CEO Ben Wright presents "High Performance Economic Development is a Team Sport" to Pure Michigan Economic Development team in 2015, in Kalamazoo, Michigan
Atlas High Performance Economic Development White PaperAtlas Integrated
Atlas Advertising's White Paper, "High Performance Economic Development, How Technology and Outcome-Based Metrics Will Save Economic Development Investment and Promotion as we Know It," details how economic development professionals can use industry benchmarks and proven marketing processes to better generate conversations with business and have a positive impact on their communities. Written by Atlas CEO Ben Wright.
People are a community's greatest asset. They create growing, thriving, and sustainable places. People bring high caliber skills to markets and can help good communities become great communities. So what's your people strategy? Does your organization use workforce development or workforce attraction strategies to foster or find its people? This presentation defines each strategy and shows how both can be utilized for community success.
Have you ever wanted to show your board or your elected officials the value of economic development? View this ppt to find out how economic development organizations can measure/quantify the value of their promotional activities.
We believe that traditional economic development marketing and attraction is undergoing a radical change, redirection and refocus. In this upcoming webinar we wanted to take the time to address these changes and talk about how economic development organizations like those of your members can take advantage of them.
Top 5 Ways to Get More Marketing Investment in Your CommunityAtlas Integrated
The Top Five Ways to Get More Marketing Investment in Your Community will help you understand how to best position your organization (rationale for support) for financial consideration, how to validate (measure) your marketing efforts so that prospects see their worth, how to put together a proposal to solicit funds, and how to create a holistic approach (and not miss any key steps) to a funding campaign.
Competing in Economic Development? Use BenchmarkingAtlas Integrated
As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
Innovate Like Apple: Disruptive Economic Development StrategiesAtlas Integrated
In today's world of economic uncertainty, changing priorities, and constant need for redefining our role in our communities, economic developers can call on the practices and principles of this great company to drive change in their communities. Learn from Apple’s journey as their initial vision evolved through the ups and downs of founding, being fired by, and ultimately returning to Apple to make it the most valuable and creative company in the world.
Design Thinking for Destinations introduces you to the concept of design thinking and how it applies to community marketing. Learn how to use design thinking to solve your biggest challenges of today: Millennial marketing, strategic initiatives and planning, community branding and marketing, collaboration, and more.
Do you have an economic development website? Is it an effective marketing tool? How do you know if your website is dying? In 'Is Your Economic Development Website Dying,' we cover the following topics: best of the best in community branding online, tips for outstanding online content, functional website navigation and usability, how to use social media effectively, best practices in website analytics.
The Road to Economic Development Marketing ReinventionAtlas Integrated
The future of economic development is about focused reinvention. And that means ruthlessly evaluating your core practices, pushing the market, testing boundaries, investing in new ideas that haven't been done before, and enhancing ones that you already think are good.
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Atlas Advertising
Understanding how destinations and economic development organizations are breaking down silos to strengthen individual industry efforts while simultaneously contributing to the success of the other
The Science Behind Economic Development BrandingAtlas Integrated
The Science Behind Economic Development Branding: going beyond logos and taglines; the value of an economic development brand; why economic development branding is important; how prospects, site selectors, and visitors experience brands; and how to leverage a brand for the largest impact.
Disrupting Economic Development Through Leadership, Technology, and Grit. (Presentation given by Atlas' Guillermo Mazier at IEDC's Annual Conference in Cleveland.)
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
91% of B2B marketers use content marketing.
61% of EDO’s Use Content Marketing
82% of prospects say content targeted to their industry is more valuable.
Content marketing generates 1.1 billion ad impressions per year.
See How Content Marketing works for Economic Development!
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
Atlas Advertising and Community Systems CEO Ben Wright presents "High Performance Economic Development is a Team Sport" to Pure Michigan Economic Development team in 2015, in Kalamazoo, Michigan
Atlas High Performance Economic Development White PaperAtlas Integrated
Atlas Advertising's White Paper, "High Performance Economic Development, How Technology and Outcome-Based Metrics Will Save Economic Development Investment and Promotion as we Know It," details how economic development professionals can use industry benchmarks and proven marketing processes to better generate conversations with business and have a positive impact on their communities. Written by Atlas CEO Ben Wright.
People are a community's greatest asset. They create growing, thriving, and sustainable places. People bring high caliber skills to markets and can help good communities become great communities. So what's your people strategy? Does your organization use workforce development or workforce attraction strategies to foster or find its people? This presentation defines each strategy and shows how both can be utilized for community success.
Have you ever wanted to show your board or your elected officials the value of economic development? View this ppt to find out how economic development organizations can measure/quantify the value of their promotional activities.
We believe that traditional economic development marketing and attraction is undergoing a radical change, redirection and refocus. In this upcoming webinar we wanted to take the time to address these changes and talk about how economic development organizations like those of your members can take advantage of them.
Top 5 Ways to Get More Marketing Investment in Your CommunityAtlas Integrated
The Top Five Ways to Get More Marketing Investment in Your Community will help you understand how to best position your organization (rationale for support) for financial consideration, how to validate (measure) your marketing efforts so that prospects see their worth, how to put together a proposal to solicit funds, and how to create a holistic approach (and not miss any key steps) to a funding campaign.
Competing in Economic Development? Use BenchmarkingAtlas Integrated
As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
Innovate Like Apple: Disruptive Economic Development StrategiesAtlas Integrated
In today's world of economic uncertainty, changing priorities, and constant need for redefining our role in our communities, economic developers can call on the practices and principles of this great company to drive change in their communities. Learn from Apple’s journey as their initial vision evolved through the ups and downs of founding, being fired by, and ultimately returning to Apple to make it the most valuable and creative company in the world.
Design Thinking for Destinations introduces you to the concept of design thinking and how it applies to community marketing. Learn how to use design thinking to solve your biggest challenges of today: Millennial marketing, strategic initiatives and planning, community branding and marketing, collaboration, and more.
Do you have an economic development website? Is it an effective marketing tool? How do you know if your website is dying? In 'Is Your Economic Development Website Dying,' we cover the following topics: best of the best in community branding online, tips for outstanding online content, functional website navigation and usability, how to use social media effectively, best practices in website analytics.
The Road to Economic Development Marketing ReinventionAtlas Integrated
The future of economic development is about focused reinvention. And that means ruthlessly evaluating your core practices, pushing the market, testing boundaries, investing in new ideas that haven't been done before, and enhancing ones that you already think are good.
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Atlas Advertising
Understanding how destinations and economic development organizations are breaking down silos to strengthen individual industry efforts while simultaneously contributing to the success of the other
The Science Behind Economic Development BrandingAtlas Integrated
The Science Behind Economic Development Branding: going beyond logos and taglines; the value of an economic development brand; why economic development branding is important; how prospects, site selectors, and visitors experience brands; and how to leverage a brand for the largest impact.
Disrupting Economic Development Through Leadership, Technology, and Grit. (Presentation given by Atlas' Guillermo Mazier at IEDC's Annual Conference in Cleveland.)
TN ECD Governor's Conference - Economic Development Marketing from Good to GreatAtlas Integrated
With greater emphasis on job creation by state and local officials, economic developers are continually pressured to be the drivers of positive change in their communities – often with little to no funding and in one of the most challenging economic climates the country has ever seen. Yet, the most successful economic development organizations have found ways to leverage innovative technology and partnerships, promote their communities and collaborate with one another to increase the probability of retaining business in their own communities and attracting business from outside their communities
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
Atlas TIP Strategies Economic Development Marketing and the Future of Jobs Atlas Integrated
Atlas Advertising CEO and TIP Strategies Principal Jon Roberts discuss Economic Development Marketing and the Future of Jobs in this webinar. Topics include Job Creation, the Economy, Economic Development Marketing, and more.
Monterey Bay Economic Partnership Regional Website Launch Atlas Integrated
The Monterey Bay Economic Partnership website was launched to promote the Monterey Bay Region as a top tier location for economic development and investment, in order to create new business opportunities and a dynamic job base. The partnership consists of public, private and civic entities located throughout the counties of Monterey, San Benito and Santa Cruz, united in the vision to increase prosperity and enhance the quality of life for all citizens.
To differentiate your message and strategy is to stand apart, to be unique, to tell a story unlike any others. In economic development, it means raising your community profile, and getting noticed as a viable option for companies all over the world.
10 Key Trends for Economic Development Websites in 2016-2017GIS Planning
What are the top ED website trends heading in to 2017? Will your organization be up to date, or will you fall behind? Join Golden Shovel CEO Aaron Brossoit and GIS Planning VP of Marketing, Alissa Sklar for a look at the 10 most important trends in economic development marketing online for the coming year, with live examples and practical tips related to the following factors - and more!
* Design trends
* Strategies for engagement
* Microsites
* Interactive and dynamic features
* Visualizing data
*Tracking website visitors
Best Practices in Economic Development Websites for Better Results Atlas Integrated
Ben Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website.
Atlas How Site Selectors are Using GIS to Evaluate CommunitiesAtlas Integrated
Atlas CEO Ben Wright and Cushman & Wakefield Consulting Manager Keith Gendreau discuss trends in Geographic Information Systems, Economic Development, Technology, Marketing, and more.
Atlas Using Digital Tools to Start ConversationsAtlas Integrated
Atlas CEO Ben Wright presents "Using Digital Tools to Start Conversations" at the International Economic Development Council's Marketing and Attraction Conference in Baltimore, Maryland in June 2014
Atlas CEO Ben Wright, Account Manager Keeley Sullivan, and client David Toyer of Webster City, Iowa present comprehensive economic development marketing May 5, 2011 in Des Moines Iowa at the PDI/Smart Conference.
Atlas CEO Ben Wright presents "Marketing for Success" at the International Economic Development Council's 2013 Marketing and Attraction Conference on October 3, 2013 in Philadelphia PA.
Ben Wright, Atlas Advertising's CEO, gives an overview of the latest trends in economic development marketing, including websites, GIS, Linkedin, and more. Presented at the IEDC Basic Economic Development Marketing and attraction course.
At SMX East 2013, Wayne Sleight shared five areas to focus on in order to scale an agency. These five areas are hiring, budgeting, client, culture and leadership.
Let us know what has helped your agency scale in the comments below.
To tweet a quote or image from a specific slide, just click the Twitter logo at the top of the slide.
Why Volunteering Programs are no longer just for Large CompaniesGaurav Bhattacharya
Employee Volunteer Programs are no longer only for large companies!
With the latest generation of cloud-based solutions, any sized company can now afford a great employee volunteering platform.
A review of the Pure Michigan brand including merchandise, co-branding partnerships, advertising, and more. Presented at the Pure Michigan Governor's Conference on Tourism in 2012.
Atlas 7 Keys to High Performance Economic DevelopmentAtlas Integrated
Atlas Advertising CEO Ben Wright and Manager of Strategic Accounts Guillermo Mazier are joined by Janet Miller, from the Nashville Area Chamber of Commerce, Sara Dunnigan of the Greater Richmond Partnership, and Clint Kolby of the Brenham Economic Development Foundation to discuss 7 Keys to High Performance Economic Development.
Integrated Marketing Communication Proposal - Make-A-Wish Michigan Rebecca Sidles
Integrated marketing campaign built for my capstone class (IMC636) of West Virginia University's IMC Masters Program. Our class client was Make-A-Wish Michigan and our target audience was Millennials, 21 - 30.
Supporting Entrepreneurs - Eric Schmidt, EventBankJeff Zahn
2017 MACE Annual Conference presentation from Eric Schmidt of EventBank.
Entrepreneurs can become key contributors in your community when you provide the right mix of membership benefits. As a member of the American Chamber of Commerce in China’s Board of Governors and entrepreneur himself, Eric L. Schmidt will share how to craft a strategic plan that increases participation and delivers ample value for entrepreneurs on small budgets.
How to Make Entrepreneurs Members of Chamber Communities?EventBank
Entrepreneurs can become key contributors in your community when you provide the right mix of membership benefits. As a member of the American Chamber of Commerce in China’s Board of Governors and entrepreneur himself, Eric L. Schmidt shares how to craft a strategic plan that increases participation and delivers ample value for entrepreneurs on small budgets.
How to Humanize Your Economic Development Metrics With Stories & Quirky DataAtlas Integrated
Economic development metrics are all the same. How many locations or expansions did your community see? How much capital was invested? How many jobs were created? And while these metrics are critical to measure, it's time to go beyond the basics. What if our profession started talking about the human aspect of these measurables? In other words, how does your work as an economic developer have an impact on people? Families? Future generations?
Talent Attraction Strategies to Build America's Greatest CitiesAtlas Integrated
Talent Attraction Strategies to Build America's Greatest Cities will coalesce economic development thought leaders, place branding experts, and talent strategists to discuss the ways cities and other places can position themselves to be talent magnets – to attract the best and brightest, the most skilled and eager, to come and live and work in their cities.
The 6 R's Reshaping Downtowns: Ridesharing & app-driven business models; rechargeable battery technologies; residential development in the urban core; revitalization of downtowns as 24/7 districts; really bad traffic; rise of the remote workers
What Site Selectors Really Want From Your MarketingAtlas Integrated
This webinar covers: the role of the modern day economic development marketer, how consultants really see your marketing, what tools and technology consultants use and what information communities should have available for them, how site selectors experience communities, how the site selection process has changed over the past year, and 19 irrefutable laws of site selection.
The Road to Economic Development Marketing ReinventionAtlas Integrated
Metrics drive outcomes, and the best outcomes for economic developers are found using digital means. In economic development, digital is the ideal methodology for the foreseeable future, and the preferred platform for business decision makers and site selectors. Much of the success we’re seeing from EDOs stems directly from digital efforts.
How DMOs and EDOs Can Champion the Three-Legged Race and Be Better TogetherAtlas Integrated
DMOs are making a bigger impact on their communities now more than ever before by aligning forces with economic development organizations: It's the "1+1=3" phenomenon.
Position your place so site selectors and other target audiences don't pass your community by as they search online. Put your best 'digital' foot forward and create interest and excitement around your community's assets. Present your digital information in a way that's consumable and digestible and allows site selectors and other location decision makers to gather and compile data at the drop of a hat.
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Atlas Integrated
Understand how destinations and economic development
organizations are breaking down silos to strengthen individual
industry efforts while simultaneously contributing to the success
of the other
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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4. About Atlas
Atlas Advertising helps economic developers reach national and international prospect and site selection
audiences. We deliver branding, website development, GIS mapping, research, social media, and creative
services professionally and with a staff experienced in economic development. Unlike firms with little or no
economic development experience, Atlas Advertising uses a proven mix of economic development marketing
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Atlas Advertising is led by a former economic development practitioner and has worked with 140+ different
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Featured clients include:
5. View the slides, continue the dialogue
• Continue the Conversation:
– Follow us on Twitter:
www.twitter.com/AtlasAd
– Tweet questions using hashtag
#ASKATLAS
– Join High Performance Economic
Development LinkedIn Group
• View and share the slides with
your colleagues (available now):
www.slideshare.com/wright0405
6. Outline
1. Introductions
2. Metrics Context – The Trouble with Metrics
3. 3 Organizations That are Succeeding with Metrics
4. 3 Things That Organizations Can do More of
5. Metrics Case Study: Southwest Michigan First
6. ED 101 for your board
7. Wrap up/Questions
7. That which is measured
improves.
That which is measured
and reported
improves exponentially.
Karl Pearson
8. Metrics Context
Over 50% of EDOs
Don’t TRACK
their performance
80% of “Non Trackers” have
considered metrics at one
point
Most widely used metrics:
Jobs, Capital Investment, Tax Base, Personal Income
300menu of metrics
provided by the
IEDC
Nearly 2/3rds of EDO’s
evaluate their
performance
9. Lack of
accurate
data
The Challenges of Metrics
No
Standardized
reporting
system
Pressure to
show big
wins
Our board
misinterprets the
data
If we live by just jobs,
do we die by jobs
Time to report
data
11. Need More Funding? Why Not Use Metrics?
“As with many other large corporations, we believe we have a
responsibility to a wide scope of stakeholders—to invigorate the
economy and address significant social and environmental problems in
the communities where we live and work. And as one of the largest
financial services companies in the world, we feel uniquely positioned to
deliver on this responsibility: to use our strength, global reach, expertise
and access to capital to support our clients and communities and invest
in them.”
Amy Bell, Executive Director and Head of Principal
Investments for J.P. Morgan’s Social Finance business unit.
12. Biggest Trend and Need for Metrics –
Impact Investing
3 Things Chase Invests in and has metrics for:
1. Education = Test scores
2. The Arts = Engagement, memberships, visits
3. Economic Development = NONE
13. Nashville Organizations are Adapting to Today’s Competitive
Landscape: Recruiting Workforce
Greater MSP - Organizations are Setting Big, Hairy,
Audacious Goals
Columbus 2020 - Organizations are Exhibiting an “If Not Us, Then
Who” Mentality
3 Organizations that are succeeding with
Metrics
14. WE ARE SETTING A BOLD COURSE
1) Return our rate of job growth to be above national average
2) Job growth to meet or exceed peer competitor regions
3) Provide significant ROI for investors
15
15. A TOTAL INCREASE OF 100,000 NEW JOBS
2012 2016
100,000 new jobs
Margin of excellence
Projected regional job growth
25% Margin
of
Excellence
22. Economic Developers are Slow to Adopt Digital Tactics
There is Too Much Discussion About Whether or Not
Economic Developers are Essential
The Spread Between High Performing and Low
Performing Organizations is Staggering
23. 200+
146
175
C
sh
Average number of
conversations per organization
in the last 12 months
$
234 Average capital investment per
community in the last 12 months
W
1,293
15
Average jobs announced per
organization, last 12 months
Va
nu
ng Economics
DEVELOPMENT ORGANIZATIONS
200+
175
Communities
shared their data
Website visits per conversation
Fact about digital economic
development:
24.
25. Budget Level
LOW JOBS
ANNOUNCED, 2012
HIGH JOBS
ANNOUNCED, 2012
Under $100,000 20 243
$100,000 to $249,000 2 1,500
$250,000 to $499,000 5 5,000
$500,000 to $999,000 4 4,283
$1,000,000 to
$2,500,000
35 8,000
Over $2,500,000 6 16,835
Source: Atlas Report - Why Metrics Matter, 2013
Average
difference:
978x
26. A Case Study on Metrics:
Southwest
Michigan First
"The person who says it cannot be done should not
interrupt the person doing it.”
- Chinese Proverb
Tim Terrentine, Vice President
28. Governor Snyder’s
statewide initiative in 2011 to
provide more access to capital,
assistance for existing
companies and program
development joined the seven
counties of Southwest
Michigan together.
Southwest Michigan First
engaged with more than 1,000
leaders to elevate economic
development in our region and
help determine our strategy.
Why are we here?
29. Who are we as a region?
778,384 People
Source: U.S. Census Annual Estimates, 2011
30. Who are we as a region?
Source: Michigan Department of Labor and Economic Growth, July 2013, Unemployment – Not Seasonally Adjusted
343,074 Jobs
31. Who are we as a region?
Source: National Center for Education Statistics | Integrated Postsecondary Education Data System, Fall 2012
56,421 College Students
32. Who are we as a region?
Source: U.S. Department of Commerce, U.S. Census Bureau, Private Non-Farm Establishments, 2011
15,875 Companies
33. Who are we as a region?
Source: Individual County Data
186 Cities, Townships & Villages
34. Who are we as a region?
74 School Districts
Source: Michigan Department of Technology, Management & Budget,
Michigan School Districts and Intermediate School Districts Map
35. Who are we as a region?
19 Economic Development Groups
Source: Individual County Data
36. Who are we as a region?
7 Counties
Source: State of Michigan Map
37. Who are we as a region?
5 Community Colleges
Source: National Center for Education Statistics | Integrated Postsecondary Education Data System, Fall 2012
38. Who are we as a region?
3 Private Colleges & Universities
Source: National Center for Education Statistics | Integrated Postsecondary Education Data System, Fall 2012
39. Who are we as a region?
1 Research University
Source: National Center for Education Statistics | Integrated Postsecondary Education Data System, Fall 2012
40. q Commitment (Follow the why)
q Conviction (Core and enabling)
q Context (Short term, long term)
q Consistency in Capturing
– W.E. Upjohn Institute Relationship
q Communication
– Different strokes for different folks
Building a culture of accountability requires:
√
√
√
√
√
48. REGIONAL 2022 GOALS | snapshot scorecard
Business
Growth
Vital Urban
Cores
Capital
Formation
Education
Local
Government
Unemployment
People
New & Accelerated Companies
New Jobs
Household Income
New Capital Growth
Urban Anchor Projects
Urban New Investment
Residents in Urban Cores
Earning $50,000+
Annual Internships
Number of College Grad Citizens
Top 10 Governments Achieve
Financial Stability
Community Satisfaction
Bureau of Labor Statistics
U.S. Census
Southwest Michigan
Partners
Bureau of Labor Statistics
American Community
Survey
Southwest Michigan First
Southwest Michigan First
Southwest Michigan First
American Community
Survey
Southwest Michigan First
American Community
Survey
Plante Moran
Gallup-Healthways
Well-Being Index,
State of Well-Being,
2011
5.2%
850,000
100
47,767
$62,520
$500,000,000
8
$200,000,000
60%
2,000
Top 100
TBA
Top 20%
7.8% (10/13)
778,384
83
10,540*
$45,005
$35,046,500
2
$30,500,000
32%
45
#216
TBA
Top 40%
9.2% (12/11)
778,384
46
-2,276
$45,005
$30,846,500
0
$0
32%
45
#216
TBA
Top 40%
01.01.2013 11.30.2013 2022 Goal Source
49.
50.
51.
52.
53.
54. The greatest force for change is a job
6,244 direct jobs
9,336 indirect jobs
15,560 total jobs
$1.17 billion
in new investment
159
2012+2013
announcements
60. ECONOMIC DEVELOPMENT 101 - FREE DRAWING
1. How to use metrics to lead and educate others in your community
2. How to use modern commuications to engage stakeholders and
prospects
61. Question for Tim: Whats the
conversation like with your
board when you are behind
with your metrics?
62. Question for Tim: Why did
you initiate a metrics
program in the first place?
66. Thank you!
Contact information:
1128 Grant St
Denver, CO 80203
Contact: Guillermo Mazier
t: 303.292.3300 x 232
Guillermom@Atlas-Advertising.com
www.Atlas-Advertising.com
LinkedIn Profile | LinkedIn Group | Twitter | Blog | Slidespace
Editor's Notes
Step one was understanding who we are collectively. Step two was acknowledgement of ourselves as a region.
Step three was accepting that we are part of a group.
Step four is moving together as one.
Step one was understanding who we are collectively. Step two was acknowledgement of ourselves as a region.
Step three was accepting that we are part of a group.
Step four is moving together as one.
Step one was understanding who we are collectively. Step two was acknowledgement of ourselves as a region.
Step three was accepting that we are part of a group.
Step four is moving together as one.
Step one was understanding who we are collectively. Step two was acknowledgement of ourselves as a region.
Step three was accepting that we are part of a group.
Step four is moving together as one.
Step one was understanding who we are collectively. Step two was acknowledgement of ourselves as a region.
Step three was accepting that we are part of a group.
Step four is moving together as one.
Step one was understanding who we are collectively. Step two was acknowledgement of ourselves as a region.
Step three was accepting that we are part of a group.
Step four is moving together as one.
Step one was understanding who we are collectively. Step two was acknowledgement of ourselves as a region.
Step three was accepting that we are part of a group.
Step four is moving together as one.
Step one was understanding who we are collectively. Step two was acknowledgement of ourselves as a region.
Step three was accepting that we are part of a group.
Step four is moving together as one.
Step one was understanding who we are collectively. Step two was acknowledgement of ourselves as a region.
Step three was accepting that we are part of a group.
Step four is moving together as one.
Step one was understanding who we are collectively. Step two was acknowledgement of ourselves as a region.
Step three was accepting that we are part of a group.
Step four is moving together as one.
Step one was understanding who we are collectively. Step two was acknowledgement of ourselves as a region.
Step three was accepting that we are part of a group.
Step four is moving together as one.