The document analyzes 30 music videos and describes their name, artist, genre, type (narrative, performance, or conceptual), purpose, and inspiration. The types include fully narrative videos that tell a story, performance videos that feature the artist, and conceptual videos that combine elements. Most videos aim to promote the artist and their song, often through an engaging narrative, focus on the artist's skills, or highlighting a theme. Inspiration comes from various techniques like cutting between scenes, following the artist through a story, or relating the video concept to the lyrics.

1. Assignment 1: Music
Videos
By Joseph Brown

2.  Name: This is what you came for
 Artist: Calvin Harris ft Rihanna
 Genre: Dance, Pop
 Type: Conceptual/Performance
 Purpose: Promotes video, creates ambiguity
 Inspiration: Ambiguous video, focus on one person
and multiple scenes in background.

3.  Name: Love Yourz
 Artist: J Cole
 Genre: Pop, Rap
 Type: Narrative (With performance)
 Purpose: Creates recognition of a problem, opens audiences
eyes
 Inspiration: Constant interweaving of narrative and artist

4.  Name: Five More Hours
 Artist: Deorro ft Chris Brown
 Genre: Dance, Pop
 Type: Performance
 Purpose: Puts focus on artist, promotes video
 Inspiration: Central focus on dancer

5.  Name: Sex
 Artist: Eden
 Genre: Alternative
 Type: Narrative
 Purpose: Highlights key theme
 Inspiration: Focus on story, lyrics relate

6.  Name: Smooth Criminal
 Artist: Michael Jackson
 Genre: Pop
 Type: Performance/Narrative
 Purpose: highlight theme, promote artist
 Inspiration: Focus’ on artist whilst through narrative

7.  Name: Toy Soldiers
 Artist: Martika
 Genre: Pop
 Type: Performance (some narrative aspects)
 Purpose: Highlight her ‘story’, create focus on artist
 Inspiration: Creating insight to artist personal life,
constant switching between performance and narrative

8.  Name: The Hills
 Artist: The Weeknd
 Genre: Pop
 Type: Narrative (slight performance)
 Purpose: Create interest and story, promote video
 Inspiration: How the artist travels through the narrative

9.  Name: Last Train Home
 Artist: Lost Prophets
 Genre: Indie Rock
 Type: Narrative
 Purpose: Create attention to videos story,
promoting video
 Inspiration: Continuous cutting of narrative, bring
the artist through narrative

10.  Name: Ayo
 Artist: Chris Brown ft Tyga
 Genre: Pop, Dance
 Type: Conceptual
 Purpose: promotion of video, focus on actors
 Inspiration: Central focus on artists

11.  Name: Superstition
 Artist: Stevie Wonder
 Genre: RnB, Soul
 Type: Performance
 Purpose: Promote Artist and his skills
 Inspiration: Continuous cutting between band members

12.  Name: See you again
 Artist: Wiz Khalifa ft Charlie Puth
 Genre: Pop
 Type: Narrative
 Purpose: Creates focus on video, promotes film
 Inspiration: Lyrics link with narrative

13.  Name: Boulevard of Broken dreams
 Artist: Greenday
 Genre: Indie Rock
 Type: Conceptual
 Purpose: Promotes artist using an contradictive
background
 Inspiration: Using theme as a backdrop whilst the
artists travel through

14.  Name: Come Down
 Artists: WSTRN
 Genre: RnB, Pop
 Type: Performance
 Purpose: Promote video using relatable performance
 Inspiration: Creating a video in a natural environment that
relates to the lyrics

15.  Name: Guillotine
 Artist: Jon Bellion
 Genre: RnB, Soul
 Type: Conceptual
 Purpose: Draws full attention to artist for promotion
 Inspiration: Low key lighting and full focus on one
person

16.  Name: Photograph
 Artist: Ed Sheeran
 Genre: Soul
 Type: Narrative
 Purpose: Draws attention to personal life/story
 Inspiration: Using home grown footage as the video

17.  Name: Chasing Cars
 Artists: Snow Patrol
 Genre: Alternative
 Type: Conceptual (Narrative)
 Purpose: Draws full attention into lyrics, promotion
 Inspiration: Less revealing video, takes more attention to lyrics

18.  Name: Love Yourself
 Artist: Justin Bieber
 Genre: Pop
 Type: Narrative
 Purpose: Draws key attention to lyrics and theme
 Inspiration: Moulding narrative to lyrics

19.  Name: Exchange
 Artist: Bryson Tiller
 Genre: Trap Soul
 Type: Narrative
 Purpose: Promotes and focus’ on theme that’s relatable
 Inspiration: Creating a video that people can relate to

20.  Name: Girls Like
 Artist: Tinie Tempah
 Genre: RnB, Pop, Dance
 Type: Performance
 Purpose: Draws attention to artists for promotion
 Inspiration: Creating a video with multiple people
cutting between artist and performance

21.  Name: Your face
 Artist: The Lake Poets
 Genre: Alternative
 Type: Performance
 Purpose: Highlight a controversial theme, promotion
 Inspiration: Following artist through narrative

22.  Name: If it aint love
 Artist: Jason Derulo
 Genre: RnB, Pop
 Type: Performance
 Purpose: Promotes artist and theme through song
 Inspiration: Focus’ on artist and how they create a story

23.  Name: Hey soul sister
 Artist: Train
 Genre: Soul
 Type: Conceptual
 Purpose: Promote theme and key story
 Inspiration: Taking a strong theme and moulding a narrative
around it

24.  Name: Mirrors
 Artist: Justin Timberlake
 Genre: RnB, Soul
 Type: Narrative
 Purpose: Highlight a relatable topic
 Inspiration: Moulding a narrative over a strong creatable topic
which people can relate to

25.  Name: Crossfire
 Artist: Stephen
 Genre: Dance
 Type: Narrative
 Purpose: Promotes and highlights artists using a unusual but prominent theme
 Inspirations: Using a controversial narrative, using various props

26.  Name: Hotline Bling
 Artist: Drake
 Genre: Dance
 Type: Performance
 Purpose: Promote artist, draw attention to dance
 Inspiration: High key lighting and focus on artist

27.  Name: Pompeii
 Artist: Bastille
 Genre: Indie Rock
 Type: Narrative
 Purpose: Promotion of artist
 Inspiration: Using the theme of progression and
how it affects the artist/actor in the narrative

28.  Name: Uptown Funk
 Artist: Bruno Mars
 Genre: Dance, Pop
 Type: Performance
 Purpose: Draw attention to artist and promote him/video
 Inspiration: Creating an amusing narrative using a dance theme

29.  Name: Alive
 Artist: Krewella
 Genre: Alternative, Dance
 Type: Performance (Narrative)
 Purpose: Cover theme and promote artist
 Inspiration: Various editing techniques and involvement
of actor in narrative

30.  Name: Panda
 Artist: Desiigner
 Genre: Dance
 Type: Performance
 Purpose: Promote artist, create interesting video
 Inspiration: Variation of shots and cutting back to artist

31.  Name: Enter the ninja
 Artist: Die Antwoord
 Genre: Alternative
 Type: Performance
 Purpose: Attract a minority audience
 Inspiration: Using a various amount of settings