Representation in my music video
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The document discusses representation in an indie/indie rock music video. It notes that indie music videos typically portray the band in a casual, laid back manner playing their instruments. Narrative indie music videos often focus on representing youths and may show struggles or illegal activities to follow conventions of the rebellious band image. The author's music video is performance-based, showing the cheeky and laid back style of the band to appeal to its target audience of young males and females.
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Goodwin theory
1. Music videos demonstrate genre characteristics through elements like stage performances in metal videos, dance routines in hip hop videos, and aspirations portrayed in hip hop videos.
2. The relationship between lyrics and visuals can be illustrative, amplifying, or contradictory. Illustrative visuals simply demonstrate the lyrics, while amplifying visuals enhance the lyrics and contradictory visuals are random compared to the lyrics.
3. Many music videos contain intertextual references to other music videos, films, and TV shows through clips or stylistic influences.
Music video analyse feedback
The music video is primarily performance based with some narrative elements. It begins by introducing each band member through medium shots that establish their instruments. Throughout, there are shots of the full band performing that demonstrate the genre's performance characteristics. Some narrative is provided by cuts between shots of transportation that relate to the lyrics about wanting to "get away from here." Overall, the video focuses on the band's performance to showcase their music.
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Indie rock music follows several codes and conventions, including certain styles of clothing worn by artists that are usually dark and casual. Music videos in the genre often include live performances and portray aggressive or rebellious behavior. The genre is generally considered male-dominated and casually depicts substances like alcohol, sex, and drugs. Common elements that help define the indie rock style are dark jeans, leather jackets, live music video segments, swearing, violence, and hints of partying involving sex, drinking, and drug use.
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1. Music videos demonstrate genre characteristics through elements like stage performances in metal videos, dance routines in hip hop videos, and aspirations portrayed in hip hop videos.
2. The relationship between lyrics and visuals can be illustrative, amplifying, or contradictory. Illustrative visuals simply demonstrate the lyrics, while amplifying visuals enhance the lyrics and contradictory visuals are random compared to the lyrics.
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The music video is primarily performance based with some narrative elements. It begins by introducing each band member through medium shots that establish their instruments. Throughout, there are shots of the full band performing that demonstrate the genre's performance characteristics. Some narrative is provided by cuts between shots of transportation that relate to the lyrics about wanting to "get away from here." Overall, the video focuses on the band's performance to showcase their music.
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2) Celebration of youth by featuring young band members having fun and dancing.
3) Gender equality by subverting the typical all-male indie band stereotype with a mixed gender band.
Evaluation question 1
The document discusses conventions of indie music videos that the media product draws from, develops, or challenges. It identifies typical conventions as:
1) Including both a musical performance and narrative elements, often shot in separate locations.
2) Featuring outdoor, urban settings to portray an indie DIY image.
3) Employing close-ups of band members and instruments to help audiences identify with the artist.
4) Centering the narrative on personal relationships or issues that young audiences can relate to.
5) Depicting the band's fashion and behavior as unique and recognizable to the indie genre.
The media product incorporates many of these conventions but aims to challenge expectations by
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The document discusses various representations of gender, sexuality, and ethnicity in music videos. Regarding gender, it notes that females are often sexualized to appeal to the male gaze, while males are typically presented as powerful figures with money and attracting many females. It also discusses how music videos have begun representing more sexualities as societal acceptance has increased, often shown in indie genres. Ethnic representations are also examined, noting stereotypes of black culture that are sometimes perpetuated.
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My music video for the Arctic Monkeys song "A Certain Romance" uses several conventions of the indie genre. It features a narrative about a romance, which is a common theme for indie songs. The main character wears skinny jeans and a knitted jumper, reflecting the typical "indie look." The video also has elements common to other music video genres, like cutting shots to the beat of the song and using black and white cinematography initially to set the mood. While most music videos feature the "female gaze," my video focuses more on the male protagonist, subverting this convention. Overall, the video represents the theme of the song and utilizes conventions of both the indie genre and other music video styles.
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1) Rap/hip hop music videos frequently feature expensive cars and flashy jewelry to present wealth and status, even if unaffordable. Tattoos and baggy clothing are also conventions.
2) R&B videos depict male artists as topless to attract female viewers, and female artists in minimal clothing to attract male viewers, sometimes in black and white to increase emotion.
3) Rock music videos feature dark clothing like leather jackets, messy hair, makeup and settings with harsh lighting to create a gloomy atmosphere.
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1. The video demonstrates genre characteristics of punk rock and emo music through the gloomy facial expressions of the main character and dilapidated surroundings. It also shows characteristics through the black clothing and tattoos of the group of men.
2. The lyrics are represented through images like the main character's interest in the ballerina representing the line "I think I fell in love again".
3. The tone of the classical music from the ballerina box reflects the elegant ballet dancing visually and through the music stopping when the box closes.
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The music video for "The Walker" by Fitz and The Tantrums tells the narrative story of a man suffering from flashbacks as he waits in line at the DMV on a hot day. Throughout the video, the temperature seems to increase whenever the singer's lyrics are heard. The man eventually bursts into dance to match the music. The band members later join in, singing and dancing along. The video concludes with the sweaty man leading a large dance group through the urban streets. Overall, the video uses narrative and performance elements to connect the song's lyrics to visuals and convey a message of celebrating individuality and rebellion.
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The document discusses conventions of indie music videos and how the student's music video for "A Certain Romance" relates to and challenges some of those conventions. It notes that the student's video includes a narrative focused on romance, which is a common convention for indie videos. However, it does not include lip syncing from the artist. The student's video also features conventions like the use of "indie style" clothing and editing techniques like switching to color when the mood changes. While most music videos use a "female gaze," the student's video subverts this by using a "male gaze" focused on the main character.
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Similar to Representation in my music video
Representation
The document discusses representations in an indie music video. It summarizes that the video represents:
1) Indie culture through styling of characters and authentic portrayal of the genre.
2) Celebration of youth by featuring young band members having fun and dancing.
3) Gender equality by subverting the typical all-male indie band stereotype with a mixed gender band.
Evaluation question 1
The document discusses conventions of indie music videos that the media product draws from, develops, or challenges. It identifies typical conventions as:
1) Including both a musical performance and narrative elements, often shot in separate locations.
2) Featuring outdoor, urban settings to portray an indie DIY image.
3) Employing close-ups of band members and instruments to help audiences identify with the artist.
4) Centering the narrative on personal relationships or issues that young audiences can relate to.
5) Depicting the band's fashion and behavior as unique and recognizable to the indie genre.
The media product incorporates many of these conventions but aims to challenge expectations by
Representation of the band
The document discusses representation of an indie rock band in a music video. It describes the typical clothing of indie rock bands as plain and casual with items like denim jackets, check shirts, ripped jeans, and plain tops. It also notes that indie rock bands often dress to look independently and stand out from norms. The document also mentions that indie rock music videos often feature urban locations and vintage guitars to portray the band hanging out with friends and give a live performance sound. It describes including a close-up shot of a Coke can being kicked to represent the band as careless and continue their "bad boy" image.
Genre mindmap
Indie rock music videos typically tell a narrative story that reflects the emotions in the song lyrics, such as sadness or loneliness. They commonly showcase the band performing with various musical instruments to focus on the music. Narratives engage audiences by relating the storyline to their personal lives. Camera shots are used to depict band members and instruments, as well as the urban setting. Facial expressions create a strong emotional impact that supports the personal narrative. Editing reflects the pace of the music to set the mood for viewers.
Conventions of an indie genre
There are some common conventions seen in many indie music videos. Typically, the videos will feature a performance by the band, as indie artists want to focus on the music rather than elaborate narratives. They also want to stay true to their DIY ethos and avoid the conventions of mainstream music videos. The production values of indie videos are often minimalistic due to smaller budgets. Mise-en-scene elements like costumes, lighting, and props are also usually quite minimalistic and reflect the everyday styles and emotions conveyed by the indie music. Cinematography and editing techniques in indie videos commonly involve shots of the band performing and are edited to match the tempo of the song.
Fall Out Boy Video Analysis
The document analyzes the music video for the song "American Beauty/American Psycho" by Fall Out Boy using Andrew Goodwin's theory of seven factors that should be considered in music video analysis. The video features a young boy fascinated by a ballerina dancer. It demonstrates genre characteristics of punk rock through imagery of darkness and misery. Lyrics are represented through scenes that illustrate the boy's attraction to the dancer. The tone of the classical music in the video amplifies the elegant dancing. However, the band themselves are only briefly shown. The video also references notions of looking through scenes of the boy looking in a mirror and the dancer being watched by men.
Written music video analysis rock
The music video adheres to several conventions of heavy metal genre videos. It features dark costumes, dim lighting, and the lead singer performing with a distressed look. It also includes symbolic elements like dark figures and the singer bleeding black blood. These visuals are meant to represent the dark and angry tones of the song lyrics. The video also includes conceptual scenes of a man being chased and killed by cloaked figures, representing his struggle with inner demons. Overall, the video uses common heavy metal conventions and symbolism to visually represent and amplify the emotions and themes in the song.
Written music video analysis rock
The music video depicts the band performing in a dimly lit basement, with the lead singer looking distressed and not smiling. Conceptual scenes show a man being chased and captured by dark cloaked figures, who cut him open so that black blood oozes from his wound. This matches the dark and sinister lyrics. The video conforms to conventions of the metal genre through its dark atmosphere, use of horror elements, and emphasis on performance over narrative.
Genre
The document discusses key differences between rock/indie music videos and pop music videos. Rock/indie videos typically focus more on the performance and image of the artist, using fewer narrative elements. They also tend to have lower budgets and feature simple settings that showcase the artist, like skate parks or fields. Mise-en-scene elements like clothing are kept simple and authentic to reflect the artist's true personality, rather than being used as a marketing tool like in some pop videos. Props like guitars further enhance the perception that it is the real performance.
Music video evaluation question 1
The document summarizes the elements of an indie music video and how the author incorporated them into their own music video. Specifically:
- Live performance shots were included and intercut with narrative clips showing a character attending the band's performance to reinforce authenticity.
- A narrative was included showing a mother and daughter wanting to attend the band's show but needing to alter their appearances, commenting on obsession with image.
- Locations included a rehearsal studio, streets, and houses to suggest a grassroots identity and appeal to different demographics.
- Mise-en-scene featured indie aesthetics through clothing while settings used graffiti and posters to distance the band from commercialism.
Genre research
The document analyzes the music video for the song "People Help the People" by Birdy. It discusses several aspects of the video that are typical of the indie music genre, including:
1) The black and white vintage style of the video and costumes fits with Birdy's image and the indie genre.
2) The colorful warehouse setting and Birdy's shiny vintage jumpsuit are strong representations of the colorful, vintage-inspired indie genre.
3) The inclusion of a dance routine shows it is a performance music video, which is common in indie videos, similar to Vampire Weekend.
4) The dancers' bold, bright outfits and fast pacing of the video help get
Genre research 2
The document analyzes the music video for the song "People Help the People" by Birdy. It discusses several aspects of the video that are characteristic of the indie music genre:
1) The video is in black and white and has a vintage style reflected in the costumes, fitting with Birdy's image.
2) Scenes show a vulnerable old man needing help, matching the song's lyrics.
3) Bright colors, vintage clothing, and dance routines are typical for indie music videos and represent the genre.
4) Fast pacing and uplifting movement encourage audience participation, a goal of indie artists.
5) Strong portrayal of the female lead reflects the independent nature common in indie genre
Genre research 2
The document analyzes the music video for the song "People Help the People" by Birdy. It discusses several aspects of the video that are characteristic of the indie music genre:
1) The video is in black and white and has a vintage style reflected in the costumes, fitting with Birdy's image.
2) Scenes show a vulnerable old man needing help, matching the song's lyrics.
3) Bright colors, vintage clothing, and dance routines are typical for indie music videos and represent the genre.
4) Fast pacing and uplifting mood encourage audience movement and participation.
Genre Conventions
The document discusses conventions of indie rock music videos. It notes that typically they are either narrative or performance-based, or both, and always feature the band. The band is usually shown performing or as part of a narrative in everyday clothes rather than being "glammed up." Examples are provided of videos by The Kooks, Oasis, Kasabian, and The Killers that follow these conventions through narrative/performance elements and depictions of the band in normal clothing.
Genre analysis r and b
This document provides an analysis of the R&B music genre through examining conventions found in music videos. It notes that typical R&B music videos feature themes of gang culture, sex, drugs, and alcohol and portray women as sexual objects. Common conventions highlighted include males dressing in baggy clothing while females wear revealing outfits, males portrayed in authoritative roles, and inclusion of props like guns and drugs. The document then analyzes several popular R&B music videos, noting how they do or do not conform to these conventions through their use of mise-en-scene, costumes, violence, and other elements.
Andrew goodwin
This document outlines Andrew Goodwin's 6 key features of music videos: 1) Genre characteristics, 2) Relationship between lyrics and visuals, 3) Relationship between music and visuals, 4) Close ups of artists, 5) References to looking/voyeurism, and 6) Intertextuality. Examples are provided for each feature, such as a metal band video exemplifying genre characteristics through clothing, instruments and setting. The document aims to identify common conventions in music videos that can help in their production.
Music video categories complete
This document discusses different types of music videos. There are three main types: performance-based, narrative-based, and concept-based. Performance-based videos feature the artist directly performing the song. Narrative-based videos tell a story that relates to the song's lyrics. Concept-based videos focus on developing a single idea or theme through editing. The author's group plans to create a narrative-based video for the song "Youth" by Daughter in order to portray their perspective on social issues facing young people.
Evaluation question 1 music video
This document discusses elements commonly found in indie music videos and how they are used in the author's own music video. It covers the following key points:
- Live performance shots are used to keep the focus on the artist/band and show the relationship between performers and audience. The author's video includes live performance footage shot from different angles.
- Narrative shots break up the performance to keep viewers engaged and tell a story (the author's is of a woman seeing a band's poster and getting ready to see them).
- Settings give context (e.g. a studio for recording). The author's video uses outdoor, home, and studio settings.
- Costume and props create an indie
Representation within music videos
This document discusses different types of representations commonly seen in music videos, including locations, gender, age, costume, class, and ethnicity. Locations like London, Miami, and Ibiza are often depicted in stereotypical ways based on their climates and reputations. Gender, age, and ethnicity stereotypes also frequently appear in music videos. Class is commonly represented through displays of wealth or poverty. Costumes usually reflect the genre and location of each video.
Evaluation Question 1
The document discusses conventions of the indie rock music genre and how the media product draws from, develops, and challenges these conventions. Key conventions discussed include using close-ups of band members and instruments in music videos to emphasize authenticity and musicianship over visuals. Simplistic designs are also common for album artwork and merchandise. The media product takes inspiration from videos by Circa Waves and Arctic Monkeys but adapts conventions like using locations around London to represent the band's origins. Overall, the media product aims to portray the band as real and passionate about their music while putting their own spin on familiar indie rock conventions.
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Evaluation question1 media studies A2
The document discusses conventions in indie music videos and how the author both followed and challenged conventions in their own music video. Some conventions discussed include bands wearing casual clothing, using minimal props, incorporating various camera angles and editing techniques like thought beats. The author also discusses how they incorporated conventions but added their own flair, like using bright colors. They summarize how they approached elements like the digipak, poster, and website design in a way that both referenced conventions and added their own personality.
Media studdies posters info
This document discusses different styles of posters used by indie bands to advertise albums and tours. It analyzes posters for several bands, including Kings of Leon, Arctic Monkeys, Modest Mouse, and Of Montreal. The posters range from simple black and white designs that match album artwork to more animated and colorful styles. Based on the research, the author decides their poster for an indie band will take a laid back approach like Kings of Leon but include vibrant colors inspired by posters like Modest Mouse, coordinating with the style used in their music video and album packaging.
Catfish and the bottlemen website analysis
The Catfish and The Bottlemen website homepage features their latest music video and options to buy music, follow their social media, and sign up for their mailing list. The website uses a black and white color scheme and prominently displays the band's logo and photos. Key pages allow fans to view the band's tour dates and videos, read lyrics, purchase albums and merchandise, see tour diary videos, and contact the band's management. The website aims to connect fans to the band through behind-the-scenes content and a casual, indie style.
Vampire weekend website analysis
Vampire Weekend is an American indie rock band formed in 2006 in New York City. The band consists of Ezra Koenig, Rostam Batmanglij, Chris Tomson, and Chris Baio. They have released three studio albums between 2008-2013. The document analyzes the band's website, noting its simple black and white design. The homepage advertises their new album and features music videos. Other pages include news, their shop, tour dates, contact information, lyrics, and links to social media.
Editing process
The document describes editing a music video using Premiere Pro. Key steps included chopping clips to match lip syncing, using black and white effects, and creating a split screen with colored sections for each band member. Transparent colored titles were used and became a theme. Shots were matched to the pace, lyrics and instruments of the song. A variety of shots from different angles and perspectives were used to keep the audience engaged. Speed effects like slow motion and fast cutting helped create climaxes and kept the pace changing.
Muscial equipment
The musical equipment needed for a music video includes a drum kit with the band's name on it, two guitars, and amplifiers for the guitars. A microphone and stand are also required for the lead singer.
Shooting schedual
This document contains a schedule for filming a music video over 5 weeks from January 20th to February 27th. It details the equipment, clothing, lighting, and locations needed for each shoot on various days. Different colored shoots are planned for each week in the studio and on location, including yellow, orange, green, red, and pink. The studio will be decorated with black and white posters and plastic sheets will be used for some shoots involving powder paint.
Focus group
The document discusses two potential music video ideas for an indie genre band. Idea 1 is a performance-based video showing the band in both studio and on-location shots, with influences from The 1975. It would include black and white filming with pops of color, different editing techniques, and powder paint effects. Idea 2 has a narrative storyline depicting a toxic relationship, with scenes of arguments and the couple drinking/smoking to portray indie conventions. It would incorporate natural color and black and white, as well as slowed/sped up footage. Both ideas include close-ups of band members and shots of the full band.
Locations for my music video
The document outlines the locations that will be used for a music video. It includes shooting handheld footage of the band shopping and messing around at a local outlet mall, as it will look nice during that time of year and is close to school. Additional filming will take place in a car on the way to the outlet mall, as well as in the school's green screen studio with different backdrops, including a white sheet and newspapers. The goal is to use simple, realistic locations that fit within conventions of indie music videos.
Equipment, mise en scene, props
The document outlines the equipment, props, and mise-en-scene needed for a music video, including a Canon D1100 camera, tripod, SD card to record footage, 4 plain white t-shirts for a paint scene, a plain white cloth for black and white and plain scenes, powder paint for one scene, colorful vintage clothing for studio scenes, shooting in both a studio and on location, and editing some background shots to bright colors.
Focus group feedback
The document summarizes feedback received from a focus group about two ideas for a music band. Most people preferred idea 1 over idea 2, but also liked the poster background studio from idea 2, so the creator will combine those elements into idea 1. Feedback on the band name differed, so the creator will make their own choice later. The style will include colorful vintage clothing and a casual look to achieve an indie feel. Comments suggested combining elements of both ideas, using a split screen color idea, and merging black and white with color.
The kooks digipak analysis
The digipak for The Kooks album utilizes a black and white color scheme with hints of red throughout, conveying an indie rock genre. While the band members' faces are not shown on the front cover, their inclusion is an unconventional choice for indie bands. Inside, photographs show the band making their music and capture their casual style. The CD features the album title in block letters that overlap across the disc, intentionally linking to its indie aesthetic. Consistent monochrome imagery and a simple, readable font throughout the digipak tie the design together cohesively in a manner fitting for the band's desired indie image.
Album cover analysis
This document analyzes and summarizes several indie album covers. It notes that Jamie T's "Panic Prevention" album cover features a chaotic image that contrasts with the album title and matches his musical style. The Does It Offend You, Yeah? album depicts a working class setting that matches the style promoted by indie bands. It also notes that Arctic Monkeys features council houses, promoting an indie style. For Bastille, the cover does not include the artist's face, showing a man running away which could represent escaping life, linking to the album's dark themes. Both the title and band name use triangles instead of As, a common indie experimentation.
Conventions of indie digipaks and ideas for my own
The document discusses indie band album covers and ideas for creating a digipak. It notes that indie album covers often reflect the music's style and tend not to feature the band. If the band is shown, it is usually in an alternative or black and white style. Text on indie covers can be simple, alternative, or feature a band logo. For a digipak, the document recommends including pictures other than the band on the front cover, including the band inside, using 4-6 sleeves, and having a black and white or dull color scheme with simple fonts.
Nme magazine alaysis
The document analyzes how an indie band is portrayed in the music magazine NME. NME focuses on promoting new and indie bands. Photos on the cover generally feature the lead singer of male-fronted bands. This particular cover photo shows Liam Gallagher of the band Oasis. The font, color scheme, and design of NME are aimed at younger readers and follow conventions of how indie bands present themselves with plain black, white, and red colors and fonts.
The 1975 digipak analysis
This digipak album cover uses a simple black and white color scheme throughout to appeal to indie music fans. The front cover stands out with the band's name lit up, while maintaining a vintage font. Inside, legal information and track listings continue the theme. On the back, a different font is used for readability. Folding out the inside reveals a casual black and white band photo, matching their laidback style. Overall, the consistent minimalist design portrays the band and genre in an eye-catching yet familiar way.
Arctic monkeys digipak analysis
The Arctic Monkeys album cover features a black and white photo of a man with a casual, laid-back style smoking a cigarette to portray the band's indie, reckless attitude. Details like the cigarettes stubbed out on the CD, the man's beard, and the angled logo match conventions of the indie genre and the album's anticipated, rough-around-the-edges sound. While minimal text and an untidy feel present the album's simple style, continued themes of smoking and tiredness across the front and back covers hint at an ongoing struggle with addiction.
Album covers mood board
Indie album covers tend to focus on images or text rather than showing the band, use natural black and white color schemes rather than being over the top, and if a band is depicted it is usually in black and white.
Research into record labels
This document discusses several major record labels and their artists. Syco Music is based in London and Los Angeles, and has exclusive rights to sign winners of The X Factor and Got Talent shows. It has had significant commercial success in the UK. Virgin Records was founded in 1972 and represented major artists like the Spice Girls. Polydor Records operates as part of Universal Music Group and has represented artists like Girls Aloud, Ellie Goulding, and Lana Del Rey. The document also notes that some indie bands, like Arctic Monkeys and Imagine Dragons, gain popularity through self-released music before signing with record labels like Domino and Interscope Records.
Record labels
Record labels use independent distributors to ship records from manufacturers to retail stores on a consignment basis. Major labels have their own branch offices that distribute regionally. Promoting records through radio play, music videos, and social media is important for commercial success. Social media allows labels to monitor buzz around releases, identify influential fan communities and bloggers, and partner with brands for sponsorship opportunities to reach new audiences.
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Representation in my music video
- 1. Representation in my music video.
- 2. Youths The genre of my music video is Indie/Indie rock meaning my video mainly represents a younger generation. Indie bands tend to portray a bad boy/ cheeky image for example Oasis/ The Arctic Monkeys can be rude/crude at events and wear clothing that adds to this image e.g. leather jackets.
- 3. In Indie music videos Like I have stated in previous work there are different types of indie music videos. The ones that include the band show them in a laid back casual manner (usually shown through editing and hand held shots). The band are usually seen playing their instruments showing they really care about their music and they can be shown doing mischievous things adding to their rebellious persona.
- 4. In indie music videos Videos that follow a narrative based idea usually stick to representing youths as this is their target audience and including this makes their video relatable to them. The videos can show some form of struggle of the protagonist, some form od illegal activity (following the conventions of the bands image). Locations in these styles of videos are usually run down e.g. council estates.
- 5. Representation in my music video My music video is pure performance based therefore it shows off the style of the band, the different shoots show of the personality of the band showing them to be cheeky and laid back. This reaches my target audience as young males look up to indie bands wanting to be like them and females are attracted to their bad boy image.
- 6. Representation in my music video My music video is pure performance based therefore it shows off the style of the band, the different shoots show of the personality of the band showing them to be cheeky and laid back. This reaches my target audience as young males look up to indie bands wanting to be like them and females are attracted to their bad boy image.