The document discusses plans for a music video for the song "Maneater" by Nelly Furtado. Key points:
1) The music video will incorporate elements from the original such as dance routines, costumes, locations, and symbolism to represent the lyrics.
2) Product placement of Rimmel London lipstick will be included to help establish the artist's image.
3) A narrative-driven story will show the artist having a dream of becoming a "maneater" that feels real.
4) Various locations like an office, skate park, and urban backdrop will be featured across day and night scenes using lighting and special effects.
Music videos did not become an established term until the 1980s. Before then, promotional films and clips were used to promote music. The first considered "music video" was Tony Bennett's "Stranger in Paradise" in 1953. In the 1960s, The Beatles filmed 10 promotional films for their albums. Michael Jackson's "Thriller" video in the 1980s was hugely influential and helped establish the modern music video format. Lady Gaga's "Poker Face" music video was one of the first to reach over 1 billion views on YouTube in 2010, demonstrating the new opportunities online platforms created for music video promotion.
A music video is a video made to accompany a song. It features visual elements that relate to the song's lyrics, artist, and genre. Music videos both entertain audiences and help sell and promote the song. They allow artists to develop a brand image and style that draws in fans. Producing high quality music videos helps artists and bands gain more popularity and income from increased song sales, views on platforms like YouTube, and other promotional opportunities. Record labels and producers employ various strategies through music videos like creating controversy or showing new artist images to attract wider audiences and markets.
The music video for The Kooks' song "Shine On" uses various techniques to portray the band as authentic indie musicians and appeal to their target audience. It features close-ups of the band playing instruments to emphasize their musical abilities. Retro aesthetics like flowery wallpaper reference the origins of indie music. While including voyeuristic elements, it does not objectify women. The video also stands out by not including intertextual references or focusing on visual effects, reinforcing the band's anti-mainstream image and focus on their music.
The document discusses conventions of the indie rock music genre and how the media product draws from, develops, and challenges these conventions. Key conventions discussed include using close-ups of band members and instruments in music videos to emphasize authenticity and musicianship over visuals. Simplistic designs are also common for album artwork and merchandise. The media product takes inspiration from videos by Circa Waves and Arctic Monkeys but adapts conventions like using locations around London to represent the band's origins. Overall, the media product aims to portray the band as real and passionate about their music while putting their own spin on familiar indie rock conventions.
The document provides feedback on a student's music video from test audiences. According to the feedback:
- Viewers liked the variety of locations and that they changed throughout the video. They particularly liked the Spain shots.
- Some shots, like those with paint and graffiti, were seen as creative and made the video stand out. However, some shots were seen as too static or long.
- Most felt the video fit the genre of indie pop and made them want to listen to the song again. However, some felt it seemed more like a generic pop video.
- Younger and older test audiences provided similar feedback, praising the artistic elements and locations but some wanting more movement and fewer static
The band is called "can't sleep" and consists of Bee (Lucy) as the main artist and Coco (Phoebe) as the music producer. Their genre is indie rock. They created a music video with dramatic imagery to match the atmospheric sound of their song. They met in high school and bonded over sharing different types of music. To promote their band image and single, they are using vintage-inspired costumes and effects like kaleidoscopes in their music video and branding. Their target audience is teens and young adults who like similar indie rock.
Music videos serve several purposes: to make money for the record company, provide a visual to accompany the song to help audiences remember it, introduce artists, and give context to the song's meaning. Part of promoting an artist involves crafting an image through their videos. For example, Miley Cyrus' videos portray a rebellious teenager persona. Music videos also extend the life of songs and income for artists by promoting them long after albums are released. Rihanna's "Umbrella" video contributed to the song's commercial success. New outlets like YouTube have expanded how labels can distribute videos to promote artists. Videos can also promote other media like movies through product placement. The number of YouTube views a video gets now impacts
Music videos did not become an established term until the 1980s. Before then, promotional films and clips were used to promote music. The first considered "music video" was Tony Bennett's "Stranger in Paradise" in 1953. In the 1960s, The Beatles filmed 10 promotional films for their albums. Michael Jackson's "Thriller" video in the 1980s was hugely influential and helped establish the modern music video format. Lady Gaga's "Poker Face" music video was one of the first to reach over 1 billion views on YouTube in 2010, demonstrating the new opportunities online platforms created for music video promotion.
A music video is a video made to accompany a song. It features visual elements that relate to the song's lyrics, artist, and genre. Music videos both entertain audiences and help sell and promote the song. They allow artists to develop a brand image and style that draws in fans. Producing high quality music videos helps artists and bands gain more popularity and income from increased song sales, views on platforms like YouTube, and other promotional opportunities. Record labels and producers employ various strategies through music videos like creating controversy or showing new artist images to attract wider audiences and markets.
The music video for The Kooks' song "Shine On" uses various techniques to portray the band as authentic indie musicians and appeal to their target audience. It features close-ups of the band playing instruments to emphasize their musical abilities. Retro aesthetics like flowery wallpaper reference the origins of indie music. While including voyeuristic elements, it does not objectify women. The video also stands out by not including intertextual references or focusing on visual effects, reinforcing the band's anti-mainstream image and focus on their music.
The document discusses conventions of the indie rock music genre and how the media product draws from, develops, and challenges these conventions. Key conventions discussed include using close-ups of band members and instruments in music videos to emphasize authenticity and musicianship over visuals. Simplistic designs are also common for album artwork and merchandise. The media product takes inspiration from videos by Circa Waves and Arctic Monkeys but adapts conventions like using locations around London to represent the band's origins. Overall, the media product aims to portray the band as real and passionate about their music while putting their own spin on familiar indie rock conventions.
The document provides feedback on a student's music video from test audiences. According to the feedback:
- Viewers liked the variety of locations and that they changed throughout the video. They particularly liked the Spain shots.
- Some shots, like those with paint and graffiti, were seen as creative and made the video stand out. However, some shots were seen as too static or long.
- Most felt the video fit the genre of indie pop and made them want to listen to the song again. However, some felt it seemed more like a generic pop video.
- Younger and older test audiences provided similar feedback, praising the artistic elements and locations but some wanting more movement and fewer static
The band is called "can't sleep" and consists of Bee (Lucy) as the main artist and Coco (Phoebe) as the music producer. Their genre is indie rock. They created a music video with dramatic imagery to match the atmospheric sound of their song. They met in high school and bonded over sharing different types of music. To promote their band image and single, they are using vintage-inspired costumes and effects like kaleidoscopes in their music video and branding. Their target audience is teens and young adults who like similar indie rock.
Music videos serve several purposes: to make money for the record company, provide a visual to accompany the song to help audiences remember it, introduce artists, and give context to the song's meaning. Part of promoting an artist involves crafting an image through their videos. For example, Miley Cyrus' videos portray a rebellious teenager persona. Music videos also extend the life of songs and income for artists by promoting them long after albums are released. Rihanna's "Umbrella" video contributed to the song's commercial success. New outlets like YouTube have expanded how labels can distribute videos to promote artists. Videos can also promote other media like movies through product placement. The number of YouTube views a video gets now impacts
1. Goodwin suggested that music videos often link the genre of music to the genre of visuals. For example, a punk rock video may feature punk rock fashion and live performance elements.
2. Goodwin also noted there is usually a relationship between the visuals and lyrics of a music video. Visuals may illustrate, amplify, or contradict what is being sung.
3. According to Goodwin, the tone and atmosphere of a music video typically reflects the music itself.
This document discusses similarities and differences between the music video for "I Got U" by Duke Dumont and the creator's own music video for "All to You". It analyzes both videos in terms of their point-of-view shooting style, notions of voyeurism, location shots, use of close-ups of the artist, and lighting. The document also provides suggestions on how the creator could make their video more similar to "I Got U", such as improving the smoothness of point-of-view shots and filming with a stabilized camera.
The document discusses research conducted to identify the target audience for an R&B song called "If You Wanna Leave" by Tyler Noel. Initially, the target audience was thought to be mainly females, as R&B songs often focus on love and relationships, which females tend to relate to more than males. However, further research found that the target audience was narrower - specifically black females over 25 interested in soul and pop music. Feedback from this audience helped improve the music video by providing more characterization of the male antagonist and correcting technical issues.
What have you learned from your audience feedbackLauren Gilbert
The document discusses feedback received from the target audience of 16-22 year olds on a music video, magazine advertisement, and digipak created by an indie/pop band. Feedback on the music video praised the editing but some disliked the genre of music, though others of their age would. Feedback on the printed materials appreciated the consistent color scheme and representation of the main singer Laura, but suggested showing the full band more to establish them rather than just Laura. The creator took this feedback to feature the full band more in future materials to better connect with the audience.
Our music video challenges conventions of the EDM genre in some ways while adhering to others. While EDM videos typically feature narratives unrelated to the lyrics and secondary roles for artists, our video centers on the artist to develop their brand. It also includes an atypical domestic abuse storyline. However, the fast-paced editing, upbeat settings during performances, and focus on popular locations align with genre norms. Overall, the video balances fitting expectations with distinctive elements to create interest.
This document analyzes the music video for Lady Gaga's "Poker Face" and Justin Timberlake's "Rock Your Body".
For "Poker Face", the setting is a modern mansion where characters are playing poker, reflecting the song title. Lady Gaga wears flashy costumes to stand out. Props like poker chips further connect to the song. There is no strong narrative; the focus is on Lady Gaga's sexual movements and kissing extras.
"Rock Your Body" takes place in a room with changing light walls. Justin Timberlake is the sole focus, wearing trendy white clothes. Few props are used to emphasize the music. Dancing is sexual but confident, reflecting the song
The combination of the main product (album) and ancillary texts (packaging materials) is effective because:
1) A consistent style using Trajan Pro font and a black/white/grey color scheme is used throughout.
2) Themes and motifs from the music video are reflected in the album packaging, such as a brick wall and photo booth pictures.
3) The packaging relates closely to the style and mood portrayed in the music video and represents the artist's signature black clothing look.
The document analyzes several successful EDM music videos from the past year in order to understand what made them popular and gain insights for a new music video. It summarizes the views, awards, and target audiences of music videos by Calvin Harris, Mike Posner, and DJ Snake. Common factors that contributed to their success included high production quality, engaging narratives, and appealing settings and imagery that matched the EDM genre.
- Grime music originated in the early 2000s in East London as a form of expression against oppression faced by young people. It incorporated elements of UK garage, dancehall, hip hop, and more.
- Artists like So Solid Crew, Wiley, and Dizzee Rascal helped bring grime into the mainstream in the early 2000s with hit albums that captured the raw reality of life in London.
- Grime music videos typically feature the artist rapping in dark, gritty urban environments like housing estates, wearing casual tracksuit clothes to represent street culture, with fast-paced editing and angles that empower the artist.
The document discusses the synergy between three media products created to promote musician Isaiah Dreads' album: a music video, album digipak, and magazine poster. Synergy was maintained throughout by aligning the aesthetics, imagery, and themes of each product to the London grime genre. Close-up shots of the artist from the music video were consistently featured to connect the audience visually. Location, clothing, fonts, and color schemes were also aligned across products to establish coherence and effectively promote the artist and album as a whole.
The document provides an analysis of indie music videos. It discusses that indie music videos typically have low budgets and feature simple settings focused on the artist. Live performances are very common to showcase the artist's talents. Narratives are also used to help audiences relate to the song lyrics. Close-up shots of the artist are important to convey emotion. Indie videos often have a retro style through sets, costumes, and effects. There is usually a strong relationship between the visuals, music, and lyrics.
The document discusses different types of music videos and recommends a narrative/performance video to engage their target audience. It analyzes the Arctic Monkeys and Franz Ferdinand music videos that effectively combine narrative and performance elements. These elements help establish the band's identity and image while conveying the song's meaning and energy in a way that matches audience expectations. The document concludes a combination of narrative and performance would make for a successful music video that demonstrates the lyrics and meaning while adding a personal touch.
The document discusses research conducted on the target audience for a house music video and how that research impacted the final product. Key findings include:
- The target audience was determined to be males and females aged 13-30 based on comments on existing music and research on interests in house music.
- Research on social media found largely positive opinions of house music describing feelings of happiness and freedom.
- Feedback on a rough cut of the video found some positive elements but also identified issues like shaky camerawork.
- Focus groups on the final video provided feedback that helped identify further areas for improvement, like steadier camerawork, but also showed synergy with other promotional materials.
We used a close-up photo of the artist Rosie on the music poster to maintain her image, as it is common for artists to appear on their own posters. The pink and black color scheme reflects Rosie's feminine star image and the dark contrast of the video's storyline. Filters were added to the photo to make the poster look more professional and polished, and to ensure the artist's appearance also looks polished. Text was blended into the image to make the poster feel original and eye-catching, reflecting the modern style of the genre.
The document provides information about two music video directors: David Camarena and Colin Tiley. It summarizes their directing styles and levels of success. For David Camarena, it notes his use of vivid colors, dark shadows, low light exposures, and abstract editing techniques. For Colin Tiley, it describes how he tailors each video to represent both the artist and music. The document concludes by stating the author most admires David Camarena's style and wants to implement aspects of both directors' work.
This document discusses conventions of different media forms such as digipaks, music artist webpages, music videos, and specifically grime music videos. It provides examples of real products that follow conventions and analyzes how they do so. It also discusses the student's own media products, including a digipak, webpage, and music video for their artist. The student explains how their products both reinforced and challenged some conventions of grime music videos to innovate while still working within the genre structure.
Unit 29 task 2 understanding style, techniques and conventions.pptx 2samanthamwest
This music video for Katy Perry's "California Gurls" uses various techniques. It tells a narrative story through a board game setting, with Katy Perry and Snoop Dogg as characters. Animation is used to create surreal elements like the characters being made of candy. Impressionist techniques place Katy Perry in fantastical scenic backdrops. The video aims to promote Katy Perry's brand image through her fashionable outfits and choreography that emphasize her figure. Overall it creates a whimsical world connecting to the song's themes of summer and the California lifestyle.
This document summarizes how a student's media project for an A2 Media Studies course utilized conventions of real music videos, CD packaging, and advertisements to create an original work. Specifically, the student created a music video for the song "The Boyz" by Nicki Minaj and Cassie that incorporated typical elements of pop music videos like colorful imagery, dancing, scene changes, and camera angles seen in videos by other artists. The student also designed CD packaging with Nicki Minaj on the cover and track listings on the back that followed common conventions. An advertisement for the album replicated real ad elements like release date and purchase details.
This document discusses the indie pop music genre and provides examples of music videos that reflect its conventions or subvert them:
- Indie pop follows pop conventions but uses more diverse instrumentation like rock instruments or electronics. It originated in the UK and expanded in the US in the 1990s.
- Lana Del Rey's "Young and Beautiful" video focuses on her facial expressions against a plain black background, emphasizing the male gaze.
- Marina and the Diamonds's "Primadonna" video depicts her wishing for luxury through lavish costumes and settings that reflect the lyrics.
- Halsey's "New Americana" video subverts conventions by depicting an oppressed group rebelling against authority through
The document discusses how the media product uses conventions of real music videos. It analyzes shots in the video that link visuals to lyrics or narrative. It also examines how the shots represent how a record company would want their artist portrayed as edgy or popular. Genre conventions like the use of sexuality in pop videos and intertextual references are discussed. Camera shots, lighting, mise-en-scene, and inspiration from other music videos are evaluated in terms of how they develop conventions of the genre.
The document discusses pop music genres and styles of music videos. It focuses on the teen pop genre, which combines elements of pop, rock, R&B, country and electronic music. Characteristics include autotuned vocals, choreographed dancing and visual appeal. Examples given are songs by David Guetta, Taylor Swift, One Direction, Skylar Grey and Miley Cyrus. The author chooses to make a performance-style music video for this genre, focusing on filmed performances set to the song. Music videos are also discussed in terms of their music, lyrics, mis en scene, imagery, camera work, editing and sound editing.
The document discusses the genre of teen pop music and how it will be used to create a music video. Teen pop captures elements of other genres like pop, rock, R&B and electronic, and is typically characterized by auto-tuned vocals, choreographed dancing and an emphasis on visual appeal. The lyrics often focus on the problems and issues faced by teenagers. The document outlines the style of a performance-based pop music video, including elements like close-up shots of the artist, camera movements, and editing the footage to match the music.
1. Goodwin suggested that music videos often link the genre of music to the genre of visuals. For example, a punk rock video may feature punk rock fashion and live performance elements.
2. Goodwin also noted there is usually a relationship between the visuals and lyrics of a music video. Visuals may illustrate, amplify, or contradict what is being sung.
3. According to Goodwin, the tone and atmosphere of a music video typically reflects the music itself.
This document discusses similarities and differences between the music video for "I Got U" by Duke Dumont and the creator's own music video for "All to You". It analyzes both videos in terms of their point-of-view shooting style, notions of voyeurism, location shots, use of close-ups of the artist, and lighting. The document also provides suggestions on how the creator could make their video more similar to "I Got U", such as improving the smoothness of point-of-view shots and filming with a stabilized camera.
The document discusses research conducted to identify the target audience for an R&B song called "If You Wanna Leave" by Tyler Noel. Initially, the target audience was thought to be mainly females, as R&B songs often focus on love and relationships, which females tend to relate to more than males. However, further research found that the target audience was narrower - specifically black females over 25 interested in soul and pop music. Feedback from this audience helped improve the music video by providing more characterization of the male antagonist and correcting technical issues.
What have you learned from your audience feedbackLauren Gilbert
The document discusses feedback received from the target audience of 16-22 year olds on a music video, magazine advertisement, and digipak created by an indie/pop band. Feedback on the music video praised the editing but some disliked the genre of music, though others of their age would. Feedback on the printed materials appreciated the consistent color scheme and representation of the main singer Laura, but suggested showing the full band more to establish them rather than just Laura. The creator took this feedback to feature the full band more in future materials to better connect with the audience.
Our music video challenges conventions of the EDM genre in some ways while adhering to others. While EDM videos typically feature narratives unrelated to the lyrics and secondary roles for artists, our video centers on the artist to develop their brand. It also includes an atypical domestic abuse storyline. However, the fast-paced editing, upbeat settings during performances, and focus on popular locations align with genre norms. Overall, the video balances fitting expectations with distinctive elements to create interest.
This document analyzes the music video for Lady Gaga's "Poker Face" and Justin Timberlake's "Rock Your Body".
For "Poker Face", the setting is a modern mansion where characters are playing poker, reflecting the song title. Lady Gaga wears flashy costumes to stand out. Props like poker chips further connect to the song. There is no strong narrative; the focus is on Lady Gaga's sexual movements and kissing extras.
"Rock Your Body" takes place in a room with changing light walls. Justin Timberlake is the sole focus, wearing trendy white clothes. Few props are used to emphasize the music. Dancing is sexual but confident, reflecting the song
The combination of the main product (album) and ancillary texts (packaging materials) is effective because:
1) A consistent style using Trajan Pro font and a black/white/grey color scheme is used throughout.
2) Themes and motifs from the music video are reflected in the album packaging, such as a brick wall and photo booth pictures.
3) The packaging relates closely to the style and mood portrayed in the music video and represents the artist's signature black clothing look.
The document analyzes several successful EDM music videos from the past year in order to understand what made them popular and gain insights for a new music video. It summarizes the views, awards, and target audiences of music videos by Calvin Harris, Mike Posner, and DJ Snake. Common factors that contributed to their success included high production quality, engaging narratives, and appealing settings and imagery that matched the EDM genre.
- Grime music originated in the early 2000s in East London as a form of expression against oppression faced by young people. It incorporated elements of UK garage, dancehall, hip hop, and more.
- Artists like So Solid Crew, Wiley, and Dizzee Rascal helped bring grime into the mainstream in the early 2000s with hit albums that captured the raw reality of life in London.
- Grime music videos typically feature the artist rapping in dark, gritty urban environments like housing estates, wearing casual tracksuit clothes to represent street culture, with fast-paced editing and angles that empower the artist.
The document discusses the synergy between three media products created to promote musician Isaiah Dreads' album: a music video, album digipak, and magazine poster. Synergy was maintained throughout by aligning the aesthetics, imagery, and themes of each product to the London grime genre. Close-up shots of the artist from the music video were consistently featured to connect the audience visually. Location, clothing, fonts, and color schemes were also aligned across products to establish coherence and effectively promote the artist and album as a whole.
The document provides an analysis of indie music videos. It discusses that indie music videos typically have low budgets and feature simple settings focused on the artist. Live performances are very common to showcase the artist's talents. Narratives are also used to help audiences relate to the song lyrics. Close-up shots of the artist are important to convey emotion. Indie videos often have a retro style through sets, costumes, and effects. There is usually a strong relationship between the visuals, music, and lyrics.
The document discusses different types of music videos and recommends a narrative/performance video to engage their target audience. It analyzes the Arctic Monkeys and Franz Ferdinand music videos that effectively combine narrative and performance elements. These elements help establish the band's identity and image while conveying the song's meaning and energy in a way that matches audience expectations. The document concludes a combination of narrative and performance would make for a successful music video that demonstrates the lyrics and meaning while adding a personal touch.
The document discusses research conducted on the target audience for a house music video and how that research impacted the final product. Key findings include:
- The target audience was determined to be males and females aged 13-30 based on comments on existing music and research on interests in house music.
- Research on social media found largely positive opinions of house music describing feelings of happiness and freedom.
- Feedback on a rough cut of the video found some positive elements but also identified issues like shaky camerawork.
- Focus groups on the final video provided feedback that helped identify further areas for improvement, like steadier camerawork, but also showed synergy with other promotional materials.
We used a close-up photo of the artist Rosie on the music poster to maintain her image, as it is common for artists to appear on their own posters. The pink and black color scheme reflects Rosie's feminine star image and the dark contrast of the video's storyline. Filters were added to the photo to make the poster look more professional and polished, and to ensure the artist's appearance also looks polished. Text was blended into the image to make the poster feel original and eye-catching, reflecting the modern style of the genre.
The document provides information about two music video directors: David Camarena and Colin Tiley. It summarizes their directing styles and levels of success. For David Camarena, it notes his use of vivid colors, dark shadows, low light exposures, and abstract editing techniques. For Colin Tiley, it describes how he tailors each video to represent both the artist and music. The document concludes by stating the author most admires David Camarena's style and wants to implement aspects of both directors' work.
This document discusses conventions of different media forms such as digipaks, music artist webpages, music videos, and specifically grime music videos. It provides examples of real products that follow conventions and analyzes how they do so. It also discusses the student's own media products, including a digipak, webpage, and music video for their artist. The student explains how their products both reinforced and challenged some conventions of grime music videos to innovate while still working within the genre structure.
Unit 29 task 2 understanding style, techniques and conventions.pptx 2samanthamwest
This music video for Katy Perry's "California Gurls" uses various techniques. It tells a narrative story through a board game setting, with Katy Perry and Snoop Dogg as characters. Animation is used to create surreal elements like the characters being made of candy. Impressionist techniques place Katy Perry in fantastical scenic backdrops. The video aims to promote Katy Perry's brand image through her fashionable outfits and choreography that emphasize her figure. Overall it creates a whimsical world connecting to the song's themes of summer and the California lifestyle.
This document summarizes how a student's media project for an A2 Media Studies course utilized conventions of real music videos, CD packaging, and advertisements to create an original work. Specifically, the student created a music video for the song "The Boyz" by Nicki Minaj and Cassie that incorporated typical elements of pop music videos like colorful imagery, dancing, scene changes, and camera angles seen in videos by other artists. The student also designed CD packaging with Nicki Minaj on the cover and track listings on the back that followed common conventions. An advertisement for the album replicated real ad elements like release date and purchase details.
This document discusses the indie pop music genre and provides examples of music videos that reflect its conventions or subvert them:
- Indie pop follows pop conventions but uses more diverse instrumentation like rock instruments or electronics. It originated in the UK and expanded in the US in the 1990s.
- Lana Del Rey's "Young and Beautiful" video focuses on her facial expressions against a plain black background, emphasizing the male gaze.
- Marina and the Diamonds's "Primadonna" video depicts her wishing for luxury through lavish costumes and settings that reflect the lyrics.
- Halsey's "New Americana" video subverts conventions by depicting an oppressed group rebelling against authority through
The document discusses how the media product uses conventions of real music videos. It analyzes shots in the video that link visuals to lyrics or narrative. It also examines how the shots represent how a record company would want their artist portrayed as edgy or popular. Genre conventions like the use of sexuality in pop videos and intertextual references are discussed. Camera shots, lighting, mise-en-scene, and inspiration from other music videos are evaluated in terms of how they develop conventions of the genre.
The document discusses pop music genres and styles of music videos. It focuses on the teen pop genre, which combines elements of pop, rock, R&B, country and electronic music. Characteristics include autotuned vocals, choreographed dancing and visual appeal. Examples given are songs by David Guetta, Taylor Swift, One Direction, Skylar Grey and Miley Cyrus. The author chooses to make a performance-style music video for this genre, focusing on filmed performances set to the song. Music videos are also discussed in terms of their music, lyrics, mis en scene, imagery, camera work, editing and sound editing.
The document discusses the genre of teen pop music and how it will be used to create a music video. Teen pop captures elements of other genres like pop, rock, R&B and electronic, and is typically characterized by auto-tuned vocals, choreographed dancing and an emphasis on visual appeal. The lyrics often focus on the problems and issues faced by teenagers. The document outlines the style of a performance-based pop music video, including elements like close-up shots of the artist, camera movements, and editing the footage to match the music.
The document discusses how the media product challenges conventions of real Hip Hop and R&B music videos. It portrays the female lead in a non-sexual way, unlike typical videos which use the "male gaze". It also shows the male lead in a vulnerable state through lighting and camera angles, breaking from conventions of displaying arrogance. Overall, the video challenges stereotypes while still developing themes seen in inspirational works like Drake's "Find Your Love".
Evaluation Question 1: In what ways does your media product use, develop or c...Sam Graves
The document describes various elements of a music video created to promote a band. It discusses the gloomy mise-en-scene inspired by the film "The Road", including dark costumes and grey skies. It describes the lone guitar prop and handheld camera techniques used to create a sense of loneliness. The narrative follows a man searching alone in the woods who finds hope in a woman. Corresponding website, digipak, and music video designs were created to promote the band's album in an integrated way, drawing inspiration from the band Arctic Monkeys.
The document discusses different styles of music videos, including:
1) Performance videos that feature live footage of concerts to connect with fans. Taylor Swift's "Red" and Coldplay's "A Head Full of Dreams" are examples.
2) Animation styles used by artists like Gorillaz to create something unique. This style is synonymous with Gorillaz.
3) Narrative styles that tell a story to make a song more memorable, like Taylor Swift's "You Belong with Me" music video.
4) Impressionist styles where other artists sing a song as a form of respect, like celebrities singing Johnny Cash's "Cut You Down."
This document summarizes the genre conventions represented in various music videos. It discusses how Taylor Swift's "Shake It Off" incorporates different genres through costumes and settings. It also analyzes Olly Murs' "Beautiful to Me" for its natural lighting and relatable storyline. The document provides overviews of several other music videos and how they fit conventions of genres like pop, rock, alternative, country, and rap.
The document describes the student's music video project for the song "Blank Space" by Taylor Swift. It includes details about choosing to make a music video, conventions used in the pop music video genre, and elements of branding across the video, album packaging, and website. Key points are that the video tells a story about a relationship with a psychotic girlfriend, conventions followed include fashionable outfits and a narrative story, and branding elements like consistent colors were used to create an identity for the artist across all parts of the project.
1) Daft Punk, 50 Cent, and One Direction each focus on different music genres and target specific markets to maximize profits. Daft Punk focuses on Euro house music, 50 Cent is known for hip hop, and One Direction targets younger females with pop music.
2) 50 Cent's music videos depict an lavish, "otherworldly" lifestyle to promote desirability. One Direction's "What Makes You Beautiful" uses close-ups of band members, beaches, and fashion trends to appeal to their young female audience.
3) Daft Punk's "Instant Crush" video matches the punk rock-inspired character through clothing and location to complement the song's style while telling
The music video uses conventions of alternative pop and trap pop genres like props, artistic editing, close-ups, and portraying the artist in a sexual manner. It represents depressed young people struggling with love and sexual desires, depicting unhealthy behaviors like underage smoking. The branding maintains consistency across the website, digipak, and video through a color scheme of black, white, and pink, prominent imagery of the artist, and complementing elements like roses, candles, and cigarettes. The video aims to engage audiences, especially young girls, through its emotional narrative and sexual appeal.
The document discusses conventions in music videos and how the author's music video for Lady Gaga's "Till It Happens to You" adheres to and develops conventions. The author researched conventions like shot types, camera angles, editing, and mise-en-scene. They filmed the video using mostly close-ups and a tripod to convey emotion. They also included sexualized makeup and revealing clothing to portray the song's message about exploitation while conforming to industry demands. Overall, the author felt their video adhered to conventions through its use of techniques like performance, editing, and visual elements.
This document discusses plans for the music video for the song "Who Knew" by artist Nevada Drew. The video will tell a narrative story of a couple drifting apart as the relationship breaks down due to differences, while also featuring Nevada Drew performing the song. It will be filmed on location in various parts of London and use natural lighting, camera movement, and editing techniques to convey raw emotion and showcase Nevada Drew's artistic style within the pop rock genre.
This document discusses conventions used in different music video genres including rock, hip hop/R&B, pop, and indie. For rock videos, they are often performance-based and include shots of the band playing live along with close-ups of their style and personas. Hip hop/R&B videos typically use low camera angles to portray the artist's power and include displays of wealth through jewelry and clothing. Pop videos contain narratives and performances to promote the artist along with establishing shots of their surroundings. Indie videos frequently tell social stories through narratives that relate to the song's lyrics with low-budget settings like studios, cities, and parks.
The document discusses how the author of a music video product followed and challenged conventions of the genre. They mostly conformed to conventions like using natural locations, matching edits to the song pace, and a black and white color scheme. However, they challenged conventions by using an ambiguous storyline rather than a typical love story, and experimenting with mixing black and white and color footage. For their website and digipak ancillary tasks, the author conformed to conventions like using consistent branding but challenged overly contrasting colors in favor of more complimentary tones fitting the genre.
This document provides an analysis of the music video for Dua Lipa's song "New Rules". It discusses several features of the video in relation to typical conventions of music video genres. It notes that the video demonstrates characteristics of the pop genre through its minimal scenery, bright coloring, close-ups of the artist, and emphasis on Dua Lipa's styling and appearance. It also analyzes how the video creates relationships between the lyrics, music, and visuals to engage the audience. Motifs like Dua Lipa's consistent visual style and the use of "screen within screen" are also discussed.
This document provides an in-depth analysis of 4 music videos by Beyoncé in 3 or less sentences per video:
1. "No Angel" shows Beyoncé in a run-down setting with rebellious characters, using imagery to portray the song's theme through cinematography and mise-en-scene.
2. "Flawless" is a performance-based black-and-white video using effects like slow motion across shots in a rustic setting to portray concepts like feminism.
3. "Pretty Hurts" tells a narrative of a beauty pageant through shots of preparation and competition, portraying the mental and physical toll of obsession with beauty.
The document summarizes the process of creating a music video for a hip hop song that conforms to mainstream hip hop conventions. Key elements incorporated include having the artist wear casual clothes, use facial expressions and hand gestures to engage with the lyrics, shoot in typical hip hop locations like in front of graffiti walls, and use camera shots and lighting similar to popular hip hop videos. Feedback from the target audience confirmed that the music video and promotional materials matched expectations of the hip hop genre.
- Studded Roses is a four-member rock/pop band formed in 2011 that is signed to Sony BMG. Their ideology is about women's superiority over men.
- The proposed music video would follow a narrative of the band members chasing and gaining control over men. It would include scenes of the band lip syncing, driving in a parking lot, and walking down the street while wearing fashionable clothing.
- The video aims to portray modern representations of powerful women and include elements commonly found in music videos for the genre like close-ups, matching lyrics to visuals, and intertextual references.
- Studded Roses is a four-member rock/pop band formed in 2011 that is signed to Sony BMG. Their ideology is about women's superiority over men.
- The proposed music video synopsis follows one band member walking through the city and dropping a rose. It then shows the band lip syncing and scenes of the band members chasing and having power over men.
- The video aims to portray modern representations of women and include typical elements of the genre like fashionable clothing, bold makeup, and portraying women as powerful figures.
This document summarizes and analyzes the codes and conventions of music videos in different genres, including pop, indie rock, and hip hop. For the pop song "Counting Stars" by One Republic, the summary notes its dual narrative structure showing the band practicing in a basement while a church meeting occurs above, representing heaven and hell. For the indie rock song "Paradise" by Coldplay, the summary discusses its narrative of Chris Martin as an elephant searching for his family and its use of live performance footage. For the hip hop song "Azonto" by Fuse ODG, the summary highlights its various location shots and use of close-ups of the artist to promote him.
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ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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3. Nelly Furtado:
Maneater
Cutting
to the
beat
Product
placement
Brand
image
This song was written by ‘Furtado, Timothy
"Timbaland" Mosley, Jim Beanz and Nate "Danja"
Hills’ (http://en.wikipedia.org/wiki/Maneater_(Nelly_Furtado_song) therefore
maneater would represent her brand image. The
song is featured on Furtado’s ‘third album’ which
was realised in ‘2006’ so the music video therefore
the throygh the star theory she was starting to be
a even more established artist as her music was
global not just national.
Voyeurism
Dance routine
Symbolism
The genre of
this song is
pop rock
and R&B.
Costumes
(from the webisite
http://www.blinkboxmusic.com/listen/i/v12272057/Na
-Na/radio) Record label : Parent
company Sony Music Entertainment
Founded 2006 Founder: Timbaland
Distributor(s) Epic Records
(in the US)
Sony Music Entertainment
(Worldwide)
Click to watch the music video:
http://www.bing.com/videos/search?q=maneater&qs=n&form=QBVR&pq=maneater&sc=8-8&sp=-
1&sk=#view=detail&mid=D2B01D0009CEE147A337D2B01D0009CEE147A337
Strong
artist image
Intertextual
referencing
Scenes: urban
Established globally. The
music video would be suitable
for each country that it
would be disturbed in e.g.
moral beliefs, but also to take
into account of her brand
image.
Night tine at the
binging at the end
of the video it is
sunrise.
The lights
flicker to go
with the beat
of the song.
Tempo: It is at a
moderate speed through
out while the electronic
beat creates the effect
that it changes during the
song but it stays the
same.
4. Product placement
Rihanna: You
da one
Pop art
effect
Star
theoryReggae and pop
which features
some dubstep
features
Click to watch the music video:
http://www.bing.com/videos/search?q=ya%20da%20one%20by%20rihanna&qs=n&form=QBVR&pq=ya%20da%20one%20by%20rihanna&sc=0-
9&sp=-1&sk=#view=detail&mid=F90866F6ACCF4653DFF9F90866F6ACCF4653DFF9
Different
patterns
Outfits
Lighting
Artist
image
Urban
outfits
Bold
colours
patterns
Slang
Graffiti
Location
set
Esstablished globaly. The music video would
be suitable for each country that it would be
disturbed in e.g. moral beliefs, but also to
take into account of her brand image.
Music record
company
5. Alexandra Burke
Broken heels
Dance
routine
Symbolism
of the lyrics
The release date was ‘2010.’
(http://en.wikipedia.org/wiki/Broken_Heels) Therefore the
artist was quite established at this time. The
star theory would say that she is not very
established as she would of need to introduce
her music and the artist was only establish in
one country.
Genre: dance-pop, synth pop,
R&B
Costumes
Artist image
Voyresium
Click to watch the music video:
http://www.bing.com/videos/search?q=broken+heels+alexandra+burke&qs=AS&form=QBVR&pq=broken+heels&sc=8-
12&sp=2&sk=AS1#view=detail&mid=B105D3D80414D99E2D54B105D3D80414D99E2D54
Product
placement:
lipstick.
6.
7. Therefore, the track that I have chosen to do my music video is maneater. There are overall
reasons why is because I thought of more ideas for the music video of this song. The first
reason is that this track will be for a broader target audience.
Furthermore, another reason the second reason is that the genre was easier (for me) to
come up with ideas and generate the ideas further.
The original music video is narrative driven which involves dance routine that are used to
keep the viewer interested in the music video.
In my version of the music video, Maneater, I will try to incorporate some of the elements
such as: mise en scene (micro-elements and macro-elements)camera angles, props, custom,
location, start theory, and so forth.
At first I selected a verity of songs which where: maneater; you da one and broken
heels. I decided to cancel out you da one and broken heels for several reasons.
8. Maneater
Small dance
routine
Symbolism
of the lyrics
The star theory would say
that artist is established as
the artist is global, therefore
my music video will reflect
the star theory.
Genre:
Electronic
rock,
dance-pop
and R&B.
Costumes
Artist image
voyeurism
Product placement:
Like the product in the
original video I will use
Rimmel London lipstick as it
associated with the
customers.
My artist
would
use the
star
theory.
Location: There will
be about 5 sets.
In the post
production stage I
would add special
effects to reflect the
music and to
connote the lyrics
Narrative
driven
Some animation for
background and special
effects
10. Take it back x2
[Verse 1]
Everybody look at me, me
I walk in the door you start screaming
Come on everybody what you here for?
Move your body around like a nympho
Everybody get your necks to crack around
All you crazy people come on jump around
I want to see you all on your knees, knees
You either want to be with me, or be me!
[Chorus:]
Maneater, make you work hard
Make you spend hard
Make you want all, of her love
She's a maneater
make you buy cars
make you cut cards
make you fall, real hard in love
She's a Maneater, make you work hard
Make you spend hard
Make you want all, of her love
She's a maneater
make you buy cars
make you cut cards
Wish you never ever met her at all!
11. [Verse 2]
And when she walks she walks with
passion
when she talks, she talks like she can
handle it
when she asks for something boy she
means it
even if you never ever seen it
everybody get your necks to crack around
all you crazy people come on jump around
you doing anything to keep her by your
side
because, she said she love you, love you
long time!
12. [Chorus]
[Chants]
[Chorus]
Never ever met her at all!
you wish you never ever met her at all!
you wish you never ever met her at all!
you wish you never ever met her at all!
you wish you never ever met her at all!
13. One of the meaning of the song is that Nelly Furtado has a new
artist image. So my music video would have to portray the image
that is in the lyrics by showing a representation such as body
language, dance, visual image.
‘Nympho’ ‘...strong sexual desires.’(definition from the
http://www.oxforddictionaries.com/definition/english/nympho)
meaning that artist wants to be viewed in this way possibly to sale
more records. Therefore my artist will need to be portrayed in this
way by using voyeurism. Also this can be used to show ‘love’ in my
music video as the artist wants the target audience of this song to
fall in love with her new image.
15. The customs will be figure hugging as it reflects the genre of the music; to create
voyeurism to create more views of the music video. also to show the artist brand image
which will be a rock chick look. The colours of the clothes will therefore be dark tone and
the patterns will be plain as the artist will need to reflect the genre as the artist will still
need to look innocent. The outfits will also need to contain the latest fashion trends as
the music genre is also pop, so the outfit will contain designer clothing . As part of the
music video I will use product placement with the clothing used and makeup. I am
planning to advertise the lipstick Rimmel London. This will contribute to the star theory.
low-key lighting will be used in the music video to create a dramatic impact; to go with
the music pace which links into one of the media theory's by Hitchcock, the bomb
theory.
The locations for my music video are set in a urban environment: in the school computer
rooms (to make the music video look like a office), a skate park, a urban backdrop, and
studio. To set in with the genre the filming will be around sunset.
16.
17.
18.
19.
20.
21. The target audience is for female teenage to young
adults. Which listen to the genre of music: pop-rock,
R&B and dance. There is also the exception of male
teenagers.
22. Green screen to add the
background
Film the background
Merge the shots together by
changing the opacity
Lighting
23. Maneater
Small dance
routine
Symbolism
of the lyrics
The star theory would say
that artist is established as
the artist is global, therefore
my music video will reflect
the star theory.
Genre:
Electronic
rock,
dance-pop
and R&B.
Costumes
Artist image
voyeurism
Product placement:
Like the product in the
original video I will use
Rimmel London lipstick as it
associated with the
customers.
My artist
would
use the
star
theory.
Location: There will
be about 5 sets.
In the post
production stage I
would add special
effects to reflect the
music and to
connote the lyrics
Narrative
driven
Some animation for
background and special
effects
24. The customs will be figure hugging as it reflects the genre of the music; to create
voyeurism to create more views of the music video. also to show the artist brand image
which will be a rock chick look. The colours of the clothes will therefore be dark tone and
the patterns will be plain as the artist will need to reflect the genre as the artist will still
need to look innocent. The outfits will also need to contain the latest fashion trends as
the music genre is also pop, so the outfit will contain designer clothing . As part of the
music video I will use product placement with the clothing used and makeup. I am
planning to advertise the lipstick Rimmel London. This will contribute to the star theory.
In the Nelly Furtado music video she wears the same style and colour of make up and
hair style through out and the only element that changes is the clothing.
low-key lighting will be used in the music video to create a dramatic impact; to go with
the music pace which links into one of the media theory's by Hitchcock, the bomb
theory.
The locations for my music video are set in a urban environment: in the school computer
rooms (to make the music video look like a office), a skate park, a urban backdrop, and
studio. To set in with the genre the filming will be around sunset.
25.
26. Set:
Office bright light
Carrying paper
Rewinds
Back at desk
Recording of dusk to night
Shot of the moon goes to the actresses
Goes into the lyrics of the song- walk
through the door
Cutaway shots: back to office
Sunrise
Green screen- for the backdrop
Skate park-dance routine
End go back to the office
27. Narrative driven
Intro: lighting brightens. Artist will be working in the offices. She falls
asleep. THEN Turns into night time. Image of the moon
Outro: Wakes up in the morning with the paper work which says
maneater so the artist will look confused as her dream was real or not.
28. Red
Some of the outfit is
inspired by the Nelly
Furtardos music video
29.
30.
31.
32. The extra will where a
different style of
clothing to represent
the other genre of
music that is in this
music.