1. Linking together all products.
In the case of media, synergy is when all institutions team
together to create a better promotional outcome for the main
product.
i.e. movie high school musical, worked with different
institutions and came up with there own rages of products.
Pens, notebooks, bedsheets,clothes ect, this was to promote
the movie.

2. There are two album covers for this
track, one is for the movie and one is for
her own album. This is where synergy
takes place because there both helping
each other with promotion.
The first album cover relates to the film and is
promotional. The track is on the album along with all
other soundtracks in that film. The album cover is
showing that the film is a dance film by the way the
actors are posed in the picture and the type of
clothing worn. By the way the pictures been captured
you can see there's some sort of movement going on.
This is attracting fans of the film ranging from all
ages.
The second album cover is of the artist who recorded
the soundtrack. Cassie has an album cover for her
own use of promotion. The cover is simple and just
has a picture of herself in a way to attract both men
and female with her sex appeal.

3. The website is the main place for synergy. From
the website there are links to all sorts of things
that promotes the artist, such as; new songs,
photo’s, when the artist is going on tour and
who with.
Also the artist may put up diaries
and up date them on a day to day
basis to keep their fans up to date
with their life.
On the website cassie has video
diaries to talk to her fans.
She also has a place where she
answers questions for her fans.
There's a place to download her
latest singles and her albums.
There's links to YouTube, this is
a form of synergy because her
music is going world wide.
There's also links to sites like
iTunes where you can buy her
tracks.

5. The music video is promoting the film. There are clips from the movie in relation to
the song, but at the same time Cassie’s also promoting herself as an artist and an
actress as she played a role in the film, She therefore films clips of herself singing to
put in the music video. The music video has been allowed to be advertised on music
channels, youtube and social networking sites , this is good for promotion because
when the audience see the music video, they would possibly want to see the film if
interested in the video and also if they like the song buy the track.
Cassie is a well known artist and specialises in R&B so the track and the artist are
both suitable for this type of film and is a wise choice of promotional use.
in this music video, there are cuts from all parts of the film, some of the clips are
from the dancing scenes in which the actors are dressed in gym clothes, ballet
costumes and casual work out wear. This is representing the dance school in which
the film is set.
In some parts of the film, they are dressed in normal everyday clothes.