The document discusses plans for a music video for the song "Maneater" by Nelly Furtado. Key points: 1) The music video will incorporate elements from the original such as dance routines, costumes, locations, and symbolism to represent the lyrics. 2) Product placement of Rimmel London lipstick will be included to help establish the artist's image. 3) A narrative-driven story will show the artist having a dream of becoming a "maneater" that feels real. 4) Various locations like an office, skate park, and urban backdrop will be featured across day and night scenes using lighting and special effects.

1. GREENLIGHT
PITCH

2. Initial
ideas

3. Nelly Furtado:
Maneater
Cutting
to the
beat
Product
placement
Brand
image
This song was written by ‘Furtado, Timothy
"Timbaland" Mosley, Jim Beanz and Nate "Danja"
Hills’ (http://en.wikipedia.org/wiki/Maneater_(Nelly_Furtado_song) therefore
maneater would represent her brand image. The
song is featured on Furtado’s ‘third album’ which
was realised in ‘2006’ so the music video therefore
the throygh the star theory she was starting to be
a even more established artist as her music was
global not just national.
Voyeurism
Dance routine
Symbolism
The genre of
this song is
pop rock
and R&B.
Costumes
(from the webisite
http://www.blinkboxmusic.com/listen/i/v12272057/Na
-Na/radio) Record label : Parent
company Sony Music Entertainment
Founded 2006 Founder: Timbaland
Distributor(s) Epic Records
(in the US)
Sony Music Entertainment
(Worldwide)
Click to watch the music video:
http://www.bing.com/videos/search?q=maneater&qs=n&form=QBVR&pq=maneater&sc=8-8&sp=-
1&sk=#view=detail&mid=D2B01D0009CEE147A337D2B01D0009CEE147A337
Strong
artist image
Intertextual
referencing
Scenes: urban
Established globally. The
music video would be suitable
for each country that it
would be disturbed in e.g.
moral beliefs, but also to take
into account of her brand
image.
Night tine at the
binging at the end
of the video it is
sunrise.
The lights
flicker to go
with the beat
of the song.
Tempo: It is at a
moderate speed through
out while the electronic
beat creates the effect
that it changes during the
song but it stays the
same.

4. Product placement
Rihanna: You
da one
Pop art
effect
Star
theoryReggae and pop
which features
some dubstep
features
Click to watch the music video:
http://www.bing.com/videos/search?q=ya%20da%20one%20by%20rihanna&qs=n&form=QBVR&pq=ya%20da%20one%20by%20rihanna&sc=0-
9&sp=-1&sk=#view=detail&mid=F90866F6ACCF4653DFF9F90866F6ACCF4653DFF9
Different
patterns
Outfits
Lighting
Artist
image
Urban
outfits
Bold
colours
patterns
Slang
Graffiti
Location
set
Esstablished globaly. The music video would
be suitable for each country that it would be
disturbed in e.g. moral beliefs, but also to
take into account of her brand image.
Music record
company

5. Alexandra Burke
Broken heels
Dance
routine
Symbolism
of the lyrics
The release date was ‘2010.’
(http://en.wikipedia.org/wiki/Broken_Heels) Therefore the
artist was quite established at this time. The
star theory would say that she is not very
established as she would of need to introduce
her music and the artist was only establish in
one country.
Genre: dance-pop, synth pop,
R&B
Costumes
Artist image
Voyresium
Click to watch the music video:
http://www.bing.com/videos/search?q=broken+heels+alexandra+burke&qs=AS&form=QBVR&pq=broken+heels&sc=8-
12&sp=2&sk=AS1#view=detail&mid=B105D3D80414D99E2D54B105D3D80414D99E2D54
Product
placement:
lipstick.

7. Therefore, the track that I have chosen to do my music video is maneater. There are overall
reasons why is because I thought of more ideas for the music video of this song. The first
reason is that this track will be for a broader target audience.
Furthermore, another reason the second reason is that the genre was easier (for me) to
come up with ideas and generate the ideas further.
The original music video is narrative driven which involves dance routine that are used to
keep the viewer interested in the music video.
In my version of the music video, Maneater, I will try to incorporate some of the elements
such as: mise en scene (micro-elements and macro-elements)camera angles, props, custom,
location, start theory, and so forth.
At first I selected a verity of songs which where: maneater; you da one and broken
heels. I decided to cancel out you da one and broken heels for several reasons.

8. Maneater
Small dance
routine
Symbolism
of the lyrics
The star theory would say
that artist is established as
the artist is global, therefore
my music video will reflect
the star theory.
Genre:
Electronic
rock,
dance-pop
and R&B.
Costumes
Artist image
voyeurism
Product placement:
Like the product in the
original video I will use
Rimmel London lipstick as it
associated with the
customers.
My artist
would
use the
star
theory.
Location: There will
be about 5 sets.
In the post
production stage I
would add special
effects to reflect the
music and to
connote the lyrics
Narrative
driven
Some animation for
background and special
effects

9. (http://www.azlyrics.com/lyrics/nellyfurtado/
maneater.html)

10. Take it back x2
[Verse 1]
Everybody look at me, me
I walk in the door you start screaming
Come on everybody what you here for?
Move your body around like a nympho
Everybody get your necks to crack around
All you crazy people come on jump around
I want to see you all on your knees, knees
You either want to be with me, or be me!
[Chorus:]
Maneater, make you work hard
Make you spend hard
Make you want all, of her love
She's a maneater
make you buy cars
make you cut cards
make you fall, real hard in love
She's a Maneater, make you work hard
Make you spend hard
Make you want all, of her love
She's a maneater
make you buy cars
make you cut cards
Wish you never ever met her at all!

11. [Verse 2]
And when she walks she walks with
passion
when she talks, she talks like she can
handle it
when she asks for something boy she
means it
even if you never ever seen it
everybody get your necks to crack around
all you crazy people come on jump around
you doing anything to keep her by your
side
because, she said she love you, love you
long time!

12. [Chorus]
[Chants]
[Chorus]
Never ever met her at all!
you wish you never ever met her at all!
you wish you never ever met her at all!
you wish you never ever met her at all!
you wish you never ever met her at all!

13. One of the meaning of the song is that Nelly Furtado has a new
artist image. So my music video would have to portray the image
that is in the lyrics by showing a representation such as body
language, dance, visual image.
‘Nympho’ ‘...strong sexual desires.’(definition from the
http://www.oxforddictionaries.com/definition/english/nympho)
meaning that artist wants to be viewed in this way possibly to sale
more records. Therefore my artist will need to be portrayed in this
way by using voyeurism. Also this can be used to show ‘love’ in my
music video as the artist wants the target audience of this song to
fall in love with her new image.

14. Performer style
•urban
Performer image
•Attractive
•sassy
•pure

15. The customs will be figure hugging as it reflects the genre of the music; to create
voyeurism to create more views of the music video. also to show the artist brand image
which will be a rock chick look. The colours of the clothes will therefore be dark tone and
the patterns will be plain as the artist will need to reflect the genre as the artist will still
need to look innocent. The outfits will also need to contain the latest fashion trends as
the music genre is also pop, so the outfit will contain designer clothing . As part of the
music video I will use product placement with the clothing used and makeup. I am
planning to advertise the lipstick Rimmel London. This will contribute to the star theory.
low-key lighting will be used in the music video to create a dramatic impact; to go with
the music pace which links into one of the media theory's by Hitchcock, the bomb
theory.
The locations for my music video are set in a urban environment: in the school computer
rooms (to make the music video look like a office), a skate park, a urban backdrop, and
studio. To set in with the genre the filming will be around sunset.

21. The target audience is for female teenage to young
adults. Which listen to the genre of music: pop-rock,
R&B and dance. There is also the exception of male
teenagers.

22. Green screen to add the
background
Film the background
Merge the shots together by
changing the opacity
Lighting

23. Maneater
Small dance
routine
Symbolism
of the lyrics
The star theory would say
that artist is established as
the artist is global, therefore
my music video will reflect
the star theory.
Genre:
Electronic
rock,
dance-pop
and R&B.
Costumes
Artist image
voyeurism
Product placement:
Like the product in the
original video I will use
Rimmel London lipstick as it
associated with the
customers.
My artist
would
use the
star
theory.
Location: There will
be about 5 sets.
In the post
production stage I
would add special
effects to reflect the
music and to
connote the lyrics
Narrative
driven
Some animation for
background and special
effects

24. The customs will be figure hugging as it reflects the genre of the music; to create
voyeurism to create more views of the music video. also to show the artist brand image
which will be a rock chick look. The colours of the clothes will therefore be dark tone and
the patterns will be plain as the artist will need to reflect the genre as the artist will still
need to look innocent. The outfits will also need to contain the latest fashion trends as
the music genre is also pop, so the outfit will contain designer clothing . As part of the
music video I will use product placement with the clothing used and makeup. I am
planning to advertise the lipstick Rimmel London. This will contribute to the star theory.
In the Nelly Furtado music video she wears the same style and colour of make up and
hair style through out and the only element that changes is the clothing.
low-key lighting will be used in the music video to create a dramatic impact; to go with
the music pace which links into one of the media theory's by Hitchcock, the bomb
theory.
The locations for my music video are set in a urban environment: in the school computer
rooms (to make the music video look like a office), a skate park, a urban backdrop, and
studio. To set in with the genre the filming will be around sunset.

26. Set:
Office bright light
Carrying paper
Rewinds
Back at desk
Recording of dusk to night
Shot of the moon goes to the actresses
Goes into the lyrics of the song- walk
through the door
Cutaway shots: back to office
Sunrise
Green screen- for the backdrop
Skate park-dance routine
End go back to the office

27. Narrative driven
Intro: lighting brightens. Artist will be working in the offices. She falls
asleep. THEN Turns into night time. Image of the moon
Outro: Wakes up in the morning with the paper work which says
maneater so the artist will look confused as her dream was real or not.

28. Red
Some of the outfit is
inspired by the Nelly
Furtardos music video

32. The extra will where a
different style of
clothing to represent
the other genre of
music that is in this
music.

34. Personals