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Music Video Research
Joe Carabini
Photograph
• Ed Sheeran
• Acoustic
• Narrative
• Reminiscing the past- follows the theme of the song with a personal touch from artist
• Personal touch makes a more intimate experience with the audience
• This is something I would like to incorporate in my music video because the home video
montage effect creates a feeling of intimacy between the audience and producer. I feel
this would be ideal as I want my video to create an emotional response from the
viewers. Also, as an amateur producer it would be easier to make this appear authentic.
Trap Queen
• Fetty Wap
• Grime/hip hop
• Symbolic/narrative
• Promoting genre and artist in a glorified manner
• Incorporates certain lines from the song and transforms them into a visual, i.e.
cooking pies.
• I think that the way in which lyrics are visually represented is something I want
to include in my music video because this can increase the hype created by
certain lines, particularly in the chorus.
Stan
• Eminiem
• Rap
• Narrative
• Tackles issue of mental health
• Visually depicts story told through lyrics
• I would like to explore the possibility of similarly having a strong, clear narrative
continued through the entire video. This video is pretty much a short film and this is
something I feel could be effective if the video in the story runs parallel with the story
in the song.
Now You’re Gone
• Basshunter
• Dance
• Narrrative
• To enhance the entertainment with the song
• Although the song is focused on music instead of lyrics and the lyrics don’t have
much substance, the music video tells the story behind the song. This gives the
song more substance and, therefore, the audience feel an emotional response and
connection to the artist. I want to create a similar emotional response for my
audience by adding substance to the song
• The actors are ‘good looking’ people; this is a commonly used technique in the
media industry to glamorise the video and make it more aesthetically pleasing.
Pompeii
• Bastille
• Pop/rock
• Narrative/concept
• Allows the audience to interpret it how they want
• A story is told but is deliberately unclear, leaving it open for interpretation.
This idea of audiences making personal interpretations is something I
would like to explore as I feel it would make my video more intriguing and
memorable.
No Church in the Wild
• Kanye West & Jay Z
• Hip hop
• Narrative
• Intended to make message in song more effective
• Very appropriate to the song and genre
Baby
• Justin Bieber
• Pop
• Narrative
• Intended to appeal to young audience
• Relevant to target audience
Little Talks
• Of Monsters and Men
• Indie/folk
• Symbolic/concept
• Audience can interpret it in their own personal way
• Simplistic and easy to follow
Thinking Out Loud
• Ed Sheeran
• Acoustic/soft rock
• Symbolic
• Hyper-romanticising original song
• Helps exaggerate romantic tone of the song
Loyal
• Chris Brown
• Hip hop
• Symbolic
• Artists’ self-promotion
• Includes elements of performance-based videos
Don’t You Worry Child
• Swedish House Mafia
• Dance/house
• Performance
• Create hype for audience
• Includes scenes from previous live performances to hype up viewers
Beneath Your Beautiful
• Labrinth
• Pop
• Performance/Symbolic
• Exaggerates tone of song
• Well-timed lip-syncing
Let Her Go
• Passenger
• Acoustic
• Performance
• Tries to incorporate artist’s persona
• Deliberately poor camerawork creates feeling of home recording
Lose Yourself
• Eminem
• Rap
• Narrative/performance
• For use in movie
• Non-linear narrative structure has similarities to movie trailers and keeps
it exciting.
Demons
• Imagine Dragons
• Rock
• Performance/narrative
• Conveys a clear message
• The blend of performance and narrative is very clever and well executed.
Hall of Fame
• The Script
• Pop/rock
• Narrative/performance
• Trying to inspire viewers
• Montage editing allows them to fit multiple storylines in one video with
shots of the artists singing too.
See You Again
• Wiz Khalifa
• Pop/rap
• Symbolic
• Tribute to someone who has died
• Captures emotional aspects well to provoke an emotional response from
the audience
Frisky
• Tinie Tempah
• Rap
• Symbolic
• Basic, superficial entertainment
• Simple but effective
Viva La Vida
• Coldplay
• Rock
• Performance/symbolic
• Artists performing song to camera. This is effective because they are
famous and so they’re easily recognisable.
• They used effects to make the video seem unorthodox.
How To Save a Life
• The Fray
• Indie
• Performance
• Self-promotion
• This video is very simple to prevent distracting from the song
Mr Brightside
• The Killers
• Rock
• Performance
• Entertainment
• Intriguing mise-en-scene and costumes
Sex on Fire
• Kings of Leon
• Rock
• Symbolic
• Leaves it open for interpretation
• Conveys emotion that is appropriate to song
Wonderwall
• Oasis
• Pop
• Performance
• Self-promotion and entertainment
• Retro style is unique
Baggy Trousers
• Madness
• Ska
• Performance/narrative
• General entertainment
• Features visual representations of lyrics
Subterranean Homesick Blues
• Bob Dylan
• Folk
• Symbolic
• Conveys a message
• Simplistic and unique- the first of its kind
I Will Wait
• Mumford and Sons
• Folk
• Performance
• Self-promotion
• Entire video is footage a single performance
• Shows crowd looking very excitable- creates good self-image
Rule The World
• Take That
• Pop
• Performance
• TV purposes
• Unusual approach of showing them in recording studio in a ‘behind the
scenes’ style video
Black Skinhead
• Kanye West
• Hip hop
• Concept
• Confuses audience
• Obscure images add to unnatural tone of song
American Boy
• Estelle
• Pop/rap
• Symbolic
• Self-promotion
• Simplistic- no background makes artists more prominent.

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Music video research

  • 2. Photograph • Ed Sheeran • Acoustic • Narrative • Reminiscing the past- follows the theme of the song with a personal touch from artist • Personal touch makes a more intimate experience with the audience • This is something I would like to incorporate in my music video because the home video montage effect creates a feeling of intimacy between the audience and producer. I feel this would be ideal as I want my video to create an emotional response from the viewers. Also, as an amateur producer it would be easier to make this appear authentic.
  • 3. Trap Queen • Fetty Wap • Grime/hip hop • Symbolic/narrative • Promoting genre and artist in a glorified manner • Incorporates certain lines from the song and transforms them into a visual, i.e. cooking pies. • I think that the way in which lyrics are visually represented is something I want to include in my music video because this can increase the hype created by certain lines, particularly in the chorus.
  • 4. Stan • Eminiem • Rap • Narrative • Tackles issue of mental health • Visually depicts story told through lyrics • I would like to explore the possibility of similarly having a strong, clear narrative continued through the entire video. This video is pretty much a short film and this is something I feel could be effective if the video in the story runs parallel with the story in the song.
  • 5. Now You’re Gone • Basshunter • Dance • Narrrative • To enhance the entertainment with the song • Although the song is focused on music instead of lyrics and the lyrics don’t have much substance, the music video tells the story behind the song. This gives the song more substance and, therefore, the audience feel an emotional response and connection to the artist. I want to create a similar emotional response for my audience by adding substance to the song • The actors are ‘good looking’ people; this is a commonly used technique in the media industry to glamorise the video and make it more aesthetically pleasing.
  • 6. Pompeii • Bastille • Pop/rock • Narrative/concept • Allows the audience to interpret it how they want • A story is told but is deliberately unclear, leaving it open for interpretation. This idea of audiences making personal interpretations is something I would like to explore as I feel it would make my video more intriguing and memorable.
  • 7. No Church in the Wild • Kanye West & Jay Z • Hip hop • Narrative • Intended to make message in song more effective • Very appropriate to the song and genre
  • 8. Baby • Justin Bieber • Pop • Narrative • Intended to appeal to young audience • Relevant to target audience
  • 9. Little Talks • Of Monsters and Men • Indie/folk • Symbolic/concept • Audience can interpret it in their own personal way • Simplistic and easy to follow
  • 10. Thinking Out Loud • Ed Sheeran • Acoustic/soft rock • Symbolic • Hyper-romanticising original song • Helps exaggerate romantic tone of the song
  • 11. Loyal • Chris Brown • Hip hop • Symbolic • Artists’ self-promotion • Includes elements of performance-based videos
  • 12. Don’t You Worry Child • Swedish House Mafia • Dance/house • Performance • Create hype for audience • Includes scenes from previous live performances to hype up viewers
  • 13. Beneath Your Beautiful • Labrinth • Pop • Performance/Symbolic • Exaggerates tone of song • Well-timed lip-syncing
  • 14. Let Her Go • Passenger • Acoustic • Performance • Tries to incorporate artist’s persona • Deliberately poor camerawork creates feeling of home recording
  • 15. Lose Yourself • Eminem • Rap • Narrative/performance • For use in movie • Non-linear narrative structure has similarities to movie trailers and keeps it exciting.
  • 16. Demons • Imagine Dragons • Rock • Performance/narrative • Conveys a clear message • The blend of performance and narrative is very clever and well executed.
  • 17. Hall of Fame • The Script • Pop/rock • Narrative/performance • Trying to inspire viewers • Montage editing allows them to fit multiple storylines in one video with shots of the artists singing too.
  • 18. See You Again • Wiz Khalifa • Pop/rap • Symbolic • Tribute to someone who has died • Captures emotional aspects well to provoke an emotional response from the audience
  • 19. Frisky • Tinie Tempah • Rap • Symbolic • Basic, superficial entertainment • Simple but effective
  • 20. Viva La Vida • Coldplay • Rock • Performance/symbolic • Artists performing song to camera. This is effective because they are famous and so they’re easily recognisable. • They used effects to make the video seem unorthodox.
  • 21. How To Save a Life • The Fray • Indie • Performance • Self-promotion • This video is very simple to prevent distracting from the song
  • 22. Mr Brightside • The Killers • Rock • Performance • Entertainment • Intriguing mise-en-scene and costumes
  • 23. Sex on Fire • Kings of Leon • Rock • Symbolic • Leaves it open for interpretation • Conveys emotion that is appropriate to song
  • 24. Wonderwall • Oasis • Pop • Performance • Self-promotion and entertainment • Retro style is unique
  • 25. Baggy Trousers • Madness • Ska • Performance/narrative • General entertainment • Features visual representations of lyrics
  • 26. Subterranean Homesick Blues • Bob Dylan • Folk • Symbolic • Conveys a message • Simplistic and unique- the first of its kind
  • 27. I Will Wait • Mumford and Sons • Folk • Performance • Self-promotion • Entire video is footage a single performance • Shows crowd looking very excitable- creates good self-image
  • 28. Rule The World • Take That • Pop • Performance • TV purposes • Unusual approach of showing them in recording studio in a ‘behind the scenes’ style video
  • 29. Black Skinhead • Kanye West • Hip hop • Concept • Confuses audience • Obscure images add to unnatural tone of song
  • 30. American Boy • Estelle • Pop/rap • Symbolic • Self-promotion • Simplistic- no background makes artists more prominent.