The Road to Economic Development Marketing ReinventionAtlas Integrated
The future of economic development is about focused reinvention. And that means ruthlessly evaluating your core practices, pushing the market, testing boundaries, investing in new ideas that haven't been done before, and enhancing ones that you already think are good.
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Atlas Advertising
Understanding how destinations and economic development organizations are breaking down silos to strengthen individual industry efforts while simultaneously contributing to the success of the other
Top 5 Ways to Get More Marketing Investment in Your CommunityAtlas Integrated
The Top Five Ways to Get More Marketing Investment in Your Community will help you understand how to best position your organization (rationale for support) for financial consideration, how to validate (measure) your marketing efforts so that prospects see their worth, how to put together a proposal to solicit funds, and how to create a holistic approach (and not miss any key steps) to a funding campaign.
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
Atlas Advertising and Community Systems CEO Ben Wright presents "High Performance Economic Development is a Team Sport" to Pure Michigan Economic Development team in 2015, in Kalamazoo, Michigan
Atlas White Paper Why Metrics Matter: A Guide to Measuring the Impact Economic Development Organizations Have on Their Communities is the definitive study that compares organizational metrics such as conversations with companies, jobs announced, and capital investment announced among 200+ organizations worldwide.
EDOs have been measuring their performance for years, but with differing viewpoints, metrics have gotten muddy and misunderstood. In 2011, Atlas put together its first survey of EDO outcomes to assist EDOs in planning their marketing, business attraction, and business retention programs.
People are a community's greatest asset. They create growing, thriving, and sustainable places. People bring high caliber skills to markets and can help good communities become great communities. So what's your people strategy? Does your organization use workforce development or workforce attraction strategies to foster or find its people? This presentation defines each strategy and shows how both can be utilized for community success.
The Road to Economic Development Marketing ReinventionAtlas Integrated
The future of economic development is about focused reinvention. And that means ruthlessly evaluating your core practices, pushing the market, testing boundaries, investing in new ideas that haven't been done before, and enhancing ones that you already think are good.
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Atlas Advertising
Understanding how destinations and economic development organizations are breaking down silos to strengthen individual industry efforts while simultaneously contributing to the success of the other
Top 5 Ways to Get More Marketing Investment in Your CommunityAtlas Integrated
The Top Five Ways to Get More Marketing Investment in Your Community will help you understand how to best position your organization (rationale for support) for financial consideration, how to validate (measure) your marketing efforts so that prospects see their worth, how to put together a proposal to solicit funds, and how to create a holistic approach (and not miss any key steps) to a funding campaign.
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
Atlas Advertising and Community Systems CEO Ben Wright presents "High Performance Economic Development is a Team Sport" to Pure Michigan Economic Development team in 2015, in Kalamazoo, Michigan
Atlas White Paper Why Metrics Matter: A Guide to Measuring the Impact Economic Development Organizations Have on Their Communities is the definitive study that compares organizational metrics such as conversations with companies, jobs announced, and capital investment announced among 200+ organizations worldwide.
EDOs have been measuring their performance for years, but with differing viewpoints, metrics have gotten muddy and misunderstood. In 2011, Atlas put together its first survey of EDO outcomes to assist EDOs in planning their marketing, business attraction, and business retention programs.
People are a community's greatest asset. They create growing, thriving, and sustainable places. People bring high caliber skills to markets and can help good communities become great communities. So what's your people strategy? Does your organization use workforce development or workforce attraction strategies to foster or find its people? This presentation defines each strategy and shows how both can be utilized for community success.
The Road to Economic Development Marketing ReinventionAtlas Integrated
Metrics drive outcomes, and the best outcomes for economic developers are found using digital means. In economic development, digital is the ideal methodology for the foreseeable future, and the preferred platform for business decision makers and site selectors. Much of the success we’re seeing from EDOs stems directly from digital efforts.
Do you have an economic development website? Is it an effective marketing tool? How do you know if your website is dying? In 'Is Your Economic Development Website Dying,' we cover the following topics: best of the best in community branding online, tips for outstanding online content, functional website navigation and usability, how to use social media effectively, best practices in website analytics.
How DMOs and EDOs Can Champion the Three-Legged Race and Be Better TogetherAtlas Integrated
DMOs are making a bigger impact on their communities now more than ever before by aligning forces with economic development organizations: It's the "1+1=3" phenomenon.
Position your place so site selectors and other target audiences don't pass your community by as they search online. Put your best 'digital' foot forward and create interest and excitement around your community's assets. Present your digital information in a way that's consumable and digestible and allows site selectors and other location decision makers to gather and compile data at the drop of a hat.
To differentiate your message and strategy is to stand apart, to be unique, to tell a story unlike any others. In economic development, it means raising your community profile, and getting noticed as a viable option for companies all over the world.
Question: Why should an economic development organization consider branding?
Answer: Branding gets your community considered.
In today’s competitive marketplace, the most successful EDOs are using their brand to change the perceptions of their place. They’re ensuring their brands are relevant, truthful, and appealing to the right audiences, and most importantly, these brands are helping communities tell their stories.
Would you like to know why branding should be a priority? Have you cultivated a brand that’s known outside your community? Is it something that helps your community get considered for projects? Or maybe you’re tired of letting someone else dictate the perceptions and story of your community.
91% of B2B marketers use content marketing.
61% of EDO’s Use Content Marketing
82% of prospects say content targeted to their industry is more valuable.
Content marketing generates 1.1 billion ad impressions per year.
See How Content Marketing works for Economic Development!
Have you ever wanted to show your board or your elected officials the value of economic development? View this ppt to find out how economic development organizations can measure/quantify the value of their promotional activities.
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Social Media For Business Retention and ExpansionAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
In a landscape of limited resources and heightened accountability, economic development organizations must know how to measure and communicate the value of their efforts. Based on feedback provided by participating IEDC respondents, attendees in this session will have an opportunity to benchmark the economic impact of their organizations versus those in over hundreds of other communities. Featuring case studies and illustrations of successful local and regional efforts, this panel will demonstrate how your community can compete in today's crowded economic development marketplace and add value for its citizens, businesses, and local stakeholders.
What you will learn:
• How to manage the conversation regarding the effectiveness of your community's economic development efforts
• Strategies for measuring success and communicating results to important stakeholders
• How economic development organizations of varying size and scope are adding value to their communities, and how their success can be replicated
Moderator: Ben Wright, Chief Executive Officer, Atlas Advertising, Denver, CO
Speakers:
• Barry G. Broome, President & CEO, Greater Phoenix Economic Council, Phoenix, AZ
• Susan Davenport, Vice President of Economic Development, Gainesville Area Chamber of Commerce and Council for Economic Outreach, Gainesville, FL
• Kenny McDonald, CEcD, Chief Economic Officer, Columbus2020, Columbus, OH
The Science Behind Economic Development BrandingAtlas Integrated
The Science Behind Economic Development Branding: going beyond logos and taglines; the value of an economic development brand; why economic development branding is important; how prospects, site selectors, and visitors experience brands; and how to leverage a brand for the largest impact.
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
We believe that traditional economic development marketing and attraction is undergoing a radical change, redirection and refocus. In this upcoming webinar we wanted to take the time to address these changes and talk about how economic development organizations like those of your members can take advantage of them.
Competing in Economic Development? Use BenchmarkingAtlas Integrated
As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
Atlas High Performance Economic Development White PaperAtlas Integrated
Atlas Advertising's White Paper, "High Performance Economic Development, How Technology and Outcome-Based Metrics Will Save Economic Development Investment and Promotion as we Know It," details how economic development professionals can use industry benchmarks and proven marketing processes to better generate conversations with business and have a positive impact on their communities. Written by Atlas CEO Ben Wright.
Supercharging Business Retention and Expansion Through Social MediaAtlas Integrated
Join PPL this fall to gain a stronger understanding of what the social media platforms offer and learn how to develop a powerful strategy that draws global attention to your community.
May 23rd 2014 PPL Presents:
Super Charging Business Retention and Expansion with Social Media
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
The Road to Economic Development Marketing ReinventionAtlas Integrated
Metrics drive outcomes, and the best outcomes for economic developers are found using digital means. In economic development, digital is the ideal methodology for the foreseeable future, and the preferred platform for business decision makers and site selectors. Much of the success we’re seeing from EDOs stems directly from digital efforts.
Do you have an economic development website? Is it an effective marketing tool? How do you know if your website is dying? In 'Is Your Economic Development Website Dying,' we cover the following topics: best of the best in community branding online, tips for outstanding online content, functional website navigation and usability, how to use social media effectively, best practices in website analytics.
How DMOs and EDOs Can Champion the Three-Legged Race and Be Better TogetherAtlas Integrated
DMOs are making a bigger impact on their communities now more than ever before by aligning forces with economic development organizations: It's the "1+1=3" phenomenon.
Position your place so site selectors and other target audiences don't pass your community by as they search online. Put your best 'digital' foot forward and create interest and excitement around your community's assets. Present your digital information in a way that's consumable and digestible and allows site selectors and other location decision makers to gather and compile data at the drop of a hat.
To differentiate your message and strategy is to stand apart, to be unique, to tell a story unlike any others. In economic development, it means raising your community profile, and getting noticed as a viable option for companies all over the world.
Question: Why should an economic development organization consider branding?
Answer: Branding gets your community considered.
In today’s competitive marketplace, the most successful EDOs are using their brand to change the perceptions of their place. They’re ensuring their brands are relevant, truthful, and appealing to the right audiences, and most importantly, these brands are helping communities tell their stories.
Would you like to know why branding should be a priority? Have you cultivated a brand that’s known outside your community? Is it something that helps your community get considered for projects? Or maybe you’re tired of letting someone else dictate the perceptions and story of your community.
91% of B2B marketers use content marketing.
61% of EDO’s Use Content Marketing
82% of prospects say content targeted to their industry is more valuable.
Content marketing generates 1.1 billion ad impressions per year.
See How Content Marketing works for Economic Development!
Have you ever wanted to show your board or your elected officials the value of economic development? View this ppt to find out how economic development organizations can measure/quantify the value of their promotional activities.
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Social Media For Business Retention and ExpansionAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
In a landscape of limited resources and heightened accountability, economic development organizations must know how to measure and communicate the value of their efforts. Based on feedback provided by participating IEDC respondents, attendees in this session will have an opportunity to benchmark the economic impact of their organizations versus those in over hundreds of other communities. Featuring case studies and illustrations of successful local and regional efforts, this panel will demonstrate how your community can compete in today's crowded economic development marketplace and add value for its citizens, businesses, and local stakeholders.
What you will learn:
• How to manage the conversation regarding the effectiveness of your community's economic development efforts
• Strategies for measuring success and communicating results to important stakeholders
• How economic development organizations of varying size and scope are adding value to their communities, and how their success can be replicated
Moderator: Ben Wright, Chief Executive Officer, Atlas Advertising, Denver, CO
Speakers:
• Barry G. Broome, President & CEO, Greater Phoenix Economic Council, Phoenix, AZ
• Susan Davenport, Vice President of Economic Development, Gainesville Area Chamber of Commerce and Council for Economic Outreach, Gainesville, FL
• Kenny McDonald, CEcD, Chief Economic Officer, Columbus2020, Columbus, OH
The Science Behind Economic Development BrandingAtlas Integrated
The Science Behind Economic Development Branding: going beyond logos and taglines; the value of an economic development brand; why economic development branding is important; how prospects, site selectors, and visitors experience brands; and how to leverage a brand for the largest impact.
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
We believe that traditional economic development marketing and attraction is undergoing a radical change, redirection and refocus. In this upcoming webinar we wanted to take the time to address these changes and talk about how economic development organizations like those of your members can take advantage of them.
Competing in Economic Development? Use BenchmarkingAtlas Integrated
As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
Atlas High Performance Economic Development White PaperAtlas Integrated
Atlas Advertising's White Paper, "High Performance Economic Development, How Technology and Outcome-Based Metrics Will Save Economic Development Investment and Promotion as we Know It," details how economic development professionals can use industry benchmarks and proven marketing processes to better generate conversations with business and have a positive impact on their communities. Written by Atlas CEO Ben Wright.
Supercharging Business Retention and Expansion Through Social MediaAtlas Integrated
Join PPL this fall to gain a stronger understanding of what the social media platforms offer and learn how to develop a powerful strategy that draws global attention to your community.
May 23rd 2014 PPL Presents:
Super Charging Business Retention and Expansion with Social Media
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
Innovate Like Apple: Disruptive Economic Development StrategiesAtlas Integrated
In today's world of economic uncertainty, changing priorities, and constant need for redefining our role in our communities, economic developers can call on the practices and principles of this great company to drive change in their communities. Learn from Apple’s journey as their initial vision evolved through the ups and downs of founding, being fired by, and ultimately returning to Apple to make it the most valuable and creative company in the world.
Monterey Bay Economic Partnership Regional Website Launch Atlas Integrated
The Monterey Bay Economic Partnership website was launched to promote the Monterey Bay Region as a top tier location for economic development and investment, in order to create new business opportunities and a dynamic job base. The partnership consists of public, private and civic entities located throughout the counties of Monterey, San Benito and Santa Cruz, united in the vision to increase prosperity and enhance the quality of life for all citizens.
Ben Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, cover the latest theories, metrics and best practices to prove that economic development makes a difference for communities.
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...Atlas Integrated
As the most popular professional networking tool worldwide, LinkedIn is an obvious place for economic development agencies to focus their social media strategies. However, most users take advantage of only a small fraction of its business development potential. This hands-on, interactive, BYOD (Bring Your Own Device) session in the Exhibit Hall will walk you through the practical ways you can put this online tool to use for networking, lead generation and business intelligence.
What you will learn:
• How to implement strategic improvements to your personal and organizational LinkedIn profiles
• Ways to employ an organizational profile for business retention and local community engagement
• Proven strategies for introductions, referrals, recommendations, and prospecting
Economic development organizations have been using economic development performance metrics for years. However, with differing viewpoints, metrics have gotten muddy and misunderstood.
Lucky for the profession...
In 2011, Atlas put together its first survey of EDO outcomes, to assist EDOs in planning their marketing, business attraction, and business retention programs. In 2014, IEDC published "Making it Count," a guide on metrics for high performing EDOs.
But...
In 2016, the general public is still weary about the value of economic development and what we do in our profession.
This presentation is our take on how economic developers can leverage metrics for their day to day and how it impacts the effect that they have on thier economy.
Atlas 7 Keys to High Performance Economic DevelopmentAtlas Integrated
Atlas Advertising CEO Ben Wright and Manager of Strategic Accounts Guillermo Mazier are joined by Janet Miller, from the Nashville Area Chamber of Commerce, Sara Dunnigan of the Greater Richmond Partnership, and Clint Kolby of the Brenham Economic Development Foundation to discuss 7 Keys to High Performance Economic Development.
I 70 75 Keynote Presentation: High Performance Economic DevelopmentAtlas Integrated
Atlas Advertising CEO gives the keynote to the I-70/75 Development Association's Annual Economic Development Summit in Dayton, Ohio on May 29, 2013. Ben discusses Atlas Advertising's High Performance Economic Development framework, and how those approaches apply in the Dayton, Ohio region.
Supercharging Business Retention and Expansion with Social MediaAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization's BRE program using social media.
Atlas TIP Strategies Economic Development Marketing and the Future of Jobs Atlas Integrated
Atlas Advertising CEO and TIP Strategies Principal Jon Roberts discuss Economic Development Marketing and the Future of Jobs in this webinar. Topics include Job Creation, the Economy, Economic Development Marketing, and more.
TN ECD Governor's Conference - Economic Development Marketing from Good to GreatAtlas Integrated
With greater emphasis on job creation by state and local officials, economic developers are continually pressured to be the drivers of positive change in their communities – often with little to no funding and in one of the most challenging economic climates the country has ever seen. Yet, the most successful economic development organizations have found ways to leverage innovative technology and partnerships, promote their communities and collaborate with one another to increase the probability of retaining business in their own communities and attracting business from outside their communities
Atlas How Site Selectors are Using GIS to Evaluate CommunitiesAtlas Integrated
Atlas CEO Ben Wright and Cushman & Wakefield Consulting Manager Keith Gendreau discuss trends in Geographic Information Systems, Economic Development, Technology, Marketing, and more.
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Atlas Integrated
Understand how destinations and economic development
organizations are breaking down silos to strengthen individual
industry efforts while simultaneously contributing to the success
of the other
5 Strategies to Leverage Tourism Marketing for Economic DevelopmentAtlas Advertising
266 Million – The number of jobs that were supported by the travel and tourism industry.*
Over the decades, tourism has experienced continued growth and has become one of the fastest growing economic sectors in the world. But how can you best leverage modern tourism marketing and promotion to drive change and growth for your community? How can you best leverage your community’s assets to solve an economic challenge?
OrganizationNEXT is a detailed examination of the future of destination marketing and management organizations delivered by MMGY NextFactor. The purpose of this program is to identify the key priorities for these organizations to pursue during the next 6-18 month COVID-19 recovery phase.
“Competitiveness Planning 3.0” explains the key strategies and operational programs that enhance the destination’s competitiveness to approach the Vision of Tourism 3.0 and ensure a sustainable development, providing inspirational guidance for creative strategists and visionaries who are designing the next generation’s destinations
2차 지속관광 포럼-1.문화유산의 보호 범 메콩강지역에서의 책임관광전략(mason florence)sustaintour
2010.11.30 제2차 지속가능한관광 정책 포럼 발표자료
1. protecting culture and heritage-responsible tourism initiatives in the greater Mekong sub-region(Mason Florence / Executive Director / Mekong Tourism Coordinating Office)
*이 포럼은 제2회 아시아사회적기업활동가대회 ASES2010의 분과 회의로 기획되었습니다.
Create positive impact through your travels | Local Alikesunnyatlocalalike
Discover Thainess by traveling responsibly. We enable you to create a positive impact to destinations you visit simply by traveling.
Learn more at www.localalike.com
This presentation is the fourth section of the MACVB Toolkit.
This section includes the process for taking a position or action, legislative priorities/position, and sample city ordinances.
Includes training resources to build the capacity of local staff who provide sustainable tourism products and services, including: food services, lodging services, and transportation services…amongst others.
Similar to How DMOs and EDOs Realize Ultimate Community Vitality (20)
How to Humanize Your Economic Development Metrics With Stories & Quirky DataAtlas Integrated
Economic development metrics are all the same. How many locations or expansions did your community see? How much capital was invested? How many jobs were created? And while these metrics are critical to measure, it's time to go beyond the basics. What if our profession started talking about the human aspect of these measurables? In other words, how does your work as an economic developer have an impact on people? Families? Future generations?
Talent Attraction Strategies to Build America's Greatest CitiesAtlas Integrated
Talent Attraction Strategies to Build America's Greatest Cities will coalesce economic development thought leaders, place branding experts, and talent strategists to discuss the ways cities and other places can position themselves to be talent magnets – to attract the best and brightest, the most skilled and eager, to come and live and work in their cities.
The 6 R's Reshaping Downtowns: Ridesharing & app-driven business models; rechargeable battery technologies; residential development in the urban core; revitalization of downtowns as 24/7 districts; really bad traffic; rise of the remote workers
What Site Selectors Really Want From Your MarketingAtlas Integrated
This webinar covers: the role of the modern day economic development marketer, how consultants really see your marketing, what tools and technology consultants use and what information communities should have available for them, how site selectors experience communities, how the site selection process has changed over the past year, and 19 irrefutable laws of site selection.
Design Thinking for Destinations introduces you to the concept of design thinking and how it applies to community marketing. Learn how to use design thinking to solve your biggest challenges of today: Millennial marketing, strategic initiatives and planning, community branding and marketing, collaboration, and more.
Disrupting Economic Development Through Leadership, Technology, and Grit. (Presentation given by Atlas' Guillermo Mazier at IEDC's Annual Conference in Cleveland.)
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
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10 Video Ideas Any Business Can Make RIGHT NOW!
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Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
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The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
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- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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- New framework for examining and safeguarding an online reputation
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
7. Today’s Agenda
1. Today’s objective: Understanding the relationship between DMOs and
EDOs
2. Role of a DMO
3. Role of an EDO
4. Why should your community care about tourism as an economic driver?
5. Case study: Taos, New Mexico – How to connect marketing to economic
shifts
6. 5 strategies to leverage tourism marketing for economic development
8. Understanding how destinations and economic development
organizations are breaking down silos to strengthen individual
industry efforts while simultaneously contributing to the success
of the other
Applying important tourism metrics to raise the profile of tourism
as an economic engine
Using those tourism metrics to forecast trends/expected
trajectories for the future
Today’s Objective
9. The role of a destination marketing organization is to promote its destination,
attract visitors, solicit conventions and events, and help the long-term
development of its communities through a strategic travel and tourism plan.
A DMO’s purpose:
• Increase the economic benefits of tourism to its respective destination
• Inspire travelers to visit the destination, and enhance a traveler’s overall
experience
• Influence travel throughout its communities to increase spending
• Attract conventions, meetings, and events to the destination
Target Audience: Visitors
Role of a DMO
10. The role of an economic development organization is to generate economic
opportunities, and promote economic well-being and quality of life for
communities.
An EDO’s purpose:
• Create, retain, and expand jobs that facilitate growth
• Exist as a hub of knowledge and information for prospective businesses
• Enhance wealth among individuals, businesses, and communities, and
provide a stable tax base
• Build and support healthy and competitive communities
Target Audience: Businesses
Role of an EDO
13. How They Intersect (Nationally)
Travel & Tourism
• Generated $1.4 trillion of the United States’ GDP in 2015 (8%)
• Supported 13.7 million jobs
o 9.3% of employment
o More than mining, agriculture, auto manufacturing, education,
banking, and chemicals manufacturing
o For every $1 million spent (in travel/tourism industry), 18 jobs
supported
• Supported nearly the same amount of jobs as the financial services
sector
• Expected to grow 4.4% over the next decade
o Total economy expected to grow 2.3%
Source: World Travel & Tourism Council
14. Why Should Your Community
Care About Tourism as an
Economic Driver?
15. A National Perspec've on place marke'ng
A Visitor
Repeat Tourist
A visitor’s $ impacts the
community’s economic
bottom line
Potential
Workforce
Tourism $ drive
Business growth in
the community
Drives resident
pride in the
community
Move or
start a
business
Tourism Economies Can Increase Community Prosperity
The Role of Tourism and Economic Development
Creates a prosperous economy
16. Tourism employment
growth outpaces all
other traded sectors
combined (since 1998)
http://statistics.unwto.org/publication/sources-and-methods-labour-statistics-employment-tourism-industries-special-edition
17. $7.2 trillion
generated by the
travel and tourism
industry in 2015
Source: World Travel & Tourism Council
18. 284 million jobs
supported (globally) by
the travel and tourism
industry in 2015
Source: World Travel & Tourism Council
22. 1.0 PURPOSE
The County of Prince George, Virginia is seeking
requests for proposals (RFP) from firms that are
interested, experienced, and knowledgeable in
preparing county-wide economic development and
tourism plans.
2.0 BACKGROUND
Prince George County, VA is located 28 miles south of
Richmond, 89 miles west of Virginia Beach, and 136
miles south of Washington D.C. The transportation
nexus within the county includes I-95, I-295, US Route
460, a Norfolk Southern mainline, and Richmond
International Airport is just 25 minutes away. Our
community’s population is currently 35,725.
How Municipal Organizations are Talking
About the Tandem
23. Economic Development & Tourism planning is performed by the County of
Prince George Economic Development Department located within County
Administration. The Prince George County Board of Supervisors has
authorized staff to update the vision and direction set forth in the 2007
Strategic Economic Development Plan. Development of this new strategy
would include County Administration, the Industrial Development Authority,
our county citizens, and local organizations with ultimate approval resting
with the County Board of Supervisors.
3.0 STATEMENT OF NEEDS
The purpose of the strategic economic development and tourism plan is to
evaluate the current status of the local economy and chart a new
direction for economic development and tourism within the County.
How Municipal Organizations are Talking
About the Tandem
24.
25. To engage more local community stakeholders to participate in and leverage newly
created marketing assets/tools to further carry the Taos message and promote Taos
• Ideas around this:
– Host local brand workshops with key stakeholder groups (citizens, gallery owners, Taos pueblo
leadership, MarketTaos,) to give them pride in the brand or message, show them how to use the
app, etc.
– Revamp/enhance the role of the marketing committee
– Bring together the county, ski valley, and economic development partners
To help show the impact that tourism has on the economy
• Ideas around this:
– Plan for ROI study at the end of 2017
– Purchase event calculator from DMAI
– Create a "Tax Dollars at Work” one sheet
– Create a graphic video for local stakeholders that talks about the role of tourism in the Taos
economy
– Co-present at national conference on "Why Destinations Should Consider Economic
Development Approach to Tourism Marketing"
Taos, NM: 2017 Objectives
29. Taos, NM: Dashboards Total active hotel rooms
New hotels
by 2018
Accommodation & food
service revenue
Entertainment &
food service jobs
Lodgers’ tax
revenue
30.
31.
32. “As the world becomes more competitive at a faster and
faster rate, choices for visitors and companies get harder.
Digital has become the game changer.”
As companies work to locate where workforce is, and as visitors seek out
their next vacations, how your brand attracts and retains those audiences
is that destination’s challenge for the next 25 years.
“Having a strategy gives you the tools to have a real
dialogue about your place.”
ED
Tourism
ED
33. Develop MOU Set Joint Marketing
Objectives
Destination
Benchmarks
Budgets and
Planning
Identify
Additional
Partnerships
Perform a
Comprehensive
Marketing Audit
6 Things to Consider When Starting To
Collaboratively Market your DESTINATION
42. 1. Participation in economic
development and tourism
co-op marketing
opportunities
2. Working with economic
development orgs and
chambers of commerce
3. Aligning of tourism with
economic development
messages
4. Partnership with an
academic institution
43. “Partnerships must be mutually beneficial: All
parties need to discuss how this partnership will
be mutually beneficial. Otherwise it can turn out to
be a subsidy for one participant and a drain on the
other. Ask yourself ‘What direct benefits to our
business/organization will this partnership bring?’
‘What specifically can they offer us in exchange for
our involvement?’ Don’t accept ‘warm and fuzzy’
statements like ‘it will bring more visitors’. Get
specific, as in how many overnight visitors are
projected from the project?
The partnership should support your mission, and
it should match your marketing/business plans. If
not, think twice.”
A Note On Partnerships
John Cooper, President
Yakima Valley Tourism