As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
91% of B2B marketers use content marketing.
61% of EDO’s Use Content Marketing
82% of prospects say content targeted to their industry is more valuable.
Content marketing generates 1.1 billion ad impressions per year.
See How Content Marketing works for Economic Development!
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Putting High Performance Economic Development into PracticeAtlas Integrated
Putting High Performance Economic Development into Practice: A Guide for Economic Development Leaders and their Boards | EDAC Performance Measurement in Economic Development Seminar
The Science Behind Economic Development BrandingAtlas Integrated
The Science Behind Economic Development Branding: going beyond logos and taglines; the value of an economic development brand; why economic development branding is important; how prospects, site selectors, and visitors experience brands; and how to leverage a brand for the largest impact.
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
Atlas Advertising and Community Systems CEO Ben Wright presents "High Performance Economic Development is a Team Sport" to Pure Michigan Economic Development team in 2015, in Kalamazoo, Michigan
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
91% of B2B marketers use content marketing.
61% of EDO’s Use Content Marketing
82% of prospects say content targeted to their industry is more valuable.
Content marketing generates 1.1 billion ad impressions per year.
See How Content Marketing works for Economic Development!
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Putting High Performance Economic Development into PracticeAtlas Integrated
Putting High Performance Economic Development into Practice: A Guide for Economic Development Leaders and their Boards | EDAC Performance Measurement in Economic Development Seminar
The Science Behind Economic Development BrandingAtlas Integrated
The Science Behind Economic Development Branding: going beyond logos and taglines; the value of an economic development brand; why economic development branding is important; how prospects, site selectors, and visitors experience brands; and how to leverage a brand for the largest impact.
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
Atlas Advertising and Community Systems CEO Ben Wright presents "High Performance Economic Development is a Team Sport" to Pure Michigan Economic Development team in 2015, in Kalamazoo, Michigan
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Social Media For Business Retention and ExpansionAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
In a landscape of limited resources and heightened accountability, economic development organizations must know how to measure and communicate the value of their efforts. Based on feedback provided by participating IEDC respondents, attendees in this session will have an opportunity to benchmark the economic impact of their organizations versus those in over hundreds of other communities. Featuring case studies and illustrations of successful local and regional efforts, this panel will demonstrate how your community can compete in today's crowded economic development marketplace and add value for its citizens, businesses, and local stakeholders.
What you will learn:
• How to manage the conversation regarding the effectiveness of your community's economic development efforts
• Strategies for measuring success and communicating results to important stakeholders
• How economic development organizations of varying size and scope are adding value to their communities, and how their success can be replicated
Moderator: Ben Wright, Chief Executive Officer, Atlas Advertising, Denver, CO
Speakers:
• Barry G. Broome, President & CEO, Greater Phoenix Economic Council, Phoenix, AZ
• Susan Davenport, Vice President of Economic Development, Gainesville Area Chamber of Commerce and Council for Economic Outreach, Gainesville, FL
• Kenny McDonald, CEcD, Chief Economic Officer, Columbus2020, Columbus, OH
Economic development organizations have been using economic development performance metrics for years. However, with differing viewpoints, metrics have gotten muddy and misunderstood.
Lucky for the profession...
In 2011, Atlas put together its first survey of EDO outcomes, to assist EDOs in planning their marketing, business attraction, and business retention programs. In 2014, IEDC published "Making it Count," a guide on metrics for high performing EDOs.
But...
In 2016, the general public is still weary about the value of economic development and what we do in our profession.
This presentation is our take on how economic developers can leverage metrics for their day to day and how it impacts the effect that they have on thier economy.
Best Practices in Economic Development Websites Better ResultsAtlas Advertising
en Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...Atlas Integrated
As the most popular professional networking tool worldwide, LinkedIn is an obvious place for economic development agencies to focus their social media strategies. However, most users take advantage of only a small fraction of its business development potential. This hands-on, interactive, BYOD (Bring Your Own Device) session in the Exhibit Hall will walk you through the practical ways you can put this online tool to use for networking, lead generation and business intelligence.
What you will learn:
• How to implement strategic improvements to your personal and organizational LinkedIn profiles
• Ways to employ an organizational profile for business retention and local community engagement
• Proven strategies for introductions, referrals, recommendations, and prospecting
Position your place so site selectors and other target audiences don't pass your community by as they search online. Put your best 'digital' foot forward and create interest and excitement around your community's assets. Present your digital information in a way that's consumable and digestible and allows site selectors and other location decision makers to gather and compile data at the drop of a hat.
We believe that traditional economic development marketing and attraction is undergoing a radical change, redirection and refocus. In this upcoming webinar we wanted to take the time to address these changes and talk about how economic development organizations like those of your members can take advantage of them.
Atlas High Performance Economic Development White PaperAtlas Integrated
Atlas Advertising's White Paper, "High Performance Economic Development, How Technology and Outcome-Based Metrics Will Save Economic Development Investment and Promotion as we Know It," details how economic development professionals can use industry benchmarks and proven marketing processes to better generate conversations with business and have a positive impact on their communities. Written by Atlas CEO Ben Wright.
Do you have an economic development website? Is it an effective marketing tool? How do you know if your website is dying? In 'Is Your Economic Development Website Dying,' we cover the following topics: best of the best in community branding online, tips for outstanding online content, functional website navigation and usability, how to use social media effectively, best practices in website analytics.
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
EDOs have been measuring their performance for years, but with differing viewpoints, metrics have gotten muddy and misunderstood. In 2011, Atlas put together its first survey of EDO outcomes to assist EDOs in planning their marketing, business attraction, and business retention programs.
Have you ever wanted to show your board or your elected officials the value of economic development? View this ppt to find out how economic development organizations can measure/quantify the value of their promotional activities.
People are a community's greatest asset. They create growing, thriving, and sustainable places. People bring high caliber skills to markets and can help good communities become great communities. So what's your people strategy? Does your organization use workforce development or workforce attraction strategies to foster or find its people? This presentation defines each strategy and shows how both can be utilized for community success.
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Atlas Advertising
Understanding how destinations and economic development organizations are breaking down silos to strengthen individual industry efforts while simultaneously contributing to the success of the other
Top 5 Ways to Get More Marketing Investment in Your CommunityAtlas Integrated
The Top Five Ways to Get More Marketing Investment in Your Community will help you understand how to best position your organization (rationale for support) for financial consideration, how to validate (measure) your marketing efforts so that prospects see their worth, how to put together a proposal to solicit funds, and how to create a holistic approach (and not miss any key steps) to a funding campaign.
The Road to Economic Development Marketing ReinventionAtlas Integrated
The future of economic development is about focused reinvention. And that means ruthlessly evaluating your core practices, pushing the market, testing boundaries, investing in new ideas that haven't been done before, and enhancing ones that you already think are good.
Social Media For Business Retention and ExpansionAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
In a landscape of limited resources and heightened accountability, economic development organizations must know how to measure and communicate the value of their efforts. Based on feedback provided by participating IEDC respondents, attendees in this session will have an opportunity to benchmark the economic impact of their organizations versus those in over hundreds of other communities. Featuring case studies and illustrations of successful local and regional efforts, this panel will demonstrate how your community can compete in today's crowded economic development marketplace and add value for its citizens, businesses, and local stakeholders.
What you will learn:
• How to manage the conversation regarding the effectiveness of your community's economic development efforts
• Strategies for measuring success and communicating results to important stakeholders
• How economic development organizations of varying size and scope are adding value to their communities, and how their success can be replicated
Moderator: Ben Wright, Chief Executive Officer, Atlas Advertising, Denver, CO
Speakers:
• Barry G. Broome, President & CEO, Greater Phoenix Economic Council, Phoenix, AZ
• Susan Davenport, Vice President of Economic Development, Gainesville Area Chamber of Commerce and Council for Economic Outreach, Gainesville, FL
• Kenny McDonald, CEcD, Chief Economic Officer, Columbus2020, Columbus, OH
Economic development organizations have been using economic development performance metrics for years. However, with differing viewpoints, metrics have gotten muddy and misunderstood.
Lucky for the profession...
In 2011, Atlas put together its first survey of EDO outcomes, to assist EDOs in planning their marketing, business attraction, and business retention programs. In 2014, IEDC published "Making it Count," a guide on metrics for high performing EDOs.
But...
In 2016, the general public is still weary about the value of economic development and what we do in our profession.
This presentation is our take on how economic developers can leverage metrics for their day to day and how it impacts the effect that they have on thier economy.
Best Practices in Economic Development Websites Better ResultsAtlas Advertising
en Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...Atlas Integrated
As the most popular professional networking tool worldwide, LinkedIn is an obvious place for economic development agencies to focus their social media strategies. However, most users take advantage of only a small fraction of its business development potential. This hands-on, interactive, BYOD (Bring Your Own Device) session in the Exhibit Hall will walk you through the practical ways you can put this online tool to use for networking, lead generation and business intelligence.
What you will learn:
• How to implement strategic improvements to your personal and organizational LinkedIn profiles
• Ways to employ an organizational profile for business retention and local community engagement
• Proven strategies for introductions, referrals, recommendations, and prospecting
Position your place so site selectors and other target audiences don't pass your community by as they search online. Put your best 'digital' foot forward and create interest and excitement around your community's assets. Present your digital information in a way that's consumable and digestible and allows site selectors and other location decision makers to gather and compile data at the drop of a hat.
We believe that traditional economic development marketing and attraction is undergoing a radical change, redirection and refocus. In this upcoming webinar we wanted to take the time to address these changes and talk about how economic development organizations like those of your members can take advantage of them.
Atlas High Performance Economic Development White PaperAtlas Integrated
Atlas Advertising's White Paper, "High Performance Economic Development, How Technology and Outcome-Based Metrics Will Save Economic Development Investment and Promotion as we Know It," details how economic development professionals can use industry benchmarks and proven marketing processes to better generate conversations with business and have a positive impact on their communities. Written by Atlas CEO Ben Wright.
Do you have an economic development website? Is it an effective marketing tool? How do you know if your website is dying? In 'Is Your Economic Development Website Dying,' we cover the following topics: best of the best in community branding online, tips for outstanding online content, functional website navigation and usability, how to use social media effectively, best practices in website analytics.
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
EDOs have been measuring their performance for years, but with differing viewpoints, metrics have gotten muddy and misunderstood. In 2011, Atlas put together its first survey of EDO outcomes to assist EDOs in planning their marketing, business attraction, and business retention programs.
Have you ever wanted to show your board or your elected officials the value of economic development? View this ppt to find out how economic development organizations can measure/quantify the value of their promotional activities.
People are a community's greatest asset. They create growing, thriving, and sustainable places. People bring high caliber skills to markets and can help good communities become great communities. So what's your people strategy? Does your organization use workforce development or workforce attraction strategies to foster or find its people? This presentation defines each strategy and shows how both can be utilized for community success.
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Atlas Advertising
Understanding how destinations and economic development organizations are breaking down silos to strengthen individual industry efforts while simultaneously contributing to the success of the other
Top 5 Ways to Get More Marketing Investment in Your CommunityAtlas Integrated
The Top Five Ways to Get More Marketing Investment in Your Community will help you understand how to best position your organization (rationale for support) for financial consideration, how to validate (measure) your marketing efforts so that prospects see their worth, how to put together a proposal to solicit funds, and how to create a holistic approach (and not miss any key steps) to a funding campaign.
The Road to Economic Development Marketing ReinventionAtlas Integrated
The future of economic development is about focused reinvention. And that means ruthlessly evaluating your core practices, pushing the market, testing boundaries, investing in new ideas that haven't been done before, and enhancing ones that you already think are good.
Atlas TIP Strategies Economic Development Marketing and the Future of Jobs Atlas Integrated
Atlas Advertising CEO and TIP Strategies Principal Jon Roberts discuss Economic Development Marketing and the Future of Jobs in this webinar. Topics include Job Creation, the Economy, Economic Development Marketing, and more.
I 70 75 Keynote Presentation: High Performance Economic DevelopmentAtlas Integrated
Atlas Advertising CEO gives the keynote to the I-70/75 Development Association's Annual Economic Development Summit in Dayton, Ohio on May 29, 2013. Ben discusses Atlas Advertising's High Performance Economic Development framework, and how those approaches apply in the Dayton, Ohio region.
Best Practices in Economic Development Websites for Better Results Atlas Integrated
Ben Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, will cover the latest theory, website examples from around the country and 2014's best practices of the biggest game changer economic development marketing has ever seen. Takeaway real tools and techniques to review and revamp your most important marketing asset – your website.
Atlas Using Digital Tools to Start ConversationsAtlas Integrated
Atlas CEO Ben Wright presents "Using Digital Tools to Start Conversations" at the International Economic Development Council's Marketing and Attraction Conference in Baltimore, Maryland in June 2014
Atlas How Site Selectors are Using GIS to Evaluate CommunitiesAtlas Integrated
Atlas CEO Ben Wright and Cushman & Wakefield Consulting Manager Keith Gendreau discuss trends in Geographic Information Systems, Economic Development, Technology, Marketing, and more.
Supercharging Business Retention and Expansion with Social MediaAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization's BRE program using social media.
Monterey Bay Economic Partnership Regional Website Launch Atlas Integrated
The Monterey Bay Economic Partnership website was launched to promote the Monterey Bay Region as a top tier location for economic development and investment, in order to create new business opportunities and a dynamic job base. The partnership consists of public, private and civic entities located throughout the counties of Monterey, San Benito and Santa Cruz, united in the vision to increase prosperity and enhance the quality of life for all citizens.
Mixing Business with Pleasure: How DMOs & EDOs Realize Ultimate Community Vit...Atlas Integrated
Understand how destinations and economic development
organizations are breaking down silos to strengthen individual
industry efforts while simultaneously contributing to the success
of the other
Disrupting Economic Development Through Leadership, Technology, and Grit. (Presentation given by Atlas' Guillermo Mazier at IEDC's Annual Conference in Cleveland.)
TN ECD Governor's Conference - Economic Development Marketing from Good to GreatAtlas Integrated
With greater emphasis on job creation by state and local officials, economic developers are continually pressured to be the drivers of positive change in their communities – often with little to no funding and in one of the most challenging economic climates the country has ever seen. Yet, the most successful economic development organizations have found ways to leverage innovative technology and partnerships, promote their communities and collaborate with one another to increase the probability of retaining business in their own communities and attracting business from outside their communities
Ben Wright, Atlas CEO & Guillermo Mazier, Atlas’ Director of Strategic Accounts, cover the latest theories, metrics and best practices to prove that economic development makes a difference for communities.
Innovate Like Apple: Disruptive Economic Development StrategiesAtlas Integrated
In today's world of economic uncertainty, changing priorities, and constant need for redefining our role in our communities, economic developers can call on the practices and principles of this great company to drive change in their communities. Learn from Apple’s journey as their initial vision evolved through the ups and downs of founding, being fired by, and ultimately returning to Apple to make it the most valuable and creative company in the world.
Atlas 7 Keys to High Performance Economic DevelopmentAtlas Integrated
Atlas Advertising CEO Ben Wright and Manager of Strategic Accounts Guillermo Mazier are joined by Janet Miller, from the Nashville Area Chamber of Commerce, Sara Dunnigan of the Greater Richmond Partnership, and Clint Kolby of the Brenham Economic Development Foundation to discuss 7 Keys to High Performance Economic Development.
How to Excite Your Executives About Online Community!Leader Networks
This session is designed to surface opportunities to excite leadership about the value your online community is delivering and offer insights into ways to spotlight the potential returns and benefits. Following this approach you will be able to answer the burning questions every executive asks and community leader faces:
How does the community align with the organizational strategy?
What is the business case?
How do we know we are making the right decisions (do we have the priorities)?
How are we measuring success?
What speaks to executives at various stages of a community's lifecycle?
Social Business Outreach Engagement Strategies For 2013Richard Sink
My clients value the transparency of my approach. For more than 9 years now I have been able to explore, examine and implement a variety of tactical social media engagements with measurable results.
Most businesses find they don't know which tools to use or how to effectively utilize them. It takes a unique blend of expertise and experience that will drive expected results.
Since 2004, my clients have looked to me to establish how new technologies and social media channels can solve business problems, improve business processes and achieve a competitive advantage that will positively impact the bottom-line results. This examines the value I bring to my clients.
Nonprofits are deepening their relationships with modern email marketing programs. This session will help you learn from leading practitioners in the social sector. Learn how to manage multi-channel campaigns, use data to create personalized, dynamic and predictive content, and more
Atlas and leading economic development professionals are always trying to find ways to be more targeted, more precise, and more relevant to the needs of recruitment and retention prospects. As a way to help economic developers refine their marketing and business development offerings to prospects, Atlas presents “Four Things Economic Development Prospects Want"
Ben Wright, Atlas Advertising's CEO, gives an overview of the latest trends in economic development marketing, including websites, GIS, Linkedin, and more. Presented at the IEDC Basic Economic Development Marketing and attraction course.
Supporting Entrepreneurs - Eric Schmidt, EventBankJeff Zahn
2017 MACE Annual Conference presentation from Eric Schmidt of EventBank.
Entrepreneurs can become key contributors in your community when you provide the right mix of membership benefits. As a member of the American Chamber of Commerce in China’s Board of Governors and entrepreneur himself, Eric L. Schmidt will share how to craft a strategic plan that increases participation and delivers ample value for entrepreneurs on small budgets.
How to Make Entrepreneurs Members of Chamber Communities?EventBank
Entrepreneurs can become key contributors in your community when you provide the right mix of membership benefits. As a member of the American Chamber of Commerce in China’s Board of Governors and entrepreneur himself, Eric L. Schmidt shares how to craft a strategic plan that increases participation and delivers ample value for entrepreneurs on small budgets.
Embracing the Digital Age in Economic DevelopmentBen Wright
Community Systems CEO Ben Wright presents "Embracing the Digital Age in Economic Development" at the Northeastern Economic Developers Association Conference in New Haven, CT
The Next Challenge for Economic Development - Proactively Responding to Digit...Ben Wright
Learn why digitally sourced leads are the number one opportunity for your community and review available tools to generate digital leads.
Discover how two leading EDOs are generating and responding to digital prospects and learn how to take advantage of these trends for your own community.
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
Salary data for more than 125 interactive, design, marketing, advertising and public relations positions
A formula for localizing salaries for your market
Hiring trends and best practices
Job descriptions for in-demand creative positions
How to Humanize Your Economic Development Metrics With Stories & Quirky DataAtlas Integrated
Economic development metrics are all the same. How many locations or expansions did your community see? How much capital was invested? How many jobs were created? And while these metrics are critical to measure, it's time to go beyond the basics. What if our profession started talking about the human aspect of these measurables? In other words, how does your work as an economic developer have an impact on people? Families? Future generations?
Talent Attraction Strategies to Build America's Greatest CitiesAtlas Integrated
Talent Attraction Strategies to Build America's Greatest Cities will coalesce economic development thought leaders, place branding experts, and talent strategists to discuss the ways cities and other places can position themselves to be talent magnets – to attract the best and brightest, the most skilled and eager, to come and live and work in their cities.
The 6 R's Reshaping Downtowns: Ridesharing & app-driven business models; rechargeable battery technologies; residential development in the urban core; revitalization of downtowns as 24/7 districts; really bad traffic; rise of the remote workers
What Site Selectors Really Want From Your MarketingAtlas Integrated
This webinar covers: the role of the modern day economic development marketer, how consultants really see your marketing, what tools and technology consultants use and what information communities should have available for them, how site selectors experience communities, how the site selection process has changed over the past year, and 19 irrefutable laws of site selection.
Design Thinking for Destinations introduces you to the concept of design thinking and how it applies to community marketing. Learn how to use design thinking to solve your biggest challenges of today: Millennial marketing, strategic initiatives and planning, community branding and marketing, collaboration, and more.
The Road to Economic Development Marketing ReinventionAtlas Integrated
Metrics drive outcomes, and the best outcomes for economic developers are found using digital means. In economic development, digital is the ideal methodology for the foreseeable future, and the preferred platform for business decision makers and site selectors. Much of the success we’re seeing from EDOs stems directly from digital efforts.
To differentiate your message and strategy is to stand apart, to be unique, to tell a story unlike any others. In economic development, it means raising your community profile, and getting noticed as a viable option for companies all over the world.
How DMOs and EDOs Can Champion the Three-Legged Race and Be Better TogetherAtlas Integrated
DMOs are making a bigger impact on their communities now more than ever before by aligning forces with economic development organizations: It's the "1+1=3" phenomenon.
how can I sell my pi coins for cash in a pi APPDOT TECH
You can't sell your pi coins in the pi network app. because it is not listed yet on any exchange.
The only way you can sell is by trading your pi coins with an investor (a person looking forward to hold massive amounts of pi coins before mainnet launch) .
You don't need to meet the investor directly all the trades are done with a pi vendor/merchant (a person that buys the pi coins from miners and resell it to investors)
I Will leave The telegram contact of my personal pi vendor, if you are finding a legitimate one.
@Pi_vendor_247
#pi network
#pi coins
#money
what is the future of Pi Network currency.DOT TECH
The future of the Pi cryptocurrency is uncertain, and its success will depend on several factors. Pi is a relatively new cryptocurrency that aims to be user-friendly and accessible to a wide audience. Here are a few key considerations for its future:
Message: @Pi_vendor_247 on telegram if u want to sell PI COINS.
1. Mainnet Launch: As of my last knowledge update in January 2022, Pi was still in the testnet phase. Its success will depend on a successful transition to a mainnet, where actual transactions can take place.
2. User Adoption: Pi's success will be closely tied to user adoption. The more users who join the network and actively participate, the stronger the ecosystem can become.
3. Utility and Use Cases: For a cryptocurrency to thrive, it must offer utility and practical use cases. The Pi team has talked about various applications, including peer-to-peer transactions, smart contracts, and more. The development and implementation of these features will be essential.
4. Regulatory Environment: The regulatory environment for cryptocurrencies is evolving globally. How Pi navigates and complies with regulations in various jurisdictions will significantly impact its future.
5. Technology Development: The Pi network must continue to develop and improve its technology, security, and scalability to compete with established cryptocurrencies.
6. Community Engagement: The Pi community plays a critical role in its future. Engaged users can help build trust and grow the network.
7. Monetization and Sustainability: The Pi team's monetization strategy, such as fees, partnerships, or other revenue sources, will affect its long-term sustainability.
It's essential to approach Pi or any new cryptocurrency with caution and conduct due diligence. Cryptocurrency investments involve risks, and potential rewards can be uncertain. The success and future of Pi will depend on the collective efforts of its team, community, and the broader cryptocurrency market dynamics. It's advisable to stay updated on Pi's development and follow any updates from the official Pi Network website or announcements from the team.
What website can I sell pi coins securely.DOT TECH
Currently there are no website or exchange that allow buying or selling of pi coins..
But you can still easily sell pi coins, by reselling it to exchanges/crypto whales interested in holding thousands of pi coins before the mainnet launch.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and resell to these crypto whales and holders of pi..
This is because pi network is not doing any pre-sale. The only way exchanges can get pi is by buying from miners and pi merchants stands in between the miners and the exchanges.
How can I sell my pi coins?
Selling pi coins is really easy, but first you need to migrate to mainnet wallet before you can do that. I will leave the telegram contact of my personal pi merchant to trade with.
Tele-gram.
@Pi_vendor_247
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
what is the best method to sell pi coins in 2024DOT TECH
The best way to sell your pi coins safely is trading with an exchange..but since pi is not launched in any exchange, and second option is through a VERIFIED pi merchant.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and pioneers and resell them to Investors looking forward to hold massive amounts before mainnet launch in 2026.
I will leave the telegram contact of my personal pi merchant to trade pi coins with.
@Pi_vendor_247
The secret way to sell pi coins effortlessly.DOT TECH
Well as we all know pi isn't launched yet. But you can still sell your pi coins effortlessly because some whales in China are interested in holding massive pi coins. And they are willing to pay good money for it. If you are interested in selling I will leave a contact for you. Just telegram this number below. I sold about 3000 pi coins to him and he paid me immediately.
Telegram: @Pi_vendor_247
Latino Buying Power - May 2024 Presentation for Latino CaucusDanay Escanaverino
Unlock the potential of Latino Buying Power with this in-depth SlideShare presentation. Explore how the Latino consumer market is transforming the American economy, driven by their significant buying power, entrepreneurial contributions, and growing influence across various sectors.
**Key Sections Covered:**
1. **Economic Impact:** Understand the profound economic impact of Latino consumers on the U.S. economy. Discover how their increasing purchasing power is fueling growth in key industries and contributing to national economic prosperity.
2. **Buying Power:** Dive into detailed analyses of Latino buying power, including its growth trends, key drivers, and projections for the future. Learn how this influential group’s spending habits are shaping market dynamics and creating opportunities for businesses.
3. **Entrepreneurial Contributions:** Explore the entrepreneurial spirit within the Latino community. Examine how Latino-owned businesses are thriving and contributing to job creation, innovation, and economic diversification.
4. **Workforce Statistics:** Gain insights into the role of Latino workers in the American labor market. Review statistics on employment rates, occupational distribution, and the economic contributions of Latino professionals across various industries.
5. **Media Consumption:** Understand the media consumption habits of Latino audiences. Discover their preferences for digital platforms, television, radio, and social media. Learn how these consumption patterns are influencing advertising strategies and media content.
6. **Education:** Examine the educational achievements and challenges within the Latino community. Review statistics on enrollment, graduation rates, and fields of study. Understand the implications of education on economic mobility and workforce readiness.
7. **Home Ownership:** Explore trends in Latino home ownership. Understand the factors driving home buying decisions, the challenges faced by Latino homeowners, and the impact of home ownership on community stability and economic growth.
This SlideShare provides valuable insights for marketers, business owners, policymakers, and anyone interested in the economic influence of the Latino community. By understanding the various facets of Latino buying power, you can effectively engage with this dynamic and growing market segment.
Equip yourself with the knowledge to leverage Latino buying power, tap into their entrepreneurial spirit, and connect with their unique cultural and consumer preferences. Drive your business success by embracing the economic potential of Latino consumers.
**Keywords:** Latino buying power, economic impact, entrepreneurial contributions, workforce statistics, media consumption, education, home ownership, Latino market, Hispanic buying power, Latino purchasing power.
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USDA Loans in California: A Comprehensive Overview.pptxmarketing367770
USDA Loans in California: A Comprehensive Overview
If you're dreaming of owning a home in California's rural or suburban areas, a USDA loan might be the perfect solution. The U.S. Department of Agriculture (USDA) offers these loans to help low-to-moderate-income individuals and families achieve homeownership.
Key Features of USDA Loans:
Zero Down Payment: USDA loans require no down payment, making homeownership more accessible.
Competitive Interest Rates: These loans often come with lower interest rates compared to conventional loans.
Flexible Credit Requirements: USDA loans have more lenient credit score requirements, helping those with less-than-perfect credit.
Guaranteed Loan Program: The USDA guarantees a portion of the loan, reducing risk for lenders and expanding borrowing options.
Eligibility Criteria:
Location: The property must be located in a USDA-designated rural or suburban area. Many areas in California qualify.
Income Limits: Applicants must meet income guidelines, which vary by region and household size.
Primary Residence: The home must be used as the borrower's primary residence.
Application Process:
Find a USDA-Approved Lender: Not all lenders offer USDA loans, so it's essential to choose one approved by the USDA.
Pre-Qualification: Determine your eligibility and the amount you can borrow.
Property Search: Look for properties in eligible rural or suburban areas.
Loan Application: Submit your application, including financial and personal information.
Processing and Approval: The lender and USDA will review your application. If approved, you can proceed to closing.
USDA loans are an excellent option for those looking to buy a home in California's rural and suburban areas. With no down payment and flexible requirements, these loans make homeownership more attainable for many families. Explore your eligibility today and take the first step toward owning your dream home.
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2. About Me
Guillermo Mazier
Director Strategic Accounts
Atlas Advertising, Community Systems
guillermom@atlas-advertising.com
www.twitter.com/atlasad
– Former economic developer and tourism
marketer for the Costa Rican Investment and
Trade Development Board
– Managed economic development and
tourism campaign for Tortugero, CR
– Industry speaker, content strategy and digital
marketing specialist
@GuillermoMazier
3. Who is Atlas?
1. Denver-based marketing services company, specializing in economic development
2. Founded in 2001, with 25 employees
3. Have worked with more communities than any other economic development
marketing services firm in the past 10 years: 140+ economic development clients
in 43 states and 6 countries
4. Specialize in providing branding, marketing planning, digital marketing, and GIS
enabled websites, all for economic development
5. Pioneered the industry’s first metrics based benchmarking approach for marketing,
business attraction, and business retention: High Performance Economic
Development Marketing
6. IEDC’s High Performance Economic Development Marketing Partner
7. Frequent public speaker and lead speaker on benchmarking marketing, business
attraction, and business retention programs, as well as on branding, research,
digital marketing, websites, and GIS.
4. Our clients generate superior results and
make a greater impact on their
communities
5. About Atlas’ High Performance
Economic Development Program
1. Initially developed High Performance Economic Development (HPED) to
answer questions from clients “What should our goals be?”
2. HPED, in its third year, is now the the largest and longest running collection of
marketing, business development, and business retention metrics available.
3. Hundreds of EDO’s have used the data to benchmark their marketing,
business recruitment and retention efforts and outcomes that can prove ROI
for marketing, branding and website efforts within economic development
space.
4. On Monday October 6, Atlas will launch High Performance Economic
Development Online, an interactive benchmarking tool that will allow EDO’s to
enter their data and benchmark their business recruitment and retention
outcomes by organizational staff size, budget, community population, region,
or any combination of these factors.
6. View the slides, continue the dialogue
• Continue the Conversation:
– Follow us on Twitter: www.twitter.com/AtlasAd
– Tweet questions using hashtag #ASKATLAS
– Join High Performance Economic Development
LinkedIn Group
• View and share the slides with your
colleagues (available now):
www.slideshare.com/wright0405
7. What we will cover
1. Who is Atlas?
2. Defining High Performance
3. Our Analysis of the Data
4. How to Put High Performance into Practice
5. Questions
6. How to Get Your Community’s Report
9. Poll Question:
As a practitioner, how much do you think you
impact the overall economic activity in your area?
10. EDO’s service companies that
comprise a very small percentage of
their economies. ""
186 < 25,000
Average companies served
Typical number of establishments
in a community
Source: Atlas 2014 Benchmarking Study
12. Defining High Performance
1. What corollaries are there in the world
to measure performance?
2. Definitions provided by an
international trade organization for
economic development
3. The metrics that Atlas High
Performance Economic Development
focuses on, and our criteria for
choosing them
4. Defining what High Performance
means for each key audience
5. Should we measure outcomes or not?
14. Four Ways the International Economic
Development Council Defines High
Performance
1. Internal Segment (Employee satisfaction,
funding sources
2. ED Program Segment (Business Attraction,
Business Retention, Business Creation)
3. Relationship Management Segment
(Relationships with internal and external
stakeholders)
4. Community Segment (Community well being,
in terms of demographics, )
15. Atlas High Performance Economic Development
Focuses on the Relationship Management
Segment, plus outcomes from those
relationships.
1. Internal Segment (Employee satisfaction,
funding sources
2. ED Program Segment (Business Attraction,
Business Retention, Business Creation)
3. Relationship Management Segment
(Relationships with internal and external
stakeholders)
4. Community Segment (Community well being,
in terms of demographics, )
Outcomes for jobs announced
and capital investment announced
16. The Metrics Included in the Atlas High
Performance Economic Development Study
Relationship management
1. Visits to the community
economic development website
2. Number of companies served
(conversations with companies)
Outcomes
1. Jobs announced in the community
2. Capital Investment announced in
the community
17. Atlas criteria for including a metric:
1. That is is not available from another party
2. That it is comparable from one community to the next
3. That one metric has a causal relationship on another metric: I.e. website
visits drives conversations
4. That it includes data that enables business development and promotion focused agencies
to benchmark their performance against similar communities.
18. Metrics that Atlas High Performance Economic
Development Does Not Include, and How to Get
Them
1. Internal Segment (Employee
satisfaction, funding sources
2. ED Program Segment (Business
Attraction, Business Retention,
Business Creation)
3. Relationship Management
Segment (Relationships with
internal and external
stakeholders)
4. Community Segment
(Community well being, in terms
of demographics, )
1. Do an employee survey, and audit
public v private funding (internal)
2. Hire a consultant to benchmark
your Business Attraction, Business
Retention, Business Creation
program
3. Relationship Management
Segment (Relationships with
internal and external stakeholders)
4. Benchmark workforce, cost of
living, and household income
against your peer communities,
internally or with a consultant
19. Defining High Performance by Audience
Internal Audiences
1. High Performance for largest employers
2. High Performance for community partners
3. High Performance for elected officials
4. High Performance for business leaders
External Audiences
1. High Performance for site selectors
2. High Performance for prospective
companies
20. Site Selectors: Tracey Hyatt Bosman
1. Based in Chicago, IL
2. Former economic developer
3. Specializes in renewable energy and data centers
Midwest Practice Leader – Biggins, Lacy and Shapiro
21. What Tracey needs and doesn’t need
What Tracey Needs
• Contact information
• Incentive programs
• Tax rates
• Recent announcements
• Industry-targeted info
• Map of your territory
• Largest employers
• Area colleges and universities
What Tracey Doesn’t Need
• General labor statistics
• Secondary source wage information
• Real estate listings
• Rankings
• Distance to other major cities
22. Prospect CEOs:
W. James McNerney
1. Based in Chicago, IL
2. Has held positions at 3M, GE prior to joining Boeing
in 2005.
3. Company has a global supply chain, with parts
manufacture in dozens of countries
CEO and Chairman of the Board, The Boeing Company
23. What W James needs and doesn’t need
What W James Needs
• Fast response
• Available property
• Incentive programs
• Tax rates
• Commitment to long term infrastructure
• Access to area colleges and universities
• Information for relocating employees
• Supplier lists
What W James Doesn’t Need
• Overly technical incentive programs
• To be sold on the quality of life
• Distance to other major cities
28. The Surprising Economics
OF ECONOMIC DEVELOPMENT ORGANIZATIONS
The Surprising Economics
OF ECONOMIC DEVELOPMENT ORGANIZATIONS
146
Average number of
conversations per organization
in the last 12 months
$234
million
Average capital investment per
community in the last 12 months
1,293
Average jobs announced per
organization, last 12 months
146
Average number of
conversations per organization
in the last 12 months
$234
million
Average capital investment per
community in the last 12 months
1,293
Average jobs announced per
organization, last 12 months
29. The Surprising Economics
OF ECONOMIC DEVELOPMENT ORGANIZATIONS
146
Average number of
conversations per organization
in the last 12 months
$234
million
Average capital investment per
community in the last 12 months
1,293
Average jobs announced per
organization, last 12 months
200+
175
Communities
shared their data
Website visits per conversation
15
Value of a conversation, in
number of jobs
30. Sneak Peek at 2013 data:
Tremendous variance in results
Budget Level
Low Jobs
Announced
High Jobs
Announced
Low Capital
Investment
Announced
High Capital
Investment
Announced
Low
Conversations
High
Conversations
Under
$100,000
12
852
$500,000
$442,000,000
10
214
$100,000 to
$249,000
10
3,000
$150,000
$1,100,000,000
4
726
$250,000 to
$499,000
15
7,000
$300,000
$4,500,000,000
2
600
$500,000 to
$999,000
10
32,000
$235,000
$2,500,000,000
10
10,000
$1,000,000
to
$2,500,000
10
11,278
$1,000,000
$1,000,000,000
10
4,000
Over
$2,500,000
10
50,000
$1,500,000
$11,700,000,000
15
5,045
31. Sneak Peek: EDO Performance,
benchmarked by population
POPULATION
YEARLY WEB
VISITS
INQUIRIES PAST
12 MONTHS
AVERAGE JOBS
ANNOUNCED
LAST 12 MONTHS
AVERAGE CAPITAL
INVESTMENT
ANNOUNCED LAST
12 MONTHS
Less than 25,000
2,474
80
193
$67,950,000
25,001 to 100,000
11,426
93
503
$81,773,363
100,001 to 250,000
24,864
133
1,120
$187,837,410
250,001 to
1,000,000
33,696
303
2,137
$379,538,874
1,000,000 to
2,500,000
102,913
319
3,679
$482,484,240
Over 2,500,000
71,051
800
14,604
$1,463,092,402
Average for all Sizes
27,063
186
1,882
$271,855,546
32. EDO Performance,
benchmarked by staff size (2013 Data)
STAFF SIZE
AVERAGE
YEARLY WEB
VISITS
AVERAGE
INQUIRIES PAST
12 MONTHS
AVERAGE JOBS
ANNOUNCED
LAST 12 MONTHS
AVERAGE CAPITAL
INVESTMENT
ANNOUNCED LAST
12 MONTHS
1
2,337
68
276
$37,334,722
2 to 3
14,350
106
672
$154,734,368
4 to 9
29,660
372
2,668
$277,386,479
10 to 19
75,592
381
2,477
$483,902,403
20 or more
69,517
324
11,258
$1,214,120,612
Average for all
Sizes
27,063
186
1,882
$271,855,546
33. EDO Performance,
benchmarked by budget (2013 Data)
Budget Level
AVERAGE
YEARLY WEB
VISITS
AVERAGE
INQUIRIES PAST
12 MONTHS
AVERAGE JOBS
ANNOUNCED
LAST 12 MONTHS
AVERAGE CAPITAL
INVESTMENT
ANNOUNCED LAST
12 MONTHS
Under $100,000
932
47
181
$44,048,524
$100,000 to
$249,000
5,363
82
378
$75,655,476
$250,000 to
$499,000
15,127
93
614
$186,704,037
$500,000 to
$999,000
19,317
236
1,483
$215,056,038
$1,000,000 to
$2,500,000
27,130
293
1,707
$230,341,735
Over $2,500,000
78,591
279
5,471
$657,938,155
Average for all
Sizes
27,063
186
1,882
$271,855,546
34. Poll Question:
Did your organization set measurable goals for your
marketing, business development, and business retention
programs this year (2014)?
35. Steps to Put High Performance
into Practice
1. Discuss your organizational priorities for marketing,
business recruitment, and business retention
2. Assign metrics to certain staff
3. Set a plan to influence that metric for each staff
person
4. Make the plan transparent to your stakeholders
5. Execute, report, and adjust
36. How Does Your Organization Prioritize Business
Recruitment, Retention, and Marketing/
Promotion?
37. Assigning Metrics to Staff: What Metrics does
Each Function Influence?
WEB VISITS
INQUIRIES /
CONVERSATIONS
JOBS
ANNOUNCED
CAPITAL
INVESTMENT
ANNOUNCED
CEO/
Executive
X
X
X
X
Business
Developer
X
X
X
Marketer
X
X
Researcher
X
38. Setting a Plan so That
Each Staff Person Can Drive
High Performance
39. Economic Development CEO/ Executive
WEB VISITS
INQUIRIES /
CONVERSATIONS
JOBS
ANNOUNCED
CAPITAL
INVESTMENT
ANNOUNCED
Metrics He/She Should Influence
1. All
Role He/She Plays
1. Setting the direction for the organization
2. Allocating staff and resources
3. Communicating with stakeholders to ensure
board buy in
40. Business Developer
WEB VISITS
INQUIRIES /
CONVERSATIONS
JOBS
ANNOUNCED
CAPITAL
INVESTMENT
ANNOUNCED
Metrics He/She Should Influence
1. Inquiries/Conversations with Companies
2. Jobs Announced/Conversation
3. Capital Investment Announced/Conversation
What He/She Should Focus On
1. Rapid response to prospects
2. Investigating prospect needs
3. Providing customized responses
41. Marketer
WEB VISITS
INQUIRIES /
CONVERSATIONS
JOBS
ANNOUNCED
Metrics He/She Should Influence
1. Website visits
2. Ratio of website visits/inquiry
What He/She Should Focus On
1. Driving traffic to the website via Search Engines,
social media, email
2. Keeping content fresh and creating opportunities
to engage
3. Optimizing the website for conversion
CAPITAL
INVESTMENT
ANNOUNCED
42. Researcher/Economist
WEB VISITS
INQUIRIES /
CONVERSATIONS
JOBS
ANNOUNCED
CAPITAL
INVESTMENT
ANNOUNCED
Metrics He/She Should Influence
1. Website Visits
2. Jobs Announced
3. Capital Investment Announced
Role He/She Plays
1. Creating outstanding content for the marketer
2. Providing customized data to the business
developer
3. Managing and reporting on benchmarked data
43. How to Make the Plan Transparent
to Your Stakeholders
1. Write down a strategic plan for the next year
2. Outline each staff person’s role in reaching
that plan
3. Set activities and outcomes for each person,
and for the organization
4. Report quarterly, using a pre-defined
dashboard, to your board and stakeholders
5. Benchmark annually
44. How to Execute, Report, Adjust
1. Report quarterly, using a
pre-defined dashboard, to
your board and stakeholders
2. Review performance
quarterly, including trailing
metrics and forward looking
metrics
3. Benchmark annually
4. Fold benchmarks back into
the annual plan
45. How to Benchmark Your Community Using
Atlas High Performance Economic
Development
1. Take the survey here:
2. View your report online, starting Monday October 6 here
46. Thank you!
Contact information:
929 Broadway
Denver, CO 80203
Contact: Ben Wright
t: 303.292.3300 x 210
guillermom@Atlas-Advertising.com
www.Atlas-Advertising.com
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