Dynamic Operational Excellence, Strong Business Relations with Customers, Sales & Marketing Expertise

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28August2015
Name: Mohamed Fairoz Maideen
Mobile: +971 50 5079217 / +971 55 8984428
E-mail: mba.mktg76@gmail.com : marketing_specialist@outlook.com
Skype ID: mohamed_fairoz
LinkedIn profile : https://ae.linkedin.com/in/marketingspecialist2
P.O. Box. No. 37655, Abu Dhabi – United Arab Emirates
Industry Expertise : Office Automation Product,Office Equipment &
Tools, School Stationery and IT & Computer Consumables,
Barcode Solutions& RFID product, All Printing Medias,etc…
Key Area of Knowledge:
● Sales & Marketing Management ●Business Development Management
● Key Accounts Management ●Brand Management
● Product Research & Development Management ●Operational Process & Management
● Supply Chain & Warehouse Inventory Management ● Procurement
● Customers & Vendors Relationship Management
● Cost Reduction & Planning Management
Sectors Handled : B2B, B2C, B2G, Whole Sale & Mass Markets, Retail & Modern &
Traditional Trade
 Earned 12+ years Gulf experiences
 + Exposure in International Markets
 Strong background in Office Automation &
Stationery Product
 Operational Excellence in Strategic Planning &
Leadership Management
 Expertise in Sales & Marketing Management
 Market Analyst- (Researching & Analyzing-
Competitors activities)
 People Management& Team building skills
 Excellent Negotiation & Presentation Skills
 Profit & Revenue Maximizing Plan
► Master of Business Administration specialized in Oil & Gas Management , Airport & Airline Management
National Institute of Business Management (NIBM, India) (MOFA Attested)
► Special Masters Management Programme in International Business Law by London School of Business
Management
► Bachelor of Commerce Shree Narayan Education – Research & Exam Boarding (MOFA Attested)
►Post Graduate Diploma in International Marketing Management by EduQual UK thru WestFord School of
Management
► Diploma in (DIBM) International Business Management and Administration
Cambridge International College UK (MOFA Attested)
► Master of Business Administration specialized in Marketing – Under Graduation
Cambridge International College (UK)
Educational Qualifications
A Dynamic Personal with 18+ years of outstanding performances within diversified sectors in Multi-National
Companies (MNC).Proven Records in Managing Overall Business Operations & Processes within the both domains
of International & Domestic Businesses by Benchmarking the International Best Practices, Gained robust
analytical and problem Brainstorming Skills, Consistentlydelivering key contribution towards organization’s growth by
implementing sound business best practices, streamlining operations, Devising & creating innovative marketing
strategies, exploring new business opportunities,managing exceptional client relations whilst delivering high service
standards and developing contacts and networks with industries key players, Organizational Development Solutions,
analyzing and Spearheading the Sales by Planning a long run business strategy, Possess Excellent Leadership Skill
in honing team & creating top-performing unit, Excellent Communication and Presentation Skills.

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28August2015
► Lean Six Sigma Black Belt (LSSBB) by International Quality Federation under qualification/certification by ISL
► Certified International Supply Chain Professional (CISCP) – thru Blue Ocean Academy (Dubai) by International
Purchasing & Supply Chain Management Institute (USA) - KHRDA Attested
► Certified International Supply Chain Manager (CISCM) – thru Blue Ocean Academy (Dubai) by International
Purchasing & Supply Chain Management Institute (USA) -KHRDA Attested
► Certified International WAREHOUSING & INVENTORY MANAGEMENT – thru Blue Ocean Academy (Dubai) by
IPSCMI Institute (USA) - KHRDA Attested
► Certified Project Manager by Franklin University (USA) thru Chicago Institute Management
► Certified Facility Manager by Franklin University (USA) thru Chicago Institute Management
► An ISO Certified in Quality Management and Occupational Health & Safety Environment (QM&OHSE) by Institute
of Quality Certification Services
 CCNA Course by Syscoms Institute of Information Technology
 Microsoft Certified Solution Administrator course for Hardware Assembling & Networking – Galaxy Computer Institute
 Configuring Windows 2012 Server – Galaxy Computer Institute
 Diploma in Office Automation: Windows 95, Windows 98, Windows 2000, Windows XP, Windows Vista, WIN 7, MS
Office Word, Excel, Power Point, MS Publisher, MS Outlook 2010 by Hitech Computers
 Diploma in High Speed Typing in English (India)
 Accounting Software: Tally, Quick Business Management & I-POS
 Proficientin Sales & Market Reports Preparation on Graphs in Excel, R&D, Market Analysis, Power Point presentation.
 Proficient in Barcode Printers & Software, Drivers, Applications, PDA & PDT operational.
 Orientation Courses,Trainings, Seminars & Webinars attended regarding E-Commerce and Stock Exchange markets at
Online Trading Academy at knowledge village Dubai.
 Trainings attended at American Marketing Association ( AMA ) for “Certifying Professional Marketer”
 I-Supplier Online Bidding Procedure Trainings attended on Oracle System By Abu Dhabi Educational Council
 Presentation provided to Group of Staff for Office Equipment - Guidelines & Usages to the Al Futtaim Group
 Participated in Paper World Fair Exhibition, Messe Frankfurt, Germany and Dubai.
 Participated at Principals Companies seminars & Luncheon parties at Hauf Banof City Gernany.
 Attended GITEX Fair at World Trade – Exhibition Centre (Dubai) every consecutive year
 Attended Sharjah World Book fair and Abu Dhabi Book fair.
 Training attended at Zebra Barcode Technologies from Japan and Jafza.
 Training attended at Avery & Fasson Machines and Printers from USA.
 Training attended for Kobra Industrial Shredders & Equipment
 Participated in HP Anti Counterfeit, Fake Awareness Programme & Seminar held at Sheraton Abu Dhabi.5rose
►A Member of “American Marketing Association” ( AMA )
►A Member at Toastmasters International Club
International Certification & Professional Career Development Trainings
IT / Technical Skills
Trainings & Seminars
Affiliation
International Membership

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28August2015
Business Development Manager - Nishat Group of Companies LLC Abu Dhabi / Dubai Jul 2013 – Present
Commercial Operation Manager – Al Noor International Stationery LLC Abu Dhabi /Al Ain /Dubai
2011 – 2013
Sales In-charge & Brand Manager (Xel-lent) – Kimoha Entrepreneurs Ltd. Jebel Ali Free Zone – Dubai / Abu Dhabi /
Northern Emirates 2007 – 2011
Retail Chain Manager – Farook International Stationery LLC - Dubai / Northern Emirates 2004 – 2007
Sales Supervisor – Sharikat llham Jaya Gen Trading Est. - Brunei Darussalam 1995 – 2003
 Delivered key significant contributions by exceeding sales turn over up to 260 % over the year.
 Instrumental in achieving business growth and boosted sales up to 180 % as per company’s goal.
 Successfully handled Multi-national clients such as South East Asia, Middle East (Gulf Countries), African continent,
Iranian & Russian clients.
 Promoted and appreciated by Kimoha Entrepreneurs Ltd. by achieving and doubled the sales target.
 Awarded with certificate of appreciation from Al Noor International Stationery LLC for by exceeding sales target.
 Acquired certificate of recognition from Ilham Jaya General Trading Establishment for outstanding contribution &
Business growth.
 Received recognition of appreciation award for achieving sales target set by the company (Farook Intl. Stationery LLC).
 Obtained certificate of Honor’s from Al Noor International Stationery LLC for winning the project and contract.
The below are not limited to the tasks which have experienced through the work cycles but just to highlight
few as below:
Sales & Marketing Management
 Determine annual and gross-profit plans by forecasting and developing annual sales quotas for regions, projecting
expected sales volume and profit for existing and new products, analyzing trends and results, establishing pricing
strategies, recommending selling prices, monitoring costs, competition, supply, and demand.
 Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertising,
merchandising, and trade promotion programs, developing field sales action plans.
 Identify marketing opportunities by identifying consumer requirements, defining market, competitor's share, and
competitor's strengths and weaknesses, forecasting projected business, establishing targeted market share.
 Identify and develop new business opportunities at B2B channel by promoting product to new and existing Clients.
 Develop and manage new and existing, by providing high caliber of service, explore and identify all their needs.
 Manage clients’ / projects’ receivables and cash collections in light of preset financial KPI
 Work closelywith relevant departments /colleagues,commercial,marketing,productsupplyto ensure efficientoperation
in terms of product availability, storage, delivery & after sales service.
 Identify & develop new business opportunities in B2B channel, Act effectively as team player with company
management, colleagues taking proactive role in improving overall company performance.
 Participate in the establishment of sales and marketing short and long range objectives, develop master plans and
milestones for tracking and monitors adherence to master plan and schedules
 Establish / build long term efficient relationship with clients in targeted channel / market.
Business Development Management
 Identifying & trendsetting ideas by researching industry and related events, publications, and announcements, tracking
individual contributors and their accomplishments.
 Locate or proposes potential business deals by contacting potential partners, discovering and exploring opportunities.
 Screen potential business deals byanalyzing marketstrategies,deal requirements, potential, and financials, evaluating
options, resolving internal priorities, recommending equity investments.
 Secure business opportunities bytargeting niche marketwhile employing strategic business developmentand marketing
expertise to identity market needs.
 Direct efforts towards improving revenue,increasing brand visibilityand availability of product in the market by identifyin g
the optional product characteristics that will appeal to target market.
 Define,set and impose market and distribution strategy as well as enterprise growth opportunities in line with strategy
and within correct levels of authority.
Core Competencies
Employment History
Key Successes & Recognitions

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28August2015  Develop negotiating strategies and positions by studying integration of new venture with company strategies and
operations; examining risks and potentials, estimating partners' needs and goals.
 Closes new business deals by coordinating requirements, developing and negotiating contracts, integrating c ontract
requirements with business operations.
 Build and manage long term relationships with major industry players including principals.
♣ Benchmarking International Standards
♣ Trendsetting Best Standard Practices
♣ Wide Exposures to International Markets & Product
♣ Creative thinking & Analytical problem solving
♣ Seeking Continuous Improvement and Developments in learning new things.
♣ Friendlier Approaches
♣ 24/7 Sales Oriented…. Dedicated to the Goals and Successes of the Organizations
♣ Strategical Marketing Approaches & Strong Presentation Skills
♣ keeping Matters highly confidential
♣ Honesty & Integrity ♣ Hardworking ♣ sincere ♣ Dedications ♣Accuracy & Perfections
Business Development Manager - Nishat Group of Companies LLC Abu Dhabi / Dubai– (Product Handled: Dymo,
AF, Kobra, Colop, Tanex, DSB, InnoxCrome, Fabriono, Leits, Maxi, Conic, Duro, Olympia, Faber Castel, UHU, Galaxy)
 Primarilyresponsible for continued business growth and developing marketshare for Office Automation and secondarily
for Stationery for U.A.E market through effective Wholesale Management and B2B
 Analyzing market trends and strategizing & positioning the product and developing new sales opportunities.
 Conducting regular review on sales and marketing to focus and plan sales target achievement with vendors.
 Successfully defined, launched and marketed IT, Electronics and Stationery Products.
 Improved sales and marketing in other emirates byleveraging customer service,clientrelationship, and product visibility
and awareness.
Commercial Operation Manager – Al Noor International Stationery LLC Abu Dhabi – (Product Handled:
Photocopier Machines,Computer Consumables,ITAccessories,Barcode Solutions,Security Products, RFID, CCTV,
Camera,Finger Scan & Attendance, and Stationery etc.)
 Responsible in managing A-Z Business activities including all the operations, procurement, staff management, target
assignments, payment projection, banking, monitoring competitors activities, budgeting and revenue control, for the
following products (Photocopier machines,computer consumables,IT Accessories,barcode products,solutions,security
products RFID, CCTV, Camera, finger scan & attendance, stationery etc.
 Accountable for analyzing the cost & value product before the materials are ordered.
 Spearheaded sales team in target achievements and generating new sales pipeline by tapping B & C category
customers and upgrading them into A category.
 Lead team in design and deployment of strategic and development roadmap and framework for distribution of IT
products. Also took part in forecasting annual sales revenue for team.
Regional Sales In-Charge / handling Exports to GCC – Kimoha Entrepreneurs Ltd. Jafza Dubai – (Product Handled:
Auto ID, Barcode Products, Soho Products, Media Outdoor, Laser Marker, Flexo Printing up to 8 colors printing stickers.)
 Lead new product launches and promotional campaign planning, product management to improve revenue, increase
brand visibility and availability of product in the market by identifying the optional product characteristics that will appe al
to target market.
 Handled brand management, create awareness and heighten brand image in target market.
 Increase sales revenue for the undertaken brands and deliver growth oriented customer centric marketing strategy
including developing new growth opportunities.
 Oversee status of key accounts and work closely with Brand/ Sales teams to ens ure key clients or customers’
satisfaction level with service and products are always at peak.
Retail Chain Manager / Brand Management – Farook International Stationery LLC Dubai – (Product Handled:Office
Automation,Equipment,School Supplies,Office & Home Supplies,Computer Consumable.)
 Developed and maintain excellent service to internal and external customers at all times.
 Compute tariffs, price conversions, weight, and volume of merchandise exported to foreign destinations.
 Examined various documents including invoices, bills of lading, and shipping statements to ensure compliance with
federal and foreign regulations governing the shipment, receipt, and documentation of exported products.
 Established, monitor, and revise policies, procedures and service standards for export clearance operations.
 Responsible for developing,gaining alignment,and implementing a materials sourcing strategy,and then responsible for
the day to day tactics necessary to execute such strategy.
 Managed the function to ensure that all materials, parts, and supplies are available and inventory is managed at
appropriate lean manufacturing levels in order to maximize readiness while minimizing costs as the company delivers on
Assignments & Job Details
Core Values & Strengths

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28August2015 commitments, develop, align, and implement a plan consistent with strategy to achieve aggressive year over year cost
reduction objectives.
Purchasing Supervisor – Sharikat llham Jaya Gen Trading Est. Brunei (Product Handled: A- Z productfrom Oil &
Gas Product, ( LNG in Cylinder) Motor Lubricants,3M Product range and Automobiles Accessories,DIY Kit, Household
Product , Food stuff (FMCG) & Electrical Goods and so on.
 Gained a clear understanding of customers' trends and requirements to tap the GAP.
 Tracking the sales and orders information, sending copies to the sales manager, and monitoring Sales figures on the
systems.
 Performed other duties and responsibilities as required by the group Sales Manager or Company.
Other Experiences
Marketing Executive – Jaffersa & Company
 A Singapore based Company and a branch in Malaysia dealing General Trading worked for 3 months as part time.
Product Knowledge
Oil & Gas Product, 3M Productrange, Consumer Products,Consumer Electronics, Electricals Items, House hold items,
MFP/Copier Machines, Projectors & Screens, ID Card Printers, Wide Format & Office Jet & Deskjet, Laser & Inkjet
Printer, Barcode Printers, Barcode Readers, POS Machines, Cash Counters, Currency Detectors, PDA’s/PDT’s, RFID ,
Auto ID products, CCTV, Office Automation, Office Equipment, Heavy Duty Shredders, Industrial Shredder, Cyclone,
Laminators,Binding Machines,Computer Consumables & Peripherals, IT Accessories, Stationery & Office Equipment,
All types of Printing Medias & Papers,All Grammages (Outdoor & Indoor) Sheets & Engineering Rolls for Plotters from
Sizes A5 to AO+.All type of Facsimile Papers, Thermal Rolls, NCR Rolls, CASH & POS ROLLS
Industries & Clients Managed –
Such as ; Manufacturers, Distributors, Mass Markets, Whole-Sellers, Retailers, Resellers & Agents, End-Users,
Consumers, Exporters & Importers, Government & Semi-Government, Private Companies, Corporates, Ministries,
Schools, Colleges, Universities and Institutions, Health Authorities, Hospitals, 7 & 5 Star Hotels, Clinics, Banks,
Exchanges, Embassies, Insurance Companies, Shipping, Big Transport Companies, Auto Accessories & Spare parts
Shops,Travels, Logistics,Cargo Agencies,Real Estate Agencies,Contractors to Consultants and Developers, Aviation,
Travel Agencies, Hypermarkets & Departmental Stores and etc.
Brands Handled :
In Brunei : Shell Products, Helix Brand, Castrol, Rimulax, 3M Ranges, Armor all Ranges, Kilometrico, Staedtler,
Maped, Paper-Mate, BIC, Zebra, Uniball, Pilot, Reynolds, Camel, Khind, Kangaroo and so on.
In UAE : Durable, FIS, Kalboard,Royal Sovereign, Kw-Trio, Rexel, Pendaflex, Esselte,Metro, Vista-Plan,Premier Grip,
Kodak Papers, Kores, Avery, Agipa, Apli, Canon, Casio, Brother, HP, Samsung, Classic, Schneiders, Ohto, Pilot, Open
Product Range from Japan, JOMA, Cello, Artimate, DAC, Artline, Caran D’Ache, Light, Folia, Kent, Alba, Champion,
Zebra Barcode Printers, Toshiba, Citizen, Datalogic, Argox Printer & Metrologic & Symbol Barcode Readers, Scanpal
PDT & PDA’s, Avery Berkal Weighing Scale,Distributors ofAvery Dennison’s & Fassons Laser,Labels & Barcode Label,
Multi-Copy Papers, 4CC Brand, Superior & Suprema Brand, Xel-lent products Auto Id products & Solutions, Edding,
Ohto, Uniball,Pentel,Penac, Uniball,Carl, Renz, Folder-Mate, Formtec, Rapid, SDI, Nichiban, Sony, Imation, IBM, GBC,
Unibind, Fujipla, Leeho, Kiddy Clay, Artrain, Pukka Pad, Silvine, Elmers,Maruman, Daler Rowney, Herma, Fellowes,
Pilot, Rexel, Modest, Ideal, Dahle,Rotring, Deli,Fargo, Unique,Uni-Star,Uni-Bind Tulip, LG, Creative, Genius, Logitech,
Sure Mark, Pen Power, Wah, Sin, Sax, Carl, Atlas, Alpha, Flamingo, Partner, Cosmic,Letts, Grandluxe, Cross, Parker,
Sheaffer, Brother, Lexmark, Xerox, Kyocera, Develop, Utax, Sharp, Waterman, Dymo, Faber Castel, UHU, Leitz, Maxi,
2x3tm the flip chart board company, DSB, AF, Kobra, Tanex, Alba, Konica, Jovi, Titi, Inox-Crome, Sinar Line,
Sinar Spektra, Galaxy Paper, Mirage, Copy & Laser, 100% Recycled Paper brand, Excel Pro Premium Higher-
Grammages Papers, Olympic, Conic, Dura Tapes, 2 x 3 the Board Company and etc.,,,,
► GYM ► Jogging ►Yoga ► Swimming ► Badminton ► Surfing Net ► Reading Books ► DIY activities
► Social Volunteer Services
Nationality : Indian
Date of Birth : 21st
October 1976
Marital Status : Married with 2 dependents
EmploymentStatus: Under CompanyEmployment Visa: Notice Period: 30 days
Driving license : Valid UAE & International Driving License
Languages : English,Hindi,Arabic, Malayalam,Malaysian, Indonesian, Thai,Tamil,
Countries Visited for Businesses & Jobs: Germany, Malaysia, Singapore, Brunei, United Arab Emirates
References : Available upon request
Hobbies
Personal Details